Diamond Standard
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Diamond Standard firmographics
Firmographics- Name
- Diamond Standard
- Legal name
- Diamond Standard Inc.
- Website
- https://diamondstandard.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Diamond Standard industry classification
Industry- Product category
- Tokenized Diamond Commodities
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Wholesale Trade Agents and Brokers (425120)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Commodity Contracts Brokers & Dealers (6221), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Colored Gemstone Cutting & Polishing (Lapidary) (CRAKAJAB)
- akta.pro secondary industries
- Diamond/Gemstone Auction Houses & Tender Platforms (CRAKAJAI), Traceability, Provenance & Compliance Services (e.g., origin, AML/KYC, sanctions) (CRAKAJAL), Polished Diamond Trading & Brokerage (CRAKAJAD)
Keywords
Where Diamond Standard is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Diamond Standard business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Others
Revenue model
- Diamond Standard Commodities Sales: Sale of physical diamond commodities (Coins and Bars) at market-determined prices. Coins priced at ~$2,710, Bars at ~$27,100. Revenue generated from the spread between commodity creation costs and market sales prices.
- Diamond Standard Carats Token Sales: CARATS are digital commodity tokens issued from physical Diamond Standard Commodities at a ratio of 5,000 CARATS per Coin. Tokens can be purchased starting at $25, enabling fractional diamond ownership.
- Diamond Standard Exchange Fees: The Diamond Standard Exchange (DSE) charges a 3.5% fee for diamond procurement and delivery services through transparent bidding.
- Commodity Lease Program: DSAM LLC leases Coins and Bars from private owners to create Carats on-demand. Commodity owners earn risk-free returns from 30-day lease periods.
- Custody and Administration Services: DS Admin Trust charges annual custody fees of $240 for Bar custody at Brinks, and $36 annually for Coin custody. Additional delivery fees apply for physical commodity delivery.
- Diamond Standard Fund Management: Private fund co-sponsored with Horizon Kinetics providing institutional exposure to diamond commodities, with full administration, audit, investment and tax reporting included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Carats - Entry-level digital commodity token |
| One time/ perpetual license | Pay-as-you-go | Diamond Standard Coin - Fungible commodity |
| One time/ perpetual license | Pay-as-you-go | Diamond Standard Bar - Premium commodity |
| Subscription | Multi-year contract | Diamond Standard Fund - Private investment vehicle |
| Subscription | Annual | Custody Fees - Managed custody services |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Diamond Standard product offering
Product offeringCore offering
Diamond Standard operates a regulator-approved diamond commodities platform that creates standardized, fungible physical diamond commodities—Coins (~$2,710) and Bars (~$27,100)—embedded with NFC chips and tokenized on the Hedera Hashgraph blockchain. The platform issues Carats digital commodity tokens (starting at $25) for fractional diamond exposure, operates a peer-to-peer Spot Market, co-sponsors a private investment Fund with Horizon Kinetics ($100,000 minimum), and procures diamonds through the Diamond Standard Exchange (DSE) using transparent automated bidding.
Product overview
Diamond Standard is a fintech company that has created the world's only fungible natural diamond commodity, transform diamonds into a standardized, blockchain-enabled financial asset. The product portfolio is structured as a platform-plus-modules architecture built around the Diamond Standard Commodity, which is available in two physical form factors: Coins ($2,710) and Bars ($27,100). The Coins and Bars contain optimized sets of natural investment-grade diamonds assembled at IGI labs, embedded with NFC chips and enrolled on the Hedera Hashgraph blockchain. Carats ($0.54, $25 minimum) are digital commodity tokens issued from physical Coins (5,000 CARATS per Coin), providing a low-entry-point alternative and functioning as a stablecoin alternative for payments. The Diamond Standard Fund ($100k minimum) and Spot Market offer additional investment and trading channels. All commodities are internally audited by Deloitte, priced via the DIAMINDX index on Bloomberg and LSEG, vaulted at Brinks, and sourced through transparent bidding on the Diamond Standard Exchange (DSE). Upcoming products include pending futures (MGEX/CME Globex), options (MIAX), and an ETF (NYSE ARCA).
Differentiator
Problem solved
Functional benefit
Brands
- Carats: Digitized diamond commodity tokens issued from physical Diamond Standard Commodities, used for remittances and payments, tradable on exchanges like Bitrue
- Diamond Standard Coins
- Diamond Standard Bars
- Diamond Standard Fund
- Diamond Standard Exchange (DSE)
- DIAMINDX
- Clarity
Products and services
- Diamond Standard Coin A fungible physical smart commodity priced at approximately $2,710 containing 8-9 optimized natural investment-grade diamonds (approximately 3.17 carats total) with NFC authentication chip; each Coin issues 5,000 CARATS tokens. Available to individual and institutional investors; IRA eligible; custody at Brinks Delaware or physical delivery.
