Last Crumb
Last Crumb is a luxury DTC cookie brand founded in 2020 that sells ultra-premium artisan cookies via drop-based e-commerce, corporate gifting, and a flagship Williamsburg, Brooklyn retail store opened in May 2026.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Last Crumb does
Last Crumb is a luxury direct-to-consumer cookie brand founded in 2020 in Los Angeles that sells ultra-premium, handcrafted cookies via a drop-based scarcity e-commerce model. Its core product line includes The Core Collection ($120 per dozen), All In On The Chip ($80-$100), Death By Chocolate ($120), and Build Your Own Box ($90), supported by limited-edition seasonal and co-branded collections such as the Guinness holiday line (November 2025) and the Warner Bros. Wuthering Heights collaboration (January 2026). The cookies are baked over a proprietary three-day process using Plugrà European-style butter, Barry Callebaut French chocolate, Tahitian vanilla beans, and Maldon sea salt, with same-day shipping from a dedicated production facility.
The business operates across three revenue streams: a Shopify-powered DTC e-commerce site (lastcrumb.com) as the primary channel, a Zest-powered corporate gifting portal (gifts.lastcrumb.com) with a 15-box minimum serving enterprise clients including Apple, Google, JP Morgan, and Sotheby's, and a newly opened flagship retail store at 144 N 8th Street in Williamsburg, Brooklyn (May 28, 2026) offering in-store consumption and a beverage program. Digital gift cards ($50-$1,000) round out the monetization. The go-to-market motion combines product-led drop scarcity (live stock tickers, serialized bags, limited releases), social media-driven hype across Instagram, X, Threads, and TikTok, and earned media coverage in outlets such as BuzzFeed, USA Today, and Delish. The company is privately held under Cookie Enterprises Inc., with seed funding in 2021 and a $3 million round led by Electric Feel Ventures in July 2022, and relocated its headquarters from Los Angeles to New York City in 2025 to support the retail expansion.
Last Crumb firmographics
Firmographics- Name
- Last Crumb
- Legal name
- Cookie Enterprises Inc.
- Website
- https://lastcrumb.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Last Crumb is a luxury DTC cookie brand founded in 2020 that sells ultra-premium artisan cookies via drop-based e-commerce, corporate gifting, and a flagship Williamsburg, Brooklyn retail store opened in May 2026.
- Ownership category
- akta.pro rank
Last Crumb industry classification
Industry- Product category
- Premium Artisan Cookies
- NAICS
- Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)
- akta.pro secondary industries
- Cookies, Biscuits & Crackers (CRADABAD), Online Bakery & Desserts Delivery (CRAHAIAK), Cookie & Brownie Shops (THAFAGAF)
Keywords
Where Last Crumb is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Last Crumb business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Direct-to-Consumer Cookie Sales: Premium artisan cookies sold in curated collections and build-your-own boxes. Core Collection at $120/dozen, specialty collections at $80-$140. One-time purchase model with same-day shipping on fresh batches.
- Corporate Gifting: B2B bulk orders with 15-box minimum, volume discounts, personalization options (custom inserts, gift messages), and multi-location drop shipping. Serves enterprise clients including Apple, Google, JP Morgan, Sotheby's.
- Gift Cards: Digital gift cards sold in denominations of $50, $100, $150, $300, $500, $1,000. Complimentary dozen cookies offered on $1,000 gift card purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core Collection - Dozen |
| Unit Pricing | Pay-as-you-go | All In On The Chip - Sixer or Eight |
| Unit Pricing | Pay-as-you-go | Death By Chocolate Collection |
| Unit Pricing | Pay-as-you-go | Build Your Own Box |
| Unit Pricing | Multi-year contract | Corporate Gifting - Bulk Orders |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Last Crumb product offering
Product offeringCore offering
Last Crumb handcrafts ultra-premium artisan cookies over a three-day baking process using world-class ingredients (Plugrà European-style butter, Barry Callebaut French chocolate, Tahitian vanilla, Maldon sea salt). The company sells its cookies via a drop-based scarcity e-commerce model, a dedicated corporate gifting portal with bulk customization, and a flagship retail location in Williamsburg, Brooklyn. Each cookie is individually serialized and packaged in luxury presentation boxes marketed as a status-symbol food product.
Product overview
Last Crumb is a luxury cookie brand offering handcrafted cookies made over a three-day process. The core product lineup includes The Core Collection ($120/12-count), All In On The Chip ($80-100), Death By Chocolate, and Build Your Own Box ($90). The company operates on a drop-based scarcity model with limited-edition seasonal collections, including collaborations like the Wuthering Heights film partnership and Guinness holiday collection. Recent expansion includes a flagship retail store in Williamsburg, Brooklyn, and a corporate gifting program with bulk ordering capabilities starting at 15 boxes.
Differentiator
Problem solved
Functional benefit
Products and services
- The Core Collection A dozen handcrafted cookies featuring 12 rotating signature flavors curated by the Head Baker, sold at $120 per dozen with free 2-day shipping on first orders. Targeted at luxury-conscious consumers seeking premium gifting or self-indulgence experiences.
- All In On The Chip Chocolate chip cookie collection featuring The O.G. with three variations of French chocolate melted into caramelized dough with Maldon sea salt. Available as a sixer ($80), eight-count ($100), or dozen ($120).
- Death By Chocolate Chocolate lovers' collection featuring dark, milk, rich, and Dutch chocolate varieties with textured chips and chunks. Available as sixer or dozen, priced at $120 per dozen.
- Build Your Own Box Customizable cookie box allowing customers to select their preferred flavors from available options, priced at $90 for 6, 8, or 12 cookies.
- The Dad Edit Limited edition six-count Father's Day collection featuring five core flavors plus exclusive 'We're On To You Doughboy' (Cinnamon Roll) flavor, priced at $90.
- Gift Card Digital gift cards available in denominations of $50, $100, $150, $300, $500, and $1,000, with a complimentary dozen cookies offered on $1,000 purchases.
- Corporate Gifting Bulk corporate ordering program with 15-box minimum, volume discounts (10% at 10 recipients, 15% at 50+), personalization options including custom inserts and gift messaging, and multi-location drop shipping. Serves enterprise clients including Apple, Google, JP Morgan, and Sotheby's.
- Wuthering Heights Film Cookie Collection Limited-edition 12-count co-branded cookie collection in collaboration with Warner Bros. Pictures, tied to the Wuthering Heights film release. Features six flavors with film-themed names in collectible packaging, priced at $140.
- Guinness Holiday Cookie Collection Limited-edition holiday cookie collection in collaboration with Guinness featuring six cookie flavors (some incorporating Guinness), collectible holiday tin, and two Guinness pint glasses, priced at $120.
Quantifiable outcome
- 80,000 customers in waitlist within first 16 weeks of launch
- +2 more outcomes
Companies that use Last Crumb
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Last Crumb technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Last Crumb partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Warner Bros. PicturescoreLimited-edition co-branded 12-count cookie collection launched January 23, 2026, tied to Wuthering Heights film release (February 13, 2026). Features six film-themed flavors in collectible packaging. $140 price point.
- GuinnesscoreLimited-edition holiday cookie collection featuring six Guinness-infused and pairing cookies. $120 collection includes two Guinness pint glasses and collectible holiday tin. Three drops on November 24, December 2, December 16. Las Vegas holiday pop-up December 5-6. $25,000 donation to James Beard Foundation.
- Truffl Branding AgencyminorDeveloped Last Crumb's complete brand identity in 2021, positioning the luxury cookie brand as a high-end status symbol.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Last Crumb competitors and assessment
Company assessmentPeers
Direct peers
- Crumbl Cookies: Crumbl operates a rotating weekly drop cookie model with strong social media presence and a cult following, directly mirroring Last Crumb's drop-based scarcity and DTC approach. Both target premium-spending consumers seeking Instagram-worthy cookie experiences.
- Levain Bakery: Iconic NYC-based cookie brand famous for oversized, premium bakery cookies. Comparable to Last Crumb in luxury NYC positioning, premium ingredients, and gifting occasion use case, though operating primarily via physical retail rather than DTC drops.
- Tiff's Treats: Original warm cookie delivery brand operating DTC e-commerce with nationwide shipping and corporate gifting program. Closely comparable to Last Crumb's online order, ship-fresh, and B2B gifting revenue model.
- Insomnia Cookies: Late-night cookie delivery chain with strong college/young adult following and online ordering. Comparable to Last Crumb in DTC cookie delivery model, though positioned more toward late-night impulse than luxury gifting.
- Milk Bar: Christina Tosi-founded dessert brand known for premium, novelty-flavored treats and DTC e-commerce. Highly comparable to Last Crumb in luxury dessert positioning, cult-brand status, mail-order nationwide shipping, and physical retail flagships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Last Crumb social profiles
Digital presenceLast Crumb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Last Crumb leadership team
Management profileNumber of profiles
Profiles2 records
Last Crumb funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Last Crumb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Last Crumb
What does Last Crumb do?
Last Crumb handcrafts ultra-premium artisan cookies over a three-day baking process using world-class ingredients (Plugrà European-style butter, Barry Callebaut French chocolate, Tahitian vanilla, Maldon sea salt). The company sells its cookies via a drop-based scarcity e-commerce model, a dedicated corporate gifting portal with bulk customization, and a flagship retail location in Williamsburg, Brooklyn. Each cookie is individually serialized and packaged in luxury presentation boxes marketed as a status-symbol food product.
Is Last Crumb a public or private company?
Last Crumb is a private company. It is currently operating.
When was Last Crumb founded?
Last Crumb was founded in 2020. It employs 1 to 10 people.
Where is Last Crumb based?
Last Crumb is headquartered in Los Angeles, United States, in the North America region.
How does Last Crumb make money?
Three revenue lines are on record. Direct-to-Consumer Cookie Sales are the primary driver. The others are corporate Gifting and gift Cards.
Who are Last Crumb's main competitors?
Baked by Melissa is listed as a peer. Direct peers are Crumbl Cookies, Levain Bakery, Tiff's Treats, Insomnia Cookies and Milk Bar.
Does Last Crumb have an API?
No public API is recorded for Last Crumb.
What industry is Last Crumb in?
Last Crumb's product category is Premium Artisan Cookies. Its primary akta.pro industry code is AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing, with a secondary code of CRADABAD, Cookies, Biscuits & Crackers. Its NAICS code is 311821 and its SIC code is 2052.