Maximum Games

What Maximum Games does

Maximum Games, operating commercially as Maximum Entertainment, is a multi-region video game publisher and physical distribution company headquartered in Stockholm, Sweden, with operating hubs in Walnut Creek (Americas), Saint-Ouen (Europe), Dublin, and St Ives. Originally founded as Zordix AB in 2010 and rebranded to Maximum Entertainment in June 2024, the group was built through a transformative 2021-2022 acquisition spree that absorbed Just For Games, Merge Games, Maximum Games, Mane 6, GameMill Entertainment, and Modus. The company operates three integrated business lines: (1) full-service game publishing for indie-to-AA developers covering funding, production, QA, localization, porting, marketing, and digital/physical sales; (2) sub-publishing and physical distribution services for third-party publishers, which the company claims makes it the No. 1 sub-publisher in Europe and the Americas; and (3) first-party game development through owned studios such as Mane 6. The catalog spans over 300 titles with more than 60 new releases per year across PC, PlayStation, Xbox, Nintendo Switch, Switch 2, and mobile.

The company's economic engine combines licensing royalties on published titles, transaction-based sub-publishing fees for third-party physical distribution, and one-time license revenue on internally developed IP. Physical distribution runs through in-house warehousing, logistics, and sales teams covering first-party retailers and thousands of independent stores across 50+ countries, with digital distribution executed via strategic alliances with Steam, PlayStation, Xbox, and Nintendo storefronts. Key owned-IP products include Maximum Football (free-to-play), Squirrel with a Gun, Smalland: Survive the Wilds, Overthrown, Until Then, Bye Sweet Carole, Hot Lap Racing, and Winx Club: The Magic is Back. Maximum Entertainment AB is listed on Nasdaq First North Growth Market Stockholm (ticker MAXENT B) under ISIN SE0011725506, though in June 2026 Olivine Holdings LLC completed a public cash takeover at SEK 0.30 per share, taking the group private.

Core technology is not publicly disclosed as a proprietary platform; the business is a services-and-IP intermediary rather than a technology vendor, with marketing channels centered on a Discord playtester community, newsletters, social media, and Steam marketplace events. Pricing on submission tiers ranges from Free-to-Play up to $69.99 retail, but individual game pricing is not publicly disclosed.

Name

Maximum Games

Legal name

Maximum Entertainment LLC

Website

https://maximument.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Maximum Entertainment is a global video game publisher and physical distributor, operating publishing, sub-publishing, and first-party development across 50+ countries with 300+ titles and 60+ releases per year, serving indie-to-AA developers and third-party publishers.

Ownership category

akta.pro rank

Product category

Video Game Publishing

NAICS

Software Publishers (513210)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

akta.pro secondary industry

Publisher-Owned Direct-to-Consumer Stores (MPAFACAK)

Keywords

• Video game publishing
• Game distribution services
• Physical game distribution
• Indie game publishing
• Game development services

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Game Publishing: Publishing fees, licensing royalties, and revenue sharing from publishing games developed by third-party creators and their own studios across all digital and physical platforms worldwide.
2. Sub-Publishing/Physical Distribution: Managing physical distribution of third-party publishers' games from manufacturing through retail distribution, with in-house warehouse, logistics and sales teams managing relationships with first parties and thousands of independent stores.
3. Game Development: Developing original content through owned studios, creating video game franchises with Maximum Entertainment's own IP.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Maximum Entertainment is a global video game publisher and distributor that develops, publishes, and physically distributes video games across PC, console, and mobile platforms. The company provides end-to-end publishing services for third-party developers including funding, production, marketing, digital sales, and physical distribution, while also operating as the self-described No. 1 sub-publisher in Europe and the Americas handling physical distribution for other publishers' portfolios.

