Diamond Sports Group
Diamond Sports Group is a privately held youth sports marketing company that runs combines, tournaments, and All American Games for student athletes in grades 3-12 across nine U.S. states, monetizing through event registration fees and merchandise to provide collegiate recruiting exposure.
- Company typePrivate
- Founded2015
- HeadquartersChesapeake, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Diamond Sports Group does
Diamond Sports Group is a privately held youth sports marketing company that organizes combines, tournaments, and All American Games for student athletes from 3rd through 12th grade, with a stated mission of providing national exposure and collegiate recruiting visibility to athletes who may otherwise be overlooked. The company's core product is the Diamond Youth All American Games and associated D1 Savage Spring Games, supplemented by speed, agility, and strength testing events (Diamond Combine) that produce a proprietary "Diamond Certified Rating" and algorithm-powered athlete evaluation. Supporting product lines include Diamond Football Academy (training camps), Diamond Basketball, Diamond Cheer (with Diamond Girlz club), Summer Shine and Winter Shine Football Tournaments, Diamond Media (digital athlete profiles/rosters), and Diamond Gear (Shopify-powered merchandise storefront).
The business is event-driven, monetizing primarily through per-athlete registration fees, tournament participation fees, and merchandise sales. Operations span at least nine U.S. states (Virginia, South Carolina, North Carolina, New York, New Jersey, Florida, Texas, Missouri, Maryland, New Hampshire), with headquarters in Virginia Beach, VA and flagship event venues in Virginia Beach and Myrtle Beach, SC. The technology stack is built on SportsEngine's Sports Relationship Management (SRM) platform for registration and participant management, with no disclosed in-house proprietary technology beyond the marketing-claimed "Objective Data Analysis Algorithm." The company also references partnerships with Battle Youth National Championship and Nextgen America Camps to expand youth football pathways.
A significant data integrity issue affects this profile: the input data appears to conflate this youth sports marketing entity with a separate, unrelated Diamond Sports Group that is a Sinclair Broadcast Group subsidiary owning the Bally Sports Regional Sports Networks. That subsidiary filed for Chapter 11 bankruptcy in 2023 and received $450 million in DIP financing approval in February 2024 and a $635 million credit facility in May 2022. Management entries referencing David Preschlack (CEO) and Randy Freer (Chairman) pertain to the Sinclair subsidiary, not the youth sports company led by CEO Donnell Britt. The firmographic field claiming 501-1000 employees and ownership of Bally Sports RSNs is similarly attributable to the Sinclair entity. This analysis is grounded in the youth sports marketing company's own website and primary source materials; readers should treat the Sinclair-related data points as a separate entity.
Diamond Sports Group firmographics
Firmographics- Name
- Diamond Sports Group
- Legal name
- Diamond Sports Group
- Website
- https://diamondsportsgroup.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Diamond Sports Group is a privately held youth sports marketing company that runs combines, tournaments, and All American Games for student athletes in grades 3-12 across nine U.S. states, monetizing through event registration fees and merchandise to provide collegiate recruiting exposure.
- Ownership category
- akta.pro rank
Diamond Sports Group industry classification
Industry- Product category
- Youth Sports Events and Athlete Evaluation
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industries
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Club Sports Programs (EDALAIAB)
Keywords
Where Diamond Sports Group is headquartered
LocationHeadquarters
- HQ city
- Chesapeake
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Diamond Sports Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Registration Fees: Revenue generated from athlete and team registrations for combines, tournaments, and All American Games including the Diamond Youth All American Bowl, D1 Savage Spring Games, Summer Shine and Winter Shine Football Tournaments.
- Merchandise Sales: Sales of Diamond Gear branded merchandise through their Shopify e-commerce storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Registration and participation fees for combines, tournaments, and All American Games |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Diamond Sports Group product offering
Product offeringCore offering
Diamond Sports Group is a youth sports marketing company that organizes national All American Games, combines, tournaments, and training programs for student athletes in grades 3-12 across multiple sports including football, basketball, cheerleading, baseball, and lacrosse. The company operates multi-day evaluation events featuring speed, agility, and strength testing with proprietary Diamond Certified Rating and Objective Data Analysis, connecting young athletes with collegiate programs offering full or partial scholarships.
Product overview
Diamond Sports Group is a sports marketing company operating as a platform of youth sports products centered around its All American Games component. The core offering consists of the Diamond Youth All American Games and D1 Savage Spring Youth All American Games, which provide exposure opportunities for athletes in grades 3-12. Supporting products include Diamond Combine (speed/agility/strength testing with Diamond Certified Rating), Diamond Football Academy (training and camps), Summer Shine and Winter Shine Football Tournaments, Diamond Basketball, Diamond Cheer (including Diamond Girlz Club), Diamond Media (class rosters), and Diamond Gear (merchandise). The company also conducts national combines and camps for football, baseball, cheerleading, and lacrosse. DSG 360 Scout Registration and DSG 360 platform provide objective data analysis powered by algorithms and Diamond Evaluation Tools for athlete assessment. The platform connects student athletes with collegiate programs offering scholarships.
Differentiator
Problem solved
Functional benefit
Brands
- Diamond Youth All American Games: Flagship All American Bowl game event for youth athletes from 3rd grade to 9th grade, held in Myrtle Beach, SC.
- D1 Savage Spring Youth All American Games
- Diamond Combine
- Diamond Football Academy
- Summer Shine Tournament
- Winter Shine Tournament
- Diamond Cheer
- Diamond Basketball
Products and services
- Diamond Youth All American Games Flagship event featuring All American Bowl games for youth athletes in grades 3-12, providing national exposure and recruitment opportunities for student athletes seeking collegiate scholarships.
