Linearity
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Linearity does
Linearity is a privately held software company headquartered in Berlin, Germany, operating as Linearity GmbH. Founded in 2017 (originally as Vectornator, rebranded to Linearity in 2022), the company builds vector design and motion graphics applications targeted primarily at individual creatives, small and medium businesses, social media managers, and in-house marketing teams on the Apple ecosystem. The company's product suite comprises two core applications: Linearity Curve, a vector design tool for Mac, iPad, and iPhone supporting logos, illustrations, branding, and print production; and Linearity Move, a motion design application launched in 2024 for iPad and macOS that enables animation, keyframing, and shape morphing with an emphasis on ease of use compared to After Effects. Both products are built as native Apple Silicon apps and share a unified workflow allowing users to design in Curve and animate assets in Move.
Linearity's underlying technology combines conventional vector design primitives (Bézier curves, pen tool, shape builder) with a set of AI-powered computer vision features — Auto Trace, Background Removal, Magic Eraser, AI Grab, Super Resolution, and Auto Animate — that automate image cleanup, raster-to-vector conversion, and animation keyframing. The company integrates with adjacent creative ecosystems through file-format compatibility with Adobe Illustrator (.ai), Sketch, PDF, and SVG, and through a dedicated Figma Plugin that enables direct import and animation of Figma assets in Move. Bundled asset libraries (Unsplash, SF Symbols, Icons8, Brandfetch) are incorporated into the Library feature, reducing the need for external tools.
The business model is a freemium-to-subscription structure with a free tier (4,000+ templates, 10 artboards, 5 Auto Trace uses) converting to a Pro plan at $79/year ($6.58/month) or an enterprise Org tier with personalized onboarding and a dedicated account manager priced via sales contact. Distribution is dominated by the Apple App Store, supplemented by direct DMG downloads for macOS and Stripe-powered web checkout. Go-to-market is product-led growth with App Store optimization and organic social channels (Instagram, TikTok, YouTube, LinkedIn, X, Bilibili). Cumulative disclosed funding totals approximately $32 million across rounds through 2021 from investors including EQT Ventures, HV Capital, 468 Capital, Discovery Ventures, Soleria Capital, and Possible Ventures. The company cites case-study relationships with brands including Apple, Google, Disney, Universal Pictures, Meta, Cisco, SumUp, and Leapsome, though the primary commercial model targets a long tail of individual and SMB users rather than enterprise anchor accounts.
Linearity firmographics
Firmographics- Name
- Linearity
- Legal name
- Linearity GmbH
- Website
- https://linearity.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Linearity industry classification
Industry- Product category
- Creative Design Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Testing, QA & Beta Distribution Platforms (BPAMADAK)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Linearity is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Linearity business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Free Tier: Free tier offering basic design tools with limited features including 4,000+ templates, limited artboards (10), and 5 free Auto Trace uses. Serves as lead generation for paid upgrades.
- Subscription - Pro Plan: Annual subscription at $79/year ($6.58/month) providing unlimited files, exports, artboards, local files, and unlimited Auto Trace uses. Primary revenue driver for individual professional users.
- Subscription - Org Plan: Enterprise tier with personalized onboarding, premium support, and dedicated account manager. Revenue negotiated through sales/demo booking process.
- Education Discount: 58% discount for students, teachers, schools, and institutions on yearly Pro Plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Entry-level vector design and animation |
| Subscription | Annual | Pro - For regular and professional users |
| Subscription | Multi-year contract | Org - For companies and larger teams |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Linearity product offering
Product offeringCore offering
Linearity develops and sells native Apple design software consisting of two integrated applications: Linearity Curve, a vector design tool for creating logos, illustrations, and branding assets, and Linearity Move, a motion graphics application for creating animations and social media content. Both apps run on macOS, iPadOS, and iOS, with AI-powered features (Auto Trace, Background Removal, Magic Eraser), cross-device sync, and integrated asset libraries. The products are distributed via a freemium model through the Apple App Store with optional paid Pro and enterprise Org subscriptions.
Product overview
Linearity offers a 2-in-1 design and animation software suite comprising Linearity Curve (vector design tool) and Linearity Move (motion design tool). Curve enables precision vector illustration, logo design, and branding creation on Mac, iPad, and iPhone, while Move transforms static designs into animations with keyframe support, shape morphing, and preset effects. Both products share a unified workflow, allowing users to design in Curve and animate in Move seamlessly.
Differentiator
Problem solved
Functional benefit
Brands
- Curve: Vector design software for Mac, iPad, and iPhone for creating illustrations, logos, and branding assets.
- Move
Products and services
- Linearity Curve Native Apple vector design software for Mac, iPad, and iPhone enabling creation of sharp, scalable designs including logos, illustrations, posters, social media graphics, branding assets, and calligraphy. Includes AI-powered Auto Trace, Background Removal, Magic Eraser, AI Grab, and Super Resolution tools, plus Bézier pen tool, shape builder, custom fonts, and CMYK print support.
