The Joint Chiropractic

What The Joint Chiropractic does

The Joint Chiropractic, operated by The Joint Corp. (NASDAQ: JYNT), is the largest chiropractic clinic franchise system in the United States, with 960+ clinics across 43 states and 14.4 million annual patient visits. Founded in 1999 and headquartered in Scottsdale, Arizona, the company differentiates via a walk-in, no-appointment-needed care model with evening and weekend hours, transparent pricing without insurance requirements, and a $29 introductory offer for new patients. Service delivery is standardized across franchise locations, supported by a recently launched iOS/Android mobile application that provides clinic locator, doctor availability, in-clinic check-in, and push notifications, and integrated with third-party tools such as Google Maps, Google Analytics, and Firebase.

The company makes money primarily through recurring royalty fees collected from franchised clinics under a pure-play franchisor model branded as The Joint 2.0, with secondary revenue from a small residual portfolio of company-managed clinics and one-time proceeds from refranchising corporate-owned locations. Pricing tiers include the $29 new-patient special and monthly wellness subscription plans at roughly four visits per month, with discounted military pricing for active-duty personnel, veterans, and families. Marketing channels span content/SEO, organic social, paid digital, PR/earned media, employer wellness partnerships, and franchise development outreach.

Between mid-2025 and April 2026, The Joint executed an aggressive refranchising program, selling approximately 100 corporate-owned or managed clinics in Arizona/New Mexico, Kansas City, the Southeast, and Southern California to existing franchisees and regional developers, reducing corporate-managed clinics to three out of 960 total. This transition targets net margins of 13-15%, compared to 5.7% over the last twelve months as a hybrid operator. Leadership changes included the CEO transition from Peter Holt to Sanjiv Razdan, the appointment of Ron Stilwell as SVP of Operations and Patient Experience, Michelle Reap as Director of Franchise Development, and Milind Pant to the Board of Directors. The company is publicly listed with a market capitalization of approximately $125.61 million as of April 2026.

Name

The Joint Chiropractic

Legal name

The Joint Corp.

Website

https://thejoint.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Joint Chiropractic, operated by The Joint Corp. (NASDAQ: JYNT), is the largest U.S. chiropractic clinic franchise system, operating 960+ walk-in, insurance-free clinics across 43 states and serving 14.4 million patients annually. It transitioned to a pure-play franchisor model in 2025-2026 under The Joint 2.0 strategy.

Ownership category

akta.pro rank

Product category

Chiropractic Care Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Sports Chiropractic & Performance Care (HSADALAB), Pediatric & Family Chiropractic (HSADALAC), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic care services
• Franchise chiropractic clinics
• Walk-in chiropractic adjustments
• Affordable wellness plans
• Chiropractic franchise network

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Royalties: The company generates recurring royalty fees from franchised clinics. This is the primary revenue driver as the company transitions to a pure-play franchisor model, collecting ongoing royalties based on franchised clinic performance.
2. Company-Owned Clinic Revenue: Revenue from the remaining company-managed clinics, though the company is rapidly refranchising these locations. The company will have only 3 corporate-managed clinics out of 960 total after pending refranchising agreements close.
3. Clinic Asset Sales: One-time proceeds from selling corporate-owned clinic assets to franchisees and regional developers. Recent transactions include $8.3 million for 31 clinics in Arizona/New Mexico, $2.3 million for 45 clinics in Southern California, and $1.5 million for 22 clinics in the Southeast.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Joint Chiropractic operates the nation's largest network of franchised chiropractic clinics (960+ across 43 states), delivering walk-in, no-appointment, affordable chiropractic adjustments and monthly wellness plans without insurance requirements. The company is transitioning to a pure-play franchisor model (The Joint 2.0 strategy) that collects recurring royalties from franchisees operating licensed clinics under its brand.

Product overview

The Joint Chiropractic operates as a franchise-based chiropractic care provider offering walk-in clinic services across 960+ locations in the United States. The core product is the clinic network offering affordable, accessible chiropractic care without insurance requirements. Supporting products include a mobile application (iOS/Android) with clinic locator and check-in features, franchise opportunities for operators, and corporate wellness partnerships. The company is transitioning to a pure-play franchisor model under The Joint 2.0 strategy, having sold most of its corporate-owned clinics while maintaining franchise support operations.

Differentiator

Problem solved

Functional benefit

Products and services

• The Joint Chiropractic Clinic Network Walk-in, no-appointment chiropractic care delivered across 960+ franchised clinics nationwide by 3,000+ licensed doctors of chiropractic. Open evenings and weekends, with transparent pricing and no insurance required, serving 14.4M+ patient visits annually. Targeted at individual consumers seeking affordable, convenient pain relief and routine wellness care.
• The Joint Mobile App iOS and Android mobile application featuring nationwide clinic locator, doctor availability lookup, in-clinic check-in, and push notifications. Designed for individual patients to find and engage with The Joint Chiropractic clinics.
• Chiropractic Care Franchise Opportunity Franchise offering enabling entrepreneurs and regional developers to own and operate The Joint Chiropractic clinics under the brand. Includes site selection, training, operations support, brand standards, and access to the nationwide patient network. Targeted at prospective franchisees.
• Corporate Wellness Partnership Program B2B employer-sponsored wellness program offering employees preferred pricing on The Joint's chiropractic services as a voluntary benefit. Implemented with employers such as Miller Subaru of Utah. Designed to deliver patient traffic to franchise clinics while providing wellness benefits to workforces.

Quantifiable outcome

• 60% of patients with herniated disc were able to find relief without surgery
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered major, minor and moderate.

• Elite Chiro GroupmajorChannel Partner/ Reseller/ Distributor · 27 April 2026Asset Purchase Agreement signed to sell 45 corporate-managed clinics in Southern California to Elite Chiro Group for approximately $2.3 million. 32 clinics transitioning immediately under a Management Service Agreement, with remaining 13 following lease assignment completion. Upon closing, along with two pending refranchising agreements, the company will reduce corporate-managed clinics to just three out of 960 total locations.
• Miller Subaru of UtahminorGTM or Marketing Partner · 7 April 2026Partnership with Miller Subaru of Utah to provide chiropractic care access to approximately 275 employees under a voluntary, employee-paid program with preferred pricing. The partnership offers employees preferred pricing on The Joint's care model, expanding wellness offerings at their workplace. Designed to deliver patient traffic to local franchise clinics and establish a scalable model for employer-sponsored wellness partnerships nationwide.
• Multiple Franchisee Groups (Southeast)moderateChannel Partner/ Reseller/ Distributor · 11 December 2025Asset purchase agreement to sell 22 corporate-owned or managed clinics in the Southeast for $1.5 million to three buying groups comprising existing franchisees and Doctors of Chiropractic. Clinics span Virginia, North Carolina, South Carolina, and Georgia, with operations expected to transfer via Management Service Agreements.
• Joint Ventures LLCmajorChannel Partner/ Reseller/ Distributor · 25 June 2025Binding Asset Purchase Agreement to sell 31 corporate-owned clinics in Arizona and New Mexico to Joint Ventures LLC, The Joint's largest franchisee, in exchange for $8.3 million in cash plus regional developer rights to the Northwest region. Joint Ventures increased its ownership to 96 locations and committed to opening 10 additional clinics. The company also acquired Northwest region development rights covering 46 existing franchised clinics and 30 future development sites.
• Chiro 93 LLCminorChannel Partner/ Reseller/ Distributor · 25 June 2025Refranchised five clinics in the Kansas City region to Chiro 93 LLC as part of The Joint 2.0 strategic transition to pure-play franchisor model.
• TCU AthleticsmoderateStrategic or Co-development Partner · 25 April 2025The Joint Chiropractic named the Official Chiropractic Partner of TCU Athletics, providing chiropractic care services to university athletes and athletic programs.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hand & Stone Massage and Facial Spa: Franchised walk-in massage and facial services chain with membership pricing; competes for the same routine, non-insurance wellness consumer that The Joint targets.
• Massage Heights: Franchised membership-based therapeutic massage and wellness chain operating retail clinic locations; closely mirrors The Joint's walk-in, membership-driven delivery model.
• Massage Envy: Largest franchised walk-in wellness services network in the US (massage and skin care), with a comparable subscription/membership model and walk-in convenience positioning.
• FYZICAL Therapy & Balance Centers: Franchise-based chiropractic, physical therapy, and balance-care provider; frequently cited alongside The Joint in healthcare franchise rankings and operates a similar franchised clinical delivery model.

Broad incumbents

• American Family Care: Large franchised urgent care and primary care network; often ranked with The Joint among top US healthcare franchises and competes for walk-in, non-ER consumer healthcare visits.
• BrightStar Care: Franchised home health and medical staffing provider; another top-5 US healthcare franchise that overlaps with The Joint on franchised healthcare delivery.
• Life Time Fitness: Large publicly-traded operator of premium fitness and wellness centers; broader incumbent in the routine, non-insurance wellness space that The Joint addresses.
• Home Instead Senior Care: Large franchised in-home senior care network; comparable as a healthcare franchise with a recurring-revenue membership/visit model and national footprint.

Emerging players

• QC Kinetix: Growing franchise in the chiropractic and regenerative-medicine space; directly relevant as a peer in franchised chiropractic care and notably just appointed The Joint's former CEO as its new CEO.
• European Wax Center: Franchised walk-in personal services chain with membership-style pricing; comparable as a retail-franchise platform where one of The Joint's new executives previously operated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thejointchiro
• YouTubeyoutube.com/user/thejointcorp
• Facebookfacebook.com/thejointchiro
• LinkedInlinkedin.com/company/the-joint-the-chiropractic-place
• Instagraminstagram.com/thejointchiro
• TikToktiktok.com/@thejointchiro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Joint Chiropractic