NCSA Athletic Recruiting
NCSA Athletic Recruiting operates the largest U.S. college athletic recruiting platform, connecting high school student-athletes and their families with 40,000+ college coaches across 35 sports through subscription-based memberships and partnerships with 14 national sports governing bodies, as part of the IMG Academy network.
- Company typePrivate
- Founded2002
- HeadquartersChicago, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What NCSA Athletic Recruiting does
NCSA Athletic Recruiting (legal name: National Collegiate Scouting Association LLC), founded in 2002 and headquartered in Bradenton, Florida, operates the largest two-sided college athletic recruiting platform in the United States. The company connects high school student-athletes and their families with college coaches across NCAA D1, D2, D3, NAIA, and JUCO levels, supporting 35 sports. Its core product is a cloud-based platform featuring athlete profile creation with highlight videos, academic transcripts, and statistics; direct messaging to a directory of more than 40,000 college coaches; college search and matching tools; and dedicated iOS and Android mobile applications. NCSA also operates acquired brand SportsRecruits, which extends its recruiting software footprint, and is part of the IMG Academy network owned by Endeavor, enabling bundled access to IMG Academy+ (1-on-1 mental performance and nutrition coaching) and IMG Academy Essentials (online courses and workshops).
The business runs a freemium-to-premium subscription model. Athletes can create free profiles that are searchable by 40,000+ college coaches, while premium tiers (Champion, Elite, MVP, MVP+) are annual subscriptions sold through both self-serve and sales-assisted motions, including recruiting assessment calls and consultations. Pricing is quote-based and not publicly disclosed. Additional revenue comes from IMG Academy+ coaching sold as a standalone product or add-on, and from B2B distribution through 14 official partnerships with national sports governing bodies including NAIA, NJCAA, AAU, and USA Lacrosse. NCSA reports a workforce of 1,100+ recruiting experts, mostly former college athletes and coaches, and has helped more than 333,000 student-athletes commit to play college sports, with 30,000+ commitments annually in 2024 and 2025. The company is private and does not disclose revenue or funding rounds.
NCSA Athletic Recruiting firmographics
Firmographics- Name
- NCSA Athletic Recruiting
- Legal name
- National Collegiate Scouting Association LLC
- Website
- https://ncsasports.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- NCSA Athletic Recruiting operates the largest U.S. college athletic recruiting platform, connecting high school student-athletes and their families with 40,000+ college coaches across 35 sports through subscription-based memberships and partnerships with 14 national sports governing bodies, as part of the IMG Academy network.
- Ownership category
- akta.pro rank
NCSA Athletic Recruiting industry classification
Industry- Product category
- College Athletic Recruiting Platform
- NAICS
- Sports and Recreation Instruction (611620), Educational Support Services (611710), Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)
- akta.pro secondary industries
- Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM), NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)
Keywords
Where NCSA Athletic Recruiting is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NCSA Athletic Recruiting business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Membership Subscriptions: Tiered subscription model with multiple membership levels (Champion, Elite, MVP, MVP+) offering increasing access to recruiting tools, coaching support, and developmental coaching from IMG Academy+. Free profile available with limited features.
- Freemium Model: Free athlete profile creation and basic platform access. Premium features upsold through paid memberships. Assessment calls and consultation services drive conversions.
- IMG Academy+ Add-on Coaching: 1-on-1 mental performance coaching and nutrition coaching available as add-on to any NCSA membership or as standalone purchase through IMG Academy+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free profile with basic visibility to college coaches |
| Subscription | Annual | Self-guided recruiting with on-demand resources |
| Subscription | Annual | Group coach support throughout recruiting process |
| Subscription | Annual | Personal recruiting coach plus developmental coaching |
| Subscription | Annual | Standalone mental performance and nutrition coaching |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
NCSA Athletic Recruiting product offering
Product offeringCore offering
NCSA operates a cloud-based college athletic recruiting platform that enables student-athletes to create profiles, communicate directly with more than 40,000 college coaches, search and match with colleges across NCAA, NAIA, and JUCO divisions, and track recruiting activity. The platform is complemented by tiered premium memberships, IMG Academy+ 1-on-1 mental performance and nutrition coaching, mobile apps, and partnerships with 14 national sports governing bodies.
Product overview
NCSA Athletic Recruiting operates a platform-plus-services model centered on its core NCSA College Recruiting Platform, which is complemented by several add-on products and modules. The core platform provides athlete profile creation, college coach messaging, and college search/matching tools. Key add-ons include IMG Academy+ for 1-on-1 mental performance and nutrition coaching, IMG Academy Essentials for online courses and workshops, and NCSA Recruiting Workshops for expert-led educational content. SportsRecruits (acquired brand) extends recruiting software capabilities at select events. Additional services include Recruiting Assessments for personalized recruiting plans and a College Coach Directory. The company also offers dedicated mobile applications for both NCSA (iOS/Android) and IMG Academy+ (iOS).
Differentiator
Problem solved
Functional benefit
Brands
- IMG Academy+: Mental performance and nutrition coaching services integrated with NCSA memberships
- SportsRecruits
Products and services
- NCSA College Recruiting Platform Primary college athletic recruiting platform enabling student-athletes to build profiles, connect with college coaches across NCAA, NAIA, and JUCO divisions, search for colleges, and track recruiting activity. Features include direct messaging with coaches, college search tools, highlight video uploads, and recruiting calendar.
- NCSA Mobile App
Quantifiable outcome
- 333,000+ student-athletes committed to college sports
- +4 more outcomes
Companies that use NCSA Athletic Recruiting
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
NCSA Athletic Recruiting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
NCSA Athletic Recruiting partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- USA LacrossecoreUSA Lacrosse extended its exclusive partnership with NCSA College Recruiting and SportsRecruits to provide expanded recruiting access, education, and tools to its more than 425,000 members. The agreement deepens integration across USA Lacrosse events, digital platforms, and member communications, offering recruiting software at select events, designated enrollments into NCSA's All In Award, and online workshops for parents.
- IMG AcademycoreNCSA is part of the IMG Academy network, providing recruiting services alongside IMG Academy's athletic training and developmental coaching (IMG Academy+). Integration includes shared platforms (Teamworks, Blackbaud), cross-promotion, and bundled membership offerings.
- NAIAcoreOfficial recruiting partner providing NCSA platform access to NAIA schools and athletes. NAIA logo displayed on NCSA website as official partner.
- NJCAA (National Junior College Athletic Association)coreOfficial partner for junior college recruiting. NJCAA logo displayed on NCSA website as official partner.
- AAU SportscoreAAU Sports partnership providing recruiting visibility for AAU athletes through NCSA platform. AAU logo displayed as official partner.
- USA Field HockeycoreOfficial partner for field hockey recruiting. USA Field Hockey logo displayed on NCSA website.
- USA VolleyballcoreOfficial partner for volleyball recruiting. USA Volleyball logo displayed on NCSA website.
- USA HockeycoreOfficial partner for hockey recruiting. USA Hockey logo displayed on NCSA website.
- USA Track and FieldcoreOfficial partner for track and field recruiting. USA Track and Field logo displayed on NCSA website.
- USA WrestlingcoreOfficial partner for wrestling recruiting. USA Wrestling logo displayed on NCSA website.
- USA BaseballcoreOfficial partner for baseball recruiting. USA Baseball logo displayed on NCSA website.
- US Youth SoccercoreOfficial partner for youth soccer recruiting. US Youth Soccer logo displayed on NCSA website.
- USA Water PolocoreOfficial partner for water polo recruiting. USA Water Polo logo displayed on NCSA website.
- MaxPrepscoreMaxPreps partnership providing data integration for basketball and other sports recruiting visibility. MaxPreps logo displayed as official partner.
- Perfect GamecorePerfect Game partnership providing baseball and softball recruiting data integration. Perfect Game logo displayed as official partner.
- TeamworkscoreTeamworks integration for NCSA/IMG Academy authentication and platform access. Athlete data and recruiting workflow integration.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
NCSA Athletic Recruiting competitors and assessment
Company assessmentDirect peers
- SportsRecruits: Recruiting platform for student-athletes, now operating as a sub-brand within IMG Academy alongside NCSA. Direct functional competitor in athlete profile, video, and college coach messaging before integration.
- CaptainU: College athletic recruiting platform offering athlete profiles, coach search, and recruiting guidance. Closely comparable in target customer (high school athletes/families) and core feature set.
- FieldLevel: Athletic recruiting network connecting high school athletes with college coaches. Competes directly with NCSA on profile-based recruiting, coach messaging, and athlete discovery workflows.
- BeRecruited: Free athlete profile platform historically focused on helping high school athletes get recruited by college coaches. Comparable in target customer and freemium GTM motion.
Broad incumbents
- Stack Sports: Provider of sports technology platforms including registration, websites, and recruiting tools for youth and amateur sports organizations. Comparable in serving governing bodies and athletes with software.
- Hudl: Dominant video and data platform for high school and collegiate athletics. Adjacent to NCSA through highlight video workflows and coach-side scouting tools, with a broader team/club focus.
- Sports Illustrated Play (SportsEngine): Youth and amateur sports platform offering registration, websites, and recruiting-adjacent tools. Overlaps with NCSA in connecting athletes, coaches, and governing bodies in youth sports.
Emerging players
- Opendorse: NIL platform enabling athlete endorsements and compliance, already integrated with NCSA's workflow via Teamworks. Comparable as an adjacent monetization layer for student-athletes.
- PrepHero: Emerging recruiting platform focused on connecting high school athletes to college programs with profile and video tools. Overlaps with NCSA's core athlete-side offering but at smaller scale.
Others
- IMG Academy: NCSA's parent organization and sports training brand. While not a direct competitor, the IMG Academy campus, branding, and developmental coaching portfolio directly integrate with NCSA's offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NCSA Athletic Recruiting social profiles
Digital presenceNCSA Athletic Recruiting compliance and trust
Trust signalCompliance2 records
NCSA Athletic Recruiting financial estimates
Financial estimateRevenue estimate
Valuation estimate
NCSA Athletic Recruiting leadership team
Management profileNumber of profiles
Profiles7 records
NCSA Athletic Recruiting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NCSA Athletic Recruiting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NCSA Athletic Recruiting
What does NCSA Athletic Recruiting do?
NCSA operates a cloud-based college athletic recruiting platform that enables student-athletes to create profiles, communicate directly with more than 40,000 college coaches, search and match with colleges across NCAA, NAIA, and JUCO divisions, and track recruiting activity. The platform is complemented by tiered premium memberships, IMG Academy+ 1-on-1 mental performance and nutrition coaching, mobile apps, and partnerships with 14 national sports governing bodies.
Is NCSA Athletic Recruiting a public or private company?
NCSA Athletic Recruiting is a private company. It is classified as corporate owned and is currently operating.
When was NCSA Athletic Recruiting founded?
NCSA Athletic Recruiting was founded in 2002. It employs 501 to 1,000 people.
Where is NCSA Athletic Recruiting based?
NCSA Athletic Recruiting is headquartered in Chicago, United States, in the North America region.
How does NCSA Athletic Recruiting make money?
Three revenue lines are on record. Premium Membership Subscriptions are the primary driver. The others are freemium Model and IMG Academy+ Add-on Coaching.
Who are NCSA Athletic Recruiting's main competitors?
Direct peers on record are SportsRecruits, CaptainU, FieldLevel and BeRecruited. Broad incumbents are Stack Sports, Hudl and Sports Illustrated Play (SportsEngine). Emerging players are Opendorse and PrepHero. IMG Academy is listed as an others.
Does NCSA Athletic Recruiting have an API?
No public API is recorded for NCSA Athletic Recruiting.
What industry is NCSA Athletic Recruiting in?
NCSA Athletic Recruiting's product category is College Athletic Recruiting Platform. Its primary akta.pro industry code is HSADAEAL, College Recruiting & Scholarship Advisory / Athlete Placement, with a secondary code of EDANAEAM, Athletic Recruitment & NCAA/NAIA Eligibility Counseling. Its NAICS code is 611620 and its SIC code is 8200.