ORIG3N
ORIG3N is a Boston-based biotechnology company that sold direct-to-consumer AI-driven DNA test kits for personalized nutrition and health recommendations, primarily serving health-conscious individual consumers in the U.S. market.
- Company typePrivate
- Founded2014
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ORIG3N does
ORIG3N is a Boston-based biotechnology company founded in 2014 that, according to detailed market data, operated as a direct-to-consumer genetic testing and personalized nutrition business selling AI-driven DNA test kits to individual consumers. Its short public description references developing treatments for rare genetically inherited diseases, creating a notable divergence from the commercial GTM positioning, which centers on translating consumer genetic profiles into customized nutrition and health recommendations. The company's acquisition of Interleukin Genetics in November 2017 added an inflammatory and cardiovascular genetic risk testing capability, suggesting a broader biotech ambition beyond pure consumer nutrition.
The company's core offering combines DNA-based genetic testing with proprietary AI algorithms to produce personalized nutrition and health recommendations from consumer DNA samples. Its proprietary AI-driven test kits are positioned as transforming raw genetic data into actionable dietary guidance, addressing the stated limitation of one-size-fits-all nutrition advice. ORIG3N operated within the U.S. personalized retail nutrition and wellness market, which third-party research valued at $1.28B in 2023 with a projected 14.9% CAGR through 2030.
ORIG3N generated revenue, in theory, through direct-to-consumer sales of genetic test kits via its own e-commerce storefront, targeting a horizontal segment of health-conscious consumers seeking personalized nutrition. The company has raised approximately $76.2M across five disclosed funding rounds between 2015 and 2020, with strategic participation from LabCorp, Spectrum Health Ventures, and Hatteras Venture Partners. Its primary website (orig3n.com) is currently a GoDaddy parked page, and no operating status confirmation has been publicly verified; the company should be treated as operationally uncertain absent further disclosure.
ORIG3N firmographics
Firmographics- Name
- ORIG3N
- Legal name
- Orig3n
- Website
- https://orig3n.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ORIG3N is a Boston-based biotechnology company that sold direct-to-consumer AI-driven DNA test kits for personalized nutrition and health recommendations, primarily serving health-conscious individual consumers in the U.S. market.
- Ownership category
- akta.pro rank
ORIG3N industry classification
Industry- Product category
- Consumer Genetic Testing
- NAICS
- Testing Laboratories and Services (541380)
- akta.pro primary industry
- Dietary/Functional Claim Substantiation (e.g., high-protein, low-sugar, keto, low-FODMAP) (AFALAHAE)
- akta.pro secondary industries
- Labeling, Nutrition Facts & Allergen Verification Services (AFALAAAH), Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA), Nutrition Facts / Nutrition Panel Verification (macro/micro nutrients, calories) (AFALAHAA)
Keywords
Where ORIG3N is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
ORIG3N business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- DNA-based Personalized Nutrition Kits: Orig3n generates revenue through direct-to-consumer sales of DNA testing kits that provide personalized nutrition recommendations based on genetic analysis
Go-to-market motion1 record
Distribution channels1 record
ORIG3N product offering
Product offeringCore offering
ORIG3N sells DNA-based personalized nutrition test kits directly to consumers. Customers submit DNA samples via the kit, and ORIG3N uses AI-driven algorithms to translate genetic data into customized nutrition and health recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- DNA-based Personalized Nutrition Test Kit
Companies that use ORIG3N
Customer profileSegments1 record
Ideal customer profiles1 record
ORIG3N technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ORIG3N partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights4 records
ORIG3N competitors and assessment
Company assessmentDirect peers
- MyHeritage DNA: DTC genetic testing service offered alongside genealogy platform. Comparable in sample-to-insight delivery model and consumer-facing online channel.
- 23andMe: Direct-to-consumer genetic testing leader offering DNA-based health, ancestry, and trait reports. Most directly comparable to Orig3n in product category, target consumer, and DNA-to-insight delivery model.
- Ancestry (AncestryDNA): Operates AncestryDNA, one of the largest DTC genetic testing services. Comparable in channel (DTC), sample collection method, and target consumer despite primary focus on ancestry rather than health/nutrition.
- Vitagene: DNA-based personalized nutrition and fitness recommendations for consumers, explicitly identified alongside Orig3n in the personalized retail nutrition market. Closest comparable in product offering and target customer.
- Habit: Personalized nutrition company offering individualized meal plans based on biological data, explicitly named as a market participant alongside Orig3n. Comparable in personalized nutrition value proposition and DTC channel.
- DNAfit: Provides DNA-based nutrition and fitness recommendations directly to consumers. Highly comparable business model combining genetic testing with personalized health insights.
- Nutrigenomix: Genetic testing for personalized nutrition, with both consumer and healthcare-professional channels. Comparable in core technology (DNA-to-nutrition translation) and scientific positioning.
- Helix: DNA testing platform offering consumer-facing genetic products through partner apps and storefronts. Comparable in underlying sequencing infrastructure and DTC genetics category.
- Color: Genetic testing company spanning consumer health, clinical genomics, and population health. Comparable in DNA-based health insights and direct-to-consumer/employer channel mix.
Others
- Interleukin Genetics (acquired): Was acquired by Orig3n in 2017; subsequently operated as part of Orig3n. Historically a genetic testing company focused on health risk assessments — directly relevant as an absorbed asset and historical peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ORIG3N social profiles
Digital presenceORIG3N financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORIG3N leadership team
Management profileNumber of profiles
Profiles2 records
ORIG3N funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORIG3N M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORIG3N
What does ORIG3N do?
ORIG3N sells DNA-based personalized nutrition test kits directly to consumers. Customers submit DNA samples via the kit, and ORIG3N uses AI-driven algorithms to translate genetic data into customized nutrition and health recommendations.
Is ORIG3N a public or private company?
ORIG3N is a private company. It is classified as venture growth investor backed and is currently operating.
When was ORIG3N founded?
ORIG3N was founded in 2014. It employs 11 to 50 people.
Where is ORIG3N based?
ORIG3N is headquartered in Boston, United States, in the North America region.
How does ORIG3N make money?
One revenue line is on record: DNA-based Personalized Nutrition Kits.
Who are ORIG3N's main competitors?
Direct peers on record are MyHeritage DNA, 23andMe, Ancestry (AncestryDNA), Vitagene, Habit, DNAfit, Nutrigenomix, Helix and Color. Interleukin Genetics (acquired) is listed as an others.
Does ORIG3N have an API?
No public API is recorded for ORIG3N.
What industry is ORIG3N in?
ORIG3N's product category is Consumer Genetic Testing. Its primary akta.pro industry code is AFALAHAE, Dietary/Functional Claim Substantiation (e.g., high-protein, low-sugar, keto, low-FODMAP), with a secondary code of AFALAAAH, Labeling, Nutrition Facts & Allergen Verification Services. Its NAICS code is 541380.