Rose-Hulman Institute of Technology

What Rose-Hulman Institute of Technology does

Rose-Hulman Institute of Technology is a private, non-profit institution of higher education founded in 1874 and headquartered on a 1,300-acre campus in Terre Haute, Indiana. It enrolls an average of more than 2,300 undergraduate students and approximately 70 graduate students representing 47 U.S. states and territories and 33 countries, offering more than 25 STEM-focused academic programs through departments spanning engineering, science, mathematics, and computer science & software engineering. The institution has been ranked #1 in the U.S. for undergraduate engineering by U.S. News & World Report for 27 consecutive years (2026 ranking) and was recognized by The Wall Street Journal in 2025 as a Best Recommended College with Best Preparation for a Career. Graduate outcomes are a core value proposition, with a 95% placement rate, an $82,005 average starting salary, and a $205,000 high offer for the Class of 2025, supported by specialized facilities including the Branam Innovation Center, Rose-Hulman Ventures, the Design Clinic, and the Oakley Observatory.

The institution operates a diversified revenue model anchored by recurring undergraduate tuition and required fees (which are quote-based and not publicly disclosed), mandatory freshman on-campus housing, mandatory institute-selected laptop purchases, and auto-billed student health insurance underwritten by Wellfleet. Auxiliary revenue is generated through summer STEM camps (Rose Power Camp, Operation Catapult, Project SELECT, Sonia Math Day, STEM Jubilee), wedding and event venue rentals at White Chapel and Vonderschmitt Hall, and athletic/recreational programming at the Sports and Recreation Center. Capital and operating revenue is supplemented by philanthropic gifts and grants from sources including the Lilly Endowment ($30.5M community innovation hub, $644,873 STEM camp funding), the National Science Foundation (~$700K research mentorship), the U.S. Department of Education/federal sources ($2.2M Innovation Grove), alumni giving (Rose Giving Day 2026 raised $736,343), and corporate/employer engagement. A new bachelor's degree in Artificial Intelligence is launching with coursework in 2026-27 and the major formally in 2027-28, positioning the institution in the emerging AI undergraduate education market.

The go-to-market is a hybrid of event-driven recruitment, community-led K-12 outreach, and sales-led admissions. The Office of Enrollment Management (VP Greg King) conducts national and global recruitment via campus visits, virtual tours, overnight stays, open houses, and pre-college pipeline programs (FIRST Robotics mentoring, TEAMS/JETS competitions, MATHCOUNTS, Sonia Math Day). A dedicated Pre-College Outreach function (Director Rene Hankins) operates the Ask Rose Homework Help program, Creation Crates at-home engineering kits, and the Grand Challenges K-12 curriculum. Admissions counselors, individual financial aid advising, and an interactive scholarship/Net Price Calculator support conversion, while mandatory academic advising, an institute-selected laptop program, and required freshman housing structure the onboarding motion. The institution is governed by a Board of Trustees and led by President Robert A. Coons, with no parent company.

Name

Rose-Hulman Institute of Technology

Legal name

Rose-Hulman Institute of Technology

Website

https://rose-hulman.edu

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rose-Hulman Institute of Technology is a private, non-profit STEM college in Terre Haute, Indiana, founded in 1874, enrolling ~2,370 students from 47 states and 33 countries, ranked #1 for undergraduate engineering by U.S. News for 27 consecutive years, with a 95% placement rate and an $82,005 average starting salary.

Ownership category

akta.pro rank

Product category

Undergraduate Engineering Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Electronic Computers (3571)

akta.pro primary industry

STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB)

akta.pro secondary industry

STEM-Focused Public Research Universities (EDAHAAAE)

Keywords

• Undergraduate engineering education
• STEM degree programs
• Engineering college
• Pre-college STEM outreach
• Summer STEM camps

Headquarters

HQ city

Terre Haute

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Required Fees: Primary recurring revenue stream from enrolled undergraduate and graduate students, covering instruction, on-campus health clinic visits, and access to facilities including the Sports & Recreation Center. All freshmen required to live on campus.
2. Student Health Insurance Premium: Rose-Hulman Student Health Insurance is automatically charged to all students at the start of each school year through Wellfleet Student Insurance underwritten plan. Domestic students can waive; international students cannot. Premium is added to the invoice and can be added/deleted only at the start of a quarter.
3. Wedding and Event Venue Rentals: White Chapel wedding venue rentals (four-hour Saturday slots with rehearsal time the evening before), Vonderschmitt Hall reception venue (up to 350 people, 250 with dance floor), and Mussallem Union meeting/event space. Catering by Bon Appetit. Pricing not publicly listed; quoted via [email protected].
4. Summer STEM Camp Fees: Summer camps including Rose Power Camp, Operation Catapult, Project SELECT, Sonia Math Day, STEM Jubilee, Creation Crates, and swim lessons ($55 Rose community / $65 surrounding community per 2026 rates). Some camps subsidized by Lilly Endowment grants to support underrepresented students.
5. Philanthropic Gifts and Grants: Major funding from philanthropic foundations and federal agencies including Lilly Endowment ($30.5M community innovation hub, $644,873 STEM camps), National Science Foundation (~$700K research mentorship collaboration), U.S. Department of Education/federal sources ($2.2M for Innovation Grove), alumni gifts, and Rose Giving Day (raised more than $736,000). Tax-deductible under Federal Tax ID 35-0868149.
6. Mandatory Laptop Hardware Sales: Incoming students are required to purchase an institute-selected laptop directly from Rose-Hulman to ensure hardware and software needs are covered.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rose-Hulman Institute of Technology is a private, non-profit engineering college that delivers undergraduate and graduate STEM education across more than 25 academic programs, supported by on-campus research and innovation facilities (Branam Innovation Center, Rose-Hulman Ventures, Design Clinic, Oakley Observatory, Innovation Grove). The institution also operates pre-college STEM outreach (summer camps, K-12 tutoring, robotics competitions) and auxiliary services (venue rentals, sports/recreation, health services).

