What KOS does

KOS is a direct-to-consumer plant-based nutrition brand headquartered in Plano, Texas, operating under the legal entity KOS Nutritionals, LLC (Delaware). Founded in 2018, the company sells a catalog of 48 organic SKUs across four collections — Protein, Daily Essentials, Brain & Body Performance, and Superfood Staples — through its Shopify-powered e-commerce site, kos.com. Its flagship products are USDA Organic plant protein powders built on a proprietary 5-protein blend (pea, flaxseed, quinoa, pumpkin seed, chia) delivering 20g protein per serving with digestive enzymes, prebiotic fiber, and 12 vitamins and minerals; the brand has more recently extended into cognitive and cellular supplements such as Oh My NMN! and Smart Creatine, featuring NMN, Alpha-GPC, PQQ, and RiaGev NAD+ precursors. Pricing ranges from $24.99 (179-serving coconut milk powder) to $59.99 (28-serving protein) with a 20% subscription discount and 30/60/90-day delivery cadence, supporting a recurring revenue model anchored on the flagship protein line. Distribution is DTC-only, with international shipping to 30+ countries including Canada, the UK, Germany, France, Japan, and Brazil; KOS holds USDA Organic, Non-GMO Project Verified, Kosher, and cGMP certifications with third-party testing at ISO 17025 labs. The brand is led by co-CEOs and co-founders Allan Stevens and Tony Stahl alongside a CRO, CMO, President/COO, and Chief of Staff, and has raised roughly $14.1 million in disclosed funding from Springdale Ventures across a 2020 seed and a 2022 round.

Name

KOS

Legal name

KOS Nutritionals, LLC

Website

https://kos.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

KOS is a Plano, Texas-based direct-to-consumer brand selling USDA Organic plant protein powders and functional supplements (including NMN and cognitive-support formulations) through its Shopify storefront, serving health-conscious, vegan, and longevity-focused individual consumers.

Ownership category

akta.pro rank

Product category

Plant-based nutritional supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH)

Keywords

• Plant-based protein powder
• Nutritional supplements
• Superfood powders
• Plant-based nutrition
• Dietary supplements

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time and subscription-based purchases of plant-based protein powders, superfoods, and functional supplements through the company's e-commerce platform. Products are sold in various serving sizes (10, 15, 20, 28, 30, 60, 90, 104, 109, 120, 179 servings) with per-unit pricing that decreases at larger volumes.
2. Subscription Revenue: Recurring subscription model offering 20% discount on all orders with flexible delivery cadence (30, 60, or 90 days). Subscribers also receive early access to new products and exclusive flavors before public launch.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

KOS produces and sells plant-based nutritional supplements — including organic protein powders, superfood blends, and cognitive/cellular support formulations — direct to consumers through its e-commerce platform kos.com. Products are sold via one-time purchases or subscriptions (20% off, delivered every 30, 60, or 90 days). All SKUs are USDA Organic, Non-GMO Project Verified, dairy-, soy-, and gluten-free, manufactured in cGMP-audited facilities, and third-party tested at ISO 17025-accredited laboratories.

