Hazy
Hazy was a London-based synthetic data company founded in 2017 that built privacy-preserving data generation technology for regulated enterprises in banking, telecommunications, healthcare, and government. Its technology was acquired by SAS Institute in November 2024 and integrated into SAS Data Maker.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hazy does
Hazy was a London-based synthetic data company founded in 2017 that built technology to generate statistically representative artificial datasets, preserving the statistical properties of real data while eliminating exposure of personally identifiable or sensitive information. The platform featured privacy protections with lineage and audit logs, validation tooling for data quality, and a no-code interface aimed at enterprise users. Its primary technical modality was generative AI applied to structured/tabular data, enabling use cases such as AI/ML model training, software testing, analytics, and cross-border data sharing where direct access to source data was restricted by regulation.
Hazy served regulated enterprises where access to sensitive data is constrained by GDPR, HIPAA, CCPA, and sector-specific rules. Its original commercial focus was banking/financial services and telecommunications, with subsequent expansion into healthcare and government. The business model was enterprise subscription licensing, sold through a direct field-sales motion into regulated-industry buyers. After raising a $9 million Series A in March 2023 led by Conviction — bringing total funding to roughly $14.8 million across five rounds — Hazy continued scaling in the UK, Europe, and the US.
In November 2024, SAS Institute acquired Hazy's core software assets and integrated the technology into SAS Data Maker, an enterprise synthetic data generator launched on Microsoft Marketplace. Post-acquisition, the technology is distributed through SAS's enterprise sales channels and via Microsoft's marketplace, with the customer footprint now extending through SAS's regulated-industry installed base. Hazy ceased operating as an independent entity at that point.
Hazy firmographics
Firmographics- Name
- Hazy
- Legal name
- Hazy Ltd.
- Website
- https://hazy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Hazy was a London-based synthetic data company founded in 2017 that built privacy-preserving data generation technology for regulated enterprises in banking, telecommunications, healthcare, and government. Its technology was acquired by SAS Institute in November 2024 and integrated into SAS Data Maker.
- Ownership category
- akta.pro rank
Hazy industry classification
Industry- Product category
- Synthetic Data Platform
- NAICS
- Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Synthetic Data Generation Platforms (HDAAALAA)
- akta.pro secondary industry
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)
Keywords
Where Hazy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hazy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Synthetic Data Platform: Enterprise subscription-based synthetic data platform providing privacy-safe data for AI development and testing. Revenue generated through licensing synthetic data generation capabilities to regulated industries.
- Enterprise Licensing (via SAS): Post-acquisition, Hazy's technology is embedded in SAS Data Maker, distributed through enterprise channels including Microsoft Marketplace, targeting banking, healthcare, and government sectors.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Hazy product offering
Product offeringCore offering
Hazy provides a synthetic data generation platform that creates statistically representative synthetic datasets for machine learning, analytics, and software testing while preserving privacy. The platform enables enterprises to use high-quality, privacy-safe data without exposing sensitive PII, supporting use cases across banking, insurance, telecommunications, healthcare, and government. Following the November 2024 acquisition by SAS Institute, Hazy's technology has been integrated into SAS Data Maker.
Product overview
Hazy was a synthetic data generation platform offering privacy-preserving data solutions. The company operated as a single core product focused on generating artificial datasets that preserve statistical properties of original data while eliminating privacy risks. In November 2024, SAS Institute acquired Hazy's core software assets, and the technology has since been integrated into SAS Data Maker, a synthetic data generator available on the Microsoft Marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Hazy Synthetic Data Platform Enterprise software that generates statistically representative synthetic data for machine learning, analytics, and testing, with built-in privacy preservation for organizations handling sensitive data.
- SAS Data Maker Synthetic data generation product from SAS Institute that incorporates Hazy's technology, providing privacy-safe synthetic data capabilities to SAS's enterprise customers.
Quantifiable outcome
- 28% improvement in model accuracy for UK financial services firm
- +1 more outcomes
Companies that use Hazy
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Hazy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Hazy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SAS InstitutecoreSAS Institute acquired the core software assets of Hazy Ltd. in November 2024. Hazy's synthetic data technology was integrated into SAS Data Maker, an enterprise-grade synthetic data generator launched on Microsoft Marketplace. This acquisition enables SAS to embed enterprise-grade synthetic data capabilities into its analytics platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Hazy competitors and assessment
Company assessmentBroad incumbents
- SAS Institute: SAS Institute is a long-tenured analytics and AI platform incumbent that acquired Hazy in November 2024 and now distributes the technology via SAS Data Maker on Microsoft Marketplace. As the acquirer, SAS is the most strategically significant entity in Hazy's current go-to-market.
- Databricks: Databricks is a broad data and AI platform incumbent whose Lakehouse / Unity Catalog ecosystem increasingly addresses privacy, data sharing, and synthetic data needs for regulated enterprises. Comparable at the buyer/customer-need level though not a direct competitor to Hazy's standalone product.
- DataRobot: DataRobot is a broad AI/ML platform incumbent offering automated ML and increasingly synthetic data and data prep capabilities. Larger and more diversified than Hazy but operationally adjacent in providing enterprise AI infrastructure that ingests privacy-sensitive data.
Direct peers
- Gretel.ai: Gretel.ai is a synthetic data and privacy engineering platform for developers, generating synthetic datasets and differentially private models for AI/ML. Comparable technology stack (synthetic data APIs, privacy guarantees) and overlapping developer/enterprise customer base.
- Mostly AI: Mostly AI is a direct competitor offering synthetic data generation for enterprises, with a comparable focus on privacy-preserving AI training and testing data. Like Hazy, it targets regulated industries and provides validation utilities and lineage/audit capabilities for synthetic datasets.
- Tonic.ai: Tonic.ai provides de-identified and synthesized test data for software development, including structured/tabular and text data. Like Hazy, it targets privacy-safe data for testing and AI development with an enterprise focus on regulated industries.
- Synthesized: Synthesized is a London-based synthetic data platform serving financial services and other regulated enterprises with privacy-safe data for ML and analytics. Highly comparable product scope, customer verticals, and go-to-market model to Hazy pre-acquisition.
- MOSTLY AI (mostly known as MOSTLY AI / MostlyAI): NOTE: Duplicate avoided; MOSTLY AI listed once above.
Emerging players
- YData: YData is an emerging player offering synthetic data generation combined with data quality and labeling tooling for ML. Comparable technology subset (synthetic tabular data) with a developer-leaning positioning that partially overlaps Hazy's privacy-preserving AI training use case.
- Statice (by Anonos): Statice (now part of Anonos) provides privacy-preserving synthetic data for regulated industries including financial services and healthcare. Comparable product offering and target verticals to Hazy, though with a smaller footprint and similar emerging-player profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Hazy social profiles
Digital presenceHazy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hazy leadership team
Management profileNumber of profiles
Profiles3 records
Hazy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hazy M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hazy
What does Hazy do?
Hazy provides a synthetic data generation platform that creates statistically representative synthetic datasets for machine learning, analytics, and software testing while preserving privacy. The platform enables enterprises to use high-quality, privacy-safe data without exposing sensitive PII, supporting use cases across banking, insurance, telecommunications, healthcare, and government. Following the November 2024 acquisition by SAS Institute, Hazy's technology has been integrated into SAS Data Maker.
Is Hazy a public or private company?
Hazy is a private company. It is classified as corporate owned and is currently acquired.
When was Hazy founded?
Hazy was founded in 2017. It employs 11 to 50 people.
Where is Hazy based?
Hazy is headquartered in London, United Kingdom, in the Europe region.
How does Hazy make money?
Two revenue lines are on record. Synthetic Data Platform is the primary driver. The others are enterprise Licensing (via SAS).
Who are Hazy's main competitors?
Broad incumbents on record are SAS Institute, Databricks and DataRobot. Direct peers are Gretel.ai, Mostly AI, Tonic.ai, Synthesized and MOSTLY AI (mostly known as MOSTLY AI / MostlyAI). Emerging players are YData and Statice (by Anonos).
Does Hazy have an API?
No public API is recorded for Hazy.
What industry is Hazy in?
Hazy's product category is Synthetic Data Platform. Its primary akta.pro industry code is HDAAALAA, Synthetic Data Generation Platforms, with a secondary code of HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction). Its NAICS code is 541519 and its SIC code is 7370.