Tiff's Treats
- Company typePrivate
- Founded1999
- HeadquartersAustin, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Tiff's Treats firmographics
Firmographics- Name
- Tiff's Treats
- Legal name
- Tiff's Treats Holdings, Inc.
- Website
- https://cookiedelivery.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Tiff's Treats industry classification
Industry- Product category
- Bakery and Dessert Delivery
- NAICS
- Cookie and Cracker Manufacturing (311821), Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Cookie & Brownie Shops (THAFAGAF)
- akta.pro secondary industries
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC), Online Bakery & Desserts Delivery (CRAHAIAK), DTC Bakery & Desserts Delivery (AFAIANAF), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)
Keywords
Where Tiff's Treats is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Tiff's Treats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cookie and Treat Delivery: Core business model selling baked-to-order cookies and treats delivered warm to customers. Orders placed through website or mobile app with delivery to homes and offices. One-time purchase model for individual orders.
- Elites Membership Subscription: Annual subscription program ($50/year, or $19.99 first year with free trial) providing free delivery on orders over $15 and free birthday Tiffwich. Auto-renewing subscription.
- Wedding in a Box: Complete wedding service including ceremony officiant, arch, bouquet, boutonniere, chairs for 100 guests, two-hour dessert reception with Treats Truck, photobooth, and photographer for $4,500 flat fee.
- Corporate Gifting and Catering: B2B services including Cookie Concierge (custom logo packaging), corporate accounts, and catering for events.
- Summer Pass Subscription: Promotional subscription offering daily cookie deliveries during summer months. 2026 Summer Pass priced at $99 (early) or $129 (regular), providing over $1,000 worth of cookies.
- Gift Cards: Physical and electronic gift cards for the Tiff's Treats brand. Gift Cards do not expire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Annual Membership |
| Subscription | Annual | First-Year Trial Membership |
| Freemium | Pay-as-you-go | Elites Free Trial (12/1/2025) |
| Subscription | One time/ perpetual license | Summer Pass 2026 - Early Bird |
| Subscription | One time/ perpetual license | Summer Pass 2026 - Regular |
| Unit Pricing | Pay-as-you-go | Wedding in a Box |
| Other | Pay-as-you-go | Cookie Concierge (Corporate Logo) |
| Other | Pay-as-you-go | Delivery Driver Compensation |
| Other | Pay-as-you-go | Kitchen Team Member Compensation |
| Other | Pay-as-you-go | Employee Benefits |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels11 records
Tiff's Treats product offering
Product offeringCore offering
Tiff's Treats operates a baked-to-order warm cookie delivery business, producing fresh cookies, brownies, cookie pies, and ice cream sandwiches that are delivered same-day to homes and offices. The company complements its core cookie delivery with subscription programs (Elites Membership, Summer Pass), a mobile Treats Truck for event catering, a full-service Wedding in a Box package, and corporate gifting services including custom-logo Cookie Concierge packaging.
Product overview
Tiff's Treats is a baked-to-order cookie delivery company founded in Austin, Texas in 1999, valued at over $500 million. The company operates a platform-plus-services model centered on warm cookie delivery, supported by a mobile app, loyalty program (Tiff's Rewards), and premium subscription (Elites Membership). The core product offering includes warm cookies, brownies, cookie pies, cookie truffles, ice cream sandwiches (Tiffwich), and Frost 'ems, available in standard and mini sizes. The company has expanded beyond core cookie delivery into event services including the Treats Truck (mobile bakery), Wedding in a Box ($4,500 complete wedding service), and corporate gifting (Cookie Concierge). Digital offerings include the Tiff's Treats App for mobile ordering, CookieVision AR for personalized video messages, and an AI Service for generating order messages. The company operates over 150 distribution locations across Texas, Georgia, Tennessee, Colorado, North Carolina, Florida, Oklahoma, California, Kentucky, and New Mexico.
Differentiator
Problem solved
Functional benefit
Brands
- Tiff's Rewards: Loyalty rewards program where customers can earn points on purchases to pay for future orders or redeem for free treats.
- Tiff's Treats Elites
- Summer Pass
- Wedding in a Box
- CookieVision
- Treats Truck
- Tiffwich
- Cookie Concierge
Products and services
- Warm Cookies Core cookie product line including various flavors such as Double Chocolate Chip, Blueberry Muffin Cookies, and Mini Chocolate Chip Cookies, available in standard and mini sizes and delivered baked-to-order.
- Brownies Fudge brownies offered as part of the dessert menu alongside cookies.
- Cookie Pie
- Cookie Truffles
- Tiffwich Ice Cream Sandwich Ice cream sandwich made with warm cookies, available as a standalone product and as a free birthday benefit for Elites members.
- Frost 'ems Frosted cookies decorated with various toppings and frostings.
- Gift Cards / eGift Cards Physical and digital gift cards available for purchase. Gift Cards do not expire (except promotional cards) and can be checked for balance online.
- Ship Tiff's
- Elites Membership Annual subscription service priced at $50/year (or $19.99 first-year trial with 30-day free trial) offering free delivery on orders over $15 of eligible products, free birthday Tiffwich ice cream sandwich, and other exclusive benefits.
- Summer Pass Seasonal subscription pass offering daily cookie deliveries for a flat fee. The 2026 Summer Pass offers a dozen cookies daily from June 26 to August 16 for $99-$129, representing over $1,000 in cookie value.
- Cookie Concierge Corporate gifting service allowing companies to print their logo on Tiff's Treats product packaging for branded cookie gifts for business clients and events.
- Corporate Gifting and Catering B2B catering and gifting service for corporate customers, including bulk orders, customized corporate accounts, and corporate accounts.
- Treats Truck Bakery-on-wheels service that brings fresh cookie baking to events, bookable for corporate events, parties, weddings, and special occasions.
- Wedding in a Box Complete wedding service including ordained officiant, ceremony arch, bridal bouquet and boutonniere, chairs for 100 guests, two-hour dessert reception with Treats Truck, photobooth, and wedding photographer. Priced at $4,500 all-inclusive in Austin, San Antonio, Houston, and Dallas/Ft. Worth markets.
- Birthday Bundles Pre-configured cookie bundles designed for birthday celebrations and gifting.
- Cookie Trays Pre-arranged cookie trays suitable for events, meetings, and catering occasions.
Quantifiable outcome
- Over $1,000 worth of cookies provided through Summer Pass for $99-$129
- +1 more outcomes
Companies that use Tiff's Treats
Customer profileSegments4 records
Ideal customer profiles4 records
Tiff's Treats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Tiff's Treats partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kendra ScottminorCollaboration featuring Kendra Scott Amelia Chain Necklace products, indicating branded partnership for gift offerings.
Scale indicators6 records
Recent moves7 records
Expansion highlights2 records
Tiff's Treats competitors and assessment
Company assessmentDirect peers
- Milk Bar: Dessert brand known for cookies, cakes, and trademarked treats with national shipping and retail locations. Competes in the premium gifting dessert space with broader menu and stronger consumer brand recognition in major metros.
- Levain Bakery: Iconic New York cookie brand famous for oversized gourmet cookies, now operating multiple bakery locations and shipping nationally. Directly comparable premium positioning, occasion-based gifting, and broad consumer appeal in the gourmet cookie segment.
- Crumbl Cookies: Fast-growing cookie franchise with thousands of locations and a rotating weekly menu of specialty cookies. Competes with Tiff's Treats on occasion-based gifting, pickup, and delivery, but is fundamentally a retail/franchise model rather than delivery-first.
- Insomnia Cookies: Late-night and same-day cookie delivery specialist founded in 2003 with a similar model of delivering warm cookies directly to consumers. Operates in overlapping university and urban markets and is the most direct comparable in the warm-cookie delivery category.
- Chip City Cookies: East Coast cookie shop chain specializing in large, gourmet cookies with retail and limited delivery. Comparable in product positioning (thick, premium cookies) and retail store expansion strategy, though less focused on the delivery-led model.
- Baked by Melissa: New York-based bite-size cupcake and cookie brand with strong D2C gifting presence. The two brands are featured as partners on Tiff's Treats' own menu (Baked by Melissa®), indicating cross-brand affinity in the premium gifting dessert category.
Emerging players
- Dirty Dough: Emerging cookie brand with retail locations and a focus on warm, soft cookies. Targets similar occasion-based gifting use cases but with a smaller geographic footprint and a more recent store-rollout profile.
Broad incumbents
- Nestlé Toll House Café: Licensed café concept by Nestlé featuring cookies, baked treats, and ice cream in mall and retail locations. Operates as a broader incumbent in the cookie and dessert category but does not focus on delivery.
- Famous Amos: Heritage cookie brand owned by Ferrero with broad grocery retail distribution. Competes in packaged cookie consumption rather than fresh-baked delivery but represents the incumbent benchmark for brand recognition in the cookie category.
- Mrs. Fields: Established legacy cookie and baked goods brand with mall-based retail and nationwide shipping. Broader incumbent offering cookies, brownies, and other baked goods with franchise distribution rather than delivery-led operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tiff's Treats social profiles
Digital presenceTiff's Treats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiff's Treats leadership team
Management profileNumber of profiles
Profiles3 records
Tiff's Treats funding detail
Funding detailFunding overview
Funding rounds8 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiff's Treats M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiff's Treats
What does Tiff's Treats do?
Tiff's Treats operates a baked-to-order warm cookie delivery business, producing fresh cookies, brownies, cookie pies, and ice cream sandwiches that are delivered same-day to homes and offices. The company complements its core cookie delivery with subscription programs (Elites Membership, Summer Pass), a mobile Treats Truck for event catering, a full-service Wedding in a Box package, and corporate gifting services including custom-logo Cookie Concierge packaging.
Is Tiff's Treats a public or private company?
Tiff's Treats is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tiff's Treats founded?
Tiff's Treats was founded in 1999. It employs 1,001 to 5,000 people.
Where is Tiff's Treats based?
Tiff's Treats is headquartered in Austin, United States, in the North America region.
How does Tiff's Treats make money?
Six revenue lines are on record. Cookie and Treat Delivery is the primary driver. The others are elites Membership Subscription, wedding in a Box, corporate Gifting and Catering, summer Pass Subscription and gift Cards.
Who are Tiff's Treats's main competitors?
Direct peers on record are Milk Bar, Levain Bakery, Crumbl Cookies, Insomnia Cookies, Chip City Cookies and Baked by Melissa. Dirty Dough is listed as an emerging player. Broad incumbents are Nestlé Toll House Café, Famous Amos and Mrs. Fields.
Does Tiff's Treats have an API?
No public API is recorded for Tiff's Treats.
What industry is Tiff's Treats in?
Tiff's Treats's product category is Bakery and Dessert Delivery. Its primary akta.pro industry code is THAFAGAF, Cookie & Brownie Shops, with a secondary code of AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing. Its NAICS code is 311821 and its SIC code is 2050.