30MHz
30MHz is a Dutch horticulture data platform providing wireless sensors, the ZENSIE cloud dashboard, and an AI-powered Intelligence module to commercial greenhouse growers, plant breeders, advisors, and research institutions across more than fifteen countries.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 30MHz does
30MHz is a Dutch agri-data platform that combines proprietary wireless sensors, the ZENSIE cloud data platform, and an AI-powered Intelligence module to serve commercial greenhouse growers, plant breeders, horticultural advisors, and agricultural research institutions across more than fifteen countries. Founded in 2014 in Amsterdam (now headquartered in Rotterdam), the company has focused exclusively on the horticulture vertical since 2017, delivering 18+ sensor types that measure temperature, humidity, photosynthetically active radiation (PAR), soil moisture, CO2, vapor pressure deficit (VPD), and other plant-level variables. Sensor data flows into the ZENSIE dashboard for real-time visualization, multi-site management, alerting, and trend analysis, and is enriched by integrations with dominant climate computer systems (Priva, Hoogendoorn, Ridder), partner sensor vendors (Metergroup, Aranet, 2Grow), weather data (Meteomatics), and an OpenAPI for third-party developers.
The commercial model rests on tiered service licenses (Connect at approximately EUR 120/month, Business at approximately EUR 285/month, Custom for enterprise) plus hardware sales of the proprietary and partner sensor portfolio, with optional white-label deployment for enterprise customers. Go-to-market combines a product-led self-serve entry point at the Connect tier with a sales-led motion for mid-market and enterprise accounts, supported by distribution through climate computer OEMs, supplier networks, and active participation in European trade shows (GreenTech, HortiContact, Fruit Logistica, IPM Essen). The company markets concrete performance outcomes, including cited year-one ROI of 256.4% on pepper production and 3,600% ROI for a Moors Pepper deployment.
The company is privately held and venture-backed, having raised approximately EUR 12.8M of disclosed funding across four rounds from 2015 through November 2021, led most recently by Rubio Impact Ventures alongside Rabobank Food & Agri Innovation Fund, PDENH, Goeie Grutten Impact Fund, and SHIFT Invest. Cumulative scale indicators include 250+ active customers, 2,500+ platform users, and approximately ten million data points processed daily, with research collaborations anchored to Wageningen University and Vertify. The November 2024 consolidation under the 30MHz brand and the June 2025 launch of the Smart AI Assistant mark the most recent strategic pushes, reinforcing the company's positioning as a domain-specialized data and AI platform for protected-crop cultivation.
30MHz firmographics
Firmographics- Name
- 30MHz
- Legal name
- 30MHz
- Website
- https://30mhz.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 30MHz is a Dutch horticulture data platform providing wireless sensors, the ZENSIE cloud dashboard, and an AI-powered Intelligence module to commercial greenhouse growers, plant breeders, advisors, and research institutions across more than fifteen countries.
- Ownership category
- akta.pro rank
30MHz industry classification
Industry- Product category
- Precision Agriculture Software
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)
- akta.pro secondary industries
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Environmental Sensors (Temperature/Humidity/Gas/Air Quality) (HDAHALAD)
Keywords
Where 30MHz is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
30MHz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Platform Licenses: Modular subscription-based service licenses (Connect, Business, Custom tiers) providing access to the data platform, dashboards, alerts, and analytics. Billed monthly or annually with discounts for annual commitments.
- Wireless Sensor Hardware: Sale of proprietary and partner wireless sensors (temperature, humidity, PAR, soil moisture, CO2, etc.) designed for greenhouse environments. Sensors are purchased separately from the platform subscription.
- Custom/Enterprise Solutions: White-label solutions and fully customizable packages for enterprise customers requiring custom integrations, dedicated support, and bespoke configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level platform access with basic sensor connectivity |
| Subscription | Monthly | Full-featured platform for serious growers with unlimited sensors |
| Subscription | Annual | Enterprise-grade solution with custom configurations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
30MHz product offering
Product offeringCore offering
30MHz sells wireless sensors and a cloud-based data analytics platform (ZENSIE) tailored for greenhouse and horticultural environments, combined with an AI-powered Intelligence module. The platform ingests real-time sensor data on temperature, humidity, light (PAR/FAR-red), soil moisture, CO2, and crop surface temperature, and converts it into actionable cultivation recommendations, alerts, and forecasts for commercial growers.
