Priority Commerce
- Company typePublic
- Founded2005
- HeadquartersAlpharetta, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Priority Commerce firmographics
Firmographics- Name
- Priority Commerce
- Legal name
- Priority Technology Holdings, Inc.
- Website
- https://prioritycommerce.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Priority Commerce industry classification
Industry- Product category
- Payment Processing and Financial Technology
- NAICS
- Nondepository Credit Intermediation (5222), Other Activities Related to Credit Intermediation (522390), Activities Related to Credit Intermediation (5223)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Stored Value Ledger / Wallet Infrastructure (Non-Bank) (FSAMANAM), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Priority Commerce is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Priority Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Payment Processing and Transaction Fees: Merchant acquiring and payment processing fees including interchange, card processing, and transaction fees. Revenue from merchant services including MX Merchant, MX POS, and terminal solutions. Q4 2025 revenue of $247.1 million with 9% YoY growth.
- B2B Payments and Payables Automation: Revenue from CPX AP automation platform, Plastiq B2B payment acceptance, and accounts payable solutions. Generates fees on B2B payments and generates cash rebates for customers. $50B+ LTM total volume in payables.
- Banking and Treasury Services: Passport banking platform providing treasury management, FDIC-insured accounts, and fund management services. Revenue from banking-as-a-service with $1.6B+ in account balances managed.
- Debt Settlement Processing: CFTPay platform for debt resolution providers with transaction monitoring, escrow management, and compliance services. Managed services for customer care, payment operations, and reporting.
- API and Developer Licensing: Revenue from ISV and developer integrations using Priority APIs for payment processing, banking, and treasury capabilities embedded into third-party platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | ISO Agent Program - Reseller pricing |
| Subscription | Monthly | MX Connect Merchant Boarding Platform |
| Subscription | Monthly | Passport Banking & Treasury |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Priority Commerce product offering
Product offeringCore offering
Priority Commerce operates a unified commerce platform that integrates payment processing, FDIC-insured banking, treasury management, and B2B payables automation. Its core Priority Commerce Engine (PCE) enables businesses to collect, store, lend, and send money through a single API-first system, complemented by merchant acquiring (MX Merchant, MX POS), embedded banking (Passport), accounts payable automation (CPX, Plastiq), and debt resolution services (CFTPay, CFTConnect).
Product overview
Priority Commerce operates as a unified commerce platform architecture combining multiple integrated product modules. The core Priority Commerce Engine (PCE) serves as the central hub enabling businesses to collect, store, lend, and send money. Key platform components include: MX Merchant and MX POS for merchant acquiring and point-of-sale; Passport (with Cash Builder) for banking and treasury management; CPX and Plastiq for payables automation and B2B payments; ACH.com for ACH transactions; CFTPay and CFTConnect for debt resolution services; and dedicated APIs (Plastiq Connect, Passport API, MX Merchant API, CPX API, CFTPay API) enabling developer integrations. The ecosystem is enhanced through acquisitions of Finxera (2021) and Plastiq (2023), and includes Priority Tech Ventures for strategic portfolio companies. Additional offerings span payroll solutions, merchant boarding platforms (MX Connect), and industry-specific solutions for healthcare, retail, restaurants, sports, and fintech verticals.
Differentiator
Problem solved
Functional benefit
Brands
- MX Merchant: SMB payment processing solution with billing, sales tracking, and customer engagement tools
- Passport
- CPX
- Plastiq
- CFTPay
- ACH.com
- MX POS
- e|tab
- Payright
- Cash Builder
- Priority Tech Ventures
- CFTConnect
Products and services
- Priority Commerce Engine (PCE)
Quantifiable outcome
- $500K-$750K annual savings on ticket processing with potential $2M in new revenue for sports organizations
- +4 more outcomes
Companies that use Priority Commerce
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles7 records
Priority Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature10 records
Priority Commerce partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- LendingFrontcorePartnership to embed business financing directly inside Priority Commerce's MX Merchant platform. Qualified merchants can access term loans, cash advances, or sales-based financing without leaving their existing workflow. Uses merchants' business performance data to surface relevant capital options with repayment aligned to sales activity.
- Texas Rangers Baseball ClubcorePriority powers Rangers' accounts payable operations including vendor payments and cash flow visibility. Named official sponsor with in-stadium branding at Globe Life Field and presenting sponsorship of charitable golf tournament benefiting Texas Rangers Baseball Foundation.
- Minnesota WildcorePriority Sports partnership to modernize ticket payments. Expected to save $500K-$750K annually on ticket processing with potential to generate up to $2M in new revenue by expanding to food, beverage, retail, and premium seating.
- Georgia Banking CompanycorePriority Technology Holdings is a registered ISO/MSP (Independent Sales Organization/Member Service Provider) enabling banking and payment services.
- PB&T BankcorePriority Technology Holdings is a registered ISO/MSP of PB&T Bank, Pueblo, CO enabling banking and payment services.
- Pinnacle Bank (dba Synovus Bank)corePriority Technology Holdings is a registered ISO/MSP of Pinnacle Bank, a Tennessee bank, dba Synovus Bank, Columbus, GA enabling banking and payment services.
- Citizens Bank, N.A.corePriority Technology Holdings is a registered ISO/MSP of Citizens Bank, N.A., Providence, RI enabling banking and payment services.
- Wells Fargo Bank N.A.corePriority Technology Holdings is a registered ISO/MSP of Wells Fargo Bank N.A., Concord, CA enabling banking and payment services.
- Heartland FinancialcoreHeartland Financial leverages Priority's CPX platform to streamline accounts payable processes into one file, reducing process costs and increasing Days Payable Outstanding. Partnership enables solid payment strategies for customers.
- Finxera, Inc.coreFinxera is a wholly-owned subsidiary of Priority Technology Holdings, acquired in 2021 to strengthen payments and banking-as-a-service platform. Operates as CFTPay for debt resolution services and is a licensed money service business, NMLS #1168701.
- PlastiqcorePlastiq acquired in 2023 to broaden B2B payments and spend management capabilities. Enables buyers to pay with credit cards even when vendors don't accept them directly, and vendors to receive payment in their preferred method.
- PayCompasscorePayCompass, a payments ISO, partnered with Priority to empower agents and merchants with customized solutions, leading to more accounts onboarded in five months than in the previous year.
- SilacoreSila uses Passport banking and treasury platform to accelerate time to market and scale confidently in the fintech market. Case study shows 2x growth in six months.
Scale indicators23 records
Recent moves7 records
Expansion highlights7 records
Priority Commerce competitors and assessment
Company assessmentDirect peers
- Marqeta: API-first card issuing and payment processing platform serving fintechs and embedded use cases — closely comparable to Priority's Developer Hub, Plastiq Connect, and Passport Banking APIs.
- Shift4 Payments: Integrated payments provider serving SMBs, restaurants, hotels, and sports/entertainment venues with API-first acquiring — directly comparable to Priority's MX Merchant, MX POS, and enterprise sports partnerships (Minnesota Wild, Texas Rangers).
- Toast: Vertically integrated restaurant payments and POS platform that overlaps with Priority's MX POS, e|tab online ordering, and restaurant merchant acquiring motion.
- Paya: Integrated payments and commerce provider focused on B2B, healthcare, and vertical SMBs — directly comparable to Priority's CPX, PayRight healthcare, and ISO distribution strategy.
- Bill.com: B2B accounts payable and receivable automation platform that competes directly with Priority's CPX, Plastiq, and ACH.com AP automation offerings for mid-market and enterprise finance teams.
Broad incumbents
- Fiserv: One of the largest U.S. merchant acquirers and bank technology providers, offering Clover SMB POS and integrated commerce platforms that directly overlap with Priority's MX Merchant, MX POS, and embedded banking stack.
- Global Payments: Major merchant acquiring and B2B payments operator (including Heartland) competing head-to-head with Priority's commercial payments, ISO agent program, and payables automation businesses.
- Block (Square): SMB payments and banking ecosystem (Square, Cash App, Square Banking) competing with Priority's MX Merchant and Passport banking offerings in the SMB segment.
- PayPal: Digital payments and B2B platform (including PayPal Working Capital and Honey) that intersects with Priority's embedded payments, lending, and checkout capabilities for SMBs and ISVs.
Regional players
- Stax by Fattmerchant: Subscription-based payments and merchant services provider for SMBs — comparable business model and pricing approach (transparent subscription rather than interchange-plus) to Priority's MX Merchant SMB tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Priority Commerce social profiles
Digital presencePriority Commerce compliance and trust
Trust signalCompliance13 records
Priority Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priority Commerce leadership team
Management profileNumber of profiles
Profiles15 records
Priority Commerce subsidiaries and ownership
Company hierarchySubsidiaries2 records
Priority Commerce funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priority Commerce M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priority Commerce
What does Priority Commerce do?
Priority Commerce operates a unified commerce platform that integrates payment processing, FDIC-insured banking, treasury management, and B2B payables automation. Its core Priority Commerce Engine (PCE) enables businesses to collect, store, lend, and send money through a single API-first system, complemented by merchant acquiring (MX Merchant, MX POS), embedded banking (Passport), accounts payable automation (CPX, Plastiq), and debt resolution services (CFTPay, CFTConnect).
Is Priority Commerce a public or private company?
Priority Commerce is a public company. It is classified as public and is currently operating.
When was Priority Commerce founded?
Priority Commerce was founded in 2005. It employs 1,001 to 5,000 people.
Where is Priority Commerce based?
Priority Commerce is headquartered in Alpharetta, United States, in the North America region.
How does Priority Commerce make money?
Five revenue lines are on record. Payment Processing and Transaction Fees are the primary driver. The others are B2B Payments and Payables Automation, banking and Treasury Services, debt Settlement Processing and API and Developer Licensing.
Who are Priority Commerce's main competitors?
Direct peers on record are Marqeta, Shift4 Payments, Toast, Paya and Bill.com. Broad incumbents are Fiserv, Global Payments, Block (Square) and PayPal. Stax by Fattmerchant is listed as a regional player.
Does Priority Commerce have an API?
Yes. Priority offers a comprehensive API suite for integrating payments, banking, and treasury capabilities into applications. The APIs enable developers to incorporate end-to-end payments and analytics. Available APIs include: Plastiq Bill Pay (embedded B2B payment application), Passport Banking & Treasury (embedded commerce platform with FDIC-insured accounts, collect/store/send money, recurring payments, account ledgers, reconciliation), CPX AP Automation (accounts payable automation, create/query payment APIs, buyer and supplier management), MX Merchant Payment Processing (billing, sales tracking, customer engagement, card processing), and CFTPAY Debt Settlement Services (FDIC-insured escrow, transaction monitoring, draft authorization audits). Code snippets available for PHP, Java, Python, Go, Node.js, Ruby, and .NET. Developer documentation is at docs.developer.plastiq.com.
What industry is Priority Commerce in?
Priority Commerce's product category is Payment Processing and Financial Technology. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMANAM, Stored Value Ledger / Wallet Infrastructure (Non-Bank). Its NAICS code is 5222 and its SIC code is 7370.