Odeabank
Odeabank is a Turkish digital-first commercial bank serving retail, corporate, and private banking customers through its award-winning Odea mobile platform, a BaaS partnership with Trendyol, and 15 physical branches. Revenue is generated from deposit/lending spreads, transaction fees, and embedded banking services.
- Company typePrivate
- Founded2015
- HeadquartersSisli
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Odeabank does
Odeabank is a privately held Turkish commercial bank incorporated as Odea Bank A.Ş., headquartered in Sisli, Istanbul. The bank operates as a digital-first challenger serving individual retail, commercial/corporate, and private banking customers across Turkey through an integrated digital channel strategy anchored by its proprietary Odea mobile application. Headcount is in the 1,001–5,000 range, with only 15 physical branches and ATMs; revenue is generated through three streams — net interest income from loan and deposit rate spreads (consumer loans from 2.99% monthly, TL deposits up to 42.50%), transaction fees and commissions (cards, investment distribution, account maintenance), and Banking-as-a-Service fee income from embedded partnerships.
The product portfolio spans deposit products (Vadeli Mevduat in TL/USD/EUR, Oksijen Hesap hybrid overnight savings, gold and silver accounts), consumer lending (personal loans up to 500,000 TL with terms to 36 months, housing loans to 120 months, vehicle loans to 48 months), commercial lending (installment commercial loans, trade finance, project financing), a multi-tier credit card lineup (Odea Axess, Ayrıcalıklı, Private), investment services (Borsa İstanbul equities via Tacirler Yatırım, funds, bonds, derivatives, and crypto transfers to partnered platforms), and insurance (life and MetLife-branded supplementary health). The core technology stack is a mobile-first digital banking platform built around the Odea app — winner of the IF Design Award 2024 — augmented by Açık Bankacılık (Open Banking) certified by Bankalararası Kart Merkezi (BKM) that enables permission-based cross-bank account viewing and transfers.
Go-to-market is product-led growth with self-service video-call account opening through the mobile app, supported by branch, contact center (444 8 444), and a BaaS partnership with Trendyol Group's TrendFinans embedded finance platform that places Odeabank products inside Trendyol's app. The multi-tier Odea Ayrıcalıklar loyalty program (Ayrıcalıklı 750K–3M TL, Ayrıcalıklı Plus 3M–7.5M TL, Private 7.5M+ TL) segments customers by assets and underpins retention with tiered cashback up to 7,500 TL/month, free transactions, and World Elite Exclusive card benefits, while a high-reward referral program (up to 37,500 TL) and aggressive promotional deposit pricing drive customer acquisition in Turkey's competitive high-rate environment. The bank was founded around 2015 and has raised approximately $407M of disclosed equity ($66.8M from EBRD in 2015; $340.7M from Bank Audi, EBRD, and IFC in 2016).
Odeabank firmographics
Firmographics- Name
- Odeabank
- Legal name
- Odea Bank A.Ş.
- Website
- https://odeabank.com.tr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Odeabank is a Turkish digital-first commercial bank serving retail, corporate, and private banking customers through its award-winning Odea mobile platform, a BaaS partnership with Trendyol, and 15 physical branches. Revenue is generated from deposit/lending spreads, transaction fees, and embedded banking services.
- Ownership category
- akta.pro rank
Odeabank industry classification
Industry- Product category
- Retail and Commercial Banking
- NAICS
- Credit Card Issuing (52221), Credit Card Issuing (522210), Sales Financing (52222)
- SIC
- Finance Services (6199), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Embedded FX & Cross-Border Treasury (FSAGALAG)
- akta.pro secondary industries
- Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL), Commercial & Corporate Card Schemes (FSAMAAAF)
Keywords
Where Odeabank is headquartered
LocationHeadquarters
- HQ city
- Sisli
Offices1 record
Markets served
Odeabank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Interest Income: Primary revenue stream from interest rate spreads on consumer loans, commercial loans, and time deposits. Offers starting from 2.99% monthly interest on personal loans.
- Fee and Commission Income: Transaction fees, account maintenance fees, credit card fees, and commission from investment product distribution (stocks, funds, insurance).
- Banking-as-a-Service: Embedded banking services provided to partners like Trendyol through BaaS model, generating fee income from third-party platform integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Consumer loans with interest rates from 2.99% monthly |
| Usage-based | Monthly | Time deposits with interest rates up to 42.50% |
| Other | Monthly | Odea Ayrıcalıklar loyalty program with tiered benefits |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Odeabank product offering
Product offeringCore offering
Odeabank is a Turkish digital-first bank that provides retail and commercial banking products and services including time and overnight deposits (Oksijen Hesap, Vadeli Mevduat), consumer loans (personal, housing, vehicle), credit cards, investment services (stocks via Tacirler Yatırım, gold, crypto transfers, funds), commercial cash management, trade finance, project financing, and insurance and private pension products. The Odea mobile application is the primary acquisition and servicing channel, complemented by a smaller physical branch and ATM network in Turkey.
Product overview
Odeabank is a Turkish digital bank offering a comprehensive suite of banking products and services. The core platform is the Odea mobile application, which serves as the primary channel for retail and commercial customers. The product portfolio includes deposit products (Oksijen Hesap hybrid savings, Vadeli Mevduat time deposits, YUVAM TL accounts, multi-currency accounts, gold and silver accounts), investment services (stocks via Tacirler Yatırım partnership, investment funds, bonds, eurobonds, VIOP derivatives, cryptocurrency transfers), consumer and commercial lending (personal loans up to 500,000 TL, housing loans up to 120 months, vehicle loans, commercial credit facilities), and insurance products (life, health via MetLife partnership, auto, property). The multi-tiered Odea Ayrıcalıklar Dünyası loyalty program serves different customer segments from 750,000 TL to Private-level customers. Open Banking (Açık Bankacılık) enables cross-bank account access. Commercial banking services include cash management, trade finance, and project financing. The bank maintains physical presence through branches and ATMs while emphasizing digital-first service delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Odea: Mobile banking application offering digital banking services, available on iOS and Android platforms.
- O'Art
- O'Mag
- Odea Radyo
- Odea Ayrıcalıklar Dünyası
- Oksijen Hesap
Products and services
- Odea Mobile Application
- Oksijen Hesap
- Vadeli Mevduat (Time Deposits)
- Hisse Senedi (Stock Trading)
- Altın Hesabı (Gold Account)
- Kripto Para Transferi (Cryptocurrency Transfer)
- İhtiyaç Kredisi (Personal Loan)
- Konut Kredisi (Housing Loan)
- Taşıt Kredisi (Vehicle Loan)
- Odea Private Card
- Odea Axess Card
- Odea Ayrıcalıklı Kart
- Bireysel Emeklilik (Private Pension)
- MetLife Tamamlayıcı Sağlık Sigortası
- Nakit Yönetimi (Cash Management)
- Açık Bankacılık (Open Banking)
- Ticari Krediler (Commercial Loans)
- Dış Ticaret ve Finansman (Foreign Trade and Financing)
- Proje Finansmanı (Project Financing)
Quantifiable outcome
- Up to 7,500 TL monthly cashback for Private tier customers on card spending
- +3 more outcomes
Companies that use Odeabank
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Odeabank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Odeabank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trendyol GroupcoreRegulatory-approved Banking-as-a-Service partnership where Trendyol's TrendFinans embedded finance platform offers Odeabank's banking services within its app. This enables Trendyol's millions of users to access Odeabank products directly through the e-commerce platform, expanding Odeabank's distribution reach into Trendyol's customer base.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Odeabank competitors and assessment
Company assessmentDirect peers
- Enpara Bank (QNB Finansbank): Enpara is Turkey's leading digital-only bank, owned by QNB Finansbank. It is a directly comparable Turkish digital-first retail bank with mobile-first acquisition, no/limited branches, and competitive deposit pricing — directly competing for Odeabank's target retail and digital-native segments.
- Fibabanka: Fibabanka is a Turkish digital and SME-focused private bank offering retail deposits, consumer/commercial loans, and digital channels. It competes with Odeabank for digital-first retail and SME customers in the Turkish market with similar pricing-led positioning.
- DenizBank: DenizBank is a major Turkish private bank (now Emirates NBD-owned) offering retail, SME, and commercial banking with a growing digital channel. Overlaps with Odeabank across consumer deposits, loans, cards, and trade finance.
- TEB (Turkish Economy Bank): TEB is a mid-sized Turkish private bank (BNP Paribas subsidiary) offering consumer banking, SME finance, and digital channels. Directly competes with Odeabank in retail deposits, consumer loans, and SME banking products.
Broad incumbents
- Garanti BBVA: Garanti BBVA is one of Turkey's largest private banks with extensive branch and digital coverage, offering deposits, loans, cards, and commercial banking. As a broad incumbent it competes with Odeabank across the full retail and commercial stack and dwarfs it on scale.
- Yapı Kredi Bankası: Yapı Kredi is a top-three Turkish private bank (Koç + UniCredit) with universal retail, commercial, and digital banking. It is a broad incumbent that competes with Odeabank on deposits, loans, cards, and increasingly on digital UX.
- Akbank: Akbank is one of Turkey's largest private banks with full-scope retail, SME, corporate, and digital banking. It competes with Odeabank on consumer deposits, loans, and digital channels and offers interbank ATM access for Odeabank's premium customers.
Emerging players
- Bunq: Bunq is a European digital-only bank with mobile-first UX, multi-currency accounts, and embedded third-party integrations. It is comparable to Odeabank as a model for digital-first retail banking UX, though operating in a different geography (EU).
Regional players
- Kuveytturk (Kuveyt Türk Katılım Bankası): Kuveytturk is one of Turkey's largest participation (Islamic) banks offering retail, SME, and commercial products with a digital channel. It is a comparable Turkish competitor for deposit, card, and digital banking customers, operating in the same domestic market.
Others
- CEGADirect / Bank Audi Türkiye presence: Bank Audi is a Lebanon-headquartered regional bank and an existing Odeabank investor; its broader regional banking footprint and Turkish ties position it as a thematic comparable in private regional digital banking and shareholder/strategic relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Odeabank social profiles
Digital presenceOdeabank compliance and trust
Trust signalCompliance1 record
Odeabank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odeabank leadership team
Management profileNumber of profiles
Odeabank funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odeabank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odeabank
What does Odeabank do?
Odeabank is a Turkish digital-first bank that provides retail and commercial banking products and services including time and overnight deposits (Oksijen Hesap, Vadeli Mevduat), consumer loans (personal, housing, vehicle), credit cards, investment services (stocks via Tacirler Yatırım, gold, crypto transfers, funds), commercial cash management, trade finance, project financing, and insurance and private pension products. The Odea mobile application is the primary acquisition and servicing channel, complemented by a smaller physical branch and ATM network in Turkey.
Is Odeabank a public or private company?
Odeabank is a private company. It is classified as unknown and is currently operating.
When was Odeabank founded?
Odeabank was founded in 2015. It employs 1,001 to 5,000 people.
Where is Odeabank based?
Odeabank is headquartered in Sisli.
How does Odeabank make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are fee and Commission Income and banking-as-a-Service.
Who are Odeabank's main competitors?
Direct peers on record are Enpara Bank (QNB Finansbank), Fibabanka, DenizBank and TEB (Turkish Economy Bank). Broad incumbents are Garanti BBVA, Yapı Kredi Bankası and Akbank. Bunq is listed as an emerging player. Kuveytturk (Kuveyt Türk Katılım Bankası) is listed as a regional player. CEGADirect / Bank Audi Türkiye presence is listed as an others.
Does Odeabank have an API?
No public API is recorded for Odeabank.
What industry is Odeabank in?
Odeabank's product category is Retail and Commercial Banking. Its primary akta.pro industry code is FSAGALAG, Embedded FX & Cross-Border Treasury, with a secondary code of FSAMABAL, Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods). Its NAICS code is 52221 and its SIC code is 6199.