What NuPhy does

NuPhy is a privately held mechanical keyboard manufacturer founded in November 2019 with the NuType F1 and headquartered in Concord, United States, though its operations are tightly coupled with Chinese design and manufacturing partners including Gateron (switch co-development) and CIY Studio (gaming product prototyping). The company's core product is a portfolio of wireless mechanical keyboards spanning ultra-slim low-profile models (Air Series V2 and V3, Node Series, Kick75), high-profile flagship models (Halo Series, Halo65 HE), Hall Effect gaming keyboards (Field75 HE V2, WH80, BH65, Air60 HE, Air75 HE), and a custom barebone kit (Gem80). Technical differentiators include AirFeet V3 foldable magnetic feet designed to mount the keyboard atop laptop keyboards including MacBooks with M1/M2 chips, GhostBar acoustic spacebar technology, Halolight 3D embedded RGB, Omni-Mount configurable mounting on the Gem80, and proprietary nSA low-profile and mSA high-profile keycap profiles, all running on Nordic NRF52810 wireless SoCs supporting 2.4GHz, Bluetooth 5.0, and USB-C tri-mode connectivity with QMK/VIA open-source firmware.

NuPhy operates a direct-to-consumer model with global e-commerce at nuphy.com, parallel distribution through Amazon and third-party keyboard retailers, and an Uppromote-backed affiliate program, with all sales executed as one-time hardware purchases priced between $99.95 (entry-level Node, Halo65 HE) and $249.95 (WH80 gaming flagship). The addressable customer base is segmented across office and productivity professionals prioritizing portability and Mac/Windows cross-platform compatibility, competitive and casual gaming enthusiasts requiring rapid-trigger Hall Effect inputs and sub-millisecond wireless latency, custom keyboard hobbyists purchasing the Gem80 kit, and MacBook owners seeking an external mechanical replacement. The company has been bootstrapped on a single disclosed $129,436 funding event in December 2019, with no institutional investors, parent company, or acquisition activity disclosed in available sources.

The accessory ecosystem (keycaps, switches, wrist rests, deskmats, NuFolio and NuPack cases, imPoi co-branded Switch Joy-Con grip) and recurring seasonal campaigns (Summer Anniversary Sale with up to 30% off) form the secondary revenue and engagement layer. NuPhy has earned media coverage in Forbes, The New York Times, Wired, The Verge, CNET, Hypebeast, Design Milk, Wallpaper, 9to5Mac, and AppleInsider, and has been ranked by RTINGS and Technobezz among the top low-profile mechanical keyboards of 2026.

Name

NuPhy

Legal name

NuPhy

Website

https://nuphy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NuPhy is a privately held manufacturer of wireless mechanical and Hall Effect gaming keyboards sold direct-to-consumer through nuphy.com and Amazon globally. It serves productivity professionals, MacBook users, competitive gamers, and custom keyboard enthusiasts with tri-mode connectivity and proprietary low-profile designs.

Ownership category

akta.pro rank

Product category

Computer Peripherals

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Big-Box Electronics + Computers & Peripherals Retail (CRACAAAE)

Keywords

• Wireless mechanical keyboards
• Low-profile keyboards
• Mechanical gaming keyboards
• Hall effect switches
• Keyboard accessories

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Keyboards: Primary revenue from selling mechanical keyboards across multiple series (Air, Halo, Node, Field, Gem, Kick, BH) in various form factors (60%, 65%, 75%, 80%, 96%, 100%) and profiles (low-profile and high-profile). Prices range from $99.95 to $249.95.
2. Accessories Sales: Revenue from complementary products including NuFolio cases, wrist rests, desk mats, keycap sets, switches, keyboard cases, and other gear accessories.
3. Keycaps and Switches: Aftermarket sales of proprietary keycaps (COAST nSA, double-shot PBT, dye-sub, shine-through PC) and switches (Herb series with Gateron collaboration, Cherry Silent Red).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NuPhy designs, manufactures, and sells wireless mechanical keyboards (and complementary accessories) targeted at Mac/Windows productivity users and PC/Mac gamers. The portfolio spans ultra-slim low-profile models (Air, Node, Kick, Air HE series) and traditional high-profile models (Halo, Gem80, WH80, Field, BH series) in 60%–100% layouts, with optional Hall Effect magnetic switches, QMK/VIA firmware, and tri-mode (2.4 GHz / Bluetooth / USB-C) wireless connectivity. Revenue is generated primarily through direct hardware sales via nuphy.com, Amazon, and authorized third-party retailers, with add-on keycap sets, switches, wrist rests, deskmats, and carrying cases sold as a complete ecosystem.

Product overview

NuPhy is a mechanical keyboard manufacturer offering a diverse portfolio of wireless mechanical keyboards spanning ultra-slim low-profile designs (Air Series, Node Series) and premium high-profile gaming keyboards (Halo Series, Field Series, WH80). The company specializes in both mechanical and magnetic/Hall Effect switch technologies, providing hot-swappable keyboards with tri-mode connectivity (2.4G, Bluetooth, USB-C) supporting macOS, Windows, Linux, and iOS/Android. The Air Series represents NuPhy's ultra-thin flagship with aluminum construction, while the Node Series offers OLED-equipped classic designs. The Halo Series features premium Halolight RGB technology and GhostBar acoustics. The Field and WH Series target gaming with rapid trigger magnetic switches and up to 8000Hz polling rates. The Gem80 represents NuPhy's custom keyboard entry with QMK/VIA support and omni-mount technology. NuPhy also offers a comprehensive ecosystem of accessories including keycaps (nSA low-profile and mSA high-profile), switches, wrist rests, deskmats, and carrying cases.

Differentiator

Problem solved

Functional benefit

Products and services

• NuPhy Air Series (Low-Profile) — Air60 V2, Air65 V3, Air75 V3, Air96 V2, Air100 V3 NuPhy's flagship ultra-slim low-profile wireless mechanical keyboard line in 60%–100% layouts. Aluminum top case with PC bottom, hot-swappable Gateron KS-33 low-profile switches, tri-mode (2.4 GHz / Bluetooth / USB-C) wireless, QMK/VIA firmware, up to 1200 hours battery life, 13.2 mm thin profile. Targets productivity users seeking portable wireless mechanical keyboards for Mac and Windows.
• NuPhy Node Series (Low-Profile and High-Profile) Clean, classic wireless mechanical keyboard series available in low-profile (75%/100%) and high-profile (75%/100%) variants with OLED interaction, gasket mount design, hot-swappable switches, and tri-mode connectivity. Retails at $99.95. Targets office and productivity users wanting a retro minimalist design.
• NuPhy Halo Series (High-Profile) — Halo65 V2, Halo75 V2, Halo96 V2, Halo IO Series NuPhy's flagship high-profile mechanical keyboard line featuring Halolight 3D RGB lighting embedded in aluminum bodies, GhostBar spacebar acoustics, premium aluminum construction, and multiple sound-absorbing solutions. Available in 65%, 75%, 96%, and Halo IO variants priced $119.95–$139.95. Targets users seeking a premium high-profile typing experience with distinctive RGB and sound design.
• NuPhy Air75 (1st generation) Foundational NuPhy ultra-slim 75% wireless mechanical keyboard that established the low-profile mechanical keyboard category for the company. Featured COAST keycaps and sidelight design. Successor Air75 V2 launched August 2023.
• NuPhy Air75 V2 Second-generation ultra-slim 75% wireless mechanical keyboard with QMK/VIA support, 1000 Hz 2.4 GHz wireless, 4000 mAh battery, and double-shot PBT keycaps. Named top overall pick by Technobezz in Best Low Profile Mechanical Keyboards 2026.
• NuPhy Air60 / Air60 V2 Compact 60% ultra-slim wireless mechanical keyboard, NuPhy's most portable low-profile model, with aluminum frame, COAST PBT keycaps, hot-swappable switches, and tri-mode wireless connectivity.
• NuPhy Kick75 (Kick Series) World's first seamless hybrid high-low mechanical keyboard combining low-profile and high-profile switch mounting in one chassis. Retro-inspired design with premium sound characteristics, priced $109.95.
