Dividend Finance
Dividend Finance is a technology-enabled point-of-sale lender offering residential solar and home improvement financing to U.S. homeowners and contractors, operating as a division of Fifth Third Bank across 48 states.
- Company typePublic
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Dividend Finance does
Dividend Finance is a technology-enabled point-of-sale lender specializing in residential solar and home improvement financing in the United States. Founded in 2013 in San Francisco (originally as Dividend Solar) and operating as a division of Fifth Third Bank, National Association (NASDAQ: FITB; NMLS# 403245) since May 2022, Dividend runs as a trade name (dba) of the bank, with all loans originated by Fifth Third under the Dividend brand. The company serves two end-markets: U.S. homeowners financing rooftop solar, battery storage, and home improvement projects, and the contractor channel (residential solar installers, roofers, HVAC, and window companies) that originates loan applications at the point of sale. Coverage spans 48 U.S. states, supported by 275 employees across 5 offices and dedicated homeowner and contractor phone support lines.
The platform comprises two core loan products — Solar and Storage Financing and Home Improvement Financing — built on a single-page web application, contractor partner portal, homeowner customer portal, and API integrations for third-party solar sales platforms. The technology stack emphasizes speed (application to signed loan documents in under 2 minutes), instant soft-pull credit pre-qualification, automated approvals up to $120K, integrated pipeline management with e-signature, and an Installer Bill Coverage program that protects homeowners from being double-billed while awaiting permission to operate (PTO). A Strategic Partners Program wraps the products into industry-tailored offerings for accredited lenders and resellers, while API integrations enable embedding Dividend financing directly into third-party solar sales workflows.
Dividend monetizes primarily through interest income on originated long-term loans (with no-interest promos, staged funding, and ACH/autopay discounts), supplemented by same-day funding transaction fees, re-amortization servicing fees (up to two subsequent re-amortizations), and ancillary fees such as up to $5 per paper-copy request. Distribution is multi-channel: a contractor/installer partner channel (primary motion via partner portal and APIs), a self-serve homeowner channel via the Customer portal, and phone-based inside sales support. Operationally, Dividend combines a fintech-style product experience with a bank balance sheet, giving it a structurally lower cost of funds than non-bank competitors while inheriting Fifth Third's regulatory and capital resources.
Dividend Finance firmographics
Firmographics- Name
- Dividend Finance
- Legal name
- Fifth Third Bank, National Association
- Website
- https://dividendfinance.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dividend Finance is a technology-enabled point-of-sale lender offering residential solar and home improvement financing to U.S. homeowners and contractors, operating as a division of Fifth Third Bank across 48 states.
- Ownership category
- akta.pro rank
Dividend Finance industry classification
Industry- Product category
- Residential Solar & Home Improvement Lending
- NAICS
- Credit Intermediation and Related Activities (522), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Personal Credit Institutions (6141), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Prime Unsecured Personal Loans (Installment) (FSAKAAAA)
- akta.pro secondary industry
- Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE)
Keywords
Where Dividend Finance is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Dividend Finance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Solar and home improvement loan origination (interest income): Dividend, a trade name of Fifth Third Bank, originates residential solar and home improvement loans; revenue is generated primarily through interest charged on the loan principal over the loan term. Loans feature long terms, no-interest promos, staged funding, and ACH/autopay discounts.
- Same-day funding and loan transfer fees: Same-day funding of contractor payouts and transferable loans (assumable on home sale), generating transaction-based revenue alongside interest income.
- Re-amortization and ancillary servicing fees: Loan servicing supports up to two subsequent re-amortizations after the first, plus optional paper-copy Communications up to $5 per request, generating small ancillary fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Solar loan with no down payment, long terms, no-interest promos, soft credit pull |
| Other | Monthly | Home improvement loan across the credit spectrum (1st/2nd/3rd look) |
| Other | Pay-as-you-go | Auto-approval threshold of $120K on solar loan applications |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Dividend Finance product offering
Product offeringCore offering
Dividend Finance originates residential solar and home improvement loans through a cloud-based point-of-sale lending platform that lets contractors run a single-page application, receive instant soft-pull credit decisions, and obtain auto-approvals up to $120K with same-day funding. Loans are serviced through a homeowner customer portal with autopay, re-amortization, and an Installer Bill Coverage program, with all lending originated by Fifth Third Bank, National Association under the Dividend trade name.
Product overview
Dividend Finance (a division of Fifth Third Bank) operates a single integrated point-of-sale lending platform composed of two core loan products — Solar and Storage Financing and Home Improvement Financing — supported by two portal modules: the Contractor/Partner Portal for installer pipeline management and the Homeowner Customer Portal for borrower self-service, plus a Partner API / Integrations offering that allows the financing to be embedded into third-party selling platforms. The core Solar and Storage Financing product underpins the company's residential solar loan offering, while the Home Improvement Financing product provides a nationwide general home improvement loan offering, with the two products sharing the same simple application, integrated signing, and same-day funding capabilities. The Strategic Partners Program wraps these products into industry-tailored offerings for accredited lenders and resellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar and Storage Financing Point-of-sale residential solar and battery storage loan product originated by Fifth Third Bank under the Dividend trade name. Features a single-page application with no login, soft credit pull, instant pre-qualification, auto-approvals up to $120K, integrated contract and fingertip e-signature, same-day funding, transferable loans, stage funding, and an Installer Bill Coverage program that covers up to 9 months of payments if PTO is delayed. Designed for U.S. residential homeowners installing rooftop solar and storage, originated through solar contractors and the homeowner Customer Portal.
- Home Improvement Financing Nationwide home improvement loan product offered across the credit spectrum (1st, 2nd, and 3rd look equivalents), with no homeowner fees, no money down, no prepayment penalties, staged funding, long terms, and no-interest promotional options. Targeted at U.S. homeowners planning roofing, windows, HVAC, and other home improvement projects, originated via home improvement contractors and the homeowner Customer Portal with only seven inputs required on the application.
- Contractor / Partner Portal Web-based portal for solar and home improvement contractors to manage their financing pipeline, run single-page applications, track projects, sign contracts, calculate payments, and access dedicated account management and sales support. Sold to accredited contractor partners as the primary interface for originating Dividend loans at the point of sale.
- Homeowner Customer Portal Self-service portal for homeowners to download loan agreements, view loan details and payment due dates, make one-time or automatic payments, update bank account information, and contact customer service. Supports up to two subsequent re-amortizations after the first and offers a 0.5% APR discount for autopay enrollment.
- Partner API / Integrations API integrations available to strategic partner platforms enabling Dividend financing to be embedded into existing selling platforms ('Whatever platform you sell on, we can plug into'). Designed for solar sales platforms and other partner channels seeking to embed point-of-sale financing into their workflows.
Quantifiable outcome
- Application to signed docs in under 2 minutes
- +6 more outcomes
Companies that use Dividend Finance
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Dividend Finance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Dividend Finance partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Solar Energy Industries Association (SEIA)minorListed in SEIA's member directory as Dividend Finance LLC; SEIA badge displayed in the website footer with a link to seia.org/directory/dividend-finance-llc.
- Better Business Bureau (BBB)minorBBB accreditation badge displayed in the website footer, indicating accredited business status.
- Smart Electric Power Alliance (SEPA)minorSEPA member badge displayed in the website footer with a link to sepapower.org.
- Women in Solar Energy (WISE)minorWISE/solwomen.org member badge displayed in the website footer.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Dividend Finance competitors and assessment
Company assessmentDirect peers
- GoodLeap: GoodLeap is the largest U.S. point-of-sale lender for residential solar and home improvement, offering near-instant approvals and a deep contractor network; it is Dividend's most direct competitor across both solar and home improvement verticals.
- Loanpal: Loanpal is a major solar and home improvement point-of-sale lender serving U.S. installers and homeowners, competing head-to-head with Dividend for contractor relationships and same-day funding volume.
- Mosaic: Mosaic is a technology-enabled residential solar loan originator that lends directly through solar installer channels, providing a directly comparable POS lending product to homeowners.
- Sunlight Financial: Sunlight Financial is a residential solar and home improvement point-of-sale lender focused on contractor partnerships and instant approval workflows, directly overlapping Dividend's product and GTM motion.
- EnerBank USA: EnerBank USA is a bank-based home improvement point-of-sale lender offering contractor-channel financing nationwide, closely mirroring Dividend's home improvement product and bank-originated model.
Broad incumbents
- GreenSky (Goldman Sachs): GreenSky, now part of Goldman Sachs, is a large home improvement point-of-sale lender serving contractor networks across the U.S., competing with Dividend's home improvement vertical but from a much broader consumer lending platform.
- Synchrony Financial: Synchrony is a major U.S. consumer finance company with large home improvement and roofing credit programs through contractor partnerships, overlapping with Dividend's home improvement lending and broader POS credit card offerings.
- LightStream (Truist): LightStream, a division of Truist, offers unsecured online consumer loans used for solar and home improvement projects, serving a similar borrower segment as Dividend but through a direct-to-consumer digital channel.
Regional players
- Ygrene Energy Fund: Ygrene is a PACE-style property-assessed clean energy lender for residential and commercial upgrades, overlapping with Dividend's home improvement energy-efficiency focus but operating primarily via local-government and contractor channels.
Others
- Finastra: Finastra is a large financial technology vendor providing lending and core banking software to banks and credit unions; it serves as enabling infrastructure comparable to the platform technology layer underneath Dividend's bank-originated lending model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Dividend Finance social profiles
Digital presenceDividend Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dividend Finance leadership team
Management profileNumber of profiles
Profiles6 records
Dividend Finance funding detail
Funding detailFunding overview
Funding rounds7 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dividend Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dividend Finance
What does Dividend Finance do?
Dividend Finance originates residential solar and home improvement loans through a cloud-based point-of-sale lending platform that lets contractors run a single-page application, receive instant soft-pull credit decisions, and obtain auto-approvals up to $120K with same-day funding. Loans are serviced through a homeowner customer portal with autopay, re-amortization, and an Installer Bill Coverage program, with all lending originated by Fifth Third Bank, National Association under the Dividend trade name.
Is Dividend Finance a public or private company?
Dividend Finance is a public company. It is classified as public and is currently operating.
When was Dividend Finance founded?
Dividend Finance was founded in 2013. It employs 101 to 250 people.
Where is Dividend Finance based?
Dividend Finance is headquartered in San Francisco, United States, in the North America region.
How does Dividend Finance make money?
Three revenue lines are on record. Solar and home improvement loan origination (interest income) is the primary driver. The others are same-day funding and loan transfer fees and re-amortization and ancillary servicing fees.
Who are Dividend Finance's main competitors?
Direct peers on record are GoodLeap, Loanpal, Mosaic, Sunlight Financial and EnerBank USA. Broad incumbents are GreenSky (Goldman Sachs), Synchrony Financial and LightStream (Truist). Ygrene Energy Fund is listed as a regional player. Finastra is listed as an others.
Does Dividend Finance have an API?
Yes. Dividend offers API integrations available to strategic partners and contractors, enabling financing to be embedded into selling platforms. "API integrations available" and "Wherever, however you want to sell, we can be there. Whatever platform you sell on, we can plug into." No public documentation URL, type, auth method, rate limits, or sandbox details are published on the website.
What industry is Dividend Finance in?
Dividend Finance's product category is Residential Solar & Home Improvement Lending. Its primary akta.pro industry code is FSAKAAAA, Prime Unsecured Personal Loans (Installment), with a secondary code of FSAKAAAE, Home Improvement Personal Loans (Unsecured Installment). Its NAICS code is 522 and its SIC code is 6141.