What CollX does

CollX is a mobile-first platform for the trading card hobby, founded in 2021 by Ted Mann and Charlie Mann in Haddonfield, New Jersey and incorporated in Delaware as CollX Inc. The core product is a smartphone application that uses computer vision to scan and identify trading cards against a proprietary database of millions of cards, then surfaces an average market price calculated from the last ten transactions within a six-month window crawled from leading marketplaces. Beyond identification and valuation, the platform includes a peer-to-peer marketplace for buying, selling, and trading cards; portfolio tracking for individual collections; and community features such as messaging, ambassador programs, and event presence at major conventions like The National.

The company has assembled a broader ecosystem beyond the consumer app, including Card Dealer Pro (desktop software for professional sellers acquired in June 2022), RipKit (a monthly subscription box of packs and supplies), CollX Pro and Gold (premium subscription tiers), the Card Jawn podcast, and the CollX Shop for merchandise. AI capabilities span computer vision for card recognition and a generative-AI card coach (CollX AI) bundled into the Pro tier. Reported scale includes more than 3.6 million users, over 1 billion card scans, 400,000 monthly active users, and a marketplace of approximately 30,000 buyers and 20,000 sellers growing at roughly 20% month-on-month.

CollX generates revenue through a 10% marketplace commission (with reduced rates for Gold subscribers), $9.99/month Pro and $24.99/month Gold subscriptions, referral fees to grading and live commerce partners (PSA, Whatnot, Topps, Fanatics Live, Panini), and physical product sales via RipKit and the CollX Shop. The company is venture-backed, having raised a $5.5M seed in February 2023 and a $10M Series A in March 2025 led by Brand Foundry Ventures and 114 Ventures, and reports reaching profitability with $10 million in annual revenue in 2026.

Name

CollX

Legal name

CollX Inc.

Website

https://collx.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

CollX is a mobile platform that uses computer vision to scan, identify, and value trading cards, and provides a peer-to-peer marketplace, subscriptions, and dealer tooling serving hobbyist collectors and professional card sellers.

Ownership category

akta.pro rank

Product category

Trading Card Collectibles Platform

NAICS

Software Publishers (513210)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Collectible Card Games (CCG/TCG) Retail (CRALAGAC)

Keywords

• Trading card scanner
• Card valuation app
• Sports card marketplace
• Collectibles platform
• Trading card identification

Headquarters

HQ city

Haddonfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Commission: CollX charges a 10% commission on marketplace transactions on the total transaction price (excluding shipping and taxes). This is the primary revenue driver. CollX Gold members receive reduced rates of 8% on sales up to $2,500 and 3% on sales over $2,500.
2. Pro Subscription: CollX Pro at $9.99/month or $99.99/year provides 500 Scan+ credits per month, unlimited collections, $10 monthly credit, featured listings, AI assistance, advanced what-I'm-collecting filters, group chat, and other power-user features.
3. Gold Subscription: CollX Gold at $24.99/month or $249.99/year includes all Pro features plus 8% reduced commission (3% over $2,500), unlimited free withdrawals, unlimited Scan+, $20 monthly credit, and full Seller Hub access.
4. Referral Fees: Revenue generated through referral fees to grading services and partners including PSA, Whatnot, and Topps when users are referred for grading services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

CollX operates a mobile-first platform that lets users snap a photo of any trading card (sports cards, TCG cards such as Pokemon and Magic) to instantly identify it and retrieve a current market price based on recent transaction data. The app combines computer vision identification, portfolio/collection tracking, a peer-to-peer marketplace for buying/selling/trading, and social/community features into a unified hobby platform. Professional sellers are served through the acquired Card Dealer Pro desktop software, and the company extends into subscription boxes (RipKit) and merchandise.

Product overview

CollX is a unified platform for trading card collectors consisting of the core CollX mobile app (for card scanning, identification, and valuation), the CollX Marketplace (for peer-to-peer buying, selling, and trading), two premium subscription tiers (CollX Pro and CollX Gold), the acquired Card Dealer Pro desktop software (for professional bulk sellers), the RipKit monthly subscription box, and the Card Jawn podcast. The ecosystem also includes the CollX Shop for merchandise and supplies. The platform uses computer vision and AI to identify cards and provide market pricing, generating revenue through marketplace commissions, subscriptions, and partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• RipKit: A monthly subscription box for collectors featuring packs from Topps and Panini, premium supplies, and the best storage box for the hobby. Available in Baseball, Multi-Sport, and upcoming Pokemon categories.
• Card Dealer Pro

Products and services

• CollX App Mobile application for individual collectors that uses computer vision to scan, identify, and value trading cards (sports cards and TCGs), build a collection, track portfolio value, and connect with other collectors.
• CollX Marketplace Peer-to-peer marketplace built into the CollX platform where users can list, buy, sell, and trade trading cards with secure checkout, shipping label generation, and CollX Protect buyer protection.
• Card Dealer Pro Desktop software for professional card sellers enabling bulk scanning of cards, inventory management, and multi-channel listing across several online marketplaces; included free for 90 days with CollX Pro.
• RipKit

Quantifiable outcome

• Over 1 billion card scans processed for 3+ million users
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• PSA (Professional Sports Authenticator)supportingGTM or Marketing Partner · 7 March 2025Grading service partner providing referral fees to CollX when users are referred for grading services. PSA is mentioned as a partner and exclusive deal provider in RipKit.
• WhatnotsupportingGTM or Marketing PartnerLive auction platform partner. CollX hosts giveaways and streams on Whatnot during conventions. Whatnot is also listed as an exclusive deal partner in RipKit.
• ToppssupportingGTM or Marketing PartnerCard brand partner. RipKit boxes include Topps packs, and Topps is listed as an exclusive deal provider. CollX was in active talks with major trading card brands including Topps since 2022.
• StripecoreTechnology or IntegrationPayment processing services provider. CollX uses Stripe for payment processing on marketplace transactions. Sellers can link bank accounts via Stripe for withdrawals.
• PaninisupportingGTM or Marketing PartnerCard brand partner. RipKit boxes include Panini packs alongside Topps products.
• Fanatics LivesupportingGTM or Marketing PartnerLive shopping platform partner. CollX hosts live trivia and giveaways on Fanatics Live during conventions like The National.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• StockX: Authenticated marketplace for sneakers, apparel, electronics, and collectibles. Comparable as an adjacent collectibles marketplace with comparable product/marketplace mechanics (sellers list, buyers bid/buy, take-rate monetization), though its core is sneakers rather than trading cards.

Emerging players

• PWCC Marketplace: Trading card auction house/marketplace (now part of Fanatics Collect). Comparable to CollX as a price-discovery and trading venue for trading cards, but skewed toward higher-value auctions and institutional sellers.
• Goldin: Premium sports card and memorabilia auction house (now part of Fanatics Collect). Comparable to CollX's higher-end marketplace activity, but focused on auction-format high-value transactions rather than peer-to-peer retail trading.
• 130point: Sales tracking and price-guide service for sports cards, sourcing data from eBay and major auction houses. Comparable to CollX's dynamic pricing feature, but as a data-only product without a scanning or marketplace component.
• Sports Card Investor: Sports card pricing data and portfolio tracking platform. Comparable to CollX's CV identification and pricing engine feature set, though SCI focuses on data/analytics rather than a built-in peer-to-peer marketplace.

Direct peers

• Whatnot: Live-auction marketplace for trading cards, Pokemon, sports memorabilia, and collectibles. Directly comparable to CollX because both serve individual collectors and small sellers with peer-to-peer trading infrastructure, take-rate monetization, and event/community-driven growth (Whatnot is also a CollX marketing partner).
• TCGplayer: Leading TCG marketplace (Magic: The Gathering, Pokemon, Yu-Gi-Oh!, etc.) acquired by eBay. Comparable to CollX because it provides price guides, marketplace infrastructure, and seller tools for the same hobbyist collector base.
• COMC (Check Out My Cards): Long-standing sports card marketplace offering consignment, scanning, and inventory management for individual collectors and dealers. Comparable to CollX in target customer (collectors/small sellers) and core activity (peer-to-peer card trading with scanning/valuation tooling).
• Fanatics Collect: Fanatics-owned sports collectibles marketplace (formed from PWCC, Goldin, and others) that combines trading, auctions, and authentication. Comparable to CollX because it serves sports card collectors with marketplace and pricing tools, and competes in the same hobby event space.

Broad incumbents

• eBay: The dominant general-merchandise marketplace with a massive trading card category and structured data products (eBay Price Guide, Terapeak). Comparable as a marketplace competitor but operates across many categories far beyond trading cards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/collx_app
• YouTubeyoutube.com/channel/UC0VIyionwel4k1Bqxu9cR1g
• Facebookfacebook.com/collxapp
• Instagraminstagram.com/collxapp
• TikToktiktok.com/@collxapp
• LinkedInlinkedin.com/company/collx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CollX