What Massage Heights does

Massage Heights, now operating as Heights Wellness Retreat, is a US-based wellness franchise system founded in 2004 and franchised through Elevated Brands Franchising, LLC. The company operates a network of independently owned and operated Retreat locations that deliver an integrated wellness offering combining therapeutic massage (Swedish, Deep Tissue, Sports, Prenatal, Couples, and Lymphatic Drainage), advanced facial skincare services (Anti-Aging, Essential, Clear Skin, Sensitive Skin, and Hydrafacial), and capital-intensive wellness technologies (Cryotherapy, Red Light Therapy, Halo Salt Therapy, Infrared Sauna, Lymphatic Drainage Technology, Meditation, and the Ammortal Chamber). The customer-facing experience is anchored by the proprietary CloudNine sensory design system (scent, sound, lighting, and touch), which standardizes brand experience across franchise locations.

The business model combines three revenue streams: direct-to-consumer service sales at the unit level, recurring monthly Membership Paths subscriptions that drive cross-location usage and retention, and franchisor-level revenue from franchise fees and royalties on system-wide sales. GTM is primarily franchise-driven retail with digital support through Zenoti-powered online booking and native iOS/Android apps. Customer segments span individual wellness consumers, skincare-focused buyers, and longevity/technology-forward wellness seekers, with no disclosed enterprise or B2B contracts. The company does not disclose revenue, funding rounds, M&A activity, patents, or institutional investors, and operates with a leadership team that includes a COO, VP of Franchise Development, SVP of Culture and Industry Relations, and VP of Marketing.

Name

Massage Heights

Legal name

Elevated Brands Franchising, LLC

Website

https://massageheights.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Massage Heights (now Heights Wellness Retreat) is a US wellness franchise operating independently owned Retreat locations that combine therapeutic massage, advanced facial skincare, and wellness technologies under one membership-supported brand.

Ownership category

akta.pro rank

Product category

Wellness and Therapeutic Services

NAICS

Personal Care Services (8121), Fitness and Recreational Sports Centers (713940)

SIC

Services-Health Services (8000)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industry

Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

Keywords

• Therapeutic massage services
• Wellness franchise retreats
• Facial skincare treatments
• Wellness technology services
• Membership wellness programs

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Service Sales: Direct-to-consumer sales of massage therapies, facial services, and wellness technology treatments at retail Retreat locations.
2. Membership Subscriptions: Membership Paths program offering preferred pricing, flexible scheduling, and access across locations for regular wellness maintenance.
3. Franchise Fees: Revenue from franchise opportunities, with each Retreat independently owned and operated under the Elevated Brands Franchising, LLC brand.
4. Gift Cards and Retail: Sale of gift cards and potentially retail wellness products through e-commerce and in-store channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heights Wellness Retreat (formerly Massage Heights) operates a franchise network of wellness Retreat locations delivering therapeutic massage, advanced facial skincare, and technology-based wellness treatments (Cryotherapy, Red Light Therapy, Infrared Sauna, Halo Salt Therapy, Lymphatic Drainage, Ammortal Chamber) under one roof. Services are sold directly to individual consumers at retail storefronts, supported by monthly Membership Paths subscriptions and a proprietary CloudNine sensory experience that standardizes the environment across locations.

Product overview

Heights Wellness Retreat (formerly Massage Heights) is a wellness franchise brand offering an integrated platform combining massage therapies, facial skincare services, and wellness technologies under one roof. The core offering spans hands-on services (Swedish Massage, Deep Tissue Massage, Sports Massage, Prenatal Massage, Couples Massage), advanced skincare treatments (Anti-Aging, Essential, Clear Skin, Sensitive Skin, and Hydrafacial facials), and technology-based wellness therapies (Cryotherapy, Red Light Therapy, Halo Salt Therapy, Infrared Sauna, Lymphatic Drainage Technology, Meditation, and Ammortal Chamber). The brand's differentiated experience is anchored by the CloudNine signature sensory environment and supported by Membership Paths for recurring wellness routines. Mobile applications for iOS and Android enable booking and appointment management.

