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Staples

Full company profile

uuid0000q4u

Namestring
Staples
Legal namestring
Staples, Inc.
Websiteurl
staples.com
Company typeenum
Public
Founded yearint
1986
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersFramingham, United States
HQ citystring
Framingham
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
office supplies retail, workspace products, print marketing services, business procurement solutions, office furniture technology
Industry1 code
1General Office Supplies Retail
CodeCRALABAAPrimaryYes
NAICS code2 codes
  • Office Supplies and Stationery Retailers45941
  • General Line Grocery Merchant Wholesalers42441
SIC code1 code
  • Retail-Miscellaneous Shopping Goods Stores5940
Product category
Office Supplies Retail
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model6 records
1Product Sales - Office Supplies
TypeOne Time License
Description

Core revenue from selling office supplies, technology products, furniture, and accessories through retail stores and e-commerce. Includes paper, writing supplies, organizational products, and cleaning supplies.

staples.com
2Print & Marketing Services
TypeProfessional Services
Description

Custom printing services including document printing, banners, business cards, signs, and marketing materials. Same-day printing available. Features 25% back in Easy Rewards points for custom print orders.

staples.com
3Subscription Services
TypeSubscription Recurring
Description

AutoRestock subscription program offering recurring delivery of supplies with tiered discounts (5% for 1 item, 10% for 2+ items). Easy Rewards loyalty program with points accumulation and redemption.

staples.com
4B2B/Enterprise Accounts
TypeSubscription Recurring
Description

Dedicated business account programs through Staples Business and Staples Advantage platforms offering contract pricing, volume discounts, consolidated billing, and expert account support across multiple locations.

staples.com
5Shipping & Logistics Services
TypeTransaction Fee
Description

Revenue from shipping services including UPS, Amazon Returns, Happy Returns, and custom packaging solutions. Also includes TSA PreCheck, passport services, and notary services.

staples.com
6Tech Services
TypeManaged Services
Description

Warranties, protection plans, tech recycling, and technology services including free PC tune-up and data transfer.

staples.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Pricing details4 tiers
1Standard retail pricing for consumers
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Individual item pricing available in-store and online. Example prices: Composition notebooks from $0.50, crayons 24-box at $0.50, folders at $0.25 each. Easy Rewards offers 25% back in points on custom print orders, 15% back on ink and toner, 20% back on printers.

staples.com
2AutoRestock subscription program
ModelSubscriptionBilling cadenceMonthly
Notes

Subscribe to 1 item, save 5%; 2+ items, save 10%. FREE delivery. Flexible scheduling with ability to update items, pause, skip or cancel anytime. Available for office essentials including ink, paper, and breakroom supplies.

staples.com
3Print services per-page pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Document printing: $0.32 per page black & white, $0.80 per page color. Booklets: $1.61 per 8 pages B&W, $3.90 per 8 pages color. Banners starting at $13.50 with coupon code 31352 (reg. $17.99). 25% off custom banners available.

staples.com
4B2B contract pricing
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Enterprise and government customers receive custom contract pricing through Staples Business Advantage and Staples Advantage platforms. Features include fast delivery or in-store pickup, volume pricing, consolidated billing, and expert account support across all locations.

staples.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 14 records shown
1Staples Business Advantage
Description

B2B contract pricing and business solutions platform serving commercial and government customers

staples.com
+13 more records
Core offering1 text field

Staples is a multi-channel office supply and workplace solutions retailer selling office supplies, technology products, furniture, cleaning and breakroom items through 950+ retail stores, staples.com, and the Staples Business Advantage B2B platform. It also offers custom printing and marketing services, shipping/returns services, tech support, and travel services such as TSA PreCheck enrollment, serving SMBs, enterprises, government, education, and individual consumers across North America.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • E-commerce now 24% of total revenue, up from 22% year prior, indicating successful digital transformation
+1 more record
Product overview1 text field

Staples operates as a multi-channel office supply retailer and workplace solutions company offering a comprehensive portfolio of products and services through its Staples.com e-commerce platform (migrated to Shopify), 950+ retail locations, and B2B division. The core product lines include office supplies, technology products (computers, printers, electronics), and Print & Marketing Services (document printing, custom banners, business cards, signs, photo gifts) as the primary service pillars. The business has expanded beyond traditional office supplies into adjacent categories including party supplies (Party City shop-in-shop), eye care (Stanton Optical), travel services (TSA PreCheck, passport photos), shipping/returns (UPS, Amazon Returns, Happy Returns, Instacart, DoorDash), and health/wellness products. Staples offers proprietary sub-brands including TRU RED (workspace products), Union & Scale (furniture), Workplace 2.0, Perk (breakroom), and Staples Brand Products, alongside loyalty (Easy Rewards) and subscription (AutoRestock) programs. The company also provides B2B solutions through its Staples Business Advantage platform serving large corporate accounts.

