Priority Commerce

Payment Processing and Financial Technologyprioritycommerce.com

Company typePublic
Founded2005
HeadquartersAlpharetta, United States
Headcount1,001–5,000
GTM typeB2B
OfferingSoftware

Priority Commerce firmographics

Firmographics

Name: Priority Commerce
Legal name: Priority Technology Holdings, Inc.
Website: https://prioritycommerce.com
Company type: Public
Founded year: 2005
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

Priority Commerce industry classification

Industry

Product category: Payment Processing and Financial Technology
NAICS: Nondepository Credit Intermediation (5222), Other Activities Related to Credit Intermediation (522390), Activities Related to Credit Intermediation (5223)
SIC: Services-Computer Programming, Data Processing, Etc. (7370), Miscellaneous Business Credit Institution (6159)
akta.pro primary industry: Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
akta.pro secondary industries: Stored Value Ledger / Wallet Infrastructure (Non-Bank) (FSAMANAM), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

Merchant payment processing
B2B payment automation
Banking-as-a-service
Accounts payable automation
Integrated commerce platform

Where Priority Commerce is headquartered

Location

Headquarters

HQ city: Alpharetta
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Priority Commerce business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

Payment Processing and Transaction Fees: Merchant acquiring and payment processing fees including interchange, card processing, and transaction fees. Revenue from merchant services including MX Merchant, MX POS, and terminal solutions. Q4 2025 revenue of $247.1 million with 9% YoY growth.
B2B Payments and Payables Automation: Revenue from CPX AP automation platform, Plastiq B2B payment acceptance, and accounts payable solutions. Generates fees on B2B payments and generates cash rebates for customers. $50B+ LTM total volume in payables.
Banking and Treasury Services: Passport banking platform providing treasury management, FDIC-insured accounts, and fund management services. Revenue from banking-as-a-service with $1.6B+ in account balances managed.
Debt Settlement Processing: CFTPay platform for debt resolution providers with transaction monitoring, escrow management, and compliance services. Managed services for customer care, payment operations, and reporting.
API and Developer Licensing: Revenue from ISV and developer integrations using Priority APIs for payment processing, banking, and treasury capabilities embedded into third-party platforms.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Monthly	ISO Agent Program - Reseller pricing
Subscription	Monthly	MX Connect Merchant Boarding Platform
Subscription	Monthly	Passport Banking & Treasury

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Priority Commerce product offering

Product offering

Core offering

Priority Commerce operates a unified commerce platform that integrates payment processing, FDIC-insured banking, treasury management, and B2B payables automation. Its core Priority Commerce Engine (PCE) enables businesses to collect, store, lend, and send money through a single API-first system, complemented by merchant acquiring (MX Merchant, MX POS), embedded banking (Passport), accounts payable automation (CPX, Plastiq), and debt resolution services (CFTPay, CFTConnect).

Product overview

Priority Commerce operates as a unified commerce platform architecture combining multiple integrated product modules. The core Priority Commerce Engine (PCE) serves as the central hub enabling businesses to collect, store, lend, and send money. Key platform components include: MX Merchant and MX POS for merchant acquiring and point-of-sale; Passport (with Cash Builder) for banking and treasury management; CPX and Plastiq for payables automation and B2B payments; ACH.com for ACH transactions; CFTPay and CFTConnect for debt resolution services; and dedicated APIs (Plastiq Connect, Passport API, MX Merchant API, CPX API, CFTPay API) enabling developer integrations. The ecosystem is enhanced through acquisitions of Finxera (2021) and Plastiq (2023), and includes Priority Tech Ventures for strategic portfolio companies. Additional offerings span payroll solutions, merchant boarding platforms (MX Connect), and industry-specific solutions for healthcare, retail, restaurants, sports, and fintech verticals.

Differentiator

Problem solved

Functional benefit

Brands

MX Merchant: SMB payment processing solution with billing, sales tracking, and customer engagement tools
Passport
CPX
Plastiq
CFTPay
ACH.com
MX POS
e|tab
Payright
Cash Builder
Priority Tech Ventures
CFTConnect

Products and services

Priority Commerce Engine (PCE)

Quantifiable outcome

$500K-$750K annual savings on ticket processing with potential $2M in new revenue for sports organizations
+4 more outcomes

Companies that use Priority Commerce

Customer profile

Named customers10 records

Segments10 records

Ideal customer profiles7 records

Priority Commerce technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

Feature10 records

Priority Commerce partnerships and signals

Strategic signal

Partnerships

13 partnerships are on record, tiered core.

LendingFrontcoreStrategic or Co-development Partner · 1 June 2026Partnership to embed business financing directly inside Priority Commerce's MX Merchant platform. Qualified merchants can access term loans, cash advances, or sales-based financing without leaving their existing workflow. Uses merchants' business performance data to surface relevant capital options with repayment aligned to sales activity.
Texas Rangers Baseball ClubcoreGTM or Marketing Partner · 13 April 2026Priority powers Rangers' accounts payable operations including vendor payments and cash flow visibility. Named official sponsor with in-stadium branding at Globe Life Field and presenting sponsorship of charitable golf tournament benefiting Texas Rangers Baseball Foundation.
Minnesota WildcoreGTM or Marketing Partner · 7 July 2025Priority Sports partnership to modernize ticket payments. Expected to save $500K-$750K annually on ticket processing with potential to generate up to $2M in new revenue by expanding to food, beverage, retail, and premium seating.
Georgia Banking CompanycoreChannel Partner/ Reseller/ DistributorPriority Technology Holdings is a registered ISO/MSP (Independent Sales Organization/Member Service Provider) enabling banking and payment services.
PB&T BankcoreChannel Partner/ Reseller/ DistributorPriority Technology Holdings is a registered ISO/MSP of PB&T Bank, Pueblo, CO enabling banking and payment services.
Pinnacle Bank (dba Synovus Bank)coreChannel Partner/ Reseller/ DistributorPriority Technology Holdings is a registered ISO/MSP of Pinnacle Bank, a Tennessee bank, dba Synovus Bank, Columbus, GA enabling banking and payment services.
Citizens Bank, N.A.coreChannel Partner/ Reseller/ DistributorPriority Technology Holdings is a registered ISO/MSP of Citizens Bank, N.A., Providence, RI enabling banking and payment services.
Wells Fargo Bank N.A.coreChannel Partner/ Reseller/ DistributorPriority Technology Holdings is a registered ISO/MSP of Wells Fargo Bank N.A., Concord, CA enabling banking and payment services.
Heartland FinancialcoreStrategic or Co-development PartnerHeartland Financial leverages Priority's CPX platform to streamline accounts payable processes into one file, reducing process costs and increasing Days Payable Outstanding. Partnership enables solid payment strategies for customers.
Finxera, Inc.coreStrategic or Co-development PartnerFinxera is a wholly-owned subsidiary of Priority Technology Holdings, acquired in 2021 to strengthen payments and banking-as-a-service platform. Operates as CFTPay for debt resolution services and is a licensed money service business, NMLS #1168701.
PlastiqcoreStrategic or Co-development PartnerPlastiq acquired in 2023 to broaden B2B payments and spend management capabilities. Enables buyers to pay with credit cards even when vendors don't accept them directly, and vendors to receive payment in their preferred method.
PayCompasscoreChannel Partner/ Reseller/ DistributorPayCompass, a payments ISO, partnered with Priority to empower agents and merchants with customized solutions, leading to more accounts onboarded in five months than in the previous year.
SilacoreTechnology or IntegrationSila uses Passport banking and treasury platform to accelerate time to market and scale confidently in the fintech market. Case study shows 2x growth in six months.

Scale indicators23 records

Recent moves7 records

Expansion highlights7 records

Priority Commerce competitors and assessment

Company assessment

Direct peers

Marqeta: API-first card issuing and payment processing platform serving fintechs and embedded use cases — closely comparable to Priority's Developer Hub, Plastiq Connect, and Passport Banking APIs.
Shift4 Payments: Integrated payments provider serving SMBs, restaurants, hotels, and sports/entertainment venues with API-first acquiring — directly comparable to Priority's MX Merchant, MX POS, and enterprise sports partnerships (Minnesota Wild, Texas Rangers).
Toast: Vertically integrated restaurant payments and POS platform that overlaps with Priority's MX POS, e|tab online ordering, and restaurant merchant acquiring motion.
Paya: Integrated payments and commerce provider focused on B2B, healthcare, and vertical SMBs — directly comparable to Priority's CPX, PayRight healthcare, and ISO distribution strategy.
Bill.com: B2B accounts payable and receivable automation platform that competes directly with Priority's CPX, Plastiq, and ACH.com AP automation offerings for mid-market and enterprise finance teams.

Broad incumbents

Fiserv: One of the largest U.S. merchant acquirers and bank technology providers, offering Clover SMB POS and integrated commerce platforms that directly overlap with Priority's MX Merchant, MX POS, and embedded banking stack.
Global Payments: Major merchant acquiring and B2B payments operator (including Heartland) competing head-to-head with Priority's commercial payments, ISO agent program, and payables automation businesses.
Block (Square): SMB payments and banking ecosystem (Square, Cash App, Square Banking) competing with Priority's MX Merchant and Passport banking offerings in the SMB segment.
PayPal: Digital payments and B2B platform (including PayPal Working Capital and Honey) that intersects with Priority's embedded payments, lending, and checkout capabilities for SMBs and ISVs.

Regional players

Stax by Fattmerchant: Subscription-based payments and merchant services provider for SMBs — comparable business model and pricing approach (transparent subscription rather than interchange-plus) to Priority's MX Merchant SMB tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Priority Commerce compliance and trust

Trust signal

Compliance13 records

Priority Commerce financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Priority Commerce leadership team

Management profile

Number of profiles

Profiles15 records

Priority Commerce subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Priority Commerce funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Priority Commerce M&A and investment

M&A and investment

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority Commerce

What does Priority Commerce do?

Is Priority Commerce a public or private company?

Priority Commerce is a public company. It is classified as public and is currently operating.

When was Priority Commerce founded?

Priority Commerce was founded in 2005. It employs 1,001 to 5,000 people.

Where is Priority Commerce based?

Priority Commerce is headquartered in Alpharetta, United States, in the North America region.

How does Priority Commerce make money?

Five revenue lines are on record. Payment Processing and Transaction Fees are the primary driver. The others are B2B Payments and Payables Automation, banking and Treasury Services, debt Settlement Processing and API and Developer Licensing.

Who are Priority Commerce's main competitors?

Direct peers on record are Marqeta, Shift4 Payments, Toast, Paya and Bill.com. Broad incumbents are Fiserv, Global Payments, Block (Square) and PayPal. Stax by Fattmerchant is listed as a regional player.

Does Priority Commerce have an API?

Yes. Priority offers a comprehensive API suite for integrating payments, banking, and treasury capabilities into applications. The APIs enable developers to incorporate end-to-end payments and analytics. Available APIs include: Plastiq Bill Pay (embedded B2B payment application), Passport Banking & Treasury (embedded commerce platform with FDIC-insured accounts, collect/store/send money, recurring payments, account ledgers, reconciliation), CPX AP Automation (accounts payable automation, create/query payment APIs, buyer and supplier management), MX Merchant Payment Processing (billing, sales tracking, customer engagement, card processing), and CFTPAY Debt Settlement Services (FDIC-insured escrow, transaction monitoring, draft authorization audits). Code snippets available for PHP, Java, Python, Go, Node.js, Ruby, and .NET. Developer documentation is at docs.developer.plastiq.com.

What industry is Priority Commerce in?

Priority Commerce's product category is Payment Processing and Financial Technology. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMANAM, Stored Value Ledger / Wallet Infrastructure (Non-Bank). Its NAICS code is 5222 and its SIC code is 7370.