Trendyol Group

What Trendyol Group does

Trendyol Group operates Turkey's largest e-commerce marketplace, headquartered in Istanbul with a presence in 36 countries and 10+ languages serving over 40 million customers globally. The core platform functions as a two-sided marketplace connecting third-party sellers and consumers across more than 200 product categories, including fashion, electronics, groceries, and household goods. Revenue is generated primarily through marketplace commissions on transactions, supplemented by cross-border commerce, embedded finance fees via the TrendFinans Banking-as-a-Service platform (partnered with Odeabank), quick commerce delivery through Trendyol Go (85% acquired by Uber in 2025), and TV commerce transactions enabled through the STARZ ON streaming partnership with evision. The company is majority-owned by Alibaba Group and was valued at $16.5 billion in its 2021 Series E, making it Turkey's first decacorn.

The technology stack is built around an AI-driven marketplace platform featuring proprietary search AI, data-driven fulfillment routing, and logistics optimization across multi-language seller workflows. Notable proprietary technology components include the in-house Baron LLM cybersecurity model and a 48MW data center under construction in Ankara through a $500 million partnership with UAE-based Castle Investments, with first phase capacity launching in Q3 2026. The company employs between 5,001 and 10,000 staff and has historically raised over $1.85 billion in equity from SoftBank Vision Fund 2, General Atlantic, Alibaba, ADQ, QIA, Princeville Capital, and others. International expansion is anchored by the Carrefour Romania marketplace integration and AI-enabled localization, while ecosystem extensions into financial services and infrastructure-as-a-service indicate a deliberate broadening of revenue streams beyond core marketplace commissions.

Name

Trendyol Group

Legal name

Trendyol Group

Website

https://trendyol.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Trendyol Group is Turkey's leading e-commerce marketplace, headquartered in Istanbul and serving over 40 million consumers across 36 countries. It operates a multi-category marketplace spanning 200+ product categories, supplemented by embedded finance, quick commerce delivery, and TV commerce partnerships.

Ownership category

akta.pro rank

Product category

E-commerce Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• E-commerce marketplace
• Online retail platform
• Embedded finance services
• Quick commerce delivery
• Cross-border e-commerce

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. E-commerce Marketplace: Core marketplace platform connecting buyers and sellers with product listings across multiple categories
2. Cross-border E-commerce: International expansion revenue from serving customers across 36 countries in 10+ languages
3. Embedded Finance: Banking-as-a-Service through TrendFinans platform enabling Odeabank services within the app
4. TV Commerce: Partnership with evision for TV commerce feature on STARZ ON enabling viewers to shop directly from streaming content

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

Trendyol Group operates Turkey's largest e-commerce marketplace connecting buyers with third-party sellers across 200+ product categories including fashion, electronics, groceries, and household goods. The platform serves over 40 million customers across 36 countries in more than 10 languages, and is complemented by TrendFinans embedded finance (Banking-as-a-Service with Odeabank) and Trendyol Go quick commerce delivery services.

Product overview

Trendyol Group operates Turkey's largest e-commerce marketplace platform serving over 40 million customers globally across 36 countries. The platform offers a multi-category online marketplace with product offerings spanning fashion, electronics, groceries, and household goods. The product portfolio includes the core Trendyol marketplace, TrendFinans (embedded finance platform providing Odeabank banking services via BaaS), Trendyol Go (food and quick commerce delivery service), and proprietary data center infrastructure. The company has invested heavily in AI-driven logistics, search technology, and fulfillment capabilities, while expanding internationally through localized operations in more than 10 languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Trendyol Marketplace Multi-category online e-commerce marketplace platform serving 40M+ customers globally with product listings across 200+ categories in 10+ languages, available in Turkey and 35 international markets.
• TrendFinans Embedded Finance Platform Banking-as-a-Service platform enabling Odeabank's banking services to be offered to Trendyol app users within the e-commerce ecosystem for embedded financial services.
• Trendyol Go Food and quick commerce delivery service enabling ultra-fast delivery of food and essentials to consumers. Uber acquired an 85% stake in Trendyol Go as part of the company's delivery and logistics expansion.
• Trendyol Data Center (Ankara) 48MW data center built in partnership with UAE-based Castle Investments in Ankara ($500M investment), serving Trendyol's own digital operations (40% capacity) and offering remaining capacity to cloud service providers and enterprise users.

Quantifiable outcome

• Turkey's first decacorn reaching $16.5 billion valuation
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OdeabankcoreStrategic or Co-development Partner · 2 May 2026Odeabank partnered with Trendyol through the TrendFinans embedded finance platform, enabling Odeabank's banking services to be offered via Banking-as-a-Service model within the Trendyol app after regulatory approval
• PASHA HoldingminorGTM or Marketing Partner · 2 May 2026PASHA Holding collaborated with Trendyol on a women's AI bootcamp in Azerbaijan, supporting talent development and ESG initiatives
• Carrefour RomaniacoreChannel Partner/ Reseller/ Distributor · 21 October 2025Carrefour, one of Romania's leading retailers, integrated on Trendyol's marketplace platform, giving customers access to thousands of products across 200+ categories including detergents, baby products, coffee, beauty items, household cleaning products, pet supplies, toys, and small kitchen appliances with nationwide delivery through FAN Courier
• Castle InvestmentscoreStrategic or Co-development Partner · 30 May 2025UAE-based Castle Investments partnered with Trendyol to build a 48MW data center in Ankara, representing a $500 million investment with phased capacity launch starting Q3 2026
• evision (e&)coreStrategic or Co-development Partner · 11 November 2024evision, media arm of e&, partnered with Trendyol to introduce TV commerce feature on STARZ ON, an ad-supported streaming platform in the MENA region, enabling viewers to shop products directly from streaming content

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hepsiburada: Turkey's other leading generalist e-commerce marketplace, publicly listed and serving a comparable customer base across multi-category retail. Hepsiburada is Trendyol's most direct domestic competitor.
• Jumia: Pan-African e-commerce marketplace serving emerging-market consumers across multiple countries. Jumia's emerging-market, multi-country playbook closely mirrors Trendyol's Turkey-plus-international expansion model.
• N11: Turkish multi-category e-commerce marketplace jointly backed by Doğan Online and SK Planet. Operates a similar horizontal marketplace model serving Turkish consumers with comparable category breadth.

Broad incumbents

• Amazon (Turkey operations): Amazon operates a Turkish marketplace and Prime offering that competes head-to-head with Trendyol across categories, leveraging global logistics scale that Trendyol is building to match.
• AliExpress: Cross-border marketplace under Alibaba (Trendyol's parent) targeting price-sensitive consumers globally, including Turkey and Eastern Europe — direct overlap with Trendyol's international expansion footprint.
• Lazada: Alibaba-owned Southeast Asian marketplace operating a similar multi-category marketplace model with owned logistics. Trendyol and Lazada are sister companies and face comparable growth and infrastructure challenges.
• Coupang: Korean e-commerce marketplace with industry-leading owned logistics and Rocket Delivery. Coupang's vertically integrated marketplace-plus-fulfillment model parallels Trendyol's AI-driven logistics strategy.
• MercadoLibre: Latin America's dominant e-commerce marketplace with owned payments (Mercado Pago) and logistics. MercadoLibre's marketplace-plus-fintech model is the closest analog to Trendyol's marketplace + TrendFinans + Trendyol Go strategy.
• Flipkart: Walmart-owned Indian marketplace leader with hyperlocal commerce (Flipkart Minutes) and payments (PhonePe). Flipkart's marketplace-plus-fintech-plus-quick-commerce model parallels Trendyol's strategic positioning.
• Shopee (Sea Group): Southeast Asian marketplace leader operated by Sea Group, with strong mobile-first consumer engagement in emerging markets. Shopee's user-acquisition playbook in price-sensitive markets is comparable to Trendyol's Turkey-and-beyond approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trendyol
• Facebookfacebook.com/Trendyol

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendyol Group