Product overview

Maximum Entertainment is a premier global entertainment company and video game publisher specializing in developing and publishing high-quality games across all digital and physical platforms worldwide. The company operates with a diversified portfolio of over 300 titles spanning indie to AA games, organized into three main business areas: Publishing (funding, production, marketing, digital and physical sales), Sub-Publishing (physical distribution for third-party publishers), and development capabilities including global development studios. Key owned and published products include Maximum Football (free-to-play football simulation), Bye Sweet Carole (horror puzzle platformer), Overthrown (city builder), Squirrel with a Gun (sandbox shooter), Smalland: Survive the Wilds (survival adventure), Until Then (cinematic visual novel), Hot Lap Racing (motorsport racing simcade), 40 Sports Games in 1 (sports compilation), and the newly announced Smalland 2: Lost Realms and Winx Club: The Magic is Back. The company also publishes third-party IP through sub-publishing arrangements and operates a playtester community program. With more than 60 games released annually, Maximum Entertainment serves markets across the Americas, EMEA, ANZ, and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Maximum Entertainment Publishing: Premier global entertainment company specializing in developing and publishing high-quality video game franchises with a diverse catalog of over 300 titles
• Maximum Entertainment Sub-Publishing

Products and services

• Maximum Football
• Bye Sweet Carole
• Overthrown
• Squirrel With a Gun

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor, major and core.

• DotemuminorStrategic or Co-development Partner · 15 January 2026Maximum Entertainment partnered with Dotemu to bring Starship Troopers: Ultimate Bug War to retail on PlayStation 5 and Nintendo Switch 2. Dotemu is a publisher known for retro and nostalgic game re-releases.
• Auroch DigitalminorStrategic or Co-development Partner · 15 January 2026Maximum Entertainment partnered with Auroch Digital (developer) to bring Starship Troopers: Ultimate Bug War to retail. Auroch Digital is the studio behind the Starship Troopers strategy game.
• RainbowmajorStrategic or Co-development Partner · 11 December 2025Maximum Entertainment partnered with Rainbow (studio led by Winx Club creator Iginio Straffi) to announce Winx Club: The Magic Is Back, an action-adventure game based on the popular animated series.
• First-Party Platform PartnerscoreChannel Partner/ Reseller/ DistributorStrategic alliances with first-party platforms including Steam, PlayStation, Xbox, and Nintendo for digital storefront operations, merchandising, promotional sales strategies, platform-specific marketing, live services, and data analysis.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Embracer Group: Swedish-listed video game holding company (parent of THQ Nordic, Koch Media, etc.) operating a multi-label publishing and acquisition strategy. Highly comparable to Maximum Entertainment's acquisition-led roll-up model and Nordic public-market profile.
• Koch Media / Deep Silver: Austrian publisher and physical distributor (within Embracer Group) operating publishing labels (Deep Silver, Prime Matter) plus physical distribution across Europe. Closest analog to Maximum's integrated physical distribution + publishing model at larger scale.

Direct peers

• 505 Games: Mid-sized global publisher (owned by Digital Bros) distributing AA and indie titles across console, PC and mobile. Directly comparable business model to Maximum Entertainment's publishing arm, including physical and digital distribution.
• Nacon: French-listed publisher developing and distributing AA/indie games with attached accessories line. Comparable mid-cap publisher with similar mix of owned-IP publishing and ancillary/distribution revenues.
• Microids: French indie-to-AA publisher (subsidiary of Anuman) with strong catalog and multi-platform release cadence. Comparable European mid-market publisher leveraging recognizable IP and broad distribution footprint.
• Team17: UK-listed developer-publisher known for the Worms franchise and a broad indie label. Comparable scale, multi-platform publishing model and European/American distribution focus.
• Merge Games: UK indie publisher focused on premium physical editions and digital distribution across consoles and PC (already a wholly-owned subsidiary of Maximum Entertainment, but a clearly adjacent peer for catalog overlap).
• Just For Games: French publisher and physical distributor (now a wholly-owned subsidiary of Maximum Entertainment). Provides the clearest comparison for sub-publishing capabilities and European physical distribution.

Emerging players

• Wired Productions: UK independent publisher releasing AA titles across console and PC with a strong physical-edition focus. Directly comparable mid-sized publisher targeting similar indie-to-AA developer clients.
• Curve Digital (Curve Games): UK-based independent publisher (owned by Catalis) with a console-first publishing focus and curated indie catalog. Comparable scope and developer relationships to Maximum's publishing label.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MaximumGames
• LinkedInlinkedin.com/company/3538039
• Facebookfacebook.com/286532141435248

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximum Games