Differentiator

Problem solved

Functional benefit

Brands

• Rose-Hulman Ventures: Product design and engineering incubation program operated from its own facility (rhventures.org); being relocated into the Innovation Grove innovation district near campus.
• Operation Catapult
• Rose Power Camp

Products and services

• Artificial Intelligence Bachelor's Degree Program Undergraduate degree program in Artificial Intelligence housed in the Computer Science & Software Engineering department; prepares students to develop next-generation systems while applying AI responsibly and ethically to real-world challenges. Coursework begins 2026-27 with the major officially starting 2027-28.
• Computer Science Major Undergraduate Computer Science program covering fundamentals, with options for International Computer Science and a Software Engineering minor, supporting careers across software, AI, and data-driven industries.
• Rose-Hulman Ventures Program that partners with regional companies to give students hands-on engineering and product design experience; planned relocation to a new $14 million facility in Innovation Grove near campus.
• Design Clinic Newly launched clinic where faculty and students collaborate with organizations to prototype and test real-world design solutions, helping external organizations turn ideas into reality.
• Operation Catapult (Summer STEM Camp) Two-week summer engineering experience for high school students held at Rose-Hulman before junior or senior year; supported by a $644,873 Lilly Endowment grant to inspire students underrepresented in higher education through hands-on projects.
• Rose Power Camp (Summer STEM Camp) Summer STEM enrichment camp for high school students underrepresented in higher education, funded by Lilly Endowment to build confidence and exposure to engineering fields.
• Project SELECT (Summer STEM Program) Hands-on STEM experience held on campus during the summers after a student's freshman or sophomore year, giving pre-college students direct exposure to science and engineering work.
• Ask Rose Homework Help 25-year program providing free math and science tutoring to Indiana students in grades 6-12 via phone and live chat, staffed by Rose-Hulman student tutors in friendly one-on-one sessions.
• Sports and Recreation Center (SRC) Full-service athletic facility offering a swimming pool, weight and cardio rooms, climbing wall, track, basketball and racquetball courts, intramural sports, and an eSports Center; serves students, faculty, staff, alumni, and authorized community members (including swim lessons at $55 Rose community / $65 surrounding community per 2026 session).
• Health Services Clinic On-campus Health Services Clinic offering immunizations, health assessments, men's and women's health, STD screenings/counseling, and laboratory testing for students, employees, and spouses. All services are confidential and HIPAA compliant. Office visits are free; the Rose-Hulman Student Health Insurance Plan (underwritten by Wellfleet Student Insurance via EIIA) is automatically charged each school year.
• White Chapel Wedding Venue Rental White Chapel wedding venue rental offered as four-hour Saturday slots with rehearsal time the evening before. Catering is provided by Bon Appetit. Pricing is quote-based and reservations are made via [email protected].
• Vonderschmitt Hall Reception Venue On-campus reception venue accommodating up to 350 guests (250 with dance floor) with Bon Appetit catering; pricing quote-based via [email protected].
• Mussallem Union Meeting and Event Space Meeting and event space at Mussallem Union available for reservation via [email protected].

