EnerBank USA
EnerBank USA is a specialty home improvement lender, now operating as Regions Home Improvement Financing within Regions Bank, that originates point-of-sale consumer loans through a nationwide network of enrolled home improvement contractors across multiple project verticals.
- Company typePrivate
- Founded2002
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What EnerBank USA does
EnerBank USA, founded in 2002 and headquartered in Salt Lake City, was a specialty consumer lender focused exclusively on home improvement financing. The company originated loans to homeowners for projects such as HVAC, roofing, kitchen and bath remodeling, painting, foundation repair, hardscaping, and fencing, and distributed those loans almost entirely through a B2B channel-partner model in which home improvement contractors enrolled in the program and offered financing at the point of sale during the bid. The core technology stack is a contractor-integrated loan origination platform featuring a paperless application process, a PreQualify soft-credit pre-qualification tool, mobile and online homeowner applications, an automated quick credit decision engine that routinely returned decisions within minutes, and a direct-deposit funding workflow that typically settled into contractor accounts within 24 hours.
The business model is two-sided and transaction-based. Contractors paid clearly disclosed per-transaction dealer fees on the loan products they offered, with no membership, processing, or hidden fees; the company also generated net interest income on the home improvement loan portfolio it retained. EnerBank USA was acquired by Regions Bank and rebranded as Regions Home Improvement Financing, now operating as a division of Regions Bank (NYSE: RF). This integration extended distribution through Regions Bank's branch network and small business banking relationships and added a private-label/white-label loan program offering for trade groups, manufacturers, and contractor networks. The entity serves a contractor base of SMB home improvement businesses and indirectly serves the end homeowners who finance projects through those contractors, with a US-only operating geography.
EnerBank USA firmographics
Firmographics- Name
- EnerBank USA
- Legal name
- Regions Bank
- Website
- https://enerbank.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- EnerBank USA is a specialty home improvement lender, now operating as Regions Home Improvement Financing within Regions Bank, that originates point-of-sale consumer loans through a nationwide network of enrolled home improvement contractors across multiple project verticals.
- Ownership category
- akta.pro rank
EnerBank USA industry classification
Industry- Product category
- Specialty Consumer Lending
- NAICS
- Credit Intermediation and Related Activities (522), Depository Credit Intermediation (5221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE)
Keywords
Where EnerBank USA is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EnerBank USA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Dealer Fees on Loan Products: Contractors pay dealer fees for popular loan products offered to homeowners. These fees are clearly communicated with no hidden charges. No merchant processing fees or program membership fees are charged.
- Home Improvement Loan Interest: Revenue generated from interest on home improvement loans extended to homeowners for contractor projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dealer Fee Model |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
EnerBank USA product offering
Product offeringCore offering
EnerBank USA, now operating as Regions Home Improvement Financing, originates unsecured home improvement installment loans to homeowners through enrolled contractor partners. Contractors across HVAC, roofing, kitchen & bath, painting, foundation repair, hardscaping, and fencing use a paperless mobile or online application to deliver credit decisions in minutes and receive direct-deposit funding typically within 24 hours. The platform also supports white-label/private-label loan programs for trade groups, manufacturers, and contractor networks.
Product overview
Regions Home Improvement Financing (formerly EnerBank USA) is a home improvement financing platform that provides loan products to homeowners through contractor partnerships. The core offering consists of the Regions Home Improvement Financing platform, the PreQualify feature for soft credit pre-qualification, and Private Label Loan Programs for trade groups and manufacturer networks. Contractors can access financing through a mobile app, online application, or phone with U.S.-based lending professionals, with funds typically deposited within 24 hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Regions Home Improvement Financing (formerly EnerBank USA) Specialty home improvement installment loan program enabling enrolled contractors to offer financing to homeowners at the point of sale for projects such as HVAC, roofing, kitchen & bath, painting, foundation repair, hardscaping, and fencing. Provides mobile app, online, and phone-based loan applications with quick credit decisions and direct deposit funding to contractors typically within 24 hours.
- Private Label Loan Programs White-label / private-label home improvement loan programs designed for trade groups, manufacturers, and contractor or dealer networks that want to offer branded financing to their members while building brand recognition.
