What Invert does

Invert is a privately held carbon project developer and investor headquartered in Ottawa, Canada, founded in 2021 with 11-50 employees. The company develops and finances both nature-based projects (REDD+, Improved Forest Management) and technology-based projects (in partnership with CarbonCure), with operations in Canada, Brazil, and Mexico and a portfolio covering more than 260,000 hectares of protected land representing over 40 million tonnes of CO2e across project lifetimes. Invert is B Corp certified, ICROA accredited, participates in the UN Global Compact (as of March 2025), and holds Best Project Developer recognition from the 2025 Carbon Positive Awards.

Invert's core product is curated portfolios of carbon credits sold to enterprises seeking to meet voluntary climate commitments. Underlying technical infrastructure includes a digital platform for portfolio management and project data, AI-enabled forest monitoring delivered through the Carbonethic partnership, digital twin modeling across forest carbon projects, and wildfire detection systems using drones with FLIR thermal cameras. The company is registered across multiple verification regimes, including Verra, the Climate Action Reserve, and the BC Carbon Registry, and operates a Compliance Market Aggregator function.

The business model combines equity investment in project development with credit sales to enterprise off-takers. Named customers include Shopify, Zendesk, Stantec, ACT Commodities, Rothschild, Deloitte, RBC, BMO, and TIFF. Strategic capital and operational partners include Altius Minerals (lead investor across multiple funding rounds totaling approximately $24.5M), The Earth Lab, Carbonethic, Kaska Dena Council, and CarbonCure, with the expanded TIFF Sustainability Partnership functioning as a flagship go-to-market channel.

Name

Invert

Legal name

Invert Inc.

Website

https://invert.world

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Invert is an Ottawa-based carbon project developer that finances nature-based and technology-based carbon projects and sells curated credit portfolios to enterprise buyers across Canada, Brazil, and Mexico.

Ownership category

akta.pro rank

Product category

Voluntary Carbon Market Services

NAICS

Support Activities for Forestry (1153), Environmental Consulting Services (541620)

SIC

Forestry (800)

akta.pro primary industry

Project-Originated Carbon Credit Marketing & Offtake (Primary Market) (EUAGAIAC)

akta.pro secondary industries

Nature-Based Credits Trading (Forestry/REDD+, Soil Carbon, Blue Carbon) (EUAGAIAK), Carbon Offtake Structuring & Contracting (ERPA, Long-term Offtakes, Price Floors) (EUABADAE), Carbon Sequestration & Forest Carbon Credits (AFAMAMAA), GHG Monitoring Plans & Sampling Design (Field Protocols, QA/QC) (EUABACAE)

Keywords

• Carbon credit marketplace
• Nature-based solutions
• Voluntary carbon market
• Carbon project development
• Carbon removal credits

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Carbon Credit Sales: Invert originates, finances, and curates high-integrity carbon credits from its nature-based and technology-based project portfolio and sells them to corporate buyers seeking to meet decarbonization targets, net-zero commitments, and ESG mandates. Revenue is generated through the sale of carbon credits (avoidance, removal, and technology-based credits) to enterprise customers, likely through both spot and forward/offsake agreements.
2. Project Development & Financing: Invert provides upfront capital and financing to local project development partners in return for rights to future credit supply. This involves collaboration with project developers to refine project parameters and de-risk financial outcomes, generating revenue through equity-like returns on financed projects and credit supply rights.
3. Strategic Investment (Altius): Altius Minerals Corporation provided $5 million convertible note financing as part of a strategic partnership, targeting acceleration of Invert's pipeline of carbon credit projects. This represents external capital injection to fund project origination and development activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Invert originates, finances, and curates high-integrity carbon credits from a portfolio of nature-based projects (REDD+ forest protection in Brazil, Improved Forest Management in Mexico and Canada) and technology-based removal credits (CarbonCure concrete mineralization). It also provides project development services, supplying upfront capital and technical expertise to local developers, Indigenous communities, and landowners in return for rights to future credit supply. Its in-house carbon experts build customized carbon credit portfolios aligned to corporate sustainability strategies and ESG/net-zero commitments.

Product overview

Invert is a carbon reduction and removal company operating as a unified platform combining carbon credit marketplace, project development, and portfolio management services. The core offering is Carbon Credits — high-integrity nature-based and technology-based carbon credits curated into customized portfolios — supported by Project Development services that provide financing and expertise to develop new climate-positive projects globally. The Carbon Projects Portfolio comprises active projects including Brazilian REDD+ forest protection (Project Jatobá, Project Seringueira), Mexican IFM projects (Bonos Aroma Del Mayab, Bonos X-Hazil de la Ruta Sian Ka'an, Bonos Laguna Síjil Noh-Há), Canadian IFM (Dene K'éh Kusān Forest), and technology-based removal (CarbonCure). Invert Insights provides expert climate education and market intelligence, while certain Invert Services incorporate LLM-generated outputs via third-party large language model.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbon Credits Invert's core marketplace offering of high-integrity carbon offset credits from a portfolio of nature-based and technology-based projects, curated and aligned to corporate sustainability strategies and net-zero targets.
• Project Development Invert provides upfront capital, industry expertise, and technical knowledge to local project development partners in return for rights to future credit supply, evaluating proposals for real climate benefit and alignment with investment pillars of community, partnership, and diversity.
• Carbon Projects Portfolio Invert's portfolio of active award-winning carbon reduction and removal projects spanning REDD+ forest protection in Brazil (Project Jatobá, Project Seringueira), Improved Forest Management (IFM) in Mexico (Bonos Aroma Del Mayab, Bonos X-Hazil de la Ruta Sian Ka'an, Bonos Laguna Síjil Noh-Há) and Canada (Dene K'ẹ́h Kusą̄n Forest), and technology-based removal via CarbonCure in North America.

Quantifiable outcome

• 260,000+ hectares of land protected by Invert's nature-based projects
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Toronto International Film Festival (TIFF)flagshipGTM or Marketing Partner · 3 September 2025Invert is an Official Sustainability Partner of the Toronto International Film Festival (TIFF50 in 2025, with partnership expanded from 2024). Invert offsets emissions from guest travel and the Opening Night Party using credits from its portfolio that deliver co-benefits including biodiversity protection and community uplift. Deepening the partnership annually demonstrates long-term commitment.
• United Nations Global CompactcoreOthers · 4 March 2025Invert joined the UN Global Compact initiative in March 2025 — a voluntary initiative for development, implementation, and disclosure of responsible business practices. The Compact calls for alignment with ten universally accepted principles in human rights, labour, environment, and anti-corruption, and action in support of Sustainable Development Goals (SDGs).
• The Earth LabcoreStrategic or Co-development Partner · 28 August 2024Invert and The Earth Lab co-developed Improved Forest Management (IFM) projects in Mexico's Yucatan Peninsula (Bonos Laguna Síjil Noh-Há project). The collaboration involves local ejido communities and focuses on preventing deforestation, promoting reforestation, and enhancing biodiversity. The first issuance of over 380,000 removal-focused CRTs was successfully completed.
• CarbonethiccoreStrategic or Co-development PartnerCarbonethic is a development partner for the Dene Kʼéh Kusān Forest Carbon Project in British Columbia, Canada. Carbonethic provides cutting-edge technology including digital twins of forests using AI/ML, remote sensing for wildfire detection, and serves as the timberland manager and carbon Project Implementation Partner alongside Invert's funding and technical expertise.
• Kaska Dena CouncilcoreStrategic or Co-development PartnerThe Kaska Dena Council (representing Kaska First Nations across BC and Yukon) is an Indigenous partner for the Dene Kʼéh Kusān Forest Carbon Project. The Kaska Dena provide ancestral and unceded traditional territory stewardship and meaningful participation in the project, which provides economic and social benefits to the Kaska Dena people.
• CarbonCure TechnologiescoreStrategic or Co-development PartnerInvert invests in and distributes CarbonCure carbon removal credits — technology that captures CO2 and permanently mineralizes it within concrete. Invert's investment allowed CarbonCure to accelerate technology adoption by providing immediate revenue to producers. CarbonCure is a grand prize winner of the 2021 CarbonXPRIZE.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pachama: Pachama is a digital carbon credit marketplace connecting buyers to nature-based and tech-based removal projects, with strong emphasis on remote sensing and MRV. It directly competes with Invert's project origination + curated portfolio model in the high-integrity segment.
• NCX (Natural Capital Exchange): NCX runs a digital marketplace for forest carbon credits from improved forest management, directly overlapping with Invert's IFM focus in North America and nature-based project digitization.
• Cloverly: Cloverly is a carbon credit API and marketplace platform that helps businesses programmatically purchase offsets. It competes with Invert's high-integrity portfolio curation go-to-market, especially among digital-native enterprise buyers.
• Carbon Growth Partners: Carbon Growth Partners is a project developer and aggregator focused on nature-based solutions including REDD+ and ARR. It overlaps with Invert's forestry project development pipeline in geographies like Brazil and Mexico.

Broad incumbents

• South Pole Group: South Pole is a large, established carbon project developer and advisory firm with a global project portfolio across forestry, renewables, and community projects. It competes with Invert across both carbon credit sales and project development services, but at significantly greater scale and breadth.
• Verra: Verra is the dominant voluntary carbon registry (VCS) and sets the standards under which many of Invert's REDD+ and tech-based credits are issued. While not a direct competitor, registry-level rule changes materially affect Invert's project economics.

Emerging players

• Sylvera: Sylvera provides independent carbon credit ratings and analytics using satellite data and ML, sitting in the same high-integrity, technology-enabled VCM segment as Invert. Overlap is indirect (Sylvera is ratings vs. Invert is developer), but competitive for the same quality-conscious buyers.
• CarbonCure Technologies: CarbonCure is Invert's technology-based removal partner and CarbonXPRIZE winner. It is both a partner and an adjacent emerging player in the tech-based removal space; any direct distribution by CarbonCure would compete with Invert's tech-based credit revenues.
• Wilder Harrier: Wilder Harrier is a newer carbon project developer in forestry and nature-based solutions, with a focus on technology-enabled MRV. It competes with Invert for Indigenous-led and high-integrity project opportunities in North America.
• Patch: Patch provides a carbon credit API platform for businesses to embed offset purchases into their products and services. It competes with Invert's enterprise sales motion by offering a more programmatic, lower-touch path to high-integrity credits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/invert_wrld
• LinkedInlinkedin.com/company/invert-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invert