- Diamond Standard Bar A premium fungible physical smart commodity priced at approximately $27,100 containing a larger optimized set of natural diamonds with NFC chip and BCB vault receipt token; each Bar issues 250,000 CARATS tokens. Institutional grade; tradable on Oasis Pro ATS and Diamond Standard Spot Market.
- Diamond Standard Carats Digital commodity token (CARAT) priced at approximately $0.54 issued from physical Diamond Standard Commodities (5,000 CARATS per Coin, 250,000 per Bar) held in Brinks vault custody. Minimum investment $25; tradable on Bitrue, Blade Wallet, and HashPack; functions as a low-entry-point investment and stablecoin alternative for cross-border payments and remittances.
- Diamond Standard Fund Private Reg D fund co-sponsored by Diamond Standard and Horizon Kinetics providing accredited and institutional investors with $100,000 minimum exposure to Diamond Standard Commodities. Includes full administration, audit, investment, and tax reporting; tradable on Oasis Pro ATS.
- Diamond Standard Spot Market Peer-to-peer secondary marketplace for current holders and prospective investors to trade Diamond Standard Coins and Bars. Users can view bids/asks, set limit orders, and access liquidity with no transaction fees. Over 1,000 registered members.
- Diamond Standard Commodity Lease Program Program enabling private owners of Diamond Standard Coins and Bars to lease their physical commodities to DSAM LLC for 30-day periods, earning risk-free Carats income while commodities remain securely vaulted at Brinks.
- Diamond Standard Custody Service Annual custody service operated by DS Admin Trust at Brinks secure vaults in Delaware. Coin custody $36/year; Bar custody $240/year; delivery fees apply for physical delivery to Brinks or to home.
- Diamond Standard Islamic Finance (Sharia-Compliant Murabaha) Sharia-compliant commodity Murabaha solution for Islamic finance, certified by Sheikh Dr. Mohamed Ali Elgari. Diamonds are uniquely suitable as they are not considered ribawi, enabling compliant financing structures for Muslim investors.
Quantifiable outcome
- 4.07% annualized return since commodity inception (January 2002)
- +3 more outcomes
Companies that use Diamond Standard
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Diamond Standard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
Diamond Standard partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- DeloittecoreInternal auditor for Diamond Standard Ltd. Audits financial planning, diamond purchasing, operations, risk management, logistics, and independent vaulting. Published Deloitte Audit Reports available publicly.
- GIA (Gemological Institute of America)coreIndependent diamond grading organization certifying diamonds contained in Diamond Standard commodities. Diamonds are graded and/or reconfirmed by GIA.
- IGI (International Gemological Institute)coreIndependent global diamond lab that reinspects or grades diamonds and assembles Diamond Standard commodities. Operates enrollment stations for commodity verification.
- BrinkscoreGlobal custody partner providing secure vault storage for Diamond Standard Commodities in Delaware. Manages physical commodity custody with electronic vault receipt token issuance.
- Malca-AmitcoreGlobal secure logistics partner providing comprehensive solutions for storage and shipping of Diamond Standard commodities. Transportation and global custody in CME approved vaults.
- GBI (Gold Bullion International)corePrecious metals alternatives partner offering Diamond Standard commodities through GBI's leading alternative assets platform for wealth advisors and institutional clients.
- Hedera HashgraphcoreDistributed ledger network used for Diamond Standard token transactions. Hedera Hashgraph provides fast, fair, and secure hashgraph consensus for blockchain operations.
- Bitrue ExchangecoreCARATS listed as first fungible commodity currency on Bitrue cryptocurrency exchange, enabling global trading and staking with up to 15% APY.
- Blade WalletminorSecure digital wallet supporting buying and selling of CARATS in multiple currencies, integrated with Diamond Standard ecosystem.
- HashPack WalletminorSecure digital wallet for crypto-savvy investors with DEX integration, supporting CARATS trading and staking.
- Oasis ProminorAlternative Trading System (ATS) platform where Diamond Standard Fund is available for sales and trading for institutional investors.
- Natural Diamond CouncilminorIndustry body promoting natural diamonds; Diamond Standard is a member and partner in sustainable diamond industry initiatives.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Diamond Standard competitors and assessment
Company assessmentBroad incumbents
- De Beers Group: De Beers is the world's largest natural diamond producer and industry incumbent through its DTC trading arm and Forevermark brand. It is a critical upstream peer for Diamond Standard's commodity creation pipeline and a potential competitor or partner depending on industry positioning.
Direct peers
- Tether (Tether Gold / XAUT): Tether Gold (XAUT) is a tokenized gold commodity traded on multiple crypto exchanges and integrated with crypto wallets, directly mirroring Diamond Standard's CARATS distribution model across Bitrue, Blade, and HashPack with staking-like yield mechanics.
- Kinesis Money: Kinesis offers tokenized gold and silver commodities on blockchain rails with yield/leasing programs, paralleling Diamond Standard's commodity lease program and CARATS staking. It targets similar retail and wealth-advisor audiences seeking yield-bearing precious-metal exposure.
- Paxos (PAX Gold): Paxos issues PAX Gold, a blockchain-tokenized gold commodity with a similar regulatory-supervised structure. As a tokenized-physical-commodity platform serving both retail and institutional investors via crypto rails, it is the closest functional analogue to Diamond Standard's CARATS-on-Hedera model.
Others
- Brink's: Brink's provides the secure vault custody for Diamond Standard Commodities in Delaware. It is comparable as an enabling infrastructure provider in the precious-assets custody and logistics stack rather than as a competing commodity issuer.
- GBI (Gold Bullion International): GBI is Diamond Standard's distribution channel partner and operates a parallel alternative-assets platform for wealth advisors. It is comparable as an institutional precious-assets distribution and technology infrastructure provider rather than a direct competitor.
- IDEX Online: IDEX is a long-standing B2B diamond information, pricing, and marketplace platform. It is a comparable industry-data and trading-infrastructure player in the diamond ecosystem, though focused on information and traditional wholesale rather than tokenized commodity issuance.
Regional players
- Oasis Pro Markets: Oasis Pro is the SEC-regulated ATS where the Diamond Standard Fund trades. It is a comparable alternative-asset trading venue serving institutional investors seeking access to non-traditional securities, with potential overlap in issuer base.
Emerging players
- Diamond Foundry: Diamond Foundry is a venture-backed lab-grown diamond producer. It competes for investment and consumer mindshare within the broader diamond market and represents the lab-grown alternative that Diamond Standard's natural-diamond scarcity thesis is benchmarked against.
- Brilliant Earth: Brilliant Earth is an online jewelry and diamond retailer with growing lab-grown and natural diamond offerings. It represents an emerging retail diamond-investment distribution channel with overlapping end customers and ESG positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Diamond Standard social profiles
Digital presenceDiamond Standard compliance and trust
Trust signalCompliance2 records
Diamond Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diamond Standard leadership team
Management profileNumber of profiles
Profiles5 records
Diamond Standard subsidiaries and ownership
Company hierarchySubsidiaries2 records
Diamond Standard funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diamond Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diamond Standard
What does Diamond Standard do?
Diamond Standard operates a regulator-approved diamond commodities platform that creates standardized, fungible physical diamond commodities—Coins (~$2,710) and Bars (~$27,100)—embedded with NFC chips and tokenized on the Hedera Hashgraph blockchain. The platform issues Carats digital commodity tokens (starting at $25) for fractional diamond exposure, operates a peer-to-peer Spot Market, co-sponsors a private investment Fund with Horizon Kinetics ($100,000 minimum), and procures diamonds through the Diamond Standard Exchange (DSE) using transparent automated bidding.
Is Diamond Standard a public or private company?
Diamond Standard is a private company. It is classified as venture growth investor backed and is currently operating.
When was Diamond Standard founded?
Diamond Standard was founded in 2018. It employs 51 to 100 people.
Where is Diamond Standard based?
Diamond Standard is headquartered in New York, United States, in the North America region.
How does Diamond Standard make money?
Six revenue lines are on record. Diamond Standard Commodities Sales are the primary driver. The others are diamond Standard Carats Token Sales, diamond Standard Exchange Fees, commodity Lease Program, custody and Administration Services and diamond Standard Fund Management.
Who are Diamond Standard's main competitors?
De Beers Group is listed as a broad incumbent. Direct peers are Tether (Tether Gold / XAUT), Kinesis Money and Paxos (PAX Gold). Others are Brink's, GBI (Gold Bullion International) and IDEX Online. Oasis Pro Markets is listed as a regional player. Emerging players are Diamond Foundry and Brilliant Earth.
Does Diamond Standard have an API?
No public API is recorded for Diamond Standard.
What industry is Diamond Standard in?
Diamond Standard's product category is Tokenized Diamond Commodities. Its primary akta.pro industry code is CRAKAJAB, Colored Gemstone Cutting & Polishing (Lapidary), with a secondary code of CRAKAJAI, Diamond/Gemstone Auction Houses & Tender Platforms. Its NAICS code is 423940 and its SIC code is 5094.