Quantifiable outcome
- Credit decisions often within minutes during contractor home visits
- +2 more outcomes
Companies that use EnerBank USA
Customer profileSegments3 records
Ideal customer profiles3 records
EnerBank USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
EnerBank USA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trade Groups (Private Label Partners)coreTrade groups, manufacturers, and networks of contractors can create customized private-label loan programs. These partners leverage their contractor networks to offer Regions Home Improvement Financing products under their own brand, building brand recognition while providing financing solutions to their member networks.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
EnerBank USA competitors and assessment
Company assessmentBroad incumbents
- Synchrony Financial: Synchrony Financial is a major consumer finance company offering a broad portfolio of private-label credit cards and installment loans, including significant home improvement financing through partnerships with retailers and contractors. It is comparable as a large-scale, bank-affiliated point-of-sale consumer lender in the home improvement space.
- Wells Fargo Home Improvement Loans: Wells Fargo offers home improvement financing products through contractor and consumer-direct channels as part of its broader consumer banking franchise. Comparable as a large diversified bank extending dedicated home improvement installment credit.
- Bread Financial: Bread Financial is a consumer finance and payments company providing point-of-sale financing, including for home improvement, through merchant and contractor partnerships. Comparable as an established non-bank consumer lender operating in adjacent POS financing verticals.
Direct peers
- GreenSky (Goldman Sachs): GreenSky, acquired by Goldman Sachs, is a direct competitor in home improvement point-of-sale lending, offering contractor-integrated loan products with similar workflow and quick-credit features. It is the most direct functional peer in the contractor-channel home improvement lending model.
- LightStream (Truist): LightStream, a division of Truist Bank, provides unsecured online installment loans including for home improvement projects. It is comparable as a bank-affiliated, technology-forward consumer installment lender targeting home improvement use cases.
- HFS Financial: HFS Financial is a home improvement loan originator specializing in contractor-channel distribution across categories like HVAC, roofing, and remodeling. Directly comparable as a specialty lender in the same contractor-embedded home improvement installment lending model.
- Service Finance Company: Service Finance is a specialty consumer lender focused on home improvement contractor financing, offering installment loan programs embedded in contractor sales workflows. Directly comparable as a specialty lender operating the same contractor-embedded home improvement lending model.
Emerging players
- Ygrene Energy Fund: Ygrene provides PACE-based financing for home improvement and energy-efficiency upgrades through contractor networks. Comparable as an alternative home improvement financing provider leveraging contractor-channel distribution, though its product structure (PACE) differs from unsecured installment loans.
- Upgrade: Upgrade is a fintech lender offering unsecured personal installment loans frequently used for home improvement, distributed direct-to-consumer and through select partner channels. Comparable as a digital-first consumer installment lender competing for home improvement loan demand.
- Mosaic (Solar/Home Improvement): Mosaic provides consumer financing for home improvement and home solar through contractor/installer partnerships, with a strong digital point-of-sale experience. Comparable as a contractor-channel fintech lender in adjacent home improvement verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EnerBank USA social profiles
Digital presenceEnerBank USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
EnerBank USA leadership team
Management profileNumber of profiles
Profiles2 records
EnerBank USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EnerBank USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EnerBank USA
What does EnerBank USA do?
EnerBank USA, now operating as Regions Home Improvement Financing, originates unsecured home improvement installment loans to homeowners through enrolled contractor partners. Contractors across HVAC, roofing, kitchen & bath, painting, foundation repair, hardscaping, and fencing use a paperless mobile or online application to deliver credit decisions in minutes and receive direct-deposit funding typically within 24 hours. The platform also supports white-label/private-label loan programs for trade groups, manufacturers, and contractor networks.
Is EnerBank USA a public or private company?
EnerBank USA is a private company. It is classified as corporate owned and is currently acquired.
When was EnerBank USA founded?
EnerBank USA was founded in 2002. It employs 101 to 250 people.
Where is EnerBank USA based?
EnerBank USA is headquartered in Salt Lake City, United States, in the North America region.
How does EnerBank USA make money?
Two revenue lines are on record. Dealer Fees on Loan Products are the primary driver. The others are home Improvement Loan Interest.
Who are EnerBank USA's main competitors?
Broad incumbents on record are Synchrony Financial, Wells Fargo Home Improvement Loans and Bread Financial. Direct peers are GreenSky (Goldman Sachs), LightStream (Truist), HFS Financial and Service Finance Company. Emerging players are Ygrene Energy Fund, Upgrade and Mosaic (Solar/Home Improvement).
Does EnerBank USA have an API?
No public API is recorded for EnerBank USA.
What industry is EnerBank USA in?
EnerBank USA's product category is Specialty Consumer Lending. Its primary akta.pro industry code is FSAKAAAE, Home Improvement Personal Loans (Unsecured Installment). Its NAICS code is 522 and its SIC code is 6141.