What Kenzie Academy does

Kenzie Academy is a U.S.-based, Indianapolis-headquartered for-profit education company founded in 2017 that addresses the U.S. tech-talent shortage by reimagining higher education for the technology sector, operating in the coding-bootcamp / tech-reskilling segment. The company delivers short-form, employer-aligned technology training and maintains a referral/affiliate pathway into Southern New Hampshire University's accredited online degree programs, evidenced by the '?vdir=Kenzie' referral parameter on snhu.edu, which allows bootcamp completers to articulate into SNHU's bachelor's and master's offerings.

Kenzie has raised approximately $113.6M in aggregate across four 2017–2019 rounds, anchored by Rethink Education (lead across the seed, Series 1, and Series 2) and culminating in a $100M Community Investment Management facility in November 2019 that is almost certainly structured as an outcomes-based / social impact bond rather than traditional equity. The investor base is unusually strategic for a bootcamp: staffing giant Kelly Services participated in both the Series 1 and Series 2, Strada (a workforce-focused foundation), Revolution's Rise of the Rest Seed Fund, Learn Capital, and Butler University round out the cap table, suggesting deliberate alignment with employer demand, workforce policy, and academic credentialing.

The company is small (51–100 employees), private, and for-profit, with co-founders Emily Wattman-Turner (Chief Growth Officer), Courtney Spence (CIO), and Rehan Hasan (Advisor), plus a VP of Operations (Becci Reid). No direct revenue, learner count, pricing, or product detail is disclosed in the source material — the available Kenzie-specific evidence is dominated by funding history, leadership, and the SNHU partnership, while the majority of the scraped source content describes SNHU's broader online university operations rather than Kenzie's own products or technology stack.

Name

Kenzie Academy

Legal name

Southern New Hampshire University

Website

https://kenzie.academy

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Kenzie Academy is an Indianapolis-based coding bootcamp and tech-reskilling provider founded in 2017 that addresses the U.S. tech-talent shortage and operates a referral pathway into SNHU's accredited online degree programs for adult career-changers.

Ownership category

akta.pro rank

Product category

Tech Education and Workforce Training

NAICS

Computer Training (611420), All Other Schools and Instruction (61169), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

akta.pro secondary industries

Electronics Technician Training (Analog/Digital) (EDAOABAG), Technical Universities with Specialized Engineering Domains (EDAHAEAI)

Keywords

• Tech education programs
• Coding bootcamp
• Software development training
• Career skills training
• Tech workforce training

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tuition — Online Undergraduate Programs: SNHU charges per-credit tuition for online undergraduate programs at $354 per credit. Students can transfer up to 90 credits toward a bachelor's degree, reducing total cost. 68% of online bachelor's students transferred credits during the 2023-24 academic year. Undergraduate terms are 8 weeks with 6 term starts per year.
2. Tuition — Online Graduate Programs: Online graduate programs are priced at $659 per credit with 10-week terms and 5 term starts per year. Students can transfer up to 12 credits toward a master's degree. This is a recurring per-credit tuition model.
3. Campus Tuition: Traditional on-campus programs with 16-week spring/fall semesters covering tuition, room and board, and campus-based expenses. Revenue is generated through campus tuition rates distinct from online pricing.
4. Financial Aid and Scholarships: As a nonprofit university, SNHU reinvests revenue into financial aid programs, grants, and scholarships to reduce student costs. The university accepts military benefits (Post-9/11 GI Bill, Montgomery GI Bill) and offers tuition discounts to active duty military and their spouses.
5. Military Student Tuition Discounts: Tuition discounts offered to active duty service members, their spouses, National Guard, and Selected Reserve. The university is a long-standing supporter of military students since WWII.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kenzie Academy provides tech-focused education and training programs designed to address the U.S. tech talent shortage. The company reimagines higher education for the technology sector, offering instructional programs that prepare learners for careers in software and technology. Operations are based in Indianapolis, and the company partners with universities such as Southern New Hampshire University to extend degree pathways for its learners.

Product overview

Southern New Hampshire University (SNHU) operates as an on-campus and online university offering flexible, career-focused academic programs. The institution provides a unified educational platform with over 200 affordable, career-focused programs delivered primarily online with no set class times and multiple term starts per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Tech Education and Training Programs

Quantifiable outcome

• 68% of online bachelor's students transferred previously earned credits during the 2023-24 academic year
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Kenzie Academy (via vdir referral)minorChannel Partner/ Reseller/ DistributorKenzie Academy appears to have a referral/affiliate relationship with SNHU, as the source URL contains the parameter '?vdir=Kenzie', indicating Kenzie Academy may receive referral fees or commissions for directing prospective students to SNHU's online programs. Kenzie Academy is a coding bootcamp / tech education provider, suggesting the partnership targets career-switching students into tech and business programs at SNHU. The exact nature and terms of this partnership are not detailed in the source material.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Flatiron School: Coding and software-engineering bootcamp offering full-time and part-time programs with career-services support. Operates in the same category as Kenzie Academy, serving career-switchers and early-career developers with similar outcome-driven pricing models.
• General Assembly: Global provider of bootcamp-style training in software engineering, data, UX, and digital marketing. Now part of Adecco Group, it competes head-to-head with Kenzie Academy for working adults seeking tech credentials and employer-sponsored reskilling.
• App Academy: Software-engineering bootcamp offering full-stack and online programs with deferred-tuition/ISA options. Direct competitor to Kenzie Academy in entry-level developer training and outcome-aligned pricing.
• Hack Reactor: Intensive coding bootcamp known for high selectivity and strong placement outcomes. Operates in the same student segment as Kenzie Academy — career-switchers and early-career engineers — with similar curriculum and job-placement support.
• Lambda School (Pursuit): Outcome-funded tech training program that pioneered ISA-style tuition for software engineering cohorts. Closest comparable to Kenzie Academy in mission, ISA economics, and student demographic.
• BrainStation: Tech-training provider offering bootcamps and short courses in software development, data, and UX across North America. Comparable in target customer (career-switchers), program length, and employer-tied outcomes.
• Springboard: Online tech bootcamp offering mentor-supported programs in software engineering, data science, and UX with job guarantees. Competes directly with Kenzie Academy for working-adult learners seeking structured, outcome-backed tech training.

Broad incumbents

• 2U: Public company that partners with top universities to deliver online degree and bootcamp programs (including coding). Broad incumbent in the same online-tech-education space where Kenzie Academy and SNHU operate.
• Coursera: Global online learning platform offering university-credentialed tech programs, professional certificates, and degree pathways. Represents the lower-cost, self-paced alternative competing for the same working-adult learner as Kenzie Academy.

Others

• Southern New Hampshire University (SNHU): Major online university and Kenzie Academy's referral/articulation partner. Relevant as both a distribution channel and as a credential-granting incumbent in the same online higher-education category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kenzieacademy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenzie Academy