What AgileThought does

AgileThought, Inc. is a publicly traded (NASDAQ: AGIL) enterprise IT consulting and professional services firm that operates commercially under the brand name 'Motivus'. Founded circa 2000 and headquartered in Irving, Texas with a regional presence in Tampa, the company delivers digital transformation, cloud migration, AI/ML implementation, software engineering, quality engineering, cybersecurity, and managed services to large enterprises. Its go-to-market is sales-led and verticalized across banking & financial services, healthcare & life sciences, media & gaming, retail & consumer, and software & hi tech, with named engagements for Banco Santander, Riot Games, a leading healthcare payor, a 'Global Banking Icon', a 'World's Largest Retailer', and a large utility company, among 150+ global customers.

The company differentiates through a portfolio of six proprietary software accelerators: AI Genie (Generative AI RAG over enterprise documents via OpenAI GPT-4), AnonyMed (HIPAA-compliant healthcare synthetic data generator using NLP, OCR and GANs), mPrime AI Test (AI-based test generation and self-healing across Selenium/Cypress/Playwright), mPort (cloud migration assessment integrated with CloudPhysics, Cloudamize, Turbonomic), Momentum Modern Data Platform (cloud-native Azure DataOps accelerator), and Rapid Launch Platform (single-CLI Bicep-based environment provisioning). These sit atop a broad partner ecosystem that spans Microsoft Azure, AWS, GCP, Snowflake, Databricks, Salesforce, SAP, OpenAI, UIPath, Pega and Appian.

Revenue is generated primarily through time-and-materials and fixed-price professional services engagements, staff augmentation, project-based delivery, and multi-year enterprise contracts; pricing is custom-quoted per scope. The firm has multi-region delivery across five continents with named nearshore offices in Mexico City, Buenos Aires, São Paulo, and San Jose (Costa Rica), enabling 24/7 execution and cost-flexible staffing. In December 2021 AgileThought priced a $25 million public offering of Class A common stock at $7.00 per share, with proceeds primarily earmarked for debt repayment.

Name

AgileThought

Legal name

AgileThought, Inc.

Website

https://agilethought.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AgileThought, Inc. (operating as Motivus) is a publicly traded enterprise IT consulting firm delivering digital transformation, cloud migration, AI, software engineering, and managed services to large organizations in banking, healthcare, retail, media, and software across five continents.

Ownership category

akta.pro rank

Product category

Enterprise IT Consulting & Digital Transformation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

akta.pro secondary industries

Data Platform (Unified Data & Analytics) Suites (HDAEABAD), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• Enterprise IT consulting
• Digital transformation services
• Cloud migration services
• Software quality engineering
• Data and AI services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services / IT Consulting: Time and materials or fixed-price professional services engagements delivering digital transformation, cloud migration, AI/ML implementation, software engineering, and managed services. Revenue derived from consulting fees, staff augmentation, and project-based engagements with enterprise clients across banking, healthcare, retail, and media verticals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

AgileThought (dba Motivus) is a full-service enterprise IT consulting firm that delivers digital transformation services — including cloud migration and operations, AI/ML implementation, data platform modernization, software engineering, quality engineering, cybersecurity, enterprise solutions, and digital support — to large organizations. Its service practices are augmented by six proprietary software accelerators (AI Genie, AnonyMed, mPrime AI Test, mPort, Rapid Launch Platform, and Momentum Modern Data Platform) that the firm embeds into client engagements to compress delivery timelines.

Product overview

Motivus (formerly AgileThought) is an enterprise digital transformation services firm offering a portfolio of managed services and proprietary software accelerators. The offering is structured as a platform of service practices — Data & AI, Cloud & DevOps, Cybersecurity, Software Engineering, Digital Experiences, Enterprise Solutions, Digital Support Services, and Quality Engineering — supplemented by a suite of named software accelerators (AI Genie, AnonyMed, mPrime AI Test, mPort for Cloud Migration Assessment, Momentum Modern Data Platform, and Rapid Launch Platform) that serve as differentiated IP foundations for client engagements. The accelerators are designed to be embedded within the service practices: AI Genie and AnonyMed within Data & AI, mPrime within Quality Engineering, mPort and Rapid Launch Platform within Cloud & DevOps, and Momentum Modern Data Platform within the Modern Data Platform service. The overall portfolio spans strategy through scale, covering cloud migration, AI/ML integration, cybersecurity, software product development, enterprise ERP/CRM/RPA, digital experiences, and quality engineering.

Differentiator

Problem solved

Functional benefit

Brands

• AI Genie: A Generative AI-powered accelerator that enhances knowledge retrieval using Retrieval-Augmented Generation (RAG), enabling enterprises to quickly access, analyze, and utilize unstructured data for faster decision-making.
• mPrime AI Test
• mPort
• Modern Data Platform Accelerator
• Rapid Launch Platform
• AnonyMed

Products and services

• AI Genie A Generative AI-powered Retrieval-Augmented Generation accelerator that enables enterprises to retrieve precise, document-grounded answers from unstructured enterprise data, combining vector-based retrieval with GPT-4 generation via OpenAI API for healthcare, banking, and retail workflows.
• AnonyMed A HIPAA-compliant synthetic healthcare data generator that transforms real-world clinical data — including EHRs, lab results, clinical notes, and scanned forms — into privacy-safe synthetic datasets using NLP, OCR, and GAN-based generation, enabling safe AI/ML model development and analytics without risking patient privacy.
• mPrime AI Test An AI-powered testing accelerator that generates functional and regression test scripts from live user flows or wireframes, with self-healing automation that adapts to UI changes and integrates with CI/CD pipelines (Azure DevOps, Jenkins, GitHub Actions) across Selenium, Cypress, and Playwright frameworks.
• mPort for Cloud Migration Assessment A cloud migration assessment accelerator that provides real-time insights into application interdependencies, cost estimations, and migration readiness scoring for enterprise teams, with integrations to CloudPhysics, Cloudamize, and Turbonomic for discovery and automated assessment across Azure, AWS, and GCP environments.
• Rapid Launch Platform A single-command engine that provisions full-stack, enterprise-ready cloud environments including source repositories, infrastructure-as-code using Bicep, CI/CD pipelines, and monitoring in minutes, leveraging Azure DevOps and Jenkins or Azure Pipelines and enforcing baseline security standards from launch.
• Momentum Modern Data Platform A cloud-native Infrastructure-as-Code accelerator for deploying a Modern Data Platform in Microsoft Azure, providing automated data quality, CI/CD pipelines, real-time data access, AI/ML integration, and self-service analytics while reducing provisioning time.
• Cloud & DevOps Services An end-to-end cloud and DevOps service spanning cloud migration, cloud operations, DevOps, and FinOps, covering assessment, custom architecture design, automated migration tools, real-time monitoring, and cost optimization across AWS, Azure, and GCP for enterprise clients.
• Cybersecurity Services AI-driven cybersecurity services protecting digital ecosystems and mitigating risks across all channels for enterprise clients.
• Data & AI Services A portfolio of Data & AI services including Data Strategy & Governance, Modern Data Platform, AI Data Readiness, Advanced Analytics & Visualization, ML/AI Solutions, and MLOps/AI@Scale, delivered to enterprise clients and supported by the proprietary AI accelerators.
• Software Engineering Services A full-spectrum software engineering service encompassing product engineering, API development and management, and legacy modernization, delivered using agile methodologies to produce secure, scalable, and reliable software products for enterprise clients.
• Digital Experiences Services Digital experience services covering digital commerce, mobile development, UI/UX design, and web development to create engaging, customer-focused digital experiences for enterprise clients.
• Enterprise Solutions Services Enterprise software solutions services covering Intelligent Automation (RPA), SAP (including S/4HANA), and Salesforce CRM, delivered by certified consultants as implementation and customization projects for enterprise clients.
• Digital Support Services Managed digital support services including application maintenance and support, 24x7 operations center, infrastructure managed services, and service desk to ensure system uptime and smooth digital operations.
• Quality Engineering Services Quality engineering services encompassing Quality Center of Excellence, manual testing, test automation, and performance testing, leveraging the mPrime AI Test accelerator and a CI/CD-integrated PTAS framework to ensure software excellence from development through deployment.

Quantifiable outcome

• Reduced IT systems from 40+ to 1 for Santander
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration63 records

AI capability9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor, core and secondary.

• Aquila CloudsminorGTM or Marketing Partner · 3 December 2025Co-hosting The Future Of FinOps webinar with Motivus. Aquila Clouds provides AI-powered FinOps insights while Motivus contributes cloud expertise for enterprise cost optimization solutions. Joint marketing event targeting enterprise cloud cost management.
• Microsoft (Azure)coreTechnology or IntegrationMicrosoft Azure is a primary cloud platform for Motivus service delivery. Supports Modern Data Platform accelerator, cloud migration services, AI/ML implementations using Azure ML, Azure AI, and Azure Databricks. Core infrastructure partner for enterprise cloud initiatives.
• SnowflakecoreTechnology or IntegrationSnowflake is a core data warehouse and analytics platform supported in Motivus' Modern Data Platform and Advanced Analytics services. Integrates for unified data management and analytics workloads.
• DatabrickscoreTechnology or IntegrationDatabricks Lakehouse platform is integrated into Motivus' data engineering and AI/ML services. Used for advanced analytics, MLflow integration, and enterprise data AI solutions. Mexican Tax Authority case study demonstrates Azure Databricks implementation.
• AWScoreTechnology or IntegrationAmazon Web Services is supported as a cloud platform for cloud migration and cloud operations services. Migration tools include AWS Migration Hub for streamlined transitions.
• Google Cloud (GCP)coreTechnology or IntegrationGoogle Cloud Platform supported for cloud migration and operations. Integration with Vertex AI for ML/AI solutions and BigQuery for data analytics workloads.
• OpenAIcoreTechnology or IntegrationOpenAI API powers the AI Genie accelerator's GPT-4 generation capabilities. Used for enterprise document search and knowledge retrieval applications.
• SalesforcesecondaryTechnology or IntegrationSalesforce CRM integration services offered as part of enterprise solutions portfolio. Certified consultants provide implementation and customization services.
• SAPsecondaryTechnology or IntegrationSAP implementation and integration services including S/4HANA. Certified SAP experts integrate ERP systems with business processes for operational efficiency.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Globant: Globant is a digital transformation and IT services firm with deep LATAM delivery presence and AI-focused studios, directly comparable to AgileThought/Motivus in geographic footprint, vertical breadth, and AI-modernization go-to-market.
• EPAM Systems: EPAM is a global digital engineering services firm with strong nearshore delivery in Eastern Europe and LATAM, comparable in custom software engineering, cloud migration, and AI/ML service offerings.
• Thoughtworks: Thoughtworks is a technology consultancy specializing in custom software engineering, cloud modernization, and data/AI services, competing head-to-head for digital transformation mandates from mid-market and enterprise clients.
• Slalom: Slalom is a US-focused business and technology consulting firm with similar verticalized delivery model across financial services, healthcare, and retail, and comparable AI/cloud/data service practices.
• Insight Enterprises: Insight is a global IT solutions and services provider covering cloud, data, and digital transformation with similar enterprise buyer profile and vendor-partner-led go-to-market model.

Broad incumbents

• Infosys: Infosys is a global IT services incumbent offering application development, cloud, data/AI, and consulting services at scale, competing for the same large enterprise digital transformation mandates.
• Wipro: Wipro is a global IT services incumbent with comprehensive cloud, data, AI, and enterprise application services, serving many of the same banking, healthcare, and retail accounts as AgileThought.
• Cognizant: Cognizant is a global IT services leader with strong banking, healthcare, and retail verticals, directly comparable in industry focus and digital transformation service portfolio.
• Accenture: Accenture is the largest global IT services and consulting firm with leading cloud, data/AI, and industry practices, setting the competitive ceiling and pricing benchmarks for AgileThought's enterprise pursuits.
• Tata Consultancy Services: TCS is a global IT services giant with broad digital transformation, cloud, and AI capabilities, frequently competing for the same Fortune 500 transformation mandates from banking and retail clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@motivustech
• LinkedInlinkedin.com/company/agilethought
• Xx.com/agilethought
• Facebookfacebook.com/AgileThought

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgileThought