JUST FOR GAMES
JUST FOR GAMES, now Maximum Entertainment France, is a French video game publisher and distributor that brings indie and family games to physical retail across Europe and operates a licensed retro gaming hardware ecosystem spanning Evercade, My Arcade, and Capcom-branded arcade cabinets.
- Company typePrivate
- Founded2011
- HeadquartersSaint-ouen, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What JUST FOR GAMES does
JUST FOR GAMES SAS, now operating under the Maximum Entertainment France brand, is a French video game publisher and physical-product distributor headquartered in Saint-Ouen-sur-Seine. Founded in 2011 and rebranded as Maximum Entertainment France in 2024 following its incorporation into the Maximum Entertainment group, the company specializes in bringing small- and mid-tier developer titles to physical retail across Europe on Nintendo Switch, PlayStation, Xbox, and PC platforms. Its published and distributed game catalog spans indie titles (Bye Sweet Carole, Crime O'Clock, How 2 Escape, Saga of Sins, Sclash, Hot Lap Racing), family/party titles (Kids VS Parents, Family Fun Night, Garden Simulator), and licensed adaptations (Winx Club, Warhammer 40,000: Rogue Trader, American Arcadia, Dave The Diver), with collector and limited physical editions targeted at the European collector market.
The company's second pillar is a retro gaming hardware ecosystem distributed under license. Through partnerships with Blaze Entertainment (Evercade consoles, cartridges, and the Evercade Alpha bartop), My Arcade/dreamGEAR (Micro/Nano/Pico/Pocket Players under Pac-Man, Mega Man, Street Fighter II, Tetris, and Atari licenses), SNK (MVS Mini), AtGames (Legends Pinball), Hyper Mega Tech (Super Pocket), and Eldohm (Iconic Arcade XT full-scale Capcom cabinets), the company distributes a multi-tier hardware range from budget mini-consoles to premium arcade machines priced up to €699.99. The Evercade ecosystem alone comprises 50+ cartridge collections and over 500 games.
Commercially, the company operates a hybrid B2B2C and B2C model. It earns revenue through physical retail distribution into major French chains and marketplaces (Amazon.fr, Fnac, Cultura, E.Leclerc, Micromania), its own e-commerce storefront (shop-justforgames.com), and digital storefronts (Steam, Nintendo eShop, PlayStation Store, Xbox Store). Marketing is driven through owned social channels (X, Facebook, Instagram, YouTube, TikTok, Twitch), press activity, and event presence at Gamescom, EVO, and Nintendo Indie World. Pricing follows per-unit retail economics across software (€29.99–€59.99) and hardware (€129.99–€699.99), with collector/premium SKUs at the upper end.
JUST FOR GAMES firmographics
Firmographics- Name
- JUST FOR GAMES
- Legal name
- JUST FOR GAMES SAS
- Website
- https://www.justforgames.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JUST FOR GAMES, now Maximum Entertainment France, is a French video game publisher and distributor that brings indie and family games to physical retail across Europe and operates a licensed retro gaming hardware ecosystem spanning Evercade, My Arcade, and Capcom-branded arcade cabinets.
- Ownership category
- akta.pro rank
JUST FOR GAMES industry classification
Industry- Product category
- Video Game Publishing and Distribution
- NAICS
- Electronics and Appliance Retailers (44921), Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Hobby, Toy & Game Shops (5945), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- PC & Console Game Distribution Platforms (BPAMAKAA)
- akta.pro secondary industries
- Retro Gaming Hardware (Mini Consoles, Emulation Handhelds) (CRACAOAL), Arcade & Retro Gaming Hardware (Mini Consoles, Arcade Sticks, Cabinets) (HDACANAK), Digital/Hybrid Board Games & Companion-App Enabled Games Retail (CRALALAO)
Keywords
Where JUST FOR GAMES is headquartered
LocationHeadquarters
- HQ city
- Saint-ouen
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
JUST FOR GAMES business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Physical Game Publishing & Distribution: Publishing and distributing physical retail editions of video games across Europe, including titles for Nintendo Switch, PlayStation 4/5, Xbox, and PC platforms.
- Retro Gaming Products Distribution: Distributing retro gaming products including Evercade consoles, My Arcade mini arcade machines, and various gaming accessories under official licenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Family/Gaming Software |
| Unit Pricing | Pay-as-you-go | Retro Gaming Hardware and Accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
JUST FOR GAMES product offering
Product offeringCore offering
JUST FOR GAMES publishes and distributes physical retail editions of video games across Europe for Nintendo Switch, PlayStation, Xbox, and PC platforms, working with small indie developers to bring family-friendly games to market. The company also distributes a retro gaming ecosystem including Evercade consoles, My Arcade mini-arcade machines, Super Pocket handhelds, Iconic Arcade XT cabinets, and officially licensed gaming accessories from partners such as Capcom, Atari, SNK, and Bandai Namco.
