Nutrigenomix
Nutrigenomix is a Toronto-based biotechnology company that sells DNA-based genetic test panels for personalized nutrition exclusively through a global network of registered healthcare professionals, operating as a subsidiary of DNAfit since 2022.
- Company typePrivate
- Founded2011
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nutrigenomix does
Nutrigenomix Inc. is a Toronto-based biotechnology company founded in 2011 as a University of Toronto spinoff that develops DNA-based genetic testing panels for personalized nutrition. Its core product is an award-winning panel of four tests (Health, Sport, Fertility, and Plant-Based) that analyze a cheek-swab or saliva sample in a CLIA-certified laboratory and translate genetic markers into actionable dietary recommendations, accompanied by a dietary assessment of current food intake. The tests are validated by randomized controlled clinical trials published in peer-reviewed journals, and the science is overseen by an International Science Advisory Board chaired by founder and Chief Science Officer Ahmed El-Sohemy, who holds a Canada Research Chair in Nutrigenomics.
The company operates an exclusively B2B distribution model: test kits are sold to registered healthcare professionals — including dietitians, physicians, naturopathic doctors, pharmacists, and health coaches — who must complete credential verification and free training before purchasing kits through an online account at regionally variable prices. Practitioners bundle the test with their own counseling services (typically around 30 minutes) and set client pricing, with Nutrigenomix shipping kits directly to practitioners and (in Canada, the US, UK, and Australia) absorbing shipping costs. End consumers access the tests through a clinic finder on the Nutrigenomix website.
Nutrigenomix maintains five regional offices (Toronto headquarters, plus Sydney, São Paulo, London, and Chicago) and reports available in multiple languages, and has been a subsidiary of DNAfit since a 2022 acquisition. The company is privately held with 11-50 employees, has no public listing, and has not disclosed specific revenue, funding rounds, or valuation.
Nutrigenomix firmographics
Firmographics- Name
- Nutrigenomix
- Legal name
- Nutrigenomix Inc.
- Website
- https://nutrigenomix.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nutrigenomix is a Toronto-based biotechnology company that sells DNA-based genetic test panels for personalized nutrition exclusively through a global network of registered healthcare professionals, operating as a subsidiary of DNAfit since 2022.
- Ownership category
- akta.pro rank
Nutrigenomix industry classification
Industry- Product category
- Nutrigenomics Testing Services
- NAICS
- Medical Laboratories (621511)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD)
Keywords
Where Nutrigenomix is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Nutrigenomix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Genetic Test Kit Sales: Nutrigenomix sells genetic test kits to healthcare professionals and clinics at variable prices depending on region. Practitioners purchase kits through their online account and pay by credit card or invoice. Kits include test materials, client brochures, sample reports, and training guides. Practitioners can bundle the test with counseling services (approximately 30 minutes) and set their own client pricing.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Nutrigenomix product offering
Product offeringCore offering
Nutrigenomix develops and sells a panel of four DNA-based genetic tests (Health Test, Sport Test, Fertility Test, and Plant-Based Test) for personalized nutrition recommendations. Tests use cheek swab or saliva samples analyzed in a CLIA-certified laboratory, delivering comprehensive reports that combine genetic marker analysis with dietary assessment. Kits are sold exclusively through registered healthcare professionals who administer and interpret results during client consultations.
Product overview
Nutrigenomix offers an award-winning panel of four genetic tests for personalized nutrition: Health Test, Sport Test, Fertility Test, and Plant-Based Test. These tests are DNA-based dietary advice panels using a simple cheek swab sample analyzed in a CLIA-certified laboratory. The company operates exclusively through registered healthcare professionals who administer the tests and interpret results with clients. Each test provides actionable genetic information and comprehensive dietary assessment reports, with recommendations tailored to individual genetic profiles. The product portfolio targets distinct consumer segments: general wellness (Health Test), athletic performance (Sport Test), reproductive health (Fertility Test), and plant-based dietary optimization (Plant-Based Test).
Differentiator
Problem solved
Functional benefit
Products and services
- Health Test Comprehensive genetic test panel providing personalized nutrition recommendations to optimize overall health, wellness, and fitness based on an individual's genetic profile. Targeted at health-conscious consumers seeking DNA-based dietary guidance via registered healthcare professionals.
- Sport Test Specialized genetic test for athletes and active individuals looking to boost performance and optimize body composition through DNA-based dietary guidance tailored to sport-specific nutritional needs.
- Fertility Test Genetic test designed to enhance fertility potential for both women and men by providing personalized nutrition recommendations based on genetic factors affecting reproductive health.
