ShapeShift
ShapeShift is a community-owned, non-custodial crypto platform enabling individuals to trade 10,000+ assets across 48+ blockchains via DEX aggregation, with no KYC, governed by a FOX token DAO.
- Company typePrivate
- Founded2014
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What ShapeShift does
ShapeShift is a community-owned cryptocurrency platform founded in 2014 that enables individuals to buy, sell, trade, track, and earn yield on digital assets through a self-custodial, non-custodial interface with no signup or KYC required. The platform operates as a decentralized autonomous organization (DAO) governed by FOX token holders, following its 2021 transition away from a centralized exchange model; the Fox Foundation, the associated legal entity, is registered in Liechtenstein. Core products include the ShapeShift web application, ShapeShift Classic (legacy interface), a DeFi wallet, and native iOS and Android mobile apps that together support trading 10,000+ assets across 48+ blockchain networks.
The underlying technology is a multi-chain DEX aggregator that routes trades through THORChain, 0x, CoWSwap, Jupiter, Maya Protocol, Chainflip, Relay, and Butter Network to surface best-available pricing, with integrated fiat on/off ramps via Banxa and Onramper covering 180+ countries. Recent feature additions include Zcash shielded transactions (using zero-knowledge proofs and Liquify infrastructure, funded by a $50,000 Zcash Community Grants grant), WalletConnect mobile support, and in-app live chat. ShapeShift states it does not charge trading fees; instead, revenue is generated through the DAO treasury holding 567,000,000 FOX tokens (56.7% of all FOX) which yield returns, with FOX providing governance rights and miner fee rebates to holders. The customer base consists of active crypto traders, privacy-conscious users, and Zcash users served through a product-led growth motion with no sales overhead and no enterprise tier.
ShapeShift firmographics
Firmographics- Name
- ShapeShift
- Legal name
- Fox Foundation
- Website
- https://shapeshift.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ShapeShift is a community-owned, non-custodial crypto platform enabling individuals to trade 10,000+ assets across 48+ blockchains via DEX aggregation, with no KYC, governed by a FOX token DAO.
- Ownership category
- akta.pro rank
ShapeShift industry classification
Industry- Product category
- Cryptocurrency Trading Platform
- NAICS
- Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading) (FSAPAEAD)
- akta.pro secondary industry
- DEX Analytics, Indexers & Trading Terminals (FSADABAK)
Keywords
Where ShapeShift is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShapeShift business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform Fees: ShapeShift states it does not charge fees for trading on its platform. The platform aggregates DEX routes and passes through best available rates to users without adding fees.
- FOX Token Utility: FOX governance token holders govern the ShapeShift DAO treasury of 567,000,000 FOX tokens (56.7% of all FOX) actively generating revenue. The token provides holder benefits including miner fee rebates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trading platform with no fees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
ShapeShift product offering
Product offeringCore offering
ShapeShift is a community-owned, self-custodial, multichain cryptocurrency platform that aggregates best rates across leading DEXs and aggregators (THORChain, 0x, CoWSwap, Jupiter, Maya Protocol, Chainflip, Relay) to enable users to trade, track, buy, sell, and earn yield on 10,000+ assets across 48+ blockchain networks without KYC. The platform is governed by the FOX Token DAO, which controls a treasury of 567,000,000 FOX tokens and offers fiat on/off ramps through integrated partners Banxa and Onramper.
Product overview
ShapeShift is a community-owned, private, non-custodial, multichain cryptocurrency platform providing a unified product portfolio for trading, tracking, earning, and exploring digital assets. The core offering consists of the ShapeShift App (web platform), ShapeShift Classic (legacy interface), ShapeShift DeFi Wallet (all-in-one wallet), and ShapeShift Mobile App (iOS/Android). These are complemented by Trade functionality for 10,000+ assets, Buy/Sell Crypto for fiat on/off ramps, and Shift for one-click DeFi earning. The platform is governed by the FOX Token, which provides holders with governance rights over the ShapeShift DAO treasury and enables participation in decision-making.
Differentiator
Problem solved
Functional benefit
Brands
- FOX Token: Governance token of ShapeShift DAO that grants holders voting rights and powers within the ecosystem.
Products and services
- ShapeShift App
- ShapeShift Classic
- ShapeShift Mobile App
Quantifiable outcome
- 35,000+ active wallets using the platform
- +2 more outcomes
Companies that use ShapeShift
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ShapeShift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
ShapeShift partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Zcash Community GrantscoreFunded a $50,000 grant to re-introduce Zcash shielded transactions on ShapeShift's decentralized platform, enabling private on-chain transactions using zero-knowledge proofs.
- THORChaincoreNative asset integration enabling BTC, ETH, LTC, RUNE trading and cross-chain swaps without bridges or middlemen.
- CoW SwapcoreDEX aggregator integrated for best-rate routing and trade execution across supported assets.
- 0x (Matcha)coreDEX protocol integrated for liquidity aggregation and optimal trade routing.
- JupitercoreSolana-based DEX aggregator integrated for best-price routing on the platform.
- BanxaminorFiat on-ramp partner enabling users to buy crypto with fiat currency directly in the app.
- OnramperminorFiat gateway integration for buying and selling cryptocurrency with fiat in 180+ countries.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
ShapeShift competitors and assessment
Company assessmentDirect peers
- 1inch: Leading DEX aggregator routing trades across 400+ liquidity sources on Ethereum and other chains. Direct competitor to ShapeShift's core aggregator business with broader chain coverage and larger scale.
- Matcha (0x): DEX aggregator powered by 0x protocol, offering best-rate routing across multiple chains. Closely comparable to ShapeShift's aggregation feature and integrated as a partner on ShapeShift's platform.
- CoW Swap (CoW Protocol): Intent-based DEX aggregator using batch auctions and MEV protection. Direct competitor and integrated partner of ShapeShift, competing for the same routing volume.
- Jupiter: Solana's dominant DEX aggregator routing across the Solana ecosystem. Integrated partner of ShapeShift, but also a strong direct competitor for Solana swap volume.
- ParaSwap: Multi-chain DEX aggregator providing optimal swap routing across Ethereum, BSC, Polygon, and other chains. Competes with ShapeShift for non-custodial swap users.
Broad incumbents
- THORChain: Cross-chain liquidity protocol enabling native asset swaps without bridges. ShapeShift integrates THORChain as a routing destination; THORChain operates the underlying liquidity layer.
- Uniswap: Largest decentralized exchange by volume, with its own frontend routing. Indirectly competes with ShapeShift as users can also access Uniswap directly while ShapeShift routes to it.
- Exodus Wallet: Multi-chain self-custodial crypto wallet with built-in swap, staking, and fiat on-ramp features. Comparable multi-product consumer crypto positioning to ShapeShift's mobile/web apps.
Emerging players
- Zerion: Multi-chain DeFi wallet with built-in DEX aggregation and portfolio tracking. Overlaps with ShapeShift's wallet + swap product offering for retail crypto users.
- Relay: Cross-chain routing and bridging protocol. Integrated partner of ShapeShift that also offers a competing cross-chain swap product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ShapeShift social profiles
Digital presenceShapeShift financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShapeShift leadership team
Management profileNumber of profiles
Profiles3 records
ShapeShift funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShapeShift M&A and investment
M&A and investmentM&A3 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShapeShift
What does ShapeShift do?
ShapeShift is a community-owned, self-custodial, multichain cryptocurrency platform that aggregates best rates across leading DEXs and aggregators (THORChain, 0x, CoWSwap, Jupiter, Maya Protocol, Chainflip, Relay) to enable users to trade, track, buy, sell, and earn yield on 10,000+ assets across 48+ blockchain networks without KYC. The platform is governed by the FOX Token DAO, which controls a treasury of 567,000,000 FOX tokens and offers fiat on/off ramps through integrated partners Banxa and Onramper.
Is ShapeShift a public or private company?
ShapeShift is a private company. It is classified as venture growth investor backed and is currently operating.
When was ShapeShift founded?
ShapeShift was founded in 2014. It employs 51 to 100 people.
Where is ShapeShift based?
ShapeShift is headquartered in Denver, United States, in the North America region.
How does ShapeShift make money?
Two revenue lines are on record. Platform Fees are the primary driver. The others are FOX Token Utility.
Who are ShapeShift's main competitors?
Direct peers on record are 1inch, Matcha (0x), CoW Swap (CoW Protocol), Jupiter and ParaSwap. Broad incumbents are THORChain, Uniswap and Exodus Wallet. Emerging players are Zerion and Relay.
Does ShapeShift have an API?
No public API is recorded for ShapeShift.
What industry is ShapeShift in?
ShapeShift's product category is Cryptocurrency Trading Platform. Its primary akta.pro industry code is FSAPAEAD, DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading), with a secondary code of FSADABAK, DEX Analytics, Indexers & Trading Terminals. Its NAICS code is 523210 and its SIC code is 6200.