Differentiator

Problem solved

Functional benefit

Brands

• CloudNine Experience: The signature sensory experience at Heights Wellness Retreat, designed to support body and mind recovery through intentional environment design including scent, sound, lighting, and touch.

Products and services

• Massage Therapies Hands-on therapeutic massage services offered to individual consumers at franchise Retreat locations, including Swedish, Deep Tissue, Sports, Prenatal, Couples, and Lymphatic Drainage Technology massages.
• Facial Services Advanced skincare facial services offered to individual consumers at franchise Retreat locations, including Anti-Aging, Essential, Clear Skin, Sensitive Skin, and Hydrafacial treatments.
• Wellness Technologies Technology-based wellness treatments offered to individual consumers at franchise Retreat locations, including Cryotherapy, Red Light Therapy, Halo Salt Therapy, Infrared Sauna, Lymphatic Drainage Technology, Meditation, and the Ammortal Chamber.
• Membership Paths Monthly subscription membership plans offering preferred pricing, flexible scheduling, and access across multiple franchise Retreat locations for consistent wellness routines.
• Gift Cards Purchasable gift cards redeemable for massage, facial, and wellness technology services at franchise Retreat locations, sold online and in-store with promotions such as buy $150 in gift cards and receive a free 60-minute service.
• Mobile App (iOS) Native iOS application used by individual consumers to schedule massage, facial, and wellness appointments and manage their wellness routines at franchise Retreats.
• Mobile App (Android) Native Android application used by individual consumers to schedule massage, facial, and wellness appointments and manage their wellness routines at franchise Retreats.
• Franchise Opportunities Franchise licenses for operating a Heights Wellness Retreat location, sold to prospective franchisees by Elevated Brands Franchising, LLC; each Retreat is independently owned and operated.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Now Massage: The Now is a boutique massage studio brand built around an experiential, design-forward single-service model. It is a relevant DIRECT_PEER to Heights' Massage Therapies service line and competes for similar wellness-seeking individual consumers in urban and suburban markets.
• LaVida Massage: LaVida Massage is a franchised chain of therapeutic massage studios with a membership-based revenue model. It targets the same stress-relief and recovery use cases as Heights and competes directly for franchisees and members in overlapping local markets.
• Elements Massage: Elements Massage is a franchised therapeutic massage studio chain with a similar recurring-revenue model. It competes for the same individual wellness consumer seeking routine, scheduled massage sessions — directly overlapping with Heights' core massage service line.
• Spavia Day Spa: Spavia is a franchise day spa brand offering massage, facials, and body treatments with a membership model. It competes with Heights across the same services, the same recurring-revenue framework, and the same local-retreat customer experience.
• Massage Envy: Massage Envy is the largest US franchise massage and skincare chain. It is the most direct comparable to Massage Heights: a membership-based, multi-location massage/facial franchise serving recurring wellness consumers with a similar pricing and frequency model.
• Woodhouse Spa: Woodhouse operates a small footprint of upscale day spas offering massage, facials, and body treatments. It competes with Heights' premium skincare and wellness technology tier, and overlaps on membership/spa programming for individual wellness consumers.
• Hand & Stone Massage and Facial Spa: Hand & Stone operates a franchise model of massage and facial spa locations across the US and Canada. It directly competes in the same franchise-based, membership-driven massage and skincare category as Massage Heights, with overlapping service menus and target customers.

Broad incumbents

• Burke Williams Spa: Burke Williams is an established luxury day spa chain across the Western US offering massage, facials, and wellness services. It is comparable to Heights' premium tier as a broader incumbent in the wellness/spa space, although it is not franchise-based.

Emerging players

• Heyday: Heyday is a boutique skincare facial studio brand focused on personalized facial services and skincare routines. It competes with Heights' Facial Services line for skincare-focused consumers and is an emerging player in the dedicated-facial category.
• CryoFit / Restore Hyper Wellness: Restore is a multi-modality wellness franchise combining cryotherapy, IV drips, infrared sauna, and recovery services. It overlaps with Heights' Wellness Technologies line and represents an emerging peer in the technology-forward wellness category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/massage_hghts
• Facebookfacebook.com/massageheights
• LinkedInlinkedin.com/company/massage-heights

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massage Heights