VELVET
- Company typePrivate
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
VELVET firmographics
Firmographics- Name
- VELVET
- Legal name
- Velvet Global Management LLC
- Website
- https://velvet.investments
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
VELVET industry classification
Industry- Product category
- Private Equity Secondary Investments
- NAICS
- Other Financial Investment Activities (5239), Miscellaneous Intermediation (52391)
- akta.pro primary industry
- LP-led Secondaries (Traditional LP Interest Purchases) (FSANAFAA)
- akta.pro secondary industry
- Private Equity Fundraising Placement (FSAEALAB)
Keywords
Where VELVET is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
VELVET business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Secondary Market Equity Transactions: Velvet generates revenue by buying stakes in late-stage privately held startups and facilitating secondary market transactions. The firm provides liquidity to late-stage companies and enables employees and investors to monetize equity before IPOs, earning spread or fees on these transactions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
VELVET product offering
Product offeringCore offering
Velvet is a global investment firm specialized in private markets that buys stakes in late-stage privately held startups and facilitates secondary market transactions. It offers co-investment opportunities to qualified investors in select private equity opportunities across emerging markets, providing liquidity to employees, early investors, and existing shareholders of late-stage private companies prior to IPO.
Product overview
Velvet is a global investment firm specialized in private markets that operates as a single, unified investment platform. The firm focuses on providing co-investment opportunities to qualified investors in select private equity opportunities across emerging markets, including Latin America, India, Southeast Asia, and Africa. The platform enables liquidity to late-stage companies and facilitates secondary market transactions for employees and investors.
Differentiator
Problem solved
Functional benefit
Products and services
- Velvet Private Markets Investment Platform A global private markets investment platform that offers co-investment opportunities to qualified investors in select private equity opportunities across emerging markets. The platform facilitates secondary market transactions by buying stakes in late-stage privately held startups and providing liquidity to employees, founders, and early investors before IPO.
Companies that use VELVET
Customer profileSegments1 record
Ideal customer profiles2 records
VELVET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VELVET partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
VELVET competitors and assessment
Company assessmentDirect peers
- Forge Global: Leading private share trading platform for late-stage company shares, including secondary transactions. Closest direct competitor to Velvet in the private secondary market, though primarily focused on US tech rather than EM.
- EquityZen: Secondary market platform that facilitates share sales in late-stage private companies for employees and investors. Operates a similar liquidity-provision model to Velvet but is concentrated in US-headquartered startups.
- Hiive: Private share trading marketplace focused on unicorn and late-stage startup secondary transactions. Comparable direct competitor with similar buyer/seller matching model, though geography is North America-centric.
- SharesPost: Long-running private company secondary marketplace facilitating transactions between shareholders of late-stage private firms. Direct comparable on transaction model though historically US-focused.
- Linqto: Platform enabling individual investors to buy shares in late-stage private companies, with a transaction-fee model. Comparable buyer-side platform though primarily serving US retail/institutional investors.
Broad incumbents
- Nasdaq Private Market: Established incumbent offering secondary trading and tendering services for private company shares. A larger, broader player that could move into EM and compete with Velvet on deal flow and issuer relationships.
Emerging players
- Carta Secondary: Carta has expanded from cap table management into secondary transactions through tender offers and liquidity events. Comparable emerging platform player with broader infrastructure that could expand into EM secondaries.
Others
- Tribe Capital: Tech-focused investment firm with secondary and structured-liquidity capabilities. Related capital-allocation peer in private markets though strategy and fund structure differ from Velvet's pure secondaries focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
VELVET social profiles
Digital presenceVELVET financial estimates
Financial estimateRevenue estimate
Valuation estimate
VELVET leadership team
Management profileNumber of profiles
Profiles1 record
VELVET funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VELVET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VELVET
What does VELVET do?
Velvet is a global investment firm specialized in private markets that buys stakes in late-stage privately held startups and facilitates secondary market transactions. It offers co-investment opportunities to qualified investors in select private equity opportunities across emerging markets, providing liquidity to employees, early investors, and existing shareholders of late-stage private companies prior to IPO.
Is VELVET a public or private company?
VELVET is a private company. It is classified as venture growth investor backed and is currently operating.
When was VELVET founded?
VELVET was founded in 2021. It employs 11 to 50 people.
Where is VELVET based?
VELVET is headquartered in São Paulo, Brazil, in the Latin America region.
How does VELVET make money?
One revenue line is on record: secondary Market Equity Transactions.
Who are VELVET's main competitors?
Direct peers on record are Forge Global, EquityZen, Hiive, SharesPost and Linqto. Nasdaq Private Market is listed as a broad incumbent. Carta Secondary is listed as an emerging player. Tribe Capital is listed as an others.
Does VELVET have an API?
No public API is recorded for VELVET.
What industry is VELVET in?
VELVET's product category is Private Equity Secondary Investments. Its primary akta.pro industry code is FSANAFAA, LP-led Secondaries (Traditional LP Interest Purchases), with a secondary code of FSAEALAB, Private Equity Fundraising Placement. Its NAICS code is 5239.