Mirakl
Mirakl is a SaaS platform that enables 450+ enterprise retailers and B2B companies to launch, scale, and operate third-party marketplaces and dropship operations. Its AI-powered platform processed $14.6 billion in GMV across 600 million+ SKUs in 2025.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Mirakl does
Mirakl is a Paris-based enterprise SaaS company, founded in 2012 by Philippe Corrot and Adrien Nussenbaum, that provides the technology infrastructure for retailers and B2B organizations to launch, scale, and operate third-party marketplaces and dropship operations. The company serves 450+ enterprise operators globally — including Macy's, Carrefour, Best Buy, ASOS, Decathlon, H&M, Tesco, Ulta Beauty, John Lewis, Toyota Material Handling, STIHL, and Airbus Helicopters — and supports 100,000+ sellers transacting across 600 million+ SKUs. Mirakl operates dual headquarters in Paris and Boston with 750+ employees across 9 offices in 16 countries, and achieved full-year profitability in 2025.
The platform is built on a microservices architecture of 100+ stateless services with API-first integration, real-time webhooks handling 20,000 events per second, and SOC 1/2 Type 2, ISO 27001/27018/22301, PSD2, and PCI DSS compliance. Core products include the Mirakl Platform (marketplace and dropship core), Mirakl Nexus (agentic commerce infrastructure for AI-led transactions, launched 2026), Mirakl Ads (AI-native retail media), Mirakl Catalog Platform (GenAI-powered catalog onboarding via 10+ specialized models), Mirakl Connect (multi-channel seller platform), and Mirakl Payout (global payments). The platform processed $14.6 billion in GMV in 2025, up 31% YoY, with 100% uptime during Cyber Week 2025.
Mirakl generates revenue through a combination of tiered SaaS subscriptions (Growth at $699/month, Pro at $2,299/month, and custom Enterprise contracts), transaction fees on marketplace GMV, advertising spend through Mirakl Ads, and GMV-based pricing on Mirakl Connect. The company reported $218 million in Annual Recurring Revenue for 2025 (up 23% YoY from $177M in 2024) and was last valued at $3.5 billion+ following a $555 million Series E led by Silver Lake in September 2021. Distribution is primarily direct enterprise field sales supported by a partner ecosystem including Stripe, J.P. Morgan Payments, OpenAI, AWS, Databricks, Criteo, and major system integrators.
Mirakl firmographics
Firmographics- Name
- Mirakl
- Legal name
- Mirakl SAS
- Website
- https://mirakl.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mirakl is a SaaS platform that enables 450+ enterprise retailers and B2B companies to launch, scale, and operate third-party marketplaces and dropship operations. Its AI-powered platform processed $14.6 billion in GMV across 600 million+ SKUs in 2025.
- Ownership category
- akta.pro rank
Mirakl industry classification
Industry- Product category
- Marketplace Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Mirakl is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Mirakl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscriptions: Annual recurring revenue from enterprise marketplace platform subscriptions with tiered pricing (Growth, Pro, Enterprise)
- Mirakl Connect: Multi-channel seller platform generating $11.7 million in ARR with GMV-based and product-based pricing tiers
- Mirakl Ads: Retail media advertising solution generating $12.7 million in advertising spend with 258% YoY growth
- Transaction/Marketplace Fees: Commission-based revenue from marketplace GMV transacted on Mirakl-powered platforms ($11.2B+ in 2024, $14.6B in 2025)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Growth tier for sellers with up to $600K yearly GMV and 10K products |
| Subscription | Annual | Pro tier for growing sellers with up to $2.4M yearly GMV and 20K products |
| Subscription | Multi-year contract | Enterprise tier for large-scale sellers with custom volumes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mirakl product offering
Product offeringCore offering
Mirakl provides an enterprise SaaS platform that enables retailers and B2B organizations to launch, operate, and scale third-party marketplaces and dropship businesses. Its offering spans the Mirakl Platform for marketplace and dropship operations, Mirakl Nexus for agentic commerce, Mirakl Ads for retail media monetization, Mirakl Catalog Platform for AI-powered supplier onboarding, Mirakl Payout for marketplace payments, and Mirakl Connect for multi-channel seller enablement. The platform serves 450+ enterprise customers and powers over 100,000 third-party sellers globally.
Product overview
Mirakl offers a modular platform architecture centered on the Mirakl Platform as its core marketplace and dropship solution, supplemented by specialized add-on modules and standalone products. The ecosystem includes Mirakl Nexus (agentic commerce infrastructure for AI agent transactions), Mirakl Ads (AI-native retail media), Mirakl Payout (marketplace payments), Mirakl Catalog Platform (AI-powered catalog onboarding), and Mirakl Connect (multi-channel seller platform). The company expanded through acquisitions including Octobat (invoicing compliance, 2021), Adspert (ad optimization, 2024), and built products organically including Dropship Platform, Delivery Manager, and Mirakl One Creditor for B2B-specific use cases. Mirakl serves 450+ retailers and B2B companies worldwide with dual headquarters in Boston and Paris.
Differentiator
Problem solved
Functional benefit
Products and services
- Mirakl Platform Core enterprise marketplace and dropship SaaS platform enabling retailers and B2B organizations to launch, scale, and operate third-party marketplaces and dropship operations. Includes seller onboarding, AI-powered catalog management, order fulfillment, financial workflows, and B2B invoicing capabilities.
- Mirakl Nexus The Agentic Commerce Brain serving as neutral infrastructure connecting shoppers and merchants to agentic platforms. Enables autonomous discovery, transactions, and post-sales management for AI-driven commerce, with instant product onboarding and always-accurate pricing and inventory for AI shopping agents.
- Mirakl Ads AI-native retail media solution for eCommerce and marketplaces, providing self-service advertising with semantic understanding, vector search, and machine learning for personalized ads at scale. Includes Business Agents AI expert advisor for automated budget, bid, and floor-price optimization.
- Mirakl Payout Global pay-out solution for marketplaces handling US money transmitter and EU PSD2 compliance. Enables fast seller payments with multi-currency support, automated KYC, regulated escrow, and seamless integration with existing pay-in provider relationships.
- Mirakl Catalog Platform AI-powered supplier catalog onboarding platform that automates product data ingestion, transformation, and enrichment using 10+ commerce-specialized GenAI models. Supports API, FTP, Excel, XML, CSV, and pre-built EDI connectors for rapid supplier integration.
- Mirakl Connect Multi-channel selling platform enabling brands and third-party sellers to onboard catalogs, connect with marketplaces, and leverage AI tools for advertising and optimization. Includes tiered pricing: Growth ($699/month for up to $600K GMV), Pro ($2,299/month for up to $2.4M GMV), and Enterprise (custom).
- Mirakl Agentic Activation Enterprise-grade solution for LLM discovery and direct AI agent sales, combining Agentic Product Enrichment (semantic content optimization) and Agentic Channels (LLM platform connectivity) to make products discoverable, recommendable, and purchasable by AI agents at scale.
- Business Agents Conversational AI expert advisor embedded within the Mirakl Ads platform, providing personalized, context-aware recommendations for budget allocation, bid management, and floor price optimization for both advertisers and retailers using a 'recommend and confirm' model.
Quantifiable outcome
- GMV growth: Mirakl-powered marketplaces grew 31% YoY in 2025, 4.5x the rate of traditional eCommerce
- +6 more outcomes
Companies that use Mirakl
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Mirakl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability13 records
Feature8 records
Mirakl partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, regional, flagship and minor.
- BroadsigncoreStrategic partnership to connect online and in-store retail media, integrating Mirakl Ads' retail media solution for eCommerce with Broadsign's in-store media platform. Enables retailers to activate, manage, and measure campaigns across the full shopper journey.
- Dogma AlaresregionalPartnership to bring marketplace, dropship, retail media, and AI-powered commerce capabilities to the Turkish retail market. Turkey is one of Europe's fastest-growing eCommerce markets with 50%+ YoY growth.
- J.P. Morgan PaymentscoreStrategic global partnership to enable agentic commerce at enterprise scale, combining Mirakl Nexus commerce infrastructure with J.P. Morgan Payments' payment and fraud management capabilities. The integrated solution allows AI agents to autonomously discover, evaluate, and purchase products on behalf of consumers. Currently in closed beta with select merchants, broader availability planned for 2026.
- StripecoreStrategic partnership to enable merchants to participate in the agentic commerce economy, leveraging Stripe's connections to AI platforms including OpenAI. Focus on establishing Stripe as an agentic distribution channel within Mirakl's solutions, enhancing product optimization, payment infrastructure, and operational efficiency.
- OpenAIflagshipPartnership with OpenAI as part of its European expansion, with OpenAI opening its first continental European office in Paris. Mirakl is listed among OpenAI's active partnerships with French organizations.
- Deloitte DigitalminorTechnology and consultancy partner included in survey of leading partners on AI commerce readiness.
- AccentureminorTechnology and consultancy partner for AI commerce readiness survey.
- MerkleminorPartner in AI commerce readiness research, co-authored agentic commerce study with Mirakl.
- McFadyen DigitalminorTechnology and consultancy partner included in AI commerce readiness survey.
- OctobatcoreAcquired in November 2021 to enhance Mirakl's offerings by automating invoices and streamlining billing processes for clients expanding internationally.
- AdspertcoreAcquired in December 2024 to boost retail media capabilities and AI expertise through ad optimization technology.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Mirakl competitors and assessment
Company assessmentDirect peers
- VTEX: Public SaaS commerce platform offering marketplace, OMS, and storefront capabilities for enterprise retailers and brands. Most direct head-to-head competitor to Mirakl on marketplace platform SaaS, with overlapping enterprise retail customer base.
- Spryker: Enterprise composable commerce platform (PaaS) for B2B and B2C with built-in marketplace capabilities. Targets the same large enterprise retailer/B2B segment as Mirakl with a more developer-led, API-first architecture.
- BigCommerce: Public SaaS e-commerce platform serving mid-market and enterprise merchants, with marketplace and headless capabilities. Comparable subscription-based enterprise commerce model targeting similar B2C and B2B segments.
- commercetools: Headless commerce platform serving large enterprises across B2B and B2C with composable APIs. Competes with Mirakl for enterprise commerce modernization budgets, particularly in B2B and complex catalog scenarios.
- Kibo Commerce: Composable SaaS commerce platform with OMS, ecommerce, and marketplace capabilities serving mid-market and enterprise retailers. Competes for similar enterprise marketplace and order orchestration budgets as Mirakl.
Broad incumbents
- Shopify: Public commerce giant whose Shopify Plus tier and B2B offerings increasingly compete for enterprise marketplace and drop-ship workloads. Mirakl and Shopify have a co-existing integration partnership, but Shopify is the broadest incumbent overlapping Mirakl's enterprise whitespace.
- Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce CRM ecosystem (formerly Demandware). A large incumbent offering overlapping marketplace and order management functionality as part of a wider CRM-led portfolio.
- Adobe Commerce (Magento): Adobe's enterprise commerce platform (formerly Magento) with marketplace extensions and large installed base among enterprise retailers. Broad incumbent with overlapping capabilities rather than a marketplace-specialist.
Emerging players
- ChannelEngine: Marketplace integration and feed management platform helping brands and sellers syndicate to marketplaces. More narrowly focused than Mirakl (integration layer vs. full marketplace platform), but overlaps on the seller-side tooling surface.
- Lengow: European-based feed management and marketplace integration platform. Adjacent seller-side tooling with comparable European enterprise DNA to Mirakl, but positioned as an integration specialist rather than a marketplace operator platform.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Mirakl social profiles
Digital presenceMirakl compliance and trust
Trust signalCompliance7 records
Mirakl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirakl leadership team
Management profileNumber of profiles
Profiles19 records
Mirakl subsidiaries and ownership
Company hierarchySubsidiaries2 records
Mirakl funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirakl M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirakl
What does Mirakl do?
Mirakl provides an enterprise SaaS platform that enables retailers and B2B organizations to launch, operate, and scale third-party marketplaces and dropship businesses. Its offering spans the Mirakl Platform for marketplace and dropship operations, Mirakl Nexus for agentic commerce, Mirakl Ads for retail media monetization, Mirakl Catalog Platform for AI-powered supplier onboarding, Mirakl Payout for marketplace payments, and Mirakl Connect for multi-channel seller enablement. The platform serves 450+ enterprise customers and powers over 100,000 third-party sellers globally.
Is Mirakl a public or private company?
Mirakl is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mirakl founded?
Mirakl was founded in 2012. It employs 501 to 1,000 people.
Where is Mirakl based?
Mirakl is headquartered in Paris, France, in the Europe region.
How does Mirakl make money?
Four revenue lines are on record. Platform/SaaS Subscriptions are the primary driver. The others are mirakl Connect, mirakl Ads and transaction/Marketplace Fees.
Who are Mirakl's main competitors?
Direct peers on record are VTEX, Spryker, BigCommerce, commercetools and Kibo Commerce. Broad incumbents are Shopify, Salesforce Commerce Cloud and Adobe Commerce (Magento). Emerging players are ChannelEngine and Lengow.
Does Mirakl have an API?
Yes. Mirakl offers a REST API-first architecture with real-time webhooks capable of handling up to 20,000 events per second. The platform provides multiple integration methods including native integrations, dedicated connectors, and SDKs. Pre-built connectors are available for suppliers (e.g., SPS Commerce for B2B EDI connectivity), and sellers can integrate via APIs, FTP, Excel, XML, CSV, or manual entry. The event-driven architecture allows operators to stay updated with platform changes through real-time webhooks. Developer documentation is at www.mirakl.com.
What industry is Mirakl in?
Mirakl's product category is Marketplace Software. Its primary akta.pro industry code is BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 54151 and its SIC code is 7370.