Akinon

Name

Akinon

Legal name

Akinon İnternet Yatırım ve Proje Geliştirme Anonim Şirketi

Website

https://akinon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Digital Commerce Platform

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industries

Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• Unified commerce platform
• Composable digital commerce
• Headless ecommerce software
• Omnichannel order management
• B2B ecommerce platform

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS/PaaS Platform Subscription: Akinon provides cloud-native commerce platform as a subscription service. The company is described as both a SaaS/PaaS vendor and an E-commerce Enabler and Accelerator, with internal professional services teams and SI partners.
2. Professional Services: Internal professional services teams and diverse set of SI partners play a crucial role in implementation, customization, and ongoing support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Akinon provides a cloud-native, API-first, composable unified commerce platform (Akinon Commerce Cloud) delivered as SaaS/PaaS for enterprise retailers. The platform bundles Packaged Business Capabilities (PBCs) covering commerce engine, omnichannel order management, product information, storefront, live commerce, in-store enablement, integrations, marketplace, and seller operations, supporting B2C, B2B, D2C, and marketplace business models on a single back-end.

Product overview

Akinon is a composable, cloud-native unified commerce platform providing end-to-end digital commerce solutions for enterprise retailers. The platform architecture consists of Akinon Commerce Cloud (ACC) as the core platform, supplemented by specialized modules including Omnitron (operational center for business assets), Commerce Engine (transactional controller for B2C/B2B/D2C/Marketplace), Order Management System (OMS), Storefront (headless e-commerce frontend), Live Commerce (real-time video shopping), InStore App (brick-and-mortar enablement), Integrator (low-code integration hub), App Maker (React Native mobile builder), Marketplace Dashboard, Seller Center, Project Zero (quick-start), Akifast (mobile acceleration), and Unified Network (distributed marketplace). The platform also hosts an App Store ecosystem for third-party extensions. Akinon supports multiple business models (B2C, B2B, D2C, Marketplace) and enables omnichannel capabilities including click-and-collect, ship-from-store, and cross-channel promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Akinon Commerce Cloud (ACC)
• Akinon Commerce Engine
• Omnitron
• Akinon Order Management System (OMS)
• Akinon Storefront
• Akinon Live Commerce
• Akinon InStore App
• Akinon Integrator
• App Maker
• Seller Center
• Marketplace Dashboard (MPD)
• Akifast
• Unified Network
• Project Zero (PZ)
• Akinon App Store

Quantifiable outcome

• 350% transaction increase in 2 years with same team size
• +8 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GoWitcoreTechnology or Integration · 31 October 2024Strategic partnership to transform retail media capabilities. Joint initiative to enhance retail media solutions for Akinon customers.
• InstaleapcoreTechnology or Integration · 5 August 2024Partner Talks episode featured Bas Groot VP of International at Instaleap. Partnership empowers groceries and pharmacies to increase online sales volume, optimize operational efficiency, deliver on time, and retain clients through best-of-breed fulfillment and delivery solution.
• AWScoreTechnology or Integration · 15 March 2024Akinon expanded global visibility by joining AWS Partner Network, enabling deeper integration with AWS cloud infrastructure and go-to-market support through AWS.
• Webtonic SolutionscoreImplementation/ SI/ Consulting Partner · 12 December 2023Designated Solution Partner collaborating closely with Akinon to implement and integrate omnichannel e-commerce solutions into clients' existing systems in South Africa and key African markets like Kenya.
• Mall for WomenminorStrategic or Co-development Partner · 21 September 2023Memorandum of understanding signed at Seamless Africa 2023 aimed at enhancing women-focused online shopping and empowering women entrepreneurs in South Africa.
• SnaptecminorImplementation/ SI/ Consulting Partner · 4 September 2023Solution Partner agreement signed with Snaptec Solution Partner to expand implementation capabilities in South Africa.
• KEGAminorStrategic or Co-development Partner · 23 April 2023New partnership announcement with KEGA for digital commerce solutions in South Africa.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• commercetools: commercetools is a leading API-first, headless composable commerce platform serving enterprise retailers globally. It is the most direct architectural peer to Akinon, offering B2C, B2B, and marketplace capabilities on similar MACH principles.
• BigCommerce: BigCommerce is a headless commerce platform with open SaaS and composable offerings targeting mid-market and enterprise retailers. Competes with Akinon for B2C, B2B, and omnichannel commerce deals and is comparable in platform breadth.
• Spryker: Spryker is a composable commerce PaaS focused on complex enterprise B2B, B2C, and marketplace models. Closely comparable to Akinon's enterprise/composable positioning with similar target buyer profiles.
• Elastic Path: Elastic Path is an API-first headless commerce platform offering composable commerce building blocks for enterprise retailers. Directly comparable composable architecture and enterprise go-to-market motion.
• Mirakl: Mirakl is a marketplace enablement platform that powers enterprise retailers' first-party and third-party marketplaces. Akinon's Marketplace Dashboard and Seller Center overlap with Mirakl's core offering, and both compete for marketplace-driven commerce deals.
• VTEX: VTEX is a composable commerce and marketplace platform with strong presence in LATAM and growing EMEA presence. Targets enterprise B2C, B2B, and marketplace use cases with a similar architectural philosophy to Akinon.

Broad incumbents

• Shopify: Shopify is the dominant global commerce platform with its Shopify Plus tier targeting enterprise and upper mid-market retailers. Competes with Akinon for unified commerce deals at large retail brands, although Shopify's strengths skew toward SMB and DTC simplicity rather than deep composability.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise commerce suite bundled within the broader Salesforce CRM ecosystem. A direct competitor for large enterprise B2C/B2B unified commerce deals where Salesforce's installed customer base and integration with Service Cloud/Marketing Cloud are key selling points.
• SAP Commerce Cloud (Hybris): SAP Commerce Cloud (formerly Hybris) is a long-standing enterprise commerce platform popular with large multinational retailers. Competes with Akinon in unified commerce deals, particularly where SAP ERP integration is a procurement requirement.
• Adobe Commerce (Magento): Adobe Commerce is the Magento-based enterprise commerce platform within the Adobe Experience Cloud. Competes with Akinon for mid-market and enterprise retailers seeking integrated commerce plus content/personalisation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@akinon.official
• LinkedInlinkedin.com/company/akinon
• Instagraminstagram.com/akinon.official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akinon