The Joint Chiropractic
The Joint Chiropractic, operated by The Joint Corp. (NASDAQ: JYNT), is the largest U.S. chiropractic clinic franchise system, operating 960+ walk-in, insurance-free clinics across 43 states and serving 14.4 million patients annually. It transitioned to a pure-play franchisor model in 2025-2026 under The Joint 2.0 strategy.
- Company typePublic
- Founded1999
- HeadquartersScottsdale, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What The Joint Chiropractic does
The Joint Chiropractic, operated by The Joint Corp. (NASDAQ: JYNT), is the largest chiropractic clinic franchise system in the United States, with 960+ clinics across 43 states and 14.4 million annual patient visits. Founded in 1999 and headquartered in Scottsdale, Arizona, the company differentiates via a walk-in, no-appointment-needed care model with evening and weekend hours, transparent pricing without insurance requirements, and a $29 introductory offer for new patients. Service delivery is standardized across franchise locations, supported by a recently launched iOS/Android mobile application that provides clinic locator, doctor availability, in-clinic check-in, and push notifications, and integrated with third-party tools such as Google Maps, Google Analytics, and Firebase.
The company makes money primarily through recurring royalty fees collected from franchised clinics under a pure-play franchisor model branded as The Joint 2.0, with secondary revenue from a small residual portfolio of company-managed clinics and one-time proceeds from refranchising corporate-owned locations. Pricing tiers include the $29 new-patient special and monthly wellness subscription plans at roughly four visits per month, with discounted military pricing for active-duty personnel, veterans, and families. Marketing channels span content/SEO, organic social, paid digital, PR/earned media, employer wellness partnerships, and franchise development outreach.
Between mid-2025 and April 2026, The Joint executed an aggressive refranchising program, selling approximately 100 corporate-owned or managed clinics in Arizona/New Mexico, Kansas City, the Southeast, and Southern California to existing franchisees and regional developers, reducing corporate-managed clinics to three out of 960 total. This transition targets net margins of 13-15%, compared to 5.7% over the last twelve months as a hybrid operator. Leadership changes included the CEO transition from Peter Holt to Sanjiv Razdan, the appointment of Ron Stilwell as SVP of Operations and Patient Experience, Michelle Reap as Director of Franchise Development, and Milind Pant to the Board of Directors. The company is publicly listed with a market capitalization of approximately $125.61 million as of April 2026.
The Joint Chiropractic firmographics
Firmographics- Name
- The Joint Chiropractic
- Legal name
- The Joint Corp.
- Website
- https://thejoint.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Joint Chiropractic, operated by The Joint Corp. (NASDAQ: JYNT), is the largest U.S. chiropractic clinic franchise system, operating 960+ walk-in, insurance-free clinics across 43 states and serving 14.4 million patients annually. It transitioned to a pure-play franchisor model in 2025-2026 under The Joint 2.0 strategy.
- Ownership category
- akta.pro rank
The Joint Chiropractic industry classification
Industry- Product category
- Chiropractic Care Services
- NAICS
- Offices of Chiropractors (62131), Offices of Chiropractors (621310)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Sports Chiropractic & Performance Care (HSADALAB), Pediatric & Family Chiropractic (HSADALAC), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)
Keywords
Where The Joint Chiropractic is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Joint Chiropractic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Royalties: The company generates recurring royalty fees from franchised clinics. This is the primary revenue driver as the company transitions to a pure-play franchisor model, collecting ongoing royalties based on franchised clinic performance.
- Company-Owned Clinic Revenue: Revenue from the remaining company-managed clinics, though the company is rapidly refranchising these locations. The company will have only 3 corporate-managed clinics out of 960 total after pending refranchising agreements close.
- Clinic Asset Sales: One-time proceeds from selling corporate-owned clinic assets to franchisees and regional developers. Recent transactions include $8.3 million for 31 clinics in Arizona/New Mexico, $2.3 million for 45 clinics in Southern California, and $1.5 million for 22 clinics in the Southeast.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | $29 New Patient Special |
| Subscription | Monthly | Monthly Wellness Plans |
| Subscription | Monthly | Military Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
The Joint Chiropractic product offering
Product offeringCore offering
The Joint Chiropractic operates the nation's largest network of franchised chiropractic clinics (960+ across 43 states), delivering walk-in, no-appointment, affordable chiropractic adjustments and monthly wellness plans without insurance requirements. The company is transitioning to a pure-play franchisor model (The Joint 2.0 strategy) that collects recurring royalties from franchisees operating licensed clinics under its brand.
Product overview
The Joint Chiropractic operates as a franchise-based chiropractic care provider offering walk-in clinic services across 960+ locations in the United States. The core product is the clinic network offering affordable, accessible chiropractic care without insurance requirements. Supporting products include a mobile application (iOS/Android) with clinic locator and check-in features, franchise opportunities for operators, and corporate wellness partnerships. The company is transitioning to a pure-play franchisor model under The Joint 2.0 strategy, having sold most of its corporate-owned clinics while maintaining franchise support operations.
Differentiator
Problem solved
Functional benefit
Products and services
- The Joint Chiropractic Clinic Network Walk-in, no-appointment chiropractic care delivered across 960+ franchised clinics nationwide by 3,000+ licensed doctors of chiropractic. Open evenings and weekends, with transparent pricing and no insurance required, serving 14.4M+ patient visits annually. Targeted at individual consumers seeking affordable, convenient pain relief and routine wellness care.
- The Joint Mobile App iOS and Android mobile application featuring nationwide clinic locator, doctor availability lookup, in-clinic check-in, and push notifications. Designed for individual patients to find and engage with The Joint Chiropractic clinics.
- Chiropractic Care Franchise Opportunity Franchise offering enabling entrepreneurs and regional developers to own and operate The Joint Chiropractic clinics under the brand. Includes site selection, training, operations support, brand standards, and access to the nationwide patient network. Targeted at prospective franchisees.
- Corporate Wellness Partnership Program B2B employer-sponsored wellness program offering employees preferred pricing on The Joint's chiropractic services as a voluntary benefit. Implemented with employers such as Miller Subaru of Utah. Designed to deliver patient traffic to franchise clinics while providing wellness benefits to workforces.
Quantifiable outcome
- 60% of patients with herniated disc were able to find relief without surgery
- +3 more outcomes
Companies that use The Joint Chiropractic
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
The Joint Chiropractic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
The Joint Chiropractic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, minor and moderate.
- Elite Chiro GroupmajorAsset Purchase Agreement signed to sell 45 corporate-managed clinics in Southern California to Elite Chiro Group for approximately $2.3 million. 32 clinics transitioning immediately under a Management Service Agreement, with remaining 13 following lease assignment completion. Upon closing, along with two pending refranchising agreements, the company will reduce corporate-managed clinics to just three out of 960 total locations.
- Miller Subaru of UtahminorPartnership with Miller Subaru of Utah to provide chiropractic care access to approximately 275 employees under a voluntary, employee-paid program with preferred pricing. The partnership offers employees preferred pricing on The Joint's care model, expanding wellness offerings at their workplace. Designed to deliver patient traffic to local franchise clinics and establish a scalable model for employer-sponsored wellness partnerships nationwide.
- Multiple Franchisee Groups (Southeast)moderateAsset purchase agreement to sell 22 corporate-owned or managed clinics in the Southeast for $1.5 million to three buying groups comprising existing franchisees and Doctors of Chiropractic. Clinics span Virginia, North Carolina, South Carolina, and Georgia, with operations expected to transfer via Management Service Agreements.
- Joint Ventures LLCmajorBinding Asset Purchase Agreement to sell 31 corporate-owned clinics in Arizona and New Mexico to Joint Ventures LLC, The Joint's largest franchisee, in exchange for $8.3 million in cash plus regional developer rights to the Northwest region. Joint Ventures increased its ownership to 96 locations and committed to opening 10 additional clinics. The company also acquired Northwest region development rights covering 46 existing franchised clinics and 30 future development sites.
- Chiro 93 LLCminorRefranchised five clinics in the Kansas City region to Chiro 93 LLC as part of The Joint 2.0 strategic transition to pure-play franchisor model.
- TCU AthleticsmoderateThe Joint Chiropractic named the Official Chiropractic Partner of TCU Athletics, providing chiropractic care services to university athletes and athletic programs.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
The Joint Chiropractic competitors and assessment
Company assessmentDirect peers
- Hand & Stone Massage and Facial Spa: Franchised walk-in massage and facial services chain with membership pricing; competes for the same routine, non-insurance wellness consumer that The Joint targets.
- Massage Heights: Franchised membership-based therapeutic massage and wellness chain operating retail clinic locations; closely mirrors The Joint's walk-in, membership-driven delivery model.
- Massage Envy: Largest franchised walk-in wellness services network in the US (massage and skin care), with a comparable subscription/membership model and walk-in convenience positioning.
- FYZICAL Therapy & Balance Centers: Franchise-based chiropractic, physical therapy, and balance-care provider; frequently cited alongside The Joint in healthcare franchise rankings and operates a similar franchised clinical delivery model.
Broad incumbents
- American Family Care: Large franchised urgent care and primary care network; often ranked with The Joint among top US healthcare franchises and competes for walk-in, non-ER consumer healthcare visits.
- BrightStar Care: Franchised home health and medical staffing provider; another top-5 US healthcare franchise that overlaps with The Joint on franchised healthcare delivery.
- Life Time Fitness: Large publicly-traded operator of premium fitness and wellness centers; broader incumbent in the routine, non-insurance wellness space that The Joint addresses.
- Home Instead Senior Care: Large franchised in-home senior care network; comparable as a healthcare franchise with a recurring-revenue membership/visit model and national footprint.
Emerging players
- QC Kinetix: Growing franchise in the chiropractic and regenerative-medicine space; directly relevant as a peer in franchised chiropractic care and notably just appointed The Joint's former CEO as its new CEO.
- European Wax Center: Franchised walk-in personal services chain with membership-style pricing; comparable as a retail-franchise platform where one of The Joint's new executives previously operated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Joint Chiropractic social profiles
Digital presenceThe Joint Chiropractic compliance and trust
Trust signalCompliance1 record
The Joint Chiropractic financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Joint Chiropractic leadership team
Management profileNumber of profiles
Profiles6 records
The Joint Chiropractic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Joint Chiropractic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Joint Chiropractic
What does The Joint Chiropractic do?
The Joint Chiropractic operates the nation's largest network of franchised chiropractic clinics (960+ across 43 states), delivering walk-in, no-appointment, affordable chiropractic adjustments and monthly wellness plans without insurance requirements. The company is transitioning to a pure-play franchisor model (The Joint 2.0 strategy) that collects recurring royalties from franchisees operating licensed clinics under its brand.
Is The Joint Chiropractic a public or private company?
The Joint Chiropractic is a public company. It is classified as public and is currently operating.
When was The Joint Chiropractic founded?
The Joint Chiropractic was founded in 1999. It employs 501 to 1,000 people.
Where is The Joint Chiropractic based?
The Joint Chiropractic is headquartered in Scottsdale, United States, in the North America region.
How does The Joint Chiropractic make money?
Three revenue lines are on record. Franchise Royalties are the primary driver. The others are company-Owned Clinic Revenue and clinic Asset Sales.
Who are The Joint Chiropractic's main competitors?
Direct peers on record are Hand & Stone Massage and Facial Spa, Massage Heights, Massage Envy and FYZICAL Therapy & Balance Centers. Broad incumbents are American Family Care, BrightStar Care, Life Time Fitness and Home Instead Senior Care. Emerging players are QC Kinetix and European Wax Center.
Does The Joint Chiropractic have an API?
No public API is recorded for The Joint Chiropractic.
What industry is The Joint Chiropractic in?
The Joint Chiropractic's product category is Chiropractic Care Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAI, Pain Management Chiropractic (Neck/Back/Sciatica). Its NAICS code is 62131 and its SIC code is 8011.