Product overview
JUST FOR GAMES (now Maximum Entertainment France) is a French video game publisher and distributor offering a diversified portfolio of products and services. The company publishes original video games (including Bye Sweet Carole, Crime O'Clock, How 2 Escape, Sclash, Saga of Sins, and family titles like Kids VS Parents and Family Fun Night) and distributes physical retail editions of third-party titles across Europe. Additionally, the company operates a significant retro gaming ecosystem comprising Evercade consoles and cartridges, My Arcade mini arcades and portable consoles, Super Pocket handhelds, Iconic Arcade XT full-scale arcade cabinets, and branded accessories. The product portfolio spans from original game development publishing to licensed retro hardware and accessories, serving both family/gaming consumers and collectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Game Publishing & Distribution Physical retail edition distribution service for video games across Europe on Nintendo Switch, PlayStation, Xbox, and PC platforms, partnering with developers and publishers worldwide.
- Dave The Diver (Physical Editions) Physical Complete and Collector editions of the critically acclaimed diving adventure game by MINTROCKET for Nintendo Switch 2 and PS5.
- Absolum (Physical Edition) Physical edition of the critically acclaimed roguelite game by Guard Crush Games and Supamonks for Nintendo Switch 2.
- The Witch's Bakery (Physical Edition) Physical edition of the cozy witch baking adventure game set in Paris by Sunny Lab for Switch, Switch 2 and PlayStation 5.
- K-Pop Idol Stories: Road to Debut (Physical Edition) Physical edition on PS5 and Nintendo Switch of the simulation and idol management game by Wisageni Studio, published by PQube.
- Invincible VS (Fighting Game) Fighting game based on the Invincible franchise by Skybound Entertainment and Quarter Up with Season 1 content roadmap.
- Abyssus (Physical Brine Edition) Physical 'Brine Edition' on PlayStation 5 of the co-op roguelite FPS developed by Silver Lining Interactive and Double Moose.
- Warhammer 40,000: Rogue Trader (Voidfarer Edition) Physical 'Voidfarer' edition on PS5 and Switch 2 by Owlcat Games and Games Workshop.
- Valor Mortis (Physical Edition) Physical edition on PlayStation 5 and Xbox Series X of the first-person souls-like set in reimagined Napoleonic Europe by One More Level and Lyrical Games.
- Bye Sweet Carole Classic-animated horror thriller game developed by Little Sewing Machine with Meangrip Studios, following Lana Benton on a quest to uncover the truth about Carole Simmons' disappearance. Features visuals inspired by classic animation films.
- Sclash 2D versus fighting game set in feudal Japan where one hit can kill the opponent, developed by Bevel Bakery and published with Abiding Bridge.
- Hot Lap Racing Motorsport racing game developed by Zero Games Studios, the only sport racing game on Nintendo Switch featuring licensed tracks, cars and champions.
- Crime O'Clock Time-travel detective puzzle-exploration game developed by Bad Seed featuring multiple timelines, boss battles against five villains, and 40 cases to solve. Awarded multiple times.
- How 2 Escape Asymmetrical cooperative escape game where one player plays on console/PC while another uses a smartphone companion app to help them escape, developed by Breakfirst Games.
- Saga of Sins Expiatory story-arcade game where players fight the Seven Deadly Sins through action levels and boss battles, developed by Bonus Level Entertainment.
- Family Fun Night (That's My Family) Board games compilation featuring 14 classic games with unique settings inspired by historical eras and fictional stories, developed by DX Gameworks.
- Kids VS Parents Family party game where family members compete in various challenges, developed by Breakfirst Games.
- Souldiers (Physical Retail Edition) Pixel-art metroidvania adventure-RPG combining action, exploration and Souls-style combat, developed by Retro Forge Games.
- Vengeful Guardian: Moonrider (Physical Edition) Neo-retro action game inspired by 90s games with detailed pixel-art visuals, developed by JoyMasher.
- Evercade EXP-R Updated portable retro gaming console with simplified packaging, WiFi connectivity, TATE mode, bundled with Tomb Raider Collection 1. Distributed in France as part of Evercade ecosystem.
- Evercade VS-R Updated home retro gaming console with dual cartridge slots, four USB ports for local multiplayer, 1080p HDMI output, bundled with Tomb Raider Collection 1.
- Evercade Alpha Bartop Arcade First bartop arcade cabinet compatible with Evercade cartridges. Pre-assembled with 6 Capcom arcade games including Street Fighter II, Alpha series, or Mega Man titles. Made by Blaze Entertainment.
- MVS Mini (SNK) Mini SNK arcade cabinet (16cm height) with 45 licensed SNK games including King of Fighters, Metal Slug, and Samurai Shodown.
- Atari Gamestation Pro Retro gaming console integrating Atari 2600, 5200, 7800, Arcade and bonus titles with 200+ games and two wireless 2.4GHz controllers. Priced at €129.99.
- Iconic Arcade XT Street Fighter II Full-scale arcade cabinet (9/10 scale, 173cm height) with officially licensed Capcom ROMs. Includes 20 games, Raspberry Pi 5, 24-inch LCD screen, wireless multiplayer.
- Tetris My Arcade Series Four portable console models (Micro Player Pro, Pocket Player Pro, Go Gamer, Gamer V) dedicated to Tetris puzzle game.
- My Arcade PRO Line Line of mini arcade machines and portable retro gaming consoles under official licenses. Includes Micro Player, Nano Player, Pico Player, and Pocket Player formats with licensed titles including Mega Man, Atari, Street Fighter II, Pac-Man, Space Invaders, Galaga.
- Legends Pinball HDP Teenage Mutant Ninja Turtles Connected digital pinball machine with Teenage Mutant Ninja Turtles theme, distributed from AtGames and priced at €699.99 for the Legends Pinball Micro.
- Tomb Raider Collection 1 (Giga Cart) First Giga Cart format cartridge for Evercade containing Tomb Raider 1, 2, and 3, released as part of the Crystal Dynamics partnership with Blaze Entertainment.
Companies that use JUST FOR GAMES
Customer profileSegments3 records
Ideal customer profiles3 records
JUST FOR GAMES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JUST FOR GAMES partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Maximum EntertainmentcoreMaximum Entertainment is the parent company of Just For Games, which has been rebranded as Maximum Entertainment France. The company publishes news on Maximum Entertainment's website and operates under the Maximum Entertainment umbrella.
- Little Sewing MachinecoreItalian developer collaborating with Just For Games on Bye Sweet Carole horror game project. Little Sewing Machine, founded by Chris Darril (author of Remothered horror series), develops the classic-animated horror title.
- Bad SeedcoreItalian developer that created Crime O'Clock, a time-travel detective game published by Just For Games. The game has received multiple awards.
- Breakfirst GamescoreFrench developer that created How 2 Escape, an asymmetric cooperative escape game. Just For Games publishes this title which features innovative cross-device gameplay.
- Bevel BakerycoreIndie development studio that created Sclash, a 2D versus fighting game. Just For Games and Abiding Bridge co-publish this title.
- Abiding BridgecorePublisher partnering with Just For Games and Bevel Bakery to publish Sclash fighting game across platforms.
- Bonus Level EntertainmentcoreGerman developer that created Saga of Sins, an expiatory story-arcade game about fighting the Seven Deadly Sins. Just For Games publishes physical editions.
- Zero Games StudioscoreFrench developer that created Hot Lap Racing motorsport game. Just For Games partners with Zero Games Studios as part of Maximum Entertainment.
- Blaze EntertainmentcoreCreator of Evercade retro gaming ecosystem. Just For Games distributes Evercade products including consoles, cartridges, and arcade machines in France. Products include EXP-R, VS-R, Evercade Alpha bartop arcade, and Super Pocket consoles.
- My Arcade (dreamGEAR LLC)coreJust For Games distributes My Arcade retro gaming products in France including mini arcade machines, portable consoles, and Micro/Pico/Nano Players with various licensed titles (Pac-Man, Mega Man, Street Fighter II, Tetris, Atari).
- SNK CorporationminorJust For Games distributes SNK MVS Mini arcade machine in France, featuring 45 classic SNK games including King of Fighters, Metal Slug, and Samurai Shodown.
- AtGamesminorJust For Games distributes Legends Pinball products including Legends Pinball HDP Teenage Mutant Ninja Turtles and Legends Pinball Micro.
- EldohmminorJust For Games distributes Iconic Arcade XT arcade machines in France, featuring licensed Capcom arcade titles including Street Fighter II and Street Fighter Alpha 2.
- PixelHeartminorJust For Games distributes VISCO Mini Arcade Bartop in Europe.
- FR-TEC (Blade Representaciones)minorJust For Games distributes Demon Slayer licensed accessories (controller grips, cases) for Nintendo Switch, PlayStation 5, and Xbox Series in France.
- Hyper Mega TechminorCreator of Super Pocket retro gaming consoles. Just For Games distributes Super Pocket (Capcom and Taito editions) in France.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
JUST FOR GAMES competitors and assessment
Company assessmentDirect peers
- Limited Run Games: US-based publisher that pioneered the modern limited physical-edition model for indie games. Operates the same niche at scale with broader retail reach; serves as a benchmark for the category.
- Merge Games: UK-based independent video game publisher specializing in boxed physical editions for console and PC. Competes for the same indie developer signings and retailer shelf space as Just For Games.
- Strictly Limited Games: German publisher specializing in limited physical editions of retro and indie games, including collector variants. Comparable business model with overlap in retro gaming enthusiasts and developer relationships.
- Super Rare Games: UK-based publisher producing limited physical editions exclusively for Nintendo Switch. Direct competitor in the indie physical-edition collector niche with similar developer pipeline.
- Maximum Entertainment: Parent company of Just For Games (now operating as Maximum Entertainment France). Global publisher of physical game editions including Warhammer 40K, Dave The Diver, and Invincible VS — directly comparable business model and catalog overlap.
- Special Reserve Games: Physical game publisher specializing in limited and collector editions of indie and retro titles for console and PC. Operates in similar niche with comparable audience and product positioning.
- PQube: UK-based video game publisher specializing in physical retail editions of anime, Japanese, and indie titles across Europe. Direct competitor in the niche physical-edition publisher space, with overlapping developer relationships and similar retailer footprint.
- Tesura Games: UK physical game publisher focused on collector editions for indie and cult-classic titles (American Arcadia co-publishing partner). Directly comparable business in the same physical-edition niche.
- Pix'n Love: French retro gaming and physical edition publisher working on Souldiers and Vengeful Guardian: Moonrider alongside Just For Games. Direct local-market competitor with shared retail channels and target audience.
Broad incumbents
- Plaion (Koch Media): Austrian/German media distributor and Embracer-owned publisher with deep European retail relationships (including Fnac, Micromania). Provides physical distribution of games and retro/collectible products at a much larger scale than Just For Games, including Snowblind Brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JUST FOR GAMES social profiles
Digital presenceJUST FOR GAMES financial estimates
Financial estimateRevenue estimate
Valuation estimate
JUST FOR GAMES leadership team
Management profileNumber of profiles
JUST FOR GAMES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JUST FOR GAMES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JUST FOR GAMES
What does JUST FOR GAMES do?
JUST FOR GAMES publishes and distributes physical retail editions of video games across Europe for Nintendo Switch, PlayStation, Xbox, and PC platforms, working with small indie developers to bring family-friendly games to market. The company also distributes a retro gaming ecosystem including Evercade consoles, My Arcade mini-arcade machines, Super Pocket handhelds, Iconic Arcade XT cabinets, and officially licensed gaming accessories from partners such as Capcom, Atari, SNK, and Bandai Namco.
Is JUST FOR GAMES a public or private company?
JUST FOR GAMES is a private company. It is classified as corporate owned and is currently operating.
When was JUST FOR GAMES founded?
JUST FOR GAMES was founded in 2011. It employs 11 to 50 people.
Where is JUST FOR GAMES based?
JUST FOR GAMES is headquartered in Saint-ouen, France, in the Europe region.
How does JUST FOR GAMES make money?
Two revenue lines are on record. Physical Game Publishing & Distribution is the primary driver. The others are retro Gaming Products Distribution.
Who are JUST FOR GAMES's main competitors?
Direct peers on record are Limited Run Games, Merge Games, Strictly Limited Games, Super Rare Games, Maximum Entertainment, Special Reserve Games, PQube, Tesura Games and Pix'n Love. Plaion (Koch Media) is listed as a broad incumbent.
Does JUST FOR GAMES have an API?
No public API is recorded for JUST FOR GAMES.
What industry is JUST FOR GAMES in?
JUST FOR GAMES's product category is Video Game Publishing and Distribution. Its primary akta.pro industry code is BPAMAKAA, PC & Console Game Distribution Platforms, with a secondary code of CRACAOAL, Retro Gaming Hardware (Mini Consoles, Emulation Handhelds). Its NAICS code is 44921 and its SIC code is 5045.