Anonos
Anonos is a private data privacy and security software company that provides advanced tokenization technology (Data Embassy platform) for enterprises in regulated industries, enabling analytics, AI, and cross-border data use while preserving privacy and analytical utility.
- Company typePrivate
- Founded2013
- HeadquartersPlano, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Anonos does
Anonos is a privately held data privacy and security software company founded in 2013 by Gary LaFever (CEO) and Ted Myerson, headquartered in Plano, Texas, with an additional office in Beaverton, Oregon. The company develops advanced tokenization technology that separates identity from information value, enabling organizations to use sensitive data for analytics, AI training, and cross-border workflows without sacrificing analytical utility or regulatory compliance. The core offering is the Data Embassy platform, which combines a unified policy-management dashboard, a programmable REST Tokenization API, and a Python SDK for pipeline integration. Supporting capabilities include synthetic data generation, automatic detection of 50+ PII types, multi-table synthesis, unstructured data sanitization, differential privacy, and the proprietary Variant Twins technology that reduces linkage attack risk to near zero while preserving authorized data use. The platform is protected by 30 issued patents across 16 jurisdictions, has been recognized twice as a Gartner Cool Vendor (2018, 2019), and is featured in 65+ Gartner research publications.
The company serves predominantly large enterprises in regulated industries — financial services and banking, healthcare and life sciences, insurance, and enterprise technology platforms — with named customers including PwC, DTCC, Yahoo, EY, GSK, Bristol-Myers Squibb, Roche, AXA, Capital One, Cognizant, Capgemini, Hitachi, NTT DATA, CRIF, die Mobiliar, Newsenselab, British Car Auctions, and Deluxe. Anonos generates revenue through enterprise software licensing with quote-based annual subscription pricing, distributed via direct enterprise field sales, the AWS Marketplace (with private offers and Enterprise Discount Program eligibility), and a co-sell ecosystem of global consultancy and system integrator partners (PwC, Capgemini, Cognizant, EY, Hitachi, NTT DATA) alongside technology partners (AWS, Informatica). The company has raised $70M+ in disclosed funding, led by a $50M IP-backed financing in October 2022 from GT Investment Partners (facilitated by Aon) and a $12M round in 2019 from Edison Partners, and acquired Statice, a synthetic data vendor, in November 2022 to deepen its synthetic data capabilities.
Anonos firmographics
Firmographics- Name
- Anonos
- Legal name
- Anonos Innovations LLC
- Website
- https://anonos.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Anonos is a private data privacy and security software company that provides advanced tokenization technology (Data Embassy platform) for enterprises in regulated industries, enabling analytics, AI, and cross-border data use while preserving privacy and analytical utility.
- Ownership category
- akta.pro rank
Anonos industry classification
Industry- Product category
- Data Privacy and Security Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK)
- akta.pro secondary industry
- Identity, Credentials & Permissioning for Enterprises (DID/VC, access control, attestations) (FSAPAIAG)
Keywords
Where Anonos is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Anonos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Platform Licensing: Data Embassy platform is offered as a licensed software solution for enterprise deployments. The platform is available through direct sales, AWS Marketplace, and partner channels. Pricing is quote-based, suggesting enterprise licensing contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Anonos product offering
Product offeringCore offering
Anonos sells the Data Embassy platform, an enterprise data privacy and security software built on patented advanced tokenization technology that separates identity from information value. The platform enables organizations to use sensitive data for analytics, AI, sharing, and payments without sacrificing accuracy or regulatory compliance, delivered through a unified policy management interface, a programmable REST Tokenization API, and a Python SDK, and deployed on-premise or purchased via AWS Marketplace.
Product overview
Anonos offers a unified data protection platform called Data Embassy built on patented advanced tokenization technology. The platform consists of three core components: the Data Embassy Platform (unified interface for policy management and compliance monitoring), the Data Embassy Tokenization API (REST API for programmatic tokenization), and the Data Embassy SDK (Python-based CLI for pipeline integration). Additional capabilities include synthetic data generation, automatic PII detection (50+ types), multi-table synthesis, unstructured data sanitization, AI-enabled Privacy Advisor, and real-time privacy assessments. The platform separates identity from information value by issuing different de-identifiers for different purposes, contexts, and time periods, with controlled re-linking under policy control. Available via AWS Marketplace with on-premise deployment options.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99% data utility with 98% privacy score
- +2 more outcomes
Companies that use Anonos
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
Anonos technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Anonos partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- PwCflagshipGlobal consulting firm partnership for bringing Anonos into privacy, AI, and data-modernization programs at enterprise clients. Partnership celebrated with signing ceremony in Berlin. PwC provides advisory and delivery services incorporating Anonos technology.
- AWSflagshipTechnology and platform partner with Anonos available on AWS Marketplace. Enables customers to adopt advanced tokenization within AWS environments. Anonos runs alongside AWS services and counts toward Enterprise Discount Program (EDP) commitments.
- InformaticaflagshipTechnology partnership (Informatica since acquired by Salesforce). Rik Tamm-Daniels, GVP Strategic Ecosystems and Technology at Informatica, highlighted Anonos partnership at Informatica World 2026. Anonos enables shift-left model for data privacy moving upstream in the data lifecycle.
- CapgeminicoreGlobal consultancy bringing Anonos into privacy, AI, and data-modernization programs at enterprise clients. Co-marketing relationship with joint technical workshops and customer engagements.