- Linearity Move Native Apple motion graphics application for iPad and macOS enabling effortless creation of animations for social media, online ads, and motion graphics. Features Auto Animate with automatic keyframe recording, shape morphing, preset animations, grid snapping, and seamless workflow with Linearity Curve designs. Exports to MP4, MOV, and GIF formats.
Quantifiable outcome
- 85% Increase in Engagement for animated content
- +8 more outcomes
Companies that use Linearity
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
Linearity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature9 records
Linearity partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FigmacoreFigma integration through the Linearity Figma Plugin, allowing users to seamlessly import Figma files and animate assets directly in Move. Users can log into their Figma account through the Figma Import feature and select existing files for animation.
- Adobe IllustratorcoreFile format compatibility with Adobe Illustrator, supporting .ai import and export. Users can import existing Illustrator work and continue designing in Linearity Curve.
- SketchcoreFile format compatibility with Sketch, allowing import of .sketch files into Linearity Curve for further editing or animation.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Linearity competitors and assessment
Company assessmentDirect peers
- Sketch: Sketch is a macOS-native vector design and prototyping tool, historically a direct competitor to Curve and a file-format interchange target for Linearity. Both serve product and UI designers, though Sketch now also runs on the web while Linearity remains Apple-only.
- Canva: Canva is a freemium, browser-based design platform targeting SMBs, marketers, and non-designers—the same core customer as Linearity. Both compete on ease of use, template libraries, and AI-assisted design, with Canva expanding aggressively into motion/video to challenge Linearity Move.
- Procreate: Procreate is an iPad-native illustration and design app with a similar PLG, Apple-ecosystem-first approach and strong App Store positioning. It overlaps with Linearity Curve for illustrators and digital artists on iPad, though Procreate focuses on raster painting rather than vector and motion.
- Affinity (Serif): Affinity Designer and Affinity Photo are direct vector/raster alternatives to Linearity Curve, sold via one-time perpetual licenses. Serif is a like-sized competitor attacking the same price-sensitive professional and prosumer segment from the opposite pricing model.
- Pixelmator Team (Pixelmator Pro): Pixelmator Pro is a Mac-native image editing app (now Apple-owned) with ML-powered features, sharing Linearity's Apple-platform-first philosophy and consumer/SMB pricing. Both target creative professionals seeking Apple-optimized alternatives to Adobe.
- Visme: Visme is a web-based design platform for non-designers, marketers, and SMBs producing presentations, social graphics, and branded content. It competes with Linearity for the SMB and marketing-team segment with similar template-led, freemium positioning.
Broad incumbents
- Figma: Figma is the dominant collaborative design platform; Linearity integrates with Figma (plugin + import) and explicitly targets Figma users as a complement for vector illustration and animation that Figma lacks natively. Both compete for designer mindshare and team design tooling budgets.
- Corel (CorelDRAW): CorelDRAW is a long-standing vector graphics suite competing with Linearity Curve for professional illustrators and print production. Corel brings established brand, Windows/macOS support, and CMYK/print workflows where Linearity's Apple-only positioning limits reach.
- Adobe: Adobe's Illustrator and After Effects are the primary pro incumbents that Linearity Curve and Move respectively target to displace. Adobe competes across price (Creative Cloud bundles), features (Firefly AI), and enterprise integration, but lacks Linearity's Apple-native UX focus.
Emerging players
- Inkscape: Inkscape is the leading open-source vector editor; it competes at the lowest price point ($0) with professional vector functionality. While not a paid SaaS peer, it represents the floor of the pricing spectrum Linearity must defend above and signals latent demand for free alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Linearity social profiles
Digital presenceLinearity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linearity leadership team
Management profileNumber of profiles
Profiles1 record
Linearity funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linearity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linearity
What does Linearity do?
Linearity develops and sells native Apple design software consisting of two integrated applications: Linearity Curve, a vector design tool for creating logos, illustrations, and branding assets, and Linearity Move, a motion graphics application for creating animations and social media content. Both apps run on macOS, iPadOS, and iOS, with AI-powered features (Auto Trace, Background Removal, Magic Eraser), cross-device sync, and integrated asset libraries. The products are distributed via a freemium model through the Apple App Store with optional paid Pro and enterprise Org subscriptions.
Is Linearity a public or private company?
Linearity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Linearity founded?
Linearity was founded in 2017. It employs 51 to 100 people.
Where is Linearity based?
Linearity is headquartered in Berlin, Germany, in the Europe region.
How does Linearity make money?
Four revenue lines are on record. Subscription - Free Tier is the primary driver. The others are subscription - Pro Plan, subscription - Org Plan and education Discount.
Who are Linearity's main competitors?
Direct peers on record are Sketch, Canva, Procreate, Affinity (Serif), Pixelmator Team (Pixelmator Pro) and Visme. Broad incumbents are Figma, Corel (CorelDRAW) and Adobe. Inkscape is listed as an emerging player.
Does Linearity have an API?
No public API is recorded for Linearity.
What industry is Linearity in?
Linearity's product category is Creative Design Software. Its primary akta.pro industry code is BPAMADAK, App Testing, QA & Beta Distribution Platforms, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 513210 and its SIC code is 7372.