What Waldo does

Waldo was a no-code SaaS mobile application testing platform founded in 2018 and headquartered in Brooklyn, with a secondary UK office established prior to its July 2023 acquisition by Tricentis. The platform enabled iOS and Android mobile application developers and quality assurance teams to create and run automated mobile app tests without writing code, abstracting test authoring away from traditional coded frameworks. Waldo's product was a single, self-contained SaaS offering — the Waldo No-Code Testing Platform — distributed through its exact-match domain Waldo.com via a self-serve, product-led growth motion targeted at a horizontal base of mobile developers and QA practitioners.

The company's business model was subscription-based recurring SaaS revenue, with pricing not publicly disclosed. GTM was PLG-first: users could onboard through the website without sales-led intervention, supplemented by earned media coverage and investor-driven introductions from lead backer Insight Partners. Waldo was a small organization, with disclosed headcount in the 11–50 range, led by co-founders Amine Bellakrid (CEO) and Laurent Sigal (CTO), with VP-level commercial hires in sales (Nico Snyder) and growth/marketing (Ben Winter) added during the Series A phase.

Waldo raised a single $15 million Series A in February 2022 led by Insight Partners, with participation from existing investors and new angels. Use of funds was team expansion, growth acceleration, and product innovation in mobile test automation. In July 2023, Tricentis — an enterprise test automation platform — acquired Waldo to extend its mobile testing portfolio; Waldo's technology was subsequently integrated into Tricentis's Testim-led mobile testing offering, and Waldo ceased to operate as an independent entity.

Name

Waldo

Legal name

Waldo

Website

https://waldo.com

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

11–50 employees

Short description

Waldo is a no-code SaaS mobile app testing platform that enabled iOS and Android developers and QA teams to create and run automated tests without writing code. Founded in 2018, it was acquired by Tricentis in July 2023.

Ownership category

akta.pro rank

Product category

Mobile Application Testing Software

NAICS

Testing Laboratories and Services (541380), Computer Training (611420)

SIC

Services-Testing Laboratories (8734), Services-Computer Programming Services (7371)

akta.pro primary industry

App Testing, QA & Beta Distribution Platforms (BPAMADAK)

akta.pro secondary industries

Quality Engineering & Test Automation (QE/QA) (BPAEAFAJ), Enterprise Application Testing & QA Services (BPAEAGAI)

Keywords

• No-code mobile testing
• Mobile test automation
• QA testing platform
• IOS Android testing
• No-code automation

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. SaaS-based no-code testing platform: Waldo generated revenue through a SaaS-based no-code platform for testing mobile applications. As a startup with Series A funding, the company was in growth phase focusing on expanding team and product innovation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Waldo provided a SaaS-based no-code mobile app testing platform that allowed software developers and QA professionals to create and run automated tests for iOS and Android applications without writing code. The platform targeted mobile app development teams seeking to streamline mobile UX testing and reduce the complexity of test automation.

Product overview

Waldo was a standalone SaaS-based no-code mobile app testing platform that was operated as an independent startup. Following its acquisition by Tricentis in July 2023, Waldo's technology was integrated into Tricentis's portfolio to enhance mobile testing capabilities. The original Waldo platform operated as a single-product offering focused on enabling no-code test automation for mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Waldo No-Code Testing Platform A SaaS-based no-code platform for testing iOS and Android mobile applications. It enabled software developers and QA professionals to create and run automated mobile app tests without writing code, targeting mobile app development teams seeking to streamline test automation.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TricentiscoreStrategic or Co-development Partner · 1 July 2023US-based Tricentis acquired UK-based Waldo in July 2023 to expand its mobile testing capabilities, adding Waldo's SaaS-based no-code platform for testing mobile applications to its portfolio.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tricentis: Acquirer of Waldo and a leading enterprise test automation platform (Tosca, qTest, Testim). Operates broadly across web, mobile, SAP, and Salesforce testing — overlapping with Waldo's mobile testing focus as part of a much wider portfolio.
• Perfecto (Perforce): Cloud-based mobile and web testing platform now part of Perforce. Offers mobile test automation, manual testing, and real-device clouds as part of a broader enterprise QA portfolio.
• Bitbar (SmartBear): Mobile device cloud and test automation offering within SmartBear's broader software quality tool portfolio. Competes with Waldo on mobile testing infrastructure for enterprise teams.

Direct peers

• BrowserStack: Cloud-based testing platform offering real-device and automation testing for mobile and web apps. Directly comparable to Waldo's mobile testing offering but with broader platform coverage and significantly larger scale.
• Sauce Labs: Cloud testing platform for mobile and web with continuous testing, real-device clouds, and automated testing solutions. Competes in the same mobile QA category as Waldo.
• LambdaTest: Cloud-based unified testing platform offering manual and automated testing of web and mobile applications across 3,000+ browsers and real devices. A direct competitor in cloud-based mobile app testing.
• HeadSpin: AI-based testing platform offering real-device mobile and web testing with performance analytics. Overlaps with Waldo on automated mobile UX testing for both iOS and Android.

Emerging players

• Appium: Open-source mobile app automation framework widely used for iOS and Android testing. Waldo's no-code approach is positioned as a higher-UX alternative to Appium, which still requires significant coding expertise.
• Applitools: AI-powered visual testing and monitoring platform for web and mobile apps. Competes in mobile UX validation, an adjacent category to Waldo's mobile UX testing focus.
• mabl: SaaS test automation platform with a low-code/no-code authoring experience for web and mobile. Closely comparable to Waldo's no-code mobile testing positioning, though mabl's primary focus has historically been web.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/usewaldo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waldo