Quantifiable outcome

• 95% placement rate (Class of 2025)
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Georgia TechcoreStrategic or Co-development Partner · 23 October 2025Collaboration network partner in the NSF-funded three-year research mentorship initiative to improve undergraduate engineering research opportunities. Rose-Hulman is the lead institution.
• Lawrence Technological UniversitycoreStrategic or Co-development Partner · 23 October 2025Collaboration network partner in the NSF-funded three-year research mentorship initiative to improve undergraduate engineering research opportunities.
• Baylor UniversitycoreStrategic or Co-development Partner · 23 October 2025Collaboration network partner in the NSF-funded three-year research mentorship initiative to improve undergraduate engineering research opportunities.
• University of Washington TacomacoreStrategic or Co-development Partner · 23 October 2025Collaboration network partner in the NSF-funded three-year research mentorship initiative to improve undergraduate engineering research opportunities.
• Bon AppetitcoreChannel Partner/ Reseller/ DistributorCampus dining services partner providing from-scratch cooking with nutritional approach and local sourcing for Rose-Hulman meal plans. Also provides catering for events at the Vonderschmitt and White Chapel (catering contact: Shawn Chambers at Bon Appetit).
• Storage ScholarsminorGTM or Marketing PartnerPreferred moving, storage, and shipping partner of Rose-Hulman. Provides summer storage and shipping services to students with on-campus jobs (Campus Co-Founder, Campus Mover) posted via Handshake.
• Wellfleet Student InsurancecoreOthersUnderwriter of Rose-Hulman Student Health Insurance Plan, providing PPACA-compliant student health insurance and intercollegiate athletic accident coverage ($500-$90,000 excess plus catastrophic). International students are not permitted to waive this coverage.
• EIIA (Educational & Institutional Insurance Administrators)coreOthersPlan representative and insurance waiver administrator for Rose-Hulman Student Health Insurance (888-255-4029); manages the online waiver process for domestic students.
• FIRST Robotics (FIRST Inspires)minorStrategic or Co-development PartnerRose-Hulman Robotics team members serve as mentors for local students preparing for and competing in FIRST Robotics competitions, supporting pre-college STEM pipeline.
• TEAMS/JETS (TSA - Technology Student Association)minorStrategic or Co-development PartnerRose-Hulman hosts and supports TEAMS (Tests of Engineering Aptitude, Mathematics, and Science) annual competitions for middle and high school students challenging them to apply math and science knowledge to real-world engineering problems.
• Indiana Commission for Higher Education (ICHE)minorOthersState oversight body for student complaints; Rose-Hulman directs students to ICHE if internal complaint process does not resolve discrimination, harassment, or unfair treatment concerns.
• Union Health Convenient CareminorOthersRecommended after-hours healthcare partner for Rose-Hulman students when the on-campus Health Services clinic is closed, with Eastside and Downtown Terre Haute locations.

Scale indicators15 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Harvey Mudd College: Harvey Mudd is a top-ranked STEM-focused liberal arts college consistently ranked alongside Rose-Hulman in undergraduate engineering. Both serve small, highly selective STEM student bodies with strong placement outcomes and hands-on learning cultures, making them direct comparables.
• Worcester Polytechnic Institute (WPI): WPI is a private, STEM-focused polytechnic university with project-based learning, strong industry partnerships, and a similarly small scale relative to flagship research universities. Both institutions emphasize hands-on engineering education and high graduate placement rates.
• Rensselaer Polytechnic Institute (RPI): RPI is one of the oldest private technological research universities in the U.S., with comparable STEM undergraduate emphasis, smaller graduate programs relative to public peers, and similar focus on undergraduate engineering outcomes.
• Colorado School of Mines: Colorado School of Mines is a public STEM-specialty institution with similar small undergraduate focus, high graduate placement in technical fields, and comparable ranking-tier positioning in undergraduate engineering categories.
• Stevens Institute of Technology: Stevens is a private technology-focused university with strong undergraduate engineering, applied research emphasis, and similar institutional scale to Rose-Hulman. Both compete in the same private polytechnic niche.
• Illinois Institute of Technology: Illinois Tech is a private research university in Chicago with strong engineering and computer science programs. Notably, Rose-Hulman's VP of Institutional Advancement previously led a $250M campaign there, indicating close leadership and program overlap in private polytechnic higher education.

Emerging players

• Olin College of Engineering: Olin is a much newer (founded 1997), small, undergraduate-only engineering college with a similarly project-based, hands-on learning philosophy. It represents an emerging player in the same niche of small, top-ranked STEM undergraduate institutions.

Broad incumbents

• California Institute of Technology (Caltech): Caltech is a globally top-ranked STEM institution with similar small undergraduate scale (~2,200 students) and extreme selectivity. While more research-intensive and graduate-heavy, Caltech represents the upper bound of Rose-Hulman's competitive positioning in undergraduate engineering rankings.
• Georgia Institute of Technology: Georgia Tech is a much larger public STEM-focused university and a current NSF research partner of Rose-Hulman. It represents a broader incumbent that Rose-Hulman benchmarks against in undergraduate engineering rankings and competes with for STEM-bound high schoolers nationally.
• Massachusetts Institute of Technology (MIT): MIT is the global benchmark for STEM higher education and a broad incumbent across all dimensions Rose-Hulman competes in. While vastly larger and more research-intensive, MIT sets the ceiling for what #1-in-undergraduate-engineering means in U.S. News rankings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/rosehulman
• YouTubeyoutube.com/user/rosehulmaninstitute/videos
• Facebookfacebook.com/rosehulman
• LinkedInlinkedin.com/school/rose-hulman-institute-of-technology/mycompany
• Instagraminstagram.com/rosehulman

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

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M&A

Investments1 record

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Frequently asked questions about Rose-Hulman Institute of Technology