Product overview
30MHz is an agri-data platform for horticulture providing an integrated suite of wireless sensors, a cloud-based data platform (ZENSIE), and AI-powered intelligence modules. The product architecture consists of: (1) a portfolio of wireless sensors including the Pointed Micro Climate Sensor, PAR Sensor, PAR-FAR Sensor, Soil Moisture Sensors (Teros 12/10, EC5), and Vented Temperature/Humidity Sensors; (2) the ZENSIE data platform providing dashboards, real-time alerts, trend analysis, multi-site management, and historical/forecasted weather data; (3) Intelligence modules including the Smart AI Assistant, RTR Application, Growing Degree Days Application, and Irrigation Management Application; and (4) tiered service licenses (Connect, Business, Custom). The platform integrates with climate computers (Priva, Hoogendoorn, Ridder), third-party sensors (Metergroup, Aranet, 2Grow), and offers an OpenAPI for developer data integrations.
Differentiator
Problem solved
Functional benefit
Brands
- ZENSIE: The data platform dashboard for greenhouse data visualization, real-time alerts, and trend analysis.
- Log & Solve
Products and services
- ZENSIE Data Platform Cloud-based data platform providing a unified dashboard for all greenhouse data with real-time visualization, trend analysis, customizable widgets, multi-site management, historical data storage, and data export capabilities for commercial growers and advisors.
- Intelligence Module AI-powered module that transforms sensor data into actionable cultivation insights, including the Smart AI Assistant, automated alerts, and strategy applications for irrigation, climate, energy, and crop health decisions.
- Smart AI Assistant AI assistant that converts cultivation questions into personalized dashboards and actionable daily recommendations for growers, available as part of the 30MHz Intelligence module.
- Radiation-Temperature Ratio (RTR) Application Strategy application that helps optimize the balance between radiation (light) and temperature for energy-efficient cultivation by calculating optimal RTR trendlines from historical data and providing real-time guidance.
- Growing Degree Days (GDD) Application Crop growth stage tracking application that measures heat energy accumulated by plants over time to predict harvest timing and manage crop development with target, achieved, and remaining GDD values.
- Irrigation Management Application Application for managing irrigation based on soil moisture sensor data, helping determine optimal watering timing and volume by tracking Volumetric Water Content (VWC), ECb, and ECw from substrate sensors.
- Registration Sheets App Application for visualizing and managing registration data, allowing users to record manual observations, import data sheets, and combine with sensor data for comprehensive cultivation tracking.
- Wireless Sensors Portfolio of 18+ wireless sensor types designed for greenhouse and horticultural environments, measuring temperature, humidity, light (PAR, FAR-red), soil moisture, CO2, and crop surface temperature.
- Pointed Micro Climate (PMC) Sensor Multi-function sensor combining crop surface temperature, air temperature, and humidity measurements to calculate VPD, dew point, and microclimate conditions at plant level for accurate greenhouse monitoring.
- PAR Sensor Wireless sensor measuring photosynthetically active radiation (PAR) in micromol for natural sunlight in horticultural environments, measuring light in the 400-700nm spectrum for photosynthesis monitoring.
- PAR-FAR Sensor Advanced sensor measuring both PAR light (400-700nm) and far-red light (700-750nm), calculating ePAR (extended PAR) and PAR-to-far-red ratio for comprehensive photosynthesis monitoring and plant development tracking.
- Vented Temperature & Humidity Sensor Wireless sensor measuring air temperature and humidity in ventilated conditions within greenhouses, providing accurate ambient climate data for greenhouse monitoring.
Quantifiable outcome
- 2.5% increase in pepper production with 256.4% ROI on 30MHz technology within one year
- +3 more outcomes
Companies that use 30MHz
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
30MHz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature9 records
30MHz partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- AranetcoreSensor technology partnership combining Aranet's state-of-the-art sensors with 30MHz's data platform. Allows growers to connect various sensors to the advanced 30MHz data platform, gather wealth of data, and easily visualize valuable insights. Described as 'perfect marriage' by customers.
- PrivacorePre-built integration with Priva climate computers, allowing data from Priva systems to be combined with 30MHz sensor data in unified dashboards.
- HoogendoorncorePre-built integration with Hoogendoorn climate control systems, enabling combined data visualization and analysis.
- RiddercorePre-built integration with Ridder climate computers, allowing seamless data flow between Ridder systems and 30MHz analytics platform.
- Meter GroupcorePartnership for soil moisture sensors (Teros 10, Teros 12, EC5) that integrate with 30MHz wireless network. Sensors measure volumetric water content, electrical conductivity, and temperature in various growing media.
- Wageningen UniversitystrategicResearch collaboration with leading Dutch agricultural university for sensor technology development and validation in horticulture applications.
- BeekenkampstrategicCollaborative development of data platform and wireless infrastructure technologies with horticultural supplier Beekenkamp.
- VertifystrategicIntensive collaboration on new sensor applications and regular crop testing with Dutch agricultural research center Vertify.
- Plantfellow (AutoPheno)strategicPartnership for 3D phenotyping technology (AutoPheno) with Plantfellow. 30MHz installed custom system at Iowa State University for automated crop registration using AI image recognition.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
30MHz competitors and assessment
Company assessmentDirect peers
- Tule Technologies: Plant-level water-stress and microclimate sensor company for specialty crops and greenhouses — competes most directly with 30MHz's Pointed Micro Climate Sensor and Irrigation application.
- CropX: Precision-agriculture soil-sensor and analytics platform with cloud dashboards — comparable SaaS-plus-sensor model to 30MHz, though CropX's crop focus is broader (open-field row crops) than 30MHz's greenhouse bias.
- LetsGrow.com: Dutch horticulture data and analytics platform connecting greenhouse sensors and climate computers to dashboards for growers — directly comparable to 30MHz's ZENSIE offering and also serving the European greenhouse market.
- HortIQ: Data-driven cultivation platform for greenhouse and vertical farming operators, competing for the same horticulture analytics budget as 30MHz with comparable dashboard + sensor wiring.
Emerging players
- Sensoterra: Wireless soil-moisture sensor vendor with cloud platform; overlaps with 30MHz's Teros-integrated soil moisture offering and pushes into the same horticulture and smart-irrigation buyers.
- Aranet: Wireless environmental sensor maker (temperature, humidity, CO2) with a horticulture partnership plug-in to 30MHz; comparable sensor stack overlaps with 30MHz's vented temp/humidity and CO2 devices.
Broad incumbents
- Priva: Global leader in greenhouse climate and process computers; a 30MHz 'core' technology partner, but its scale and data access make it both a major channel and the most likely vertically-integrating competitor.
- Ridder Group: International greenhouse technology supplier of climate screens, irrigation and climate computers; partner to 30MHz via Ridder climate computer integration but with overlapping capabilities.
- Hoogendoorn: Major Dutch climate computer and horticultural automation supplier; another 30MHz core integration partner with comparable global reach and a more complete in-house automation stack.
Others
- METER Group: Manufacturer of the Teros and EC5 soil moisture sensors that 30MHz integrates; comparable on the in-substrate sensing layer and potentially an adjacent supplier/competitor depending on go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
30MHz social profiles
Digital presence30MHz financial estimates
Financial estimateRevenue estimate
Valuation estimate
30MHz leadership team
Management profileNumber of profiles
Profiles4 records
30MHz funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
30MHz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 30MHz
What does 30MHz do?
30MHz sells wireless sensors and a cloud-based data analytics platform (ZENSIE) tailored for greenhouse and horticultural environments, combined with an AI-powered Intelligence module. The platform ingests real-time sensor data on temperature, humidity, light (PAR/FAR-red), soil moisture, CO2, and crop surface temperature, and converts it into actionable cultivation recommendations, alerts, and forecasts for commercial growers.
Is 30MHz a public or private company?
30MHz is a private company. It is classified as venture growth investor backed and is currently operating.
When was 30MHz founded?
30MHz was founded in 2014. It employs 11 to 50 people.
Where is 30MHz based?
30MHz is headquartered in Amsterdam, Netherlands, in the Europe region.
How does 30MHz make money?
Three revenue lines are on record. Software Platform Licenses are the primary driver. The others are wireless Sensor Hardware and custom/Enterprise Solutions.
Who are 30MHz's main competitors?
Direct peers on record are Tule Technologies, CropX, LetsGrow.com and HortIQ. Emerging players are Sensoterra and Aranet. Broad incumbents are Priva, Ridder Group and Hoogendoorn. METER Group is listed as an others.
Does 30MHz have an API?
Yes. 30MHz offers an OpenAPI for data integrations. Developers can push data to the 30MHz platform or query data from the platform. The API supports data-integrations for connecting third-party sensors, systems, and data sources. Documentation includes developer guides for starting with 30MHz, account management, network and sensors, and platform usage. An API key can be requested via the developer documentation portal. Developer documentation is at support.30mhz.com/nl/developer-documentatie.
What industry is 30MHz in?
30MHz's product category is Precision Agriculture Software. Its primary akta.pro industry code is AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT), with a secondary code of AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water). Its NAICS code is 334519 and its SIC code is 3823.