- CognizantcoreGlobal technology services firm partnership. Cognizant incorporates Anonos for client solutions in privacy and data protection. Co-marketing through podcasts and joint presentations.
- EYcoreGlobal professional services firm partnership. EY collaborated on pseudonymization whitepaper with Anonos covering financial services applications. Brings Anonos into privacy and compliance programs at enterprise clients.
- HitachiflagshipFlagship strategic partnership with Hitachi Vantara for financial services RegTech. Joint development of dynamic data protection replacing static controls. Nirvana Fahadi, Global Head of Financial Services RegTech at Hitachi, and Gary LaFever presented partnership at Hitachi NEXT. Enables cross-border data use for regulated industries.
- NTT DATAcoreGlobal IT services provider partnership bringing Anonos technology to enterprise clients. NTT DATA incorporates Anonos for data protection solutions.
- CRIFcoreIndustry partner and customer. CRIF and Anonos joined forces to deliver responsible AI solutions through privacy-preserving synthetic data in the age of generative AI. CRIF scouted 20 technology providers and chose Anonos for parameterizable data security and privacy controls. Published joint announcement on CRIF website.
Scale indicators5 records
Recent moves6 records
Expansion highlights8 records
Anonos competitors and assessment
Company assessmentDirect peers
- Privitar: Privitar built enterprise data privacy and tokenization tooling comparable to Anonos's Data Embassy; acquired by Informatica in 2022 (now within the Salesforce ecosystem), making it the closest direct competitor in regulated-industry tokenization.
- Skyflow: Skyflow offers a data privacy vault with tokenization, polymorphic encryption, and APIs for protecting PII across applications—directly comparable to Anonos's tokenization-and-re-link architecture for enterprise data use cases.
- Immuta: Immuta provides data access, privacy, and policy controls on modern data platforms; competes with Anonos in privacy-preserving data access for analytics and AI/ML workloads across regulated industries.
- Protegrity: Protegrity is an established enterprise data tokenization and protection platform used by large banks and healthcare organizations—directly comparable to Anonos's regulated-industry tokenization focus and customer base.
- Hazy: Hazy generates privacy-preserving synthetic data for enterprise AI/ML and analytics use cases; directly comparable to Anonos's synthetic data capabilities acquired via Statice and to its multi-table synthesis offering.
- Mostly AI: Mostly AI is a synthetic data platform with differential privacy for regulated industries; directly comparable to Anonos's multi-table synthesis and synthetic data generation capabilities for enterprise AI training and analytics.
- Datavant: Datavant focuses on healthcare data de-identification and record linkage, overlapping with Anonos's healthcare and life-sciences vertical in privacy-preserving data sharing for regulated research and clinical use cases.
- TripleBlind: TripleBlind offers privacy-enhancing computation (federated learning, encrypted analytics) that competes with Anonos's privacy-preserving analytics and AI use cases in regulated verticals like financial services and healthcare.
Broad incumbents
- Securiti: Securiti provides a broad data privacy, governance, and security platform with tokenization and consent capabilities—overlaps with Anonos but operates across a much wider portfolio of privacy tools for similar enterprise customers.
- OneTrust: OneTrust is a large privacy management and data governance platform with adjacent data-masking/tokenization capabilities; serves many of the same enterprise customers as Anonos though focused on consent, GRC, and governance rather than advanced tokenization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights6 records
Customer concentration
Anonos social profiles
Digital presenceAnonos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anonos leadership team
Management profileNumber of profiles
Anonos funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anonos M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anonos
What does Anonos do?
Anonos sells the Data Embassy platform, an enterprise data privacy and security software built on patented advanced tokenization technology that separates identity from information value. The platform enables organizations to use sensitive data for analytics, AI, sharing, and payments without sacrificing accuracy or regulatory compliance, delivered through a unified policy management interface, a programmable REST Tokenization API, and a Python SDK, and deployed on-premise or purchased via AWS Marketplace.
Is Anonos a public or private company?
Anonos is a private company. It is classified as venture growth investor backed and is currently operating.
When was Anonos founded?
Anonos was founded in 2013. It employs 51 to 100 people.
Where is Anonos based?
Anonos is headquartered in Plano, United States, in the North America region.
How does Anonos make money?
One revenue line is on record: software Platform Licensing.
Who are Anonos's main competitors?
Direct peers on record are Privitar, Skyflow, Immuta, Protegrity, Hazy, Mostly AI, Datavant and TripleBlind. Broad incumbents are Securiti and OneTrust.
Does Anonos have an API?
Yes. A programmable REST API that brings advanced tokenization into any application, pipeline, or service — without moving data out of your environment. Features tokenize and re-link endpoints, policy enforcement at the edge, format-preserving tokens, low-latency and streaming workloads, and full audit trails. Built for high-throughput applications, real-time event streams, and inline AI inference. Developer documentation is at anonos.com/docs.
What industry is Anonos in?
Anonos's product category is Data Privacy and Security Software. Its primary akta.pro industry code is HLACAIAK, De-identification, Tokenization & Privacy-Preserving Data Platforms, with a secondary code of FSAPAIAG, Identity, Credentials & Permissioning for Enterprises (DID/VC, access control, attestations). Its NAICS code is 518 and its SIC code is 7370.