Product and service15 records
1Office Supplies
CategoryOffice Supplies
2Office Furniture and Workplace Solutions
CategoryFurniture
3Technology Products
CategoryTechnology
4Print & Marketing Services
CategoryPrint Services
5Promotional Products
CategoryPromotional Products
6Shipping & Returns Services
CategoryShipping and Logistics
7Tech Services
CategoryTechnical Services
8Travel Services
CategoryTravel Services
9Business Center Services
CategoryBusiness Services
10Staples Business Advantage
CategoryB2B Platform
11Stanton Optical Eye Care
CategoryEye Care Services
12Party City Shop-in-Shop at Staples
CategoryParty Supplies
13AutoRestock Subscription
CategorySubscription Service
14Easy Rewards Loyalty Program
CategoryLoyalty Program
15Bin Wins
CategoryDiscount Resale
Scale indicator12 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-04-21
Description

Strategic partnership bringing Party City party supplies including balloons, décor, and celebration goods into 700+ Staples locations nationwide and on Staples.com. Combines Party City's celebration products with Staples' same-day print and marketing services. Timed for graduation season targeting $6.8 billion in annual graduation-related spending.

Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-03-17
Description

Multi-year partnership to deliver career-connected learning and work readiness programs for students across the United States. Two-year partnership includes local program support, volunteer engagement, and Staples' role as Presenting Sponsor for Future Bound national student conference at Boston University in June 2026.

Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2025-10-21
Description

AI accelerator program partnership in Canada providing grants, training, and support to help SMBs and nonprofits adopt AI technology. $5 million program including Staples, Canadian Marketing Association, Ownr, and CCNDR.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2025-08-26
Description

Store-in-store partnership bringing affordable eye care services to select Staples stores. Grand opening of four locations in Philadelphia area offering free eye exams, dry eye screenings, and variety of eye care services with ribbon-cutting ceremonies.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2025-06-17
Description

Integration of Staples' product catalog and logistics network into Crafty's workplace food and beverage platform. Gives Crafty clients access to thousands of office products with next-day delivery powered by Staples' fulfillment infrastructure.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

UPS shipping services available at Staples locations for customer shipping needs. Also partner for Happy Returns network expansion to 10,000 U.S. drop-off locations.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Statewide battery recycling program administrator under Illinois Portable and Medium-Format Battery Stewardship Act. Covers traditional household batteries and medium-format batteries used in e-bikes, e-scooters, power tools, and similar products.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight7 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Direct competitor in office supplies retail with comparable store footprint and B2B/contract offerings. Closest like-for-like peer across product assortment, customer segments, and omnichannel model.

TypeBroad incumbent
Description

Operates B2B procurement platform competing directly for Staples Business Advantage contracts. Broader assortment and pricing power make it the primary disruptor in office/commercial supplies.

TypeDirect peer
Description

Direct overlap on print and document services plus shipping. Comparable walk-in retail footprint for SMBs and consumers needing same-day print, packing, and shipping.

TypeDirect peer
Description

Direct peer in shipping, packing, and small-format retail services. Operates as UPS-branded franchise network with overlapping shipping/print use cases for SMBs.

TypeDirect peer
Description

Private B2B office supplies distributor with deep contract and account-management capabilities. Strongest pure-play competitor to Staples Business Advantage in commercial accounts.

TypeBroad incumbent
Description

Indirect competitor across bulk consumables, breakroom supplies, furniture, and technology for SMBs and consumers shopping at value-oriented retailers with warehouse footprint.

TypeBroad incumbent
Description

Mass-market retailer overlapping on school supplies, basic office consumables, electronics, and home office furniture. Larger scale and pricing power create constant baseline competitive pressure.

TypeBroad incumbent
Description

Comparable footprint and omnichannel model across technology, accessories, and home office equipment. Overlaps on consumer/remote-worker purchase occasions and Geek Squad-style tech services.

TypeEmerging player
Description

E-commerce leader in home and office furniture, directly competing with Staples' Union & Scale and Workplace 2.0 lines. Stronger digital assortment and configurability for furniture purchases.

TypeOthers
Description

Technology vendor and partner (RightPick item-handling system) automating Staples fulfillment operations. Adjacent enabling player representing how Staples is leveraging robotics/logistics tech.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration12 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries9 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A22 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment2 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Staples

Office Supplies Retailstaples.com

Staples firmographics

Firmographics
Name
Staples
Legal name
Staples, Inc.
Website
https://staples.com
Company type
Public
Founded year
1986
Operating status
Operating
Headcount range
5,001–10,000 employees
Ownership category
akta.pro rank

Staples industry classification

Industry
Product category
Office Supplies Retail
NAICS
Office Supplies and Stationery Retailers (45941), General Line Grocery Merchant Wholesalers (42441)
SIC
Retail-Miscellaneous Shopping Goods Stores (5940)
akta.pro primary industry
General Office Supplies Retail (CRALABAA)

Keywords

  • Office supplies retail
  • Workspace products
  • Print marketing services
  • Business procurement solutions
  • Office furniture technology

Where Staples is headquartered

Location

Headquarters

HQ city
Framingham
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Staples business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. Product Sales - Office Supplies: Core revenue from selling office supplies, technology products, furniture, and accessories through retail stores and e-commerce. Includes paper, writing supplies, organizational products, and cleaning supplies.
  2. Print & Marketing Services: Custom printing services including document printing, banners, business cards, signs, and marketing materials. Same-day printing available. Features 25% back in Easy Rewards points for custom print orders.
  3. Subscription Services: AutoRestock subscription program offering recurring delivery of supplies with tiered discounts (5% for 1 item, 10% for 2+ items). Easy Rewards loyalty program with points accumulation and redemption.
  4. B2B/Enterprise Accounts: Dedicated business account programs through Staples Business and Staples Advantage platforms offering contract pricing, volume discounts, consolidated billing, and expert account support across multiple locations.
  5. Shipping & Logistics Services: Revenue from shipping services including UPS, Amazon Returns, Happy Returns, and custom packaging solutions. Also includes TSA PreCheck, passport services, and notary services.
  6. Tech Services: Warranties, protection plans, tech recycling, and technology services including free PC tune-up and data transfer.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard retail pricing for consumers
SubscriptionMonthlyAutoRestock subscription program
Unit PricingPay-as-you-goPrint services per-page pricing
SubscriptionMulti-year contractB2B contract pricing

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Staples product offering

Product offering

Core offering

Staples is a multi-channel office supply and workplace solutions retailer selling office supplies, technology products, furniture, cleaning and breakroom items through 950+ retail stores, staples.com, and the Staples Business Advantage B2B platform. It also offers custom printing and marketing services, shipping/returns services, tech support, and travel services such as TSA PreCheck enrollment, serving SMBs, enterprises, government, education, and individual consumers across North America.

Product overview

Staples operates as a multi-channel office supply retailer and workplace solutions company offering a comprehensive portfolio of products and services through its Staples.com e-commerce platform (migrated to Shopify), 950+ retail locations, and B2B division. The core product lines include office supplies, technology products (computers, printers, electronics), and Print & Marketing Services (document printing, custom banners, business cards, signs, photo gifts) as the primary service pillars. The business has expanded beyond traditional office supplies into adjacent categories including party supplies (Party City shop-in-shop), eye care (Stanton Optical), travel services (TSA PreCheck, passport photos), shipping/returns (UPS, Amazon Returns, Happy Returns, Instacart, DoorDash), and health/wellness products. Staples offers proprietary sub-brands including TRU RED (workspace products), Union & Scale (furniture), Workplace 2.0, Perk (breakroom), and Staples Brand Products, alongside loyalty (Easy Rewards) and subscription (AutoRestock) programs. The company also provides B2B solutions through its Staples Business Advantage platform serving large corporate accounts.

Differentiator

Problem solved

Functional benefit

Brands

  • Staples Business Advantage: B2B contract pricing and business solutions platform serving commercial and government customers
  • Easy Rewards
  • AutoRestock
  • Staples Connect
  • Staples Tech
  • Staples Travel Hub
  • Bin Wins
  • TRU RED
  • Union & Scale
  • Perk
  • Coastwide Professional
  • Workplace 2.0
  • Pick Me Up Provisions
  • Eco-ID

Products and services

  • Office Supplies
  • Office Furniture and Workplace Solutions
  • Technology Products
  • Print & Marketing Services
  • Promotional Products
  • Shipping & Returns Services
  • Tech Services
  • Travel Services
  • Business Center Services
  • Staples Business Advantage
  • Stanton Optical Eye Care
  • Party City Shop-in-Shop at Staples
  • AutoRestock Subscription
  • Easy Rewards Loyalty Program
  • Bin Wins

Quantifiable outcome

  • E-commerce now 24% of total revenue, up from 22% year prior, indicating successful digital transformation
  • +1 more outcomes

Companies that use Staples

Customer profile

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Staples technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Staples partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Party CitycoreGTM or Marketing Partner · 21 April 2026Strategic partnership bringing Party City party supplies including balloons, décor, and celebration goods into 700+ Staples locations nationwide and on Staples.com. Combines Party City's celebration products with Staples' same-day print and marketing services. Timed for graduation season targeting $6.8 billion in annual graduation-related spending.
  • Junior Achievement USAcoreGTM or Marketing Partner · 17 March 2026Multi-year partnership to deliver career-connected learning and work readiness programs for students across the United States. Two-year partnership includes local program support, volunteer engagement, and Staples' role as Presenting Sponsor for Future Bound national student conference at Boston University in June 2026.
  • AgentiivminorGTM or Marketing Partner · 21 October 2025AI accelerator program partnership in Canada providing grants, training, and support to help SMBs and nonprofits adopt AI technology. $5 million program including Staples, Canadian Marketing Association, Ownr, and CCNDR.
  • Stanton Optical (Now Optics)coreChannel Partner/ Reseller/ Distributor · 26 August 2025Store-in-store partnership bringing affordable eye care services to select Staples stores. Grand opening of four locations in Philadelphia area offering free eye exams, dry eye screenings, and variety of eye care services with ribbon-cutting ceremonies.
  • CraftyminorStrategic or Co-development Partner · 17 June 2025Integration of Staples' product catalog and logistics network into Crafty's workplace food and beverage platform. Gives Crafty clients access to thousands of office products with next-day delivery powered by Staples' fulfillment infrastructure.
  • UPSminorChannel Partner/ Reseller/ DistributorUPS shipping services available at Staples locations for customer shipping needs. Also partner for Happy Returns network expansion to 10,000 U.S. drop-off locations.
  • The Battery NetworkminorChannel Partner/ Reseller/ DistributorStatewide battery recycling program administrator under Illinois Portable and Medium-Format Battery Stewardship Act. Covers traditional household batteries and medium-format batteries used in e-bikes, e-scooters, power tools, and similar products.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Staples competitors and assessment

Company assessment

Direct peers

  • Office Depot: Direct competitor in office supplies retail with comparable store footprint and B2B/contract offerings. Closest like-for-like peer across product assortment, customer segments, and omnichannel model.
  • FedEx Office: Direct overlap on print and document services plus shipping. Comparable walk-in retail footprint for SMBs and consumers needing same-day print, packing, and shipping.
  • The UPS Store: Direct peer in shipping, packing, and small-format retail services. Operates as UPS-branded franchise network with overlapping shipping/print use cases for SMBs.
  • W.B. Mason: Private B2B office supplies distributor with deep contract and account-management capabilities. Strongest pure-play competitor to Staples Business Advantage in commercial accounts.

Broad incumbents

  • Amazon Business: Operates B2B procurement platform competing directly for Staples Business Advantage contracts. Broader assortment and pricing power make it the primary disruptor in office/commercial supplies.
  • Costco: Indirect competitor across bulk consumables, breakroom supplies, furniture, and technology for SMBs and consumers shopping at value-oriented retailers with warehouse footprint.
  • Walmart: Mass-market retailer overlapping on school supplies, basic office consumables, electronics, and home office furniture. Larger scale and pricing power create constant baseline competitive pressure.
  • Best Buy: Comparable footprint and omnichannel model across technology, accessories, and home office equipment. Overlaps on consumer/remote-worker purchase occasions and Geek Squad-style tech services.

Emerging players

  • Wayfair: E-commerce leader in home and office furniture, directly competing with Staples' Union & Scale and Workplace 2.0 lines. Stronger digital assortment and configurability for furniture purchases.

Others

  • RightHand Robotics: Technology vendor and partner (RightPick item-handling system) automating Staples fulfillment operations. Adjacent enabling player representing how Staples is leveraging robotics/logistics tech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Staples social profiles

Digital presence

Staples financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Staples leadership team

Management profile

Number of profiles

Profiles10 records

Staples subsidiaries and ownership

Company hierarchy

Subsidiaries9 records

Staples funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Staples M&A and investment

M&A and investment

M&A22 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staples

What does Staples do?

Staples is a multi-channel office supply and workplace solutions retailer selling office supplies, technology products, furniture, cleaning and breakroom items through 950+ retail stores, staples.com, and the Staples Business Advantage B2B platform. It also offers custom printing and marketing services, shipping/returns services, tech support, and travel services such as TSA PreCheck enrollment, serving SMBs, enterprises, government, education, and individual consumers across North America.

Is Staples a public or private company?

Staples is a public company. It is classified as private equity controlled and is currently operating.

When was Staples founded?

Staples was founded in 1986. It employs 5,001 to 10,000 people.

Where is Staples based?

Staples is headquartered in Framingham, United States, in the North America region.

How does Staples make money?

Six revenue lines are on record. Product Sales - Office Supplies are the primary driver. The others are print & Marketing Services, subscription Services, B2B/Enterprise Accounts, shipping & Logistics Services and tech Services.

Who are Staples's main competitors?

Direct peers on record are Office Depot, FedEx Office, The UPS Store and W.B. Mason. Broad incumbents are Amazon Business, Costco, Walmart and Best Buy. Wayfair is listed as an emerging player. RightHand Robotics is listed as an others.

Does Staples have an API?

No public API is recorded for Staples.

What industry is Staples in?

Staples's product category is Office Supplies Retail. Its primary akta.pro industry code is CRALABAA, General Office Supplies Retail. Its NAICS code is 45941 and its SIC code is 5940.

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Live signals
Chain Store AgeNews Briefs - Oct 5, 2026Staples is opening about 120 Party City shop-in-shop locations across 27 states during the holiday season, with the rollout underway through early December. The expansion follows Party City's bankruptcy and closure of its 700 stores, and Staples says the partnership is permanent.ABC4 UtahShuttered retailer expanding comeback to even more stores soonParty City, which filed for bankruptcy in January 2023, has revived its brand through Staples, offering party supplies in over 700 locations. An additional 120 Staples stores will add the Party City experience by early December.Retail DiveStaples’ chief marketer on introducing a hard button amid bigger B2B pushStaples launched a new 'Hard vs. Easy' campaign featuring a black hard button to contrast with its iconic red easy button, promoting its B2B services. The campaign targets business decision-makers and will expand to consumer gifting opportunities in Q4.Global NewsOntario NDP asks auditor general to investigate Staples education contractOntario NDP leader Marit Stiles asked the auditor general to investigate the government's $66 million contract with Staples for elementary school supplies. She cited concerns about pricing, delays, and access, while Education Minister Paul Calandra defended the portal, claiming core products were at the lowest possible price.BostonGlobe.comStaples ad campaign adds the opposite of the Easy ButtonStaples launched a new ad campaign featuring a "Hard Button" to contrast with its revived "Easy Button," promoting its office-supply services. The campaign, running on streaming, social media, and billboards, targets business clients and consumers, with the goal of establishing a long-term storytelling platform.Marketing DiveStaples’ CMO on introducing a Hard Button amid bigger B2B pushStaples launched a 'Hard vs. Easy' campaign featuring a black Hard Button to contrast with its Easy Button, promoting its B2B services. The campaign targets business decision-makers and will expand to consumer gifting during Q4. The retailer, which serves 75% of Fortune 500 companies, aims to shift perception beyond stores.MediaPostHard Or Easy? Staples Brings Back The Joy Of The ButtonStaples reintroduced its 'Easy' button with a new 'Hard' button in a campaign to highlight its supply chain and services. The company, serving 75% of Fortune 500 firms, will roll out new ad batches over the coming months. The campaign aims to shift perceptions of Staples' capabilities.Fast CompanyManaging a personal brand: Fast Company’s 196-point guide for leadersStaples reformed its social media policy to allow employees like Kaden Rowland to build personal brands, with Rowland earning a commission and retaining creative control. The article presents a 196-point guide for leaders, citing that 47% of Americans say personal brands influence purchasing more than corporate ones.MashableHP OmniBook 3 16 deal: Get it for $600 at StaplesThe HP OmniBook 3 16 laptop is on sale at Staples for $599.99, down from $1,149.99, a $550 discount. It offers 40 hours and 14 minutes of continuous playback on a single charge, according to testing. The deal is part of Staples' Labor Day Sale.HrtodayKadhar Mohammuad M K Joins Staples India as Director – Human ResourcesKadhar Mohammuad M K has joined Staples India as Director – Human Resources, based in Chennai, bringing nearly two decades of HR leadership experience. He previously served as Human Resources Director at Ashley Global Capability Center from September 2023 to August 2026, where he was named HR Leader of the Year 2026. Staples India supports the global company's technology and innovation agenda.