Asmodee
Asmodee is a Sweden-incorporated public publisher and distributor of tabletop games — strategy, party, social-deduction, and trading card titles — operating 24 game studios and 21 local offices that deliver 150+ million games annually to consumers across 100+ countries through retail and licensing channels.
- Company typePublic
- Founded2026
- HeadquartersGuyancourt, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Asmodee does
Asmodee Group AB is a Sweden-incorporated, publicly traded tabletop games publisher and distributor (OTCMKTS: ASMOF; Stockholm: ASMDEE-B) operating from Stockholm with operational headquarters in Guyancourt, France. The company is functionally organized around 24 game studios that design, develop, and refresh game IP, and 21 local offices that distribute finished product through local retailers across North America, South America, Europe, Asia, and Oceania, reaching 100+ countries with 150+ million games sold per year.
Its core products span strategy board games (CATAN, Ticket to Ride, 7 Wonders), visual-perception and party games (Dobble/Spot It!, Dixit), social-deduction titles (Die Werwölfe von Düsterwald), trading card games (Star Wars: Unlimited, Pokémon TCG), and licensed franchises (Lord of the Rings via Middle-earth Enterprises). The IP is monetised through one-time physical sales at retail, licensed trading-card releases, and an emerging media-licensing layer (Netflix–CATAN content slate). Recent corporate activity (2025–2026) has shifted from organic publishing to programmatic M&A — Moodbox Games, Cthulhu: Death May Die, Exploding Kittens minority buyout, and ATM Gaming for EUR 180 million.
Revenue is generated almost entirely through B2C and B2B physical-goods wholesale; pricing is retailer-tiered and not publicly disclosed at the corporate level. The company has no identifiable software or platform layer beyond its core publishing IP, and CEO Thomas Koegler is the named executive. Asmodee maintains sustainability commitments (100% FSC certification for paper by end of 2025) and pursues industry-channel validation (Toy of the Year 2026 for Pokémon TCG, Supplier of the Year 2026).
Asmodee firmographics
Firmographics- Name
- Asmodee
- Legal name
- Asmodee Group AB
- Website
- https://corporate.asmodee.com
- Company type
- Public
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Asmodee is a Sweden-incorporated public publisher and distributor of tabletop games — strategy, party, social-deduction, and trading card titles — operating 24 game studios and 21 local offices that deliver 150+ million games annually to consumers across 100+ countries through retail and licensing channels.
- Ownership category
- akta.pro rank
Asmodee industry classification
Industry- Product category
- Tabletop Games
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH)
Keywords
Where Asmodee is headquartered
LocationHeadquarters
- HQ city
- Guyancourt
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Asmodee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Physical Board Games: Core revenue from selling physical tabletop games including board games, card games, and miniatures through retail distribution channels globally.
- Trading Card Games: Trading card games including Pokémon Trading Cards and Star Wars: Unlimited generating significant revenue through TCG releases.
- IP Licensing and Media: Licensing of game IPs for media adaptations including Netflix Catan movies/TV series and other entertainment partnerships.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Asmodee product offering
Product offeringCore offering
Asmodee is a global publisher and distributor of tabletop games, producing and selling board games, card games, trading card games, miniatures games, and role-playing games. The company operates 24 game studios developing original titles and IP, and distributes its portfolio through 21 local offices and retail channels across 100+ countries.
Product overview
Asmodee is a global leader in tabletop gaming operating 24 game studios with a portfolio of beloved games and intellectual properties including CATAN, Ticket to Ride, Dobble/Spot it!, 7 Wonders, and Exploding Kittens. The company sells over 150 million games annually through 21 local offices across North America, South America, Europe, Asia, and Oceania. The product portfolio encompasses strategy games (CATAN, Ticket to Ride, 7 Wonders), social/party games (Dobble/Spot it!, Speed Bac, Pili Pili), trading card games (Star Wars: Unlimited TCG, Pokémon Trading Cards), and horror games (Cthulhu: Death May Die), supported by studios such as Days Of Wonder, Libellud, Atomic Mass Games, Catan Studio, and Space Cowboys. Recent acquisitions include ATM Gaming to expand social games and full ownership of Exploding Kittens.
Differentiator
Problem solved
Functional benefit
Brands
- Days of Wonder: Game studio publishing innovative board games
- Exploding Kittens
- Atomic Mass Games
- Catan Studio
- Libellud
- Lookout Games
- Rebel Studio
- Space Cowboys
- ZMan Games
- Moodbox Games
- ATM Gaming
Products and services
- CATAN Iconic strategy board game where players compete to settle an island, trading resources and building settlements.
- Ticket to Ride Cross-country train adventure board game where players collect and play train cards to claim railway routes.
- Dobble/Spot it! Award-winning visual perception card game featuring 55 cards with 8 symbols each, where players race to find matching symbols between cards.
- 7 Wonders Civilization-building card game where players guide their ancient city through three ages by drafting cards.
- Exploding Kittens Hilarious card game where players take turns drawing cards until someone draws an Exploding Kitten.
- Star Wars: Unlimited TCG Trading card game set in the Star Wars universe featuring characters, ships, and battles from the franchise.
- Die Werwölfe von Düsterwald Classic social deduction party game where players must identify the werewolves among them.
- Dixit Storytelling card game where players use beautiful illustrations to create tales and guess others' stories.
- Pokémon Trading Cards Licensed trading card game featuring Pokémon characters, won Toy of the Year at Toy Industry Awards 2026.
- Cthulhu: Death May Die Horror-themed cooperative board game where players investigate ancient mysteries and face cosmic horrors.
- Intro Battle Hoth Beginner-friendly standalone starter game for Star Wars: Unlimited TCG, modeled after Pokemon Battle Academy concept.
- CATAN - On the Road Portable, travel-friendly card game adaptation of the classic CATAN strategy game mechanics.
- Speed Bac/Quickstop Fast-paced card game from ATM Gaming featuring quick reflex gameplay.
- Mouton Mouton Social card game from ATM Gaming publisher portfolio.
- Pili Pili Party game from ATM Gaming featuring competitive gameplay mechanics.
Quantifiable outcome
- 150+ million games sold per year
Companies that use Asmodee
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Asmodee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asmodee partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Chuck E. CheesecoreFirst-of-its-kind partnership bringing Spot It! card game to 500+ fun centers across U.S. and Canada from June through September 2026. Creates multi-platform experience including in-center gameplay, interactive dance floor activations, digital content on CEC Media Network, social engagement, and national sweepstakes. Largest location-based entertainment deployment for Spot It! to date.
- Middle-earth EnterprisescoreAsmodee announced as exclusive category manager for Middle-earth Enterprises tabletop gaming program. First slate of partner publishers selected including Sirius Dice, Stone Blade Entertainment, Game Toppers, Grand Gamers Guild, and Play To Z to develop Lord of the Rings-themed tabletop gaming experiences.
- Sirius DiceminorSelected as partner publisher under Middle-earth Enterprises category management program to develop Lord of the Rings-themed tabletop gaming experiences.
- Stone Blade EntertainmentminorSelected as partner publisher under Middle-earth Enterprises category management program to develop Lord of the Rings-themed tabletop gaming experiences.
- Game ToppersminorSelected as partner publisher under Middle-earth Enterprises category management program to develop Lord of the Rings-themed tabletop gaming experiences.
- Grand Gamers GuildminorSelected as partner publisher under Middle-earth Enterprises category management program to develop Lord of the Rings-themed tabletop gaming experiences.
- Play To ZminorSelected as partner publisher under Middle-earth Enterprises category management program to develop Lord of the Rings-themed tabletop gaming experiences.
- Moose Toys CanadaminorExclusive specialty store distribution partnership expanding Moose Toys product lines across Canadian retail markets as part of Moose Toys Canada's 5th anniversary celebrations.
- ATM GamingcoreAsmodee acquired ATM Gaming, a French publisher known for Speed Bac/Quickstop, Mouton Mouton, and Pili Pili, for EUR 180 million (EUR 120M cash, EUR 30M shares, EUR 30M deferred). Transaction expected to close by end of April 2026 with potential earn-out of up to EUR 70M. ATM Gaming generated EUR 34M net sales and EUR 17M EBITDA in FY 2025.
- NetflixcoreNetflix developing Catan movies and TV series through partnership with Asmodee and Catan Studio. Projects include both scripted and unscripted content to expand the game's audience and highlight cultural significance of board gaming.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Asmodee competitors and assessment
Company assessmentDirect peers
- IELLO: Independent French board and card game publisher (King of Tokyo, Shadows over Camelot). Domestic French competitor with overlapping specialty retail distribution and similar family/strategy game mix.
- Ravensburger: Privately-held German board and family game publisher with comparable global distribution, family-game expertise (Memory, Puzzle), and similar exposure to licensed IPs. Directly competes with Asmodee in the same specialty retail and mass-market hobby channels.
- Games Workshop: U.K.-based leader in tabletop miniatures and skirmish games (Warhammer 40,000, Age of Sigmar). Direct competitor through Asmodee's Atomic Mass Games division (Star Wars: Legion, Marvel: Crisis Protocol), sharing the hobby miniatures retailer channel.
- CMON Limited: Hong Kong-listed crowdfunded board game publisher historically known for Zombicide, Blood Rage, and Cthulhu: Death May Die (now sold to Asmodee). Closest small-cap peer in the hobby/crowdfunding segment, recently financially distressed.
- Stonemaier Games: U.S.-based indie hobby publisher of acclaimed tabletop titles (Wingspan, Scythe, Tapestry). Competes for hobby retailer shelf space and end consumer attention in the same Kickstarter-influenced enthusiast segment.
- Kosmos Verlag: German publisher of family, strategy, and educational board games (Catan ancillary products, Exit: The Game series). Overlapping hobby and family-game portfolio with strong European retail footprint.
- Upper Deck Company: Trading card and collectibles publisher (sports and gaming TCGs). Direct peer to Asmodee in the trading card and licensed-IP segments through Star Wars: Unlimited and Pokémon TCG distribution.
Broad incumbents
- Hasbro: Major U.S. toy and games conglomerate (Monopoly, Magic: The Gathering, Wizards of the Coast). Competes with Asmodee in board and trading card games via Wizards of the Coast and hasbro Gaming, though Asmodee specializes more narrowly in hobby tabletop.
- Mattel: Global toy and family games company (UNO, Scrabble, Phase 10). Overlaps with Asmodee in casual, family, and licensed board game categories sold through mass-market retail, though Mattel's portfolio is broader including dolls and vehicles.
- Spin Master: Diversified global toy and games company with growing tabletop segment (e.g., Hedbanz, Disney-themed games). Competes with Asmodee in mass-market family games and licensed IP categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Asmodee social profiles
Digital presenceAsmodee compliance and trust
Trust signalCompliance1 record
Asmodee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asmodee leadership team
Management profileNumber of profiles
Profiles1 record
Asmodee subsidiaries and ownership
Company hierarchySubsidiaries5 records
Asmodee funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asmodee M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asmodee
What does Asmodee do?
Asmodee is a global publisher and distributor of tabletop games, producing and selling board games, card games, trading card games, miniatures games, and role-playing games. The company operates 24 game studios developing original titles and IP, and distributes its portfolio through 21 local offices and retail channels across 100+ countries.
Is Asmodee a public or private company?
Asmodee is a public company. It is classified as public and is currently operating.
When was Asmodee founded?
Asmodee was founded in 2026. It employs 1,001 to 5,000 people.
Where is Asmodee based?
Asmodee is headquartered in Guyancourt, France, in the Europe region.
How does Asmodee make money?
Three revenue lines are on record. Physical Board Games are the primary driver. The others are trading Card Games and IP Licensing and Media.
Who are Asmodee's main competitors?
Direct peers on record are IELLO, Ravensburger, Games Workshop, CMON Limited, Stonemaier Games, Kosmos Verlag and Upper Deck Company. Broad incumbents are Hasbro, Mattel and Spin Master.
Does Asmodee have an API?
No public API is recorded for Asmodee.
What industry is Asmodee in?
Asmodee's product category is Tabletop Games. Its primary akta.pro industry code is CRALALAH, Miniatures Games & Tabletop Skirmish Games Retail. Its NAICS code is 33993 and its SIC code is 3944.