Product overview

KOS is a plant-based nutrition brand offering a comprehensive portfolio of organic supplements and superfoods organized across four main collections: Protein (plant protein powders in multiple flavors with 20g protein per serving), Daily Essentials (greens, reds, and functional blends like Oh My NMN! and Smart Creatine), Brain & Body Performance (cognitive and cellular support supplements including NMN, Alpha-GPC, and creatine formulations), and Superfood Staples (single-ingredient superfoods such as açaí, beet root, spirulina, lion's mane, and ashwagandha powders). The brand emphasizes organic, non-GMO ingredients with third-party testing and clean formulations free from dairy, soy, and gluten. Products are available for direct-to-consumer purchase via subscription or one-time orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Plant Protein Flagship plant-based protein powder delivering 20g protein per serving from a 5-protein blend (pea, flaxseed, quinoa, pumpkin seed, chia), with digestive enzymes, 12 vitamins and minerals, and prebiotic fiber. Available in Vanilla, Chocolate, Chocolate Peanut Butter, Blueberry Muffin, Salted Caramel Coffee, Strawberries & Cream, and Unflavored. USDA Organic, Non-GMO Project Verified, dairy-, soy-, and gluten-free.
• Organic Coconut Milk Powder Shelf-stable coconut milk powder made from organic coconuts providing creamy texture and MCTs for sustained energy. Available in 179-serving and 90-serving sizes. USDA Organic, Non-GMO, kosher, vegan, dairy-, soy-, and gluten-free.
• Smart Creatine (Spark of Blue Genius) Blue raspberry-flavored daily supplement combining 4CreaVida (creatine monohydrate + L-glycine), Alpha-GPC, NMN, RiaGev-WS NAD+ precursor, L-Citrulline Malate, vitamins C and D, niacin, and organic blue spirulina. Positioned to support cognitive function, cellular energy, and physical endurance. Available in 20-serving and 60-day bundle sizes.
• Oh My NMN! Daily cellular energy supplement combining 500mg NMN (Beta-Nicotinamide Mononucleotide), 200mg Alpha-GPC, and PQQ (Pyrroloquinoline Quinone) per serving. Supports NAD+ production, cognitive function, and mitochondrial health. Light citrus-berry flavor; available in 30 and 60 servings.
• Organic Açaí Powder Wild-harvested Brazilian açaí berry powder rich in antioxidants, anthocyanins, polyphenols, naturally occurring fiber, and healthy fats. 120 servings per container. USDA Organic, Non-GMO, kosher, dairy-, soy-, and gluten-free.
• Organic Beet Root Powder Organic beetroot powder providing naturally occurring nitrates, vitamin C, folate, and betalain antioxidants. Supports healthy circulation and energy metabolism. Available in 50 and 90 servings. USDA Organic, Non-GMO, kosher, keto-friendly.
• Organic Superfood Greens Daily greens powder blend available in Apple and Mango flavors, combining multiple superfood ingredients for overall wellness support. USDA Organic and Non-GMO.
• Organic Superfood Reds (Love You Berry Much) Berry-focused superfood reds powder delivering antioxidant support and daily wellness nutrition. USDA Organic.
• Sippin' On Shroomboom Mushroom-based superfood blend combining functional mushrooms for daily wellness support.
• A Whole Latte Gold Golden mylk blend featuring turmeric and other functional ingredients for anti-inflammatory and wellness support.
• Organic Spirulina Powder Blue-green algae superfood powder rich in plant protein and nutrients. 109 servings per container. USDA Organic and Non-GMO.
• Organic Blue Spirulina Powder Blue spirulina extract powder providing antioxidant support and natural blue color. Available in 40-serving and 460g bottle sizes. USDA Organic.
• Organic Lion's Mane Powder Functional mushroom powder known for cognitive support benefits. 104 servings per container. USDA Organic, Non-GMO, keto-friendly.
• Organic Ashwagandha Powder Adaptogenic herb powder for stress support and overall wellness. 50 servings per container. USDA Organic.
• Organic Inulin Powder Prebiotic fiber powder supporting digestive health. USDA Organic and Non-GMO.
• Beetroot Capsules Capsule form of beetroot supplement for convenient nitric oxide and energy support.
• Bolt From The Blue Pre-workout or energy support supplement.
• Hydration Protein - Clear Protein Hydration Mix Clear protein powder designed for hydration support. Available in Berry, Orange, and Tropical flavors and as single-serving sticks.
• KOS Handheld Mixer Handheld mixer and frother accessory designed for blending KOS protein powders and superfoods into beverages smoothly.
• KOS Stainless Steel Shaker Bottle Stainless steel shaker bottle accessory for mixing protein shakes and supplements on the go.

Quantifiable outcome

• 4.8 average rating from 12,847 verified customer reviews
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Athletic Greens (AG1): Premium greens/superfood supplement sold via DTC subscription with strong influencer marketing. Adjacent overlap with KOS's Daily Essentials and superfood product line.

Direct peers

• Ka'Chava: Plant-based superfood meal replacement shake with subscription model. Overlaps with KOS on superfood blending, clean-label plant-based positioning, and DTC subscription mechanics.
• Garden of Life: USDA Organic, Non-GMO plant-based protein powders and supplements, owned by Nestlé Health Science. Competes head-on with KOS on organic certification, plant protein formulations, and clean-label positioning.
• Ritual: DTC-first supplements brand with clinically-backed formulations and subscription model. Comparable in go-to-market (DTC, subscription, clean-label) and target customer (health-conscious consumers).
• Sunwarrior: Plant-based protein powders, superfoods, and performance supplements. Direct competitor in organic, plant-based protein with overlapping product architecture.
• Aloha: Plant-based protein bars and powders sold via DTC and grocery. Overlaps with KOS on organic, plant-based positioning and subscription-style repeat purchase behavior.
• Vega: Plant-based protein powders and nutrition bars sold across DTC, retail, and Amazon. Direct competitor in the plant protein category with overlapping flavors and SKUs to KOS's Organic Plant Protein line.
• OWYN: Plant-based protein shakes and powders with strong DTC and retail presence (Walmart, Target, Whole Foods). Closely comparable customer profile and product format to KOS.
• TruLean (LEAN): Clean-label plant protein and meal replacement brand. Overlaps with KOS on organic, plant-based positioning and target use cases (post-workout, meal replacement).
• Orgain: Plant-based and organic protein powders, shakes, and nutritional supplements sold through DTC, retail (Whole Foods, Costco, Target), and healthcare channels. Closest category overlap with KOS in clean-label, plant-based protein.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kosnaturals
• Facebookfacebook.com/kosnaturals
• LinkedInlinkedin.com/company/kos-naturals

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOS