What BOM BOM does

BOM BOM PTE. LTD. is a Singapore-headquartered precision pet nutrition company founded in 2017 that produces and delivers customized fresh pet meals directly to consumers. The company sells raw and Sous Vide cooked meal plans in three customization tiers — Transition, Standard, and Advanced — formulated to meet or exceed National Research Council (NRC) Recommended Daily Allowance micronutrient benchmarks, with offerings spanning ten protein options (including kangaroo, rabbit, venison, and goat) and a catalogue of meal balancers and add-ons (Fibre+, Forage+, Omega+, broth cubes, kefir, and herbal powders).

Underlying the meal plans is a proprietary precision nutrition platform consisting of a recommendation engine that calibrates portions to each pet's weight, neutering status, and activity level; the BOM BOM IQ analyzer that provides micronutrient analytics benchmarked against NRC guidelines; and a nutrigenomic optimization model that formulates per-100g Edible Portion meals. The platform is complemented by a complimentary BB Support service staffed by certified nutritionists.

BOM BOM operates an exclusively direct-to-consumer e-commerce model through bombom.com in Singapore and kr.bombom.com in South Korea, with weekly island-wide cold-chain delivery. The company serves approximately 10,000 customers, has expanded at over 30% CAGR since founding, and in August 2025 closed a SGD $3.5 million Series Pre-A round led by Blueprint Ventures to fund production automation, nutrigenomic research, and continued regional expansion. BOM BOM holds Singapore AVS license FE2200010 and sources SFA-approved, antibiotic-free, and hormone-free ingredients.

Name

BOM BOM

Legal name

BOM BOM PTE. LTD.

Website

https://bombom.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

BOM BOM is a Singapore-based precision pet nutrition company that delivers algorithmically customized raw and Sous Vide fresh pet meals via a direct-to-consumer subscription model across Singapore and South Korea. It serves approximately 10,000 pet owners through NRC-compliant formulations backed by its proprietary BOM BOM IQ nutrition analyzer.

Ownership category

akta.pro rank

Product category

Custom Fresh Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Fresh & Refrigerated Pet Food (CRADAFAC)

akta.pro secondary industries

Alternative Protein & Sustainable Pet Food (insect/plant/cell-based) (CRADAFAI), DTC Pet Food Delivery (AFAIANAM)

Keywords

• Customized pet nutrition
• Fresh raw pet food
• Sous vide pet meals
• Pet meal subscriptions
• Pet nutrigenomics

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Pet Meal Subscriptions: BOM BOM generates revenue through recurring weekly meal deliveries of customized fresh pet food. Customers pay for portioned meals tailored to their pets' individual profiles including weight, activity level, and nutritional requirements. The subscription model includes three plan tiers (Transition, Standard, Advanced) with different customization levels and nutritional support offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

BOM BOM produces and delivers customized fresh pet meals (raw and sous vide cooked) directly to pet owners in Singapore and South Korea through a subscription-based e-commerce channel. Meals are algorithmically formulated to NRC-compliant micronutrient standards based on each pet's profile (weight, activity level, neutering status, age, dietary preferences), and delivered weekly via cold-chain logistics with lifetime nutritionist support. The offering is complemented by meal balancers, supplements, and the BOM BOM IQ nutrition analyzer.

Product overview

BOM BOM is a precision pet nutrition company offering customized fresh pet meals delivered through a direct-to-consumer model. The core product consists of two meal plan types: Raw Meal Plans (Natural raw meals with chunky meat pieces, ground bones, and organ meats following prey model raw principles) and Sous Vide Meal Plans (cooked meals using controlled low-temperature cooking). Both plan types are available in Transition, Standard, and Advanced customization levels. The platform is complemented by a suite of meal balancers and add-ons including BOM BOM IQ (proprietary nutrition analyzer), Fibre+, Forage+, Omega+, BB Broth Cubes, Antioxidant Green Cubes, Goat Milk Kefir, Eggshell Powder, Organic Psyllium Husk Powder, and Organic Slippery Elm Powder. All meals are NRC-compliant, algorithmically formulated, and delivered fresh with lifetime nutritionist support.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Meal Plan Customized raw meat-based meals for dogs and cats, featuring chunky meat pieces, ground bones, and organ meats following prey model raw (PMR) principles. Available in Transition, Standard, and Advanced subscription tiers.
• Sous Vide Meal Plan Cooked meals prepared using sous vide low-temperature cooking for pets that prefer a gradual transition or intermediate step to raw feeding. Balanced to compensate for nutrient loss due to cooking, retaining maximum nutrients and moisture.
• BB Support (Complimentary Nutritionist Service) Complimentary after-sales support delivered by a professionally certified nutrition team to assist pet owners with dietary requirements, allergies, transition guidance, and portion tuning.

Quantifiable outcome

• Revenue growth of over 400% reported by competitor PetCubes in the same market segment
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• K9 Natural: New Zealand-headquartered premium raw pet food brand with presence in Asia-Pacific markets. Comparable on raw pet food positioning, premium pricing, and quality emphasis, though serves Asia-Pacific from a different geography.

Direct peers

• Primal Pet Foods: US-based raw and freeze-dried pet food manufacturer specializing in raw frozen and freeze-dried formulas with organic ingredients. Comparable on raw pet food category, ingredient quality emphasis, and premium positioning.
• Nom Nom: US-based DTC fresh pet food company delivering customized, vet-formulated meals with portion control. Comparable on subscription DTC model, fresh customized meals, and emphasis on nutritional precision.
• PetCubes: Singapore-based DTC fresh pet food subscription company offering customized raw and cooked meals delivered to local pet owners. Direct domestic competitor in BOM BOM's home market with reportedly faster recent growth (400% revenue).
• JustFoodForDogs: US fresh pet food brand offering customized, veterinarian-formulated meals with kitchen-style preparation. Comparable on freshly prepared, customized pet nutrition positioning.
• The Farmer's Dog: Largest US-based DTC fresh pet food subscription company offering algorithmically customized, human-grade fresh meals delivered to pet owners' doors. Closest direct comparable to BOM BOM on business model (DTC subscription), product (fresh customized meals), and technology (algorithm-driven personalization).
• Stella & Chewy's: US premium raw and freeze-dried pet food brand emphasizing high-protein, minimally processed nutrition. Comparable on raw pet food category leadership and premium positioning, though distribution model differs.

Broad incumbents

• Wellness Pet Food: Large established pet food brand offering natural, grain-free, and raw/cooked lines across kibble and wet categories. Comparable as a broad incumbent in the natural/holistic pet food space where BOM BOM competes.
• Freshpet: US publicly-listed fresh pet food company producing refrigerated fresh meals sold primarily through grocery and retail. Comparable on fresh pet food category and refrigerated delivery, but operates at retail scale rather than DTC subscription model.

Emerging players

• Open Farm: Premium ethically-sourced pet food brand offering kibble, raw, and freeze-dried options with traceability emphasis. Comparable on premium positioning, ingredient transparency, and ethically-sourced narrative, though broader product portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bonesoffalmeat
• Instagraminstagram.com/bonesoffalmeat
• LinkedInlinkedin.com/company/bonesoffalmeat

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOM BOM