What Big Potato Games does

Big Potato Games is a UK-based designer, publisher, and retailer of physical and digital board games, founded in 2013 in London by three friends (Tris, Ben, and Dean) and now operating under CEO Spudley with a team of 50+ employees. The company's core offering is a portfolio of 100+ party, family, 2-player, and travel games — including flagship titles Herd Mentality (1M+ copies sold, 2023 Astra Play Award winner) and The Chameleon (1M+ copies sold, Dice Tower Seal of Excellence) — designed around the principles of short learning curves (under 3 minutes), quick playtimes (15–30 minutes), and inclusive mechanics that avoid sidelining players. Big Potato holds a proprietary patented process (MOOP®) for manufacturing game cards from reclaimed ocean plastic, differentiating its supply chain on sustainability grounds and earning B-Corp certification in 2024.

The company's revenue model is primarily one-time unit sales of physical board games through a hybrid direct-to-consumer e-commerce site (bigpotato.com) and a multi-channel retail network spanning Amazon, Walmart, Target, and Barnes & Noble across the UK, US, and Europe. Secondary revenue streams include expansion packs and booster packs (extending core IP lifecycles), digital games delivered via the Big Screen Games platform and a companion mobile app, and bundled multi-game SKUs (e.g., Mega Bundle at $111). The company sells into 35+ countries and operates a free Potato Club loyalty program that includes lifetime free replacement parts, creating a retention mechanism for direct-channel buyers. Customer segments span families, party groups, couples, travelers, and kids, with the company also extending into education (The Big Inventor Challenge) and corporate events (Hosted Game Nights). Big Potato has been one of the earliest UK adopters of a 4-day working week (since 2020) and recently secured a $21.9M growth funding round from Mobeus Equity Partners in August 2025.

Name

Big Potato Games

Legal name

Big Potato Limited

Website

https://bigpotato.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Potato Games is a London-based publisher of 100+ party and family board games (including 1M+ sellers Herd Mentality and The Chameleon), selling direct-to-consumer online and through Amazon, Walmart, Target, and Barnes & Noble across 35+ countries, with proprietary MOOP® eco-card technology and B-Corp certification.

Ownership category

akta.pro rank

Product category

Board Games

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Board Game & Puzzle Specialty Retailers (CRALALAA)

akta.pro secondary industries

Family/Party Board Games Retail (CRALALAB), Party Games & Family Entertainment Games Retail (CRALAFAJ), Physical Game Retailers (Online/Brick-and-Mortar) (MPAFACAI)

Keywords

• Board games
• Party games
• Family games
• Tabletop publishing
• Card games

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Physical Board Game Sales: One-time purchase model for physical board games sold directly through e-commerce and retail partners
2. Game Expansions and Add-ons: Booster packs, expansion packs, and digital downloads for existing games to drive repeat purchases
3. Digital Games: Instantly delivered digital versions of award-winning games for TV/screen play

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Big Potato Games publishes and sells a catalog of 75+ physical and digital party and family board games under its own brand, including award-winning titles Herd Mentality, The Chameleon, Cards vs Gravity, Ok Play, Tilt n Shout, and Noodle Flip. Products are priced individually (roughly $13.99 to $39.99) or in multi-game bundles, sold direct-to-consumer through its own e-commerce site and through retailer partners such as Amazon, Walmart, Target, and Barnes & Noble across the UK, USA, and Europe.

Product overview

Big Potato Games is a UK-based board game company founded in 2013 that offers a portfolio of over 75 physical and digital party/family games designed to be easy to learn, quick to play (under 30 minutes), and inclusive of all ages. The core product line includes award-winning titles such as Herd Mentality (social deduction/party game, 1M+ sold), The Chameleon (social deduction/bluffing game), Cards vs Gravity (physical skill game), and Ok Play (travel tile game), along with newer releases like Noodle Flip, Battle Flips, and Pounce. The company also offers digital products through its Big Screen Games platform for TV play, and expansion packs/modules for most core games. Games are distributed through major retailers (Amazon, Walmart, Target, Barnes & Noble) and direct-to-consumer via their e-commerce site. The company holds B-Corp certification and operates a 4-day work week.

Differentiator

Problem solved

Functional benefit

Brands

• MOOP: Patent technology turning reclaimed ocean plastic into game cards
• Potato Club
• Big Screen Games
• The Big Inventor Challenge
• Hosted Game Nights
• Potato Club

Products and services

• Herd Mentality Family and party game in which players write secret answers and earn tokens by matching the majority answer; the 2023 Astra Play Award winner and a 2021 Tabletop Gaming Awards Best Party Game Finalist. Plays in 20 minutes for 4–20 players aged 10+.
• The Chameleon Social deduction party game where one player is secretly The Chameleon and must blend in while other players trade clues to expose them. Winner of Dice Tower Seal of Excellence and UK Games Expo Best Party Game, with over 1 million copies sold.
• Cards vs Gravity Physical skill card-stacking game where players take turns slotting waterproof cards onto a bottle or can; lose when cards fall on your turn. Includes a bottle/can adapter for portable play.
• Ok Play Travel tile game where players place waterproof, bashable tiles to get five in a row; includes a carabiner for portability and outdoor use.
• Tilt n Shout Head-to-head party game where two teams race to shout category answers while tilting a seesaw that drives a ball toward the losing side.
• Chicken vs Hotdog Flip-and-stick competitive party game with simple mechanics designed for mixed groups.
• Pounce Letter-spotting card game where players race to spot and pounce on matching letters.
• I'm Gonna Risk It Risk-and-reward card game where players gamble on point outcomes during play.
• Noodle Flip Outdoor action game where players flip foam noodles into a target ring to score points and steal rings from opponents.
• Battle Flips Competitive guessing game where players try to guess each other's secret words.
• You Can't Say Umm Party game where players must describe absurd word combinations without saying forbidden sounds.
• P For Pizza Family letter-and-word game with pizza-themed gameplay for kids and mixed-age groups.
• Sounds Fishy Deduction party game in which players must spot the single real answer among red herrings.
• Trivia Night Live TV-based trivia game show experience where players use phones or cards to answer multiple-choice questions and race around a game board.
• Whirly Derby All-action marble racing game combining luck, tactics, and chaos across eight rounds.
• Big Potato Mega Bundle Bundled set of five party games (Herd Mentality, You Can't Say Umm, Chicken vs Hotdog, Tilt n Shout, and That's Totally You) sold together at a multi-game price point of $111.
• Colorbrain Quiz board game where players identify the correct color combinations of everyday things from question cards.
• Don't Get Got Secret-mission party game where players attempt to complete hidden tasks during real-life interactions without being caught by other players.
• Scrawl Adult drawing-and-guessing party game where players draw prompts and pass clipboards, producing increasingly absurd interpretations.
• Big Screen Games Instantly delivered digital TV games that play on the big screen, featuring award-winning Big Potato gameplay adapted for screen play and distributed via the api.bigpotato.tv app.

Quantifiable outcome

• Over 1 million copies sold of Herd Mentality, winner of 2023 Astra Play Award
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• BananagramscoreChannel Partner/ Reseller/ Distributor · 1 January 2016Strategic partnership formed in 2016 to launch Big Potato Games products in the US market. Bananagrams, known for the popular word game, helped facilitate distribution and retail placement in the United States.
• BorderlineminorOEM/ Whitelabel/ Licensing PartnerManufacturer and developer of Kluster product, with Big Potato Games acting as the UK and Ireland distributor. Product recall was issued following discussions with OPSS regarding safety concerns with magnetic components.
• Office for Product Safety and Standards (OPSS)minorOthersUK government regulatory body overseeing product safety. Big Potato is working closely with OPSS to conduct a voluntary recall of Kluster due to potential safety concerns with magnetic components that could pose a risk to younger children.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• CMON Games: Tabletop publisher of Zombicide and Marvel United — broadly comparable party/family-leaning product format, though more hobby/kickstarter-led and less mass-retail than Big Potato.
• IELLO: French mid-market board game publisher known for King of Tokyo and small-box family titles. Comparable to Big Potato in product format and party/family category focus, though more skewed toward hobby channels and continental Europe distribution.

Broad incumbents

• Mattel: Global toy giant (Uno, Apples to Apples, Phase 10). A broad incumbent in the party-game category in which Big Potato competes for mass-market shelf space, with comparable channels but vastly larger scale and IP library.
• Hasbro: Global toy and game giant (Monopoly, Trivial Pursuit, Magic: The Gathering). Operates as a broad incumbent in the same end-cap and mass-market retail game category where Big Potato competes for shelf, though at vastly larger scale and broader product portfolio.
• Asmodee: World's largest specialty board game publisher (Catan, Ticket to Ride, Exploding Kittens). Comparable to Big Potato as the dominant publisher/retailer in the same hobby/party/family game category, but with vastly broader scale and global retail muscle.
• Ravensburger: German heritage board game and puzzle publisher (Pandemic, Horrified, Disney Villainous). Comparable to Big Potato as a leading publisher of family and party games sold through mass-market retail globally, though much larger and more diversified.

Direct peers

• Buffalo Games: US-based board game and puzzle publisher with strong mass-retail presence (Target, Walmart). Directly comparable to Big Potato in product mix (party/family games and puzzles), retail channel concentration, and mid-sized publisher profile.
• Exploding Kittens: Direct-to-consumer-focused party/card game publisher behind Exploding Kittens, Throw Throw Burrito, and Poop-related games. Closely comparable to Big Potato in target audience (casual adults and families), product format (small-box party games), and DTC-plus-retail GTM motion.
• Bananagrams: Word-game publisher and Big Potato's 2016 US distribution partner. Directly comparable in product format (small-box, quick-play word/party games), channel strategy (mass-market US retail), and target segments (families and casual gamers).
• The Op / USAopoly: Specialty game publisher behind Telestrations, Bezzerwizzer, and licensed family games. Directly comparable to Big Potato in mid-market party and family game publishing, with similar mass-retail distribution and price-band positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bigpotatogames
• Instagraminstagram.com/bigpotatogames
• TikToktiktok.com/@bigpotatogames
• Xx.com/bigpotatogames

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Potato Games