Cellar Insights

What Cellar Insights does

Cellar Insights is a Calgary-based AgTech company founded in 2023 that provides commercial potato growers, processors, and storage operators with an AI-powered remote monitoring platform for in-storage potato condition management. The company's Smart Storage Monitoring System combines specialized sensors that detect trace gases emitted by decomposing potatoes with traditional temperature, humidity, and CO2 monitoring, and applies cloud-based predictive analytics trained on over 1.5 million storage data sets to surface spoilage, shrink, and fry color risk weeks before visual indicators appear.

The platform is delivered as a recurring subscription that bundles proprietary hardware (rot gas detection sensors), installation, maintenance, and ongoing software analytics, with the company monitoring 150+ million pounds of potatoes across deployments in Alberta, Manitoba, New Brunswick, PEI, Idaho, and Washington. The technology differentiates from conventional storage monitoring by focusing on what is happening inside the potato pile rather than only ambient facility conditions, and integrates with growers' existing ventilation and monitoring systems.

Cellar Insights sells primarily through direct enterprise field sales, leveraging the co-founder's credentials as a sixth-generation potato grower and relationships with major North American processors such as McCain Foods, Cavendish Farms, Lamb-Weston, and Simplot. The company has been venture-backed through Carrot Ventures' AgTech studio and has completed an oversubscribed seed round in September 2025 co-led by Tall Grass Ventures and Accelerate Fund IV, with a follow-on $500,000 CAD investment from SVG Ventures Thrive in January 2026, alongside grants and program support from Farm Credit Canada, Alberta Innovates, and Manitoba First Fund.

Name

Cellar Insights

Legal name

CELLAR INSIGHTS INC.

Website

https://cellarinsights.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Cellar Insights provides commercial potato growers, processors, and storage operators with an AI-powered Smart Storage Monitoring System that combines rot gas detection sensors with temperature, humidity, and CO2 tracking to predict spoilage weeks before visible signs appear.

Ownership category

akta.pro rank

Product category

Smart Agriculture - Potato Storage Monitoring

NAICS

Postharvest Crop Activities (except Cotton Ginning) (115114)

SIC

Agricultural Services (700)

akta.pro primary industry

Remote Sensing, Alerts & Predictive Analytics for Spoilage/Hotspot Detection (AFAOALAJ)

Keywords

• Potato storage monitoring
• Rot gas detection
• Smart agriculture sensors
• Crop spoilage analytics
• Post-harvest monitoring

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Smart Storage Monitoring Subscription: Recurring subscription model for access to the monitoring platform, sensors, installation, maintenance, and ongoing support. Hardware is deployed at customer facilities while software and analytics are delivered as a service.
2. Hardware Sensors: Rot gas detection sensors and monitoring hardware provided as part of the service package, likely included in the subscription or as an upfront/ongoing hardware cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cellar Insights provides a Smart Storage Monitoring System for potato storage facilities, combining specialized rot gas detection sensors with AI-powered cloud analytics to detect early signs of spoilage, excess shrink, and poor fry colour. The system tracks temperature, humidity, and CO2 levels and delivers predictive alerts and actionable insights via a mobile and web platform, with installation, maintenance, and ongoing support included.

Product overview

Cellar Insights offers a single unified product: the Smart Storage Monitoring System, an AI-powered platform for potato storage monitoring. The system combines specialized rot gas detection sensors with cloud-based algorithms to deliver predictive alerts on spoilage, shrink, and quality degradation. The Smart Storage Monitoring System serves potato growers, processors, and storage operators, providing remote monitoring capabilities with alerts, trending information, and actionable analytics to protect crop value during storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Storage Monitoring System AI-powered remote monitoring system for potato storage facilities that combines specialized rot gas detection sensors with cloud analytics to deliver early-warning alerts on spoilage, excess shrink, and poor fry colour. Tracks temperature, humidity, and CO2 levels and provides trending information and actionable analytics to commercial potato growers, processors, and storage operators. Full-service offering includes installation, maintenance, and ongoing support.

Quantifiable outcome

• Up to 3% yield increase reported by founder after adopting technology
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• Alberta InnovatessupportingStrategic or Co-development Partner · 21 January 2026Alberta Innovates partnered with SVG Ventures to deliver the Alberta accelerator program (Scaleup Gap Program) that initially engaged Cellar Insights. Their mandate is to help Alberta companies overcome the commercialization gap and transition to scale.
• Farm Credit Canada (FCC) Innovation Farm NetworkcoreStrategic or Co-development Partner · 15 July 2025Cellar Insights was selected as one of five technologies at FCC's new Innovation Farm Network potato site in MacGregor, Manitoba, operated by J.P. Wiebe Ltd. This represents the first potato operation in the national network and provides real-world validation of the technology under diverse regional storage conditions.
• J.P. Wiebe Ltd.coreStrategic or Co-development PartnerOperates the 6,000-acre EMILI Innovation farms potato site in MacGregor, Manitoba. First potato operation included in FCC's Innovation Farm Network and deployment site for Cellar Insights technology.
• EMILI (Innovation farms)supportingStrategic or Co-development PartnerEMILI (Enterprise Machine Intelligence and Learning Initiative) operates the innovation farms in Manitoba where Cellar Insights is deployed as part of the FCC Innovation Farm Network.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Granular (Corteva): Farm-management software business inside Corteva serving large commercial growers with planning, agronomy, and operations tools. Relevant adjacent player in agricultural decision-support software for large-acreage operations, with potential to integrate or compete with storage-monitoring capabilities.
• Sensitech (Carrier Global): Established cold-chain visibility provider owned by Carrier, offering temperature and humidity monitoring for food, pharma, and produce supply chains. Comparable storage-condition monitoring capability, but operates as a broad incumbent across many verticals rather than specializing in potatoes.
• Climate FieldView (Bayer): Bayer-owned digital agriculture platform combining field-level data, imagery, and analytics for agronomic decision support. Comparable in data-driven grower insight and broad-acre commercial grower customer base, but focused on in-field decisioning rather than post-harvest storage.

Direct peers

• Semios: Canadian precision-agriculture platform combining in-field IoT sensors, climate data, and predictive analytics for tree crops and specialty crops. Closest comparable by profile: IoT + AI for crop condition monitoring, North American focus, and overlap with Cellar Insights' sensor-driven monitoring model for stored/perishable produce.
• CropX: AgTech platform using in-ground and environmental sensors plus AI analytics to deliver predictive insights to farmers. Comparable hardware+subscription model and AI-on-agricultural-data value proposition, though CropX focuses on in-field soil/crop conditions rather than post-harvest storage.
• 30MHz: Dutch agricultural sensor and analytics platform providing real-time climate, irrigation, and crop-condition monitoring. Comparable IoT-sensor + cloud-analytics stack, similar customer base of commercial growers, and overlapping predictive monitoring value proposition.
• Pessl Instruments (METOS): Global provider of agricultural IoT sensors, weather stations, and decision-support tools under the METOS brand. Comparable hardware-plus-software monitoring model for specialty crop producers and a relevant competitor in environmental-condition sensing.
• Arable Labs: Develops all-in-one crop and climate sensors with AI-driven analytics for agricultural decision support. Directly comparable as a sensor + AI + subscription ag-monitoring business targeting commercial growers, though focused on field rather than storage.

Emerging players

• Tive: Supply-chain visibility platform with IoT sensors that monitor temperature, humidity, and shock for in-transit and stored goods. Partial overlap in cold-chain and storage-condition monitoring relevant to Cellar Insights' rot/temperature/CO2 use case, though Tive is more logistics-focused.

Regional players

• Verlato Group (Tilojal/Ortofrutta): European agricultural sensor and storage-monitoring providers focused on fruit and produce storage facilities. Relevant comparable for storage-condition monitoring of high-value produce, though primarily serving European rather than North American markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cellarinsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellar Insights