Seele

What Seele does

Seele (SEELE Technology Limited) is a Shenzhen/Hong Kong-based AI company building a vertically integrated 3D game-creation platform, founded in 2022 with 11-50 employees. Its flagship product is SeeleAgent, a multimodal AI agent that converts a single natural-language prompt into a complete playable game — including code, 3D assets, textures, audio, scene layouts, and gameplay logic — and exports to Unity 6, Three.js, and (from Q2 2026) Unreal Engine 5. The platform targets indie game developers, small studios, content creators, educators, and non-coders, with both free and Pro subscription tiers using a virtual-currency ("Koin") system for AI-feature consumption.

The technical backbone consists of three proprietary in-house foundation models rather than chained third-party APIs: Seele02, a native multimodal foundation model using a Mixture-of-Transformers architecture that unifies text, 3D, and spatial understanding with multi-turn editing; eva01, a 3D-native model that treats mesh geometry as a native language for multimodal systems (open-sourcing planned); and the Seele PEGA Worldmodel, a world model with long-term 3D context memory and physics-embedded representation for persistent real-time worlds. A developer-facing Seele API exposes these models programmatically.

Commercially, Seele operates a product-led, community-led, marketplace-driven GTM. Revenue streams include monthly Pro subscriptions, direct Koin purchases, creator revenue-share payouts on ad impressions (AdSense, AppLovin, AdinPlay) and in-game purchases, plus optional direct game sales on Steam/App Store/Google Play that Seele does not tax. The platform claims 3M+ creators and an 18,000-member community generating 200K monthly plays and $21K in monthly creator payouts. Infrastructure runs on AWS (US servers), with Stripe, PayPal, and Alipay handling payments. The company is excluded from mainland China per its Terms of Service. Seele raised $10M in November 2024 led by Baidu Ventures with Meitu, Richland Equities, and Webtime Information S&T participating.

Name

Seele

Legal name

SEELE Technology Limited

Website

https://seeles.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Seele is an AI company building SeeleAgent, a multimodal foundation-model-powered platform that turns natural-language prompts into playable games with code, 3D assets, and audio, serving indie developers, small studios, educators, and non-coders globally.

Ownership category

akta.pro rank

Product category

AI Game Creation Platform

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

akta.pro secondary industries

Game UI/UX, Scripting & Visual Authoring Tools (MPAFAFAK), Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE)

Keywords

• AI game generation
• Multimodal foundation models
• 3D content creation
• No-code game development
• Game asset generation

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Koin System): Monthly subscription plans that provide fixed allocation of Koin (virtual currency) each billing period. Koin represents computational resources consumed when using AI features. Subscriptions include tiered Pro plans with varying Koin allocations, generation speeds, and feature access.
2. Direct Koin Purchases: One-time purchases of Koin packages for AI-powered game creation features. Koin has no cash value outside the platform and is non-transferable.
3. Creator Revenue Share: Creator Program publishes games on SEELE platform with monthly revenue share based on playtime, ad revenue, and in-game purchases. Top creators reported earnings (e.g., $165 to tsuki, $129 to Yuexi W, $101 to Storm). $21K paid to creators in a recent month.
4. Advertising Revenue: Revenue generated from ad impressions displayed in games on the platform. Ad networks include AdSense, AppLovin, AdinPlay with automatic revenue splits.
5. Direct Game Sales: Creators can export games and sell independently on Steam, App Store, Google Play, or other marketplaces. Platform takes no cut of direct sales; creators keep full ownership.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Seele operates SeeleAgent, a multimodal AI creation agent that converts a single natural language prompt into complete playable games including code, 3D assets, textures, audio, and gameplay mechanics. The platform is powered by in-house foundation models (Seele02 multimodal model, EVA01 3D-native model, and Seele PEGA Worldmodel) and exports builds to Unity 6, Three.js/WebGL, and Unreal Engine 5. Creators publish finished games to an in-platform marketplace with built-in monetization via ad networks and revenue share.

Product overview

SEELE is a comprehensive 3D AIGC (AI-Generated Content) platform focused on AI-powered game creation. The platform consists of core products including SeeleAgent (the flagship multimodal AI creation agent), Seele API (developer access), and foundational AI models (Seele02 multimodal model, eva01 3D-native model, and Seele PEGA Worldmodel). The product ecosystem includes a suite of creation tools such as AI Game Generator, Image to Game, 3D Game Maker, AI Code Editor, AI Sprite Generator, AI RPG Maker, Visual Novel Maker, No-Code Game Engine, Multiplayer Game Maker, and specialized features like AI Worldbuilding, AI Prediction, AI Game Trailer, and Game Asset Generator. The platform offers multi-engine export support (Unity 6, Three.js, Unreal Engine 5 coming), built-in monetization through Stripe/PayPal/Alipay and ad networks (AdSense, AppLovin, AdinPlay), and creator programs for revenue sharing. The platform targets indie developers, game studios, educators, and non-coders with both free and Pro subscription tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• SeeleAgent Multimodal AI creation agent that turns a single natural language prompt into complete playable games, images, video, 3D assets, and code, with a single cloud workspace for generation, preview, agent chat, and runtime. Targeted at indie developers, game studios, educators, content creators, and non-coders.
• Seele API Developer-facing API that enables external builders to integrate Seele AI Models (including Seele02 for game generation and asset creation) into their own applications. Targeted at developers and studios building custom game or AI tooling.
• Seele02 Seele's in-house multimodal game foundation model with native understanding, generation, and multi-turn editing across text, 3D, and space. Sold as a standalone AI model via the Seele API and inside SeeleAgent for game production.
• Creator Program Program where creators publish games on the SEELE platform and earn monthly revenue share based on playtime, ad revenue, and in-game purchases, with payouts via Stripe, PayPal, or Alipay. Targeted at individual creators and studios monetizing games built on Seele.
• Affiliate Program Program that lets creators earn commissions by referring new users to the Seele platform. Targeted at influencers, content creators, and community advocates.

Quantifiable outcome

• 3M+ creators trust the platform as of 2026
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability14 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and major.

• StripecoreTechnology or IntegrationStripe serves as the primary payment processor for all transactions on the SEELE platform. All payments (subscription fees, Koin purchases) are processed through Stripe Inc. Users must agree to Stripe's Privacy Policy and Terms of Service when making purchases.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS serves as the cloud hosting and storage infrastructure provider for SEELE services. User data is stored on servers located in the United States using AWS infrastructure.
• Unity TechnologiesmajorTechnology or IntegrationSeeleAgent exports standard Unity packages with clean C# scripts, 3D models, and organized asset folders. Users can open exported projects in Unity 6 and continue development. Full commercial licensing included.
• Three.jsmajorTechnology or IntegrationThree.js is the default rendering engine for browser-based web games generated on the platform. SEELE generates Three.js/WebGL games that deploy directly to web without installation.
• Unreal Engine (Epic Games)majorTechnology or IntegrationUnreal Engine 5 support is planned (coming Q2 2026 per content pages). SEELE will support export to Unreal Engine 5, making it one of the few AI game makers with triple-engine architecture.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Roblox Corporation: Massive creator + distribution platform for user-generated games. Competes indirectly by giving millions of creators an existing audience and monetization rails; Seele's distribution wedge must compete against this entrenched network.
• Epic Games (Unreal Engine + Unreal Editor AI): Leading AAA game engine integrating native AI tools for asset and world generation. Seele's planned Unreal Engine 5 export puts it into direct competition with Unreal's own generative AI roadmap.
• Unity Technologies (Muse + Sentis): Dominant game engine launching Muse AI co-pilot for in-editor asset, code, and texture generation. Competes with Seele's AI Code Editor and asset generation, particularly for professional Unity-based studios.

Direct peers

• Luma AI: AI 3D generation platform offering text/image-to-3D tools used in game and VFX pipelines. Seele's 3D Model Generator and EVA01 model compete directly with Luma's Genie and similar services for game developers.
• Meshy AI: AI 3D asset generation service producing game-ready models from text or image. Overlaps with Seele's 3D Model Generator and broader AI asset pipeline targeting indie developers and studios.
• Buildbox: No-code game creation platform enabling users to build 2D and 3D games without programming. Targets the same non-technical creator audience as Seele and is named as a direct competitor in Seele's comparison content.
• GameMaker (Opera Gaming): Long-established 2D game engine targeting indie creators with simplified workflows. Seele explicitly positions against GameMaker with comparison pages; both chase non-technical indie creators.
• Rosebud AI: Direct competitor in AI-powered game creation from natural language prompts. Targets non-technical creators and offers similar generative 2D/3D game workflows, making it the closest head-to-head rival.

Emerging players

• Astrocade: AI-native game creation platform with social distribution features. Overlaps with Seele's prompt-to-game + community marketplace positioning at an earlier stage of traction.
• Skybox AI (Blockade Labs): AI 360° environment and skybox generation tool used by game developers and 3D artists. Adjacent competitor to Seele's PEGA Worldmodel and 3D asset generation capabilities for world-building use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SEELE_AI1125
• YouTubeyoutube.com/@SEELE-AI1125/shorts
• Instagraminstagram.com/kokoai_official
• TikToktiktok.com/@seele_ai
• LinkedInlinkedin.com/company/seeleai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seele