• NuPhy WH80 Gaming Keyboard High-performance high-profile gaming keyboard with Hall Effect magnetic switches, 8000 Hz polling rate, 0.1 ms latency, tri-mode wireless, 500+ hour battery, and 8000 mAh battery. Priced $249.95.
• NuPhy Field Series (Field75 HE V2) Military-themed Hall Effect gaming keyboard featuring magnetic switches for rapid trigger functionality, high polling rate, and rugged outdoor aesthetic. Priced $179.00. Co-developed with CIY studio based on the TK-01 prototype.
• NuPhy Halo65 HE Gaming Keyboard Magnetic switch (Hall Effect) gaming keyboard with 8 KHz polling, 0.3 ms low latency, 0.02 mm rapid trigger sensitivity, and 0.1–4.0 mm actuation range. Priced $99.95.
• NuPhy Air HE Series (Air60 HE, Air75 HE) Low-profile gaming keyboards featuring Hall Effect magnetic switches for rapid trigger, hot-swappable design, and compact 60%/75% layouts. Air60 HE $119.95, Air75 HE $129.95.
• NuPhy BH Series (BH65) Gaming mechanical keyboard with Hall Effect magnetic switches and tri-mode connectivity options. Priced $139.00.
• NuPhy Gem80 (Custom Mechanical Keyboard Kit) Premium TKL (80%) custom mechanical keyboard kit with QMK/VIA compatibility, Omni-Mount technology (switchable gasket/top/bottom mount), CNC-machined aluminum chassis with PC bottom case, Nordic wireless chip, Herb series switches, and extensive sound engineering stack. Barebone kit (no switches/keycaps included). Wired-only $149.95, Tri-mode $169.95. Targets custom keyboard enthusiasts.
• NuPhy Low-Profile Keycaps (nSA profile) NuPhy's proprietary nSA low-profile PBT keycap sets, billed as the world's thinnest PBT spherical keycaps. Available in dye-sub and double-shot variants for Air Series keyboards.
• NuPhy High-Profile Keycaps (mSA profile) High-profile double-shot PBT keycap sets with light-emitting homing bars in the mSA profile. Compatible with Halo and Gem Series keyboards.
• NuPhy Low-Profile Switches (Gateron KS-33 series) Gateron KS-33 low-profile mechanical switches co-developed with Gateron. Available in linear (Red 2.0, Cowberry), tactile (Brown 2.0, Moss, Wisteria), and clicky (Blue 2.0) variants.
• NuPhy High-Profile Switches (including Herb series) High-profile mechanical switches including Gateron G Pro 2.0 variants and NuPhy Herb series (Mint, Raspberry, Lemon) co-branded with Gateron for Halo and Gem Series keyboards.
• NuPhy Magnetic Switches (Hall Effect) Hall Effect magnetic switches enabling rapid trigger, adjustable actuation, and 0.1–4.0 mm actuation range. Compatible with WH80, Field75 HE V2, BH65, Air HE, and Halo65 HE gaming keyboards.
• NuPhy Deskmats Desk mats and mouse pads across themed series including Mont Blanc, Everest, Mount Fuji, Orbit, Bokeh, and Node Series designs.
• NuPhy Wrist Rests Wrist rest accessories available in Twotone (acrylic and hardwood combinations), Mono (hardwood), and various sizes matched to different keyboard series.
• NuPhy Keyboard Cases (NuFolio V3, NuPack) Protective keyboard carrying cases including NuFolio V3 (for Air Series) with embedded magnets doubling as a stand for tablets and phones, and NuPack for portable transport.
• NuPhy Foldable Grip for Nintendo Switch Joy-Con (imPoi x NuPhy) Foldable gaming accessory jointly designed with imPoi that replaces the standard Nintendo Switch Joy-Con grip. 1/6 the size of the original grip with adjustable angle. Co-branded as 'imPoi x NuPhy'.

Quantifiable outcome

• Up to 1200 hours battery life (Air75 V3 with RGB off)
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature13 records

Partnerships

Six partnerships are on record, tiered core, foundational and minor.

• GateroncoreStrategic or Co-development PartnerDeep co-development partnership with Gateron for low-profile mechanical switches. Jointly developed the KS-33 low-profile switch family including Cowberry, Moss, Aloe, Wisteria, and Daisy. Gateron also produces branded switches for NuPhy including the Herb series (Mint, Raspberry, Lemon) with NuPhy-branded housings. All NuPhy low-profile keyboards use Gateron switches, making this a core strategic partnership.
• CIY (Creative Intelligence You)coreStrategic or Co-development PartnerCollaboration with CIY studio on the TES68 switch tester (first product collaboration in September 2021) and the Field75 gaming keyboard (second project, launched April 2023). CIY provides the prototype designs and keyboard expertise while NuPhy adds design capability and global distribution. Field75 was co-branded as NuPhy Field75.
• Hard Cider LabsfoundationalStrategic or Co-development PartnerEarly collaboration partner for the NuType F1 keyboard, NuPhy's first product launched in November 2019. Hard Cider Labs provided design expertise and prevented a potentially damaging premature crowdfunding launch. The partnership established NuPhy's product development philosophy focused on perfection before market release.
• Nordic SemiconductorcoreTechnology or IntegrationUses Nordic NRF52810 SoC chips in tri-mode wireless keyboards for 1000Hz 2.4GHz polling rate performance. Nordic's RF technology enables wireless gaming-grade latency in compact mechanical keyboards. Partnership mentioned in context of Gem80 and Air75 V2/Air96 V2 product development.
• imPoiminorStrategic or Co-development PartnerJoint design partnership for the Foldable Grip for Nintendo Switch Joy-Con, NuPhy's first gaming accessory collaboration. NuPhy Studio assisted in the design while imPoi provided the core concept. Product is co-branded as 'imPoi x NuPhy'.
• Akira40K (TK-01 Designer)foundationalStrategic or Co-development PartnerDesigner Akira developed the TK-01 prototype (military-themed gaming keyboard) and collaborated with NuPhy to create the Field75 gaming keyboard. The collaboration expanded the design to include NuPhy-inspired color schemes and controls while preserving the military aesthetic. Akira's interview in NuPhy's journal reveals plans for TK-02 (modern warfare) and TK-03 (future/sci-fi warfare) keyboards.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Keychron: Keychron is the closest direct competitor to NuPhy, offering low-profile and high-profile wireless mechanical keyboards at similar price points (~$80–$200) with comparable QMK/VIA support, Mac-friendly layouts, and global DTC distribution. Both brands target the same laptop-replacement, productivity, and gaming-adjacent customer segments.
• Epomaker: Epomaker is a direct competitor in the budget-to-mid-range mechanical keyboard market, offering wireless tri-mode connectivity, hot-swappable switches, and 60%–96% layouts at aggressive price points. Frequently co-listed with NuPhy in Amazon Prime Day keyboard roundups and shares the same enthusiast and gamer buyer profile.
• Ducky: Ducky is a long-standing mechanical keyboard specialist known for enthusiast-oriented builds, hot-swap support, and TKL/65%/75% layouts that closely mirror NuPhy's Gem, Halo, and Field form factors. Both brands target the custom keyboard enthusiast and gaming community with comparable premium positioning.
• Wooting: Wooting pioneered analog/Hall Effect mechanical keyboards with rapid trigger functionality, directly overlapping with NuPhy's WH80, Field75 HE, and Air HE product lines. Both companies compete for the competitive gaming segment with adjustable actuation and high-polling-rate wireless performance.
• Glorious: Glorious is a gaming-focused mechanical keyboard and peripherals brand with the GMMK line targeting custom and gaming enthusiasts with hot-swappable, RGB-heavy designs. Competes with NuPhy's Gem, Halo, and Field series in the enthusiast gaming custom-build market segment.
• Anne Pro: Anne Pro specializes in compact 60% wireless mechanical keyboards with Bluetooth connectivity, directly competing with NuPhy's Air60 and Air65 SKUs. Both brands target minimalist, portable productivity users with similar form factor and connectivity approaches.
• Royal Kludge: Royal Kludge offers budget-friendly wireless mechanical keyboards with tri-mode connectivity and hot-swappable switches, competing with NuPhy's Node and entry-level Air/HE models on price-sensitive tier. Frequently co-listed in mechanical keyboard roundup content targeting first-time mechanical keyboard buyers.

Broad incumbents

• Logitech: Logitech is the dominant incumbent in consumer and productivity peripherals, with the MX Mechanical and MX Keys lines competing directly with NuPhy's Air and Node productivity keyboards. Logitech brings massive marketing budgets, enterprise channels, and multi-device Flow software ecosystem that NuPhy does not yet match at scale.
• Razer: Razer is a leading gaming peripherals brand with Huntsman, BlackWidow, and DeathStalker mechanical keyboard lines that overlap with NuPhy's Field, WH, and BH gaming offerings. Razer brings established esports sponsorships, Synapse software ecosystem, and global retail presence that dwarf NuPhy's reach in the gaming segment.
• Corsair: Corsair is a broad gaming and streaming peripherals incumbent with the K100, K70, and K65 mechanical keyboard families that compete with NuPhy's high-profile Halo and gaming Field/WH lines. Corsair's iCUE software, Elgato acquisition, and global retail footprint make it a heavyweight competitor in the gaming enthusiast category NuPhy is targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nuphyteam
• LinkedInlinkedin.com/company/nuphy-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuPhy