Wisconsin Brewing Co

What Wisconsin Brewing Co does

Wisconsin Brewing Company is a craft brewery headquartered at 1079 American Way in Verona, Wisconsin, that began brewing operations in August 2013. The company manufactures and sells a portfolio of craft beer brands including Badger Club, Warped Speed, Kiss the Lips, and Dank Beast, and since a 2019 acquisition also produces the full Lake Louie Brewing line at its Verona facility. Revenue is generated through three primary streams: direct-to-consumer pint and package sales at an on-site kid-friendly and dog-friendly taproom with a backyard bar, contract brewing services for third-party brands at the Verona facility, and a limited 2026 licensed run of historic Schlitz beer produced with Pabst Brewing's approval using 1948 recipes following Pabst's announced cessation of Schlitz production.

The company operates as a Wisconsin LLC under the legal name Wisconsin Brewing Company, LLC, and has been funded entirely through SEC Form D exempt securities offerings rather than institutional venture capital. Aggregate disclosed offering proceeds across rounds dated 2012, 2015, 2022, 2023, and 2025 approach $16.8 million in total offering size. Distribution is overwhelmingly concentrated in a single Verona location; broader regional distribution channels, three-tier wholesaler relationships, or e-commerce are not evidenced. Marketing is conducted through organic Facebook and Instagram channels and taproom events. The company previously held a four-year stadium naming rights sponsorship with the Lake Country DockHounds that concluded in 2026. The team is led by co-founders Kirby Nelson (Vice President) and Mark Nolen (Co-Founder and CFO), with Carