Zooki

What Zooki does

Zooki is a family-owned UK wellness brand founded in 2017 and headquartered in the North-West of England, operating as a vertically branded premium supplements company. Its product portfolio centers on proprietary liposomal encapsulation technology applied to roughly 30 SKUs across marine collagen (5,000mg and 11,000mg super strength), liposomal vitamins (C, D3+K2, B12), gender-specific Creatine+ blends, dual-capsule Biotics+ probiotics, Electrolytes+, Turmeric, Magnesium, Iron, and a tail of targeted antioxidant and adaptogen products, with most offerings available in both liquid sachet and capsule formats. The technology thesis is that wrapping nutrients in microscopic lipid bubbles protects them through digestion and improves absorption by up to 4x versus non-liposomal forms — a claim backed by clinical studies including an 8-week double-blind skin study on 56 women and St Mary's University muscle soreness research.

The business model operates as a hybrid DTC-plus-wholesale supplements brand. Revenue is generated through (1) direct e-commerce on zooki.com with both one-time purchases and subscription plans priced at a 20% loyalty discount and entry points around GBP 18-32 per month, and (2) wholesale distribution through 1,400+ UK stockists spanning mass-market (Holland & Barrett nationwide, select Boots and Sainsbury's), premium (Harrods, Selfridges, Soho House, Daylesford Organic), and health-focused (Whole Foods Market) channels, plus international stockists in 50+ countries. Starter packs bundle a 30-day supply with GBP 90-107 of complementary products (glass bottles, additional SKUs) and serve as the primary acquisition vehicle, with subscription, referral and loyalty programmes structured around post-purchase retention.

The company targets horizontal persona segments including health-conscious consumers, fitness enthusiasts, women 40+ needing hormonal support, active agers, and busy professionals. It maintains 40+ industry awards (TikTok Greatest Small Business, Startups 100, Universal Beauty Gold, consecutive-year ExpertReviews Best All-Round Collagen) and an 11-50 employee headcount. The 2025 first institutional capital — a GBP 1.8M investment from NatWest — is the only disclosed funding event and signals a transition from purely bootstrapped to capital-supported growth.

Name

Zooki

Website

https://zooki.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Zooki is a family-owned UK wellness brand founded in 2017 that sells premium liposomal marine collagen, vitamins, electrolytes, creatine, and probiotic supplements directly to consumers and through 1,400+ UK retailers and 50+ countries, targeting health-conscious consumers, fitness enthusiasts, and women 40+.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

Keywords

• Liposomal supplements
• Marine collagen products
• Probiotic supplement blends
• Vitamin and mineral capsules
• Electrolyte drink mixes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through own online storefront (zooki.com). One-time purchases and subscription models available. Subscription offers 20% savings and flexible delivery options.
2. Wholesale/Retail Distribution: Revenue through distribution to 1,400+ retail stockists including Holland & Barrett, Boots, Sainsbury's, Harrods, Selfridges, Whole Foods Market, and independent health stores globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels9 records

Core offering

Zooki manufactures and sells premium liposomal wellness supplements including marine collagen, liposomal vitamins (C, D3+K2, B12), magnesium, turmeric, iron, glutathione, ashwagandha, probiotic blends, electrolyte mixes, and gender-specific creatine formulations. Products are offered in liquid sachet and capsule formats, sold direct-to-consumer through zooki.com and wholesale through 1,400+ UK retailers and 50+ countries internationally.

Product overview

Zooki is a family-owned UK wellness brand established in 2017, specializing in advanced liposomal supplement formulations for enhanced nutrient absorption. The product portfolio centers on liposomal delivery technology across multiple formats (liquid sachets and capsules), with core offerings including Marine Collagen (5,000mg and 11,000mg Super Strength), Liposomal Vitamin C, Vitamin D3+K2, Creatine+ (formulated separately for men and women), Biotics+ probiotic range (Everyday, Skin Clarity, Brain Clarity), Electrolytes+ (Energy/Focus, Exercise/Recover, Skin Radiance, Liver Health), Turmeric, Magnesium, and targeted supplements including Iron, Glutathione, Astaxanthin, Hyaluronic Acid, Lion's Mane, Hair Complex, Vitamin B12, and Ashwagandha. The company offers multi-vitamin products for both men and women. Value-added Starter Packs bundle main products with complementary supplements and accessories. Zooki differentiates through liposomal encapsulation technology claiming up to 4x higher absorption than standard supplements, with products clinically tested and recognized across multiple industry awards. The brand sells directly to consumers and through 1,400+ retail locations including Holland & Barrett, Boots, Harrods, Whole Foods, and Selfridges.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Collagen Liquid 5,000mg Premium hydrolysed marine Type 1 collagen peptides in liquid sachet format for skin elasticity, hydration, smoothness, hair, nails, cartilage, and bone support. Available in multiple flavors with subscription pricing from GBP 19.99.
• Super Strength Marine Collagen Liquid 11,000mg Higher-strength 11,000mg hydrolysed marine collagen variant delivering faster results, available in multiple flavors. Subscription pricing from GBP 29.99.
• Liposomal Vitamin C Liquid Sachets High-strength 1,000mg Vitamin C delivered via liposomal encapsulation technology for enhanced absorption, available in multiple flavors.
• Liposomal Vitamin C Capsules Capsule alternative providing 1,000mg liposomal Vitamin C with up to 4x higher absorption than standard supplements.
• Creatine+ for Men Creatine monohydrate blend with Cordyceps Sinensis and added zinc and B12, formulated for male physiology to support muscle strength, cognitive function, and energy metabolism. 5 grams of creatine per sachet at 99.9% purity.
• Creatine+ for Women Creatine monohydrate blend with added Vitamin B6, B12, and zinc tailored to female physiology for hormonal balance, energy support, and muscle maintenance.
• Liposomal Vitamin D3+K2 Liquid Vitamin D3 combined with K2 in liposomal liquid format for enhanced absorption, supporting immune function, bone health, and muscle function.
• Liposomal Vitamin D3+K2 Capsules Capsule format of Vitamin D3 and K2 with liposomal delivery for those preferring capsule supplementation.
• Electrolytes+ Energy and Focus Sugar-free electrolyte blend with added nutrients for sustained energy and mental clarity, supporting fluid balance and cognitive function.
• Electrolytes+ Exercise and Recover Electrolyte formula designed for post-workout recovery, supporting hydration and physical performance restoration.
• Electrolytes+ Skin Radiance High-strength electrolyte blend with ingredients clinically proven to enhance skin radiance and cellular hydration.
• Electrolytes+ Liver Health Electrolyte formulation supporting liver function and detoxification processes.
• Liposomal Turmeric Liquid High-strength 750mg curcumin supplement with liposomal delivery, clinically proven to reduce muscle soreness. Tangerine flavor with no artificial additives.
• Liposomal Magnesium Glycinate Liquid Bioavailable magnesium glycinate in liquid liposomal format for muscle function, electrolyte balance, and reduction of tiredness and fatigue.
• Liposomal Magnesium Glycinate Capsules Capsule alternative to liquid magnesium glycinate with liposomal delivery for enhanced absorption.
• Biotics+ Everyday Advanced probiotic supplement with 20 billion CFU using dual-capsule technology for gut health, immune function, and energy metabolism support.
• Biotics+ Skin Clarity Targeted probiotic blend supporting gut-skin axis with 20 billion CFU, vitamins, and botanicals for skin health from within.
• Biotics+ Brain Clarity Probiotic formulation with 20 billion CFU targeting gut-brain signaling for mental clarity, mood balance, and cognitive performance.
• Liposomal Iron Liquid Iron supplement in liposomal liquid format to overcome iron absorption challenges, with pomegranate flavor.
• Liposomal Iron Capsules Capsule-format iron supplement using liposomal technology for enhanced iron absorption.
• Liposomal Glutathione Capsules 500mg liposomal glutathione supplement providing antioxidant support and cellular protection.
• Liposomal Astaxanthin Capsules Antioxidant supplement featuring astaxanthin in liposomal capsule format for cellular protection.
• Liposomal Hyaluronic Acid (HLA) Capsules Hyaluronic acid supplement with liposomal delivery for skin hydration and joint support.
• Lion's Mane Focus+ Capsules Nootropic supplement featuring Lion's Mane mushroom in liposomal capsules for brain health and cognitive function.
• Liposomal Hair Complex Liquid Supplement targeting hair health with nutrients supporting hair growth and strength, in liposomal liquid format.
• Liposomal Vitamin B12 Liquid Vitamin B12 supplement in liposomal liquid format for energy metabolism and cognitive function support.
• Women's Multi Capsules Comprehensive multivitamin formulated specifically for women's nutritional needs in liposomal capsule format.
• Men's Multi Capsules Comprehensive multivitamin formulated specifically for men's nutritional needs in liposomal capsule format.
• Liposomal Ashwagandha KSM-66 Liquid Adaptogenic supplement featuring KSM-66 Ashwagandha extract in liposomal format for stress management and overall wellbeing.
• Liposomal Ashwagandha KSM-66 Capsules Capsule format of Ashwagandha KSM-66 with liposomal delivery for stress support.

Quantifiable outcome

• Up to 4x higher absorption vs non-liposomal supplements
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• HarrodsflagshipChannel Partner/ Reseller/ DistributorZooki products are stocked in Harrods' food and wellness halls, representing placement in one of the UK's most prestigious department stores and signaling premium brand positioning.
• Holland & BarrettflagshipChannel Partner/ Reseller/ DistributorNationwide UK distribution partnership with Holland & Barrett, the largest health and wellness retailer in the UK. Products available across thousands of store locations.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorZooki is stocked at Whole Foods Market across the UK, aligning the brand with premium, health-focused grocery retail.
• SelfridgesflagshipChannel Partner/ Reseller/ DistributorPremium department store distribution in Selfridges' food and wellness halls, maintaining high-end brand positioning.
• BootscoreChannel Partner/ Reseller/ DistributorSelect store presence in Boots pharmacies nationwide, providing access to health-conscious consumers through pharmacy channel.
• Sainsbury'sminorChannel Partner/ Reseller/ DistributorSelect store distribution in Sainsbury's supermarkets, providing mainstream grocery retail presence.
• Soho HousecoreChannel Partner/ Reseller/ DistributorProducts available at Soho House fitness and wellness clubs, targeting premium health-conscious members.
• Daylesford OrganicminorChannel Partner/ Reseller/ DistributorStocked at Daylesford Organic farm shops and cafes, aligning with premium organic lifestyle brand.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterYou: UK-based specialist in liposomal and sublingual nutrient delivery supplements. Closest direct competitor given overlapping product categories (Vitamin D, B12, Magnesium, Multi) and shared premium positioning across UK health retailers.
• Quicksilver Scientific: US-based liposomal supplement brand specializing in enhanced-absorption delivery systems (Vitamin C, Glutathione, B-Complex). Directly comparable proprietary liposomal technology platform targeting premium wellness consumers.
• LivOn Laboratories: Pioneer in liposomal supplement delivery (Lypo-Spheric range) including Vitamin C, B-Complex, Glutathione. Closely comparable technology platform and premium DTC positioning.

Broad incumbents

• AG1 (Athletic Greens): Large-scale premium daily wellness supplement brand with subscription model. Comparable DTC-led growth, premium positioning, and clinical/routine-driven marketing, though broader formulation rather than liposomal-specific.
• Solgar: Established premium vitamin and supplement manufacturer with broad SKU range distributed across UK health retailers including Holland & Barrett. Comparable premium positioning and retail footprint.
• Garden of Life: Major premium supplement brand (Nestlé Health Science subsidiary) spanning vitamins, probiotics, and sports nutrition. Overlapping product categories (probiotics, multivitamins, collagen) at scale.

Emerging players

• Ritual: US DTC subscription supplement brand focused on traceable, clinically-backed multivitamins. Comparable DTC subscription model, premium pricing, and clinical-claim-led marketing.
• Care/of: DTC personalized supplement brand with subscription model and quiz-based product recommendation. Comparable subscription GTM, premium pricing, and DTC-first growth approach.

Regional players

• Bioglan: Australia-based premium supplement brand distributed across pharmacies and health retailers with comparable product breadth (collagen, probiotics, vitamins). Similar premium positioning though primarily Asia-Pacific distribution.

Others

• Holland & Barrett: UK's largest health and wellness retailer and Zooki's primary distribution partner. Relevant as the dominant channel through which Zooki reaches UK consumers and as a benchmark for category retail dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVczYsXruJlgbpPPq1P33qw
• LinkedInlinkedin.com/company/yourzooki
• Instagraminstagram.com/zooki
• TikToktiktok.com/@zooki

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zooki