- Plant-Based Test Genetic test tailored for individuals following vegan or vegetarian diets, providing personalized nutrition guidance to achieve optimal health while meeting nutritional needs specific to plant-based eating patterns.
Quantifiable outcome
- 2-fold greater loss in body fat when following high-protein diet matched to FTO gene variant (AA genotype)
- +2 more outcomes
Companies that use Nutrigenomix
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Nutrigenomix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Nutrigenomix partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Nutrigenomix competitors and assessment
Company assessmentDirect peers
- DNAfit: Parent company of Nutrigenomix and direct competitor in DNA-based personalized nutrition testing. DNAfit acquired Nutrigenomix in 2022, combining two leading players in the nutrigenomics testing market with overlapping product portfolios.
- Viome: Personalized nutrition company using biological analysis (microbiome/mRNA) to generate customized dietary recommendations. A direct peer in the precision nutrition category targeting similar health-conscious consumers seeking DNA/gut-informed dietary advice.
- GenoPalate: Direct-to-consumer genetic testing company focused specifically on personalized nutrition recommendations based on DNA analysis. Closely comparable in target market (health-conscious consumers) and core offering (gene-based dietary advice), competing on similar value proposition.
Broad incumbents
- 23andMe: Large direct-to-consumer genetic testing company offering health, ancestry, and trait reports including nutrition-related genetic insights. A broad incumbent whose scale, brand, and platform reach overlap with Nutrigenomix's personalization thesis, though Nutrigenomix is more clinically oriented.
- Pathway Genomics: Clinical-grade genetic testing company offering a broad menu including nutrition, fitness, and health-risk reports. Comparable in clinical distribution model and genetic testing infrastructure, though with a wider portfolio beyond nutrition.
Emerging players
- DayTwo: Personalized nutrition platform based on gut microbiome and blood markers, originally spun out of the Weizmann Institute. Comparable in offering actionable, biomarker-driven dietary recommendations through healthcare providers, partially overlapping Nutrigenomix's B2B practitioner model.
- Habit: Personalized nutrition company offering at-home test kits and tailored nutrition plans based on individual biomarkers. Competes in the consumer-facing precision nutrition category and has pivoted toward broader health optimization offerings.
- Xcode Life: Genetic testing company offering nutrition, fitness, and wellness reports based on DNA analysis. Comparable in offering nutrigenomics-focused panels to consumers, though typically priced below Nutrigenomix's practitioner-mediated premium positioning.
- Orig3n: Genetic testing company offering DNA-based insights into nutrition, fitness, and wellness. Comparable in personalized nutrition genetic reports for consumers, though with a different go-to-market orientation and product mix.
Regional players
- Mapmygenome: India-based personal genomics and preventive health company offering nutrition and wellness genetic tests. Comparable in nutrigenomics product offering and B2B distribution through healthcare providers, though primarily serving the South Asian market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nutrigenomix social profiles
Digital presenceNutrigenomix compliance and trust
Trust signalCompliance1 record
Nutrigenomix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutrigenomix leadership team
Management profileNumber of profiles
Profiles1 record
Nutrigenomix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutrigenomix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutrigenomix
What does Nutrigenomix do?
Nutrigenomix develops and sells a panel of four DNA-based genetic tests (Health Test, Sport Test, Fertility Test, and Plant-Based Test) for personalized nutrition recommendations. Tests use cheek swab or saliva samples analyzed in a CLIA-certified laboratory, delivering comprehensive reports that combine genetic marker analysis with dietary assessment. Kits are sold exclusively through registered healthcare professionals who administer and interpret results during client consultations.
Is Nutrigenomix a public or private company?
Nutrigenomix is a private company. It is classified as corporate owned and is currently operating.
When was Nutrigenomix founded?
Nutrigenomix was founded in 2011. It employs 11 to 50 people.
Where is Nutrigenomix based?
Nutrigenomix is headquartered in Toronto, Canada, in the North America region.
How does Nutrigenomix make money?
One revenue line is on record: genetic Test Kit Sales.
Who are Nutrigenomix's main competitors?
Direct peers on record are DNAfit, Viome and GenoPalate. Broad incumbents are 23andMe and Pathway Genomics. Emerging players are DayTwo, Habit, Xcode Life and Orig3n. Mapmygenome is listed as a regional player.
Does Nutrigenomix have an API?
No public API is recorded for Nutrigenomix.
What industry is Nutrigenomix in?
Nutrigenomix's product category is Nutrigenomics Testing Services. Its primary akta.pro industry code is HLAAALAD, Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics). Its NAICS code is 621511 and its SIC code is 8734.