- Diamond Combine Sports combine program designed to evaluate and certify athletes through speed, agility, and strength testing, providing verified data and Diamond Certified ratings for coaches and recruiting profiles.
- Diamond Football Youth and high school football programs including combines, tournaments, and training events that provide athlete exposure and skill assessment.
- Diamond Basketball Basketball combines and evaluation programs for youth athletes with combine scheduling and state-specific offerings.
- Diamond Cheer Cheerleading camps, the Diamond Girlz Club, and spirit week events for youth cheerleaders.
- Diamond Gear Online merchandise store selling Diamond Sports Group branded apparel and gear through a Shopify storefront.
- Diamond Media Digital media platform showcasing athlete class rosters from 2017-2026, providing visibility for prospective college athletes.
- Diamond Football Academy Training academy offering offense-defense camps, skill development sessions, and professional-level training for young athletes in American football and other sports.
- Summer Shine Football Tournament Annual youth football tournament held during summer with 8 full brackets managed through Tourney Machine, featuring age-based divisions and tournament logistics.
- Winter Shine Football Tournament Annual youth football tournament held during winter at Doug Shaw Memorial Stadium in Myrtle Beach, SC with multi-day game schedules.
- All American Games Multi-location All American Games events including Virginia Beach, VA, Myrtle Beach, SC, and Bullhead City, AZ venues.
Quantifiable outcome
- Over 500 youth athletes participate annually in the Diamond Youth All American Bowl
- +1 more outcomes
Companies that use Diamond Sports Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Diamond Sports Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Diamond Sports Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Battle Youth National Championship / Nextgen America CampscoreDiamond Sports Group partners with Battle Youth National Championship and Nextgen America Camps to provide offense-defense camps and national championship participation opportunities for young athletes, helping them compete at national levels and gain visibility for youth football teams.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Diamond Sports Group competitors and assessment
Company assessmentDirect peers
- Under Armour All-America Game: Runs the marquee Under Armour All-America high-school football game and combines, providing elite youth football athletes with national exposure and recruiting visibility, directly comparable to Diamond's All American Bowl and combine model.
- Rivals: A national network of recruiting sites and combines (e.g., Rivals Camp Series) serving youth and high school football prospects with rankings and exposure, overlapping Diamond Combine's positioning as a recruiting-focused evaluation platform.
- NCSA (Next College Student Athlete): Provides recruiting tools, combine data and college-matching services for student athletes across multiple sports. Overlaps Diamond Sports Group's recruiting-exposure and verified stats value proposition.
- 247Sports: National recruiting network for high school athletes with rankings, combines and camps across football, basketball and other sports; competes directly for the same recruiting-exposure mindshare as DSG's combines.
- FBU (Football University): Operates youth football combines, camps and a national championship (FBU Top Gun) targeting middle and high school players, mirroring Diamond Football Academy's combine and tournament offerings.
Broad incumbents
- Adidas All-American Bowl: Operates an elite high-school All-American football game and broader grassroots events backed by a global athletic apparel brand, competing for elite youth football athletes and sponsorship dollars.
- AAU (Amateur Athletic Union): A national nonprofit that sanctions youth sports leagues and tournaments across multiple sports, with extensive infrastructure for basketball and football youth competitions overlapping DSG's tournament products.
Emerging players
- Pylon 7on7: Runs national 7-on-7 football tournaments and combines for high school prospects with strong recruiting-exposure positioning, increasingly overlapping Diamond's combine and tournament value proposition.
- Five Star Basketball: Operates elite youth basketball camps, combines and showcases with a recruiting-exposure model analogous to DSG's but focused on basketball, overlapping Diamond Basketball.
Others
- SportsEngine: Underlying technology partner powering DSG's registration and event management; a leading youth sports league/club management platform that enables many of DSG's direct and indirect competitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Diamond Sports Group social profiles
Digital presenceDiamond Sports Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diamond Sports Group leadership team
Management profileNumber of profiles
Profiles3 records
Diamond Sports Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diamond Sports Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diamond Sports Group
What does Diamond Sports Group do?
Diamond Sports Group is a youth sports marketing company that organizes national All American Games, combines, tournaments, and training programs for student athletes in grades 3-12 across multiple sports including football, basketball, cheerleading, baseball, and lacrosse. The company operates multi-day evaluation events featuring speed, agility, and strength testing with proprietary Diamond Certified Rating and Objective Data Analysis, connecting young athletes with collegiate programs offering full or partial scholarships.
Is Diamond Sports Group a public or private company?
Diamond Sports Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diamond Sports Group founded?
Diamond Sports Group was founded in 2015. It employs 501 to 1,000 people.
Where is Diamond Sports Group based?
Diamond Sports Group is headquartered in Chesapeake, United States, in the North America region.
How does Diamond Sports Group make money?
Two revenue lines are on record. Event Registration Fees are the primary driver. The others are merchandise Sales.
Who are Diamond Sports Group's main competitors?
Direct peers on record are Under Armour All-America Game, Rivals, NCSA (Next College Student Athlete), 247Sports and FBU (Football University). Broad incumbents are Adidas All-American Bowl and AAU (Amateur Athletic Union). Emerging players are Pylon 7on7 and Five Star Basketball. SportsEngine is listed as an others.
Does Diamond Sports Group have an API?
No public API is recorded for Diamond Sports Group.
What industry is Diamond Sports Group in?
Diamond Sports Group's product category is Youth Sports Events and Athlete Evaluation. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 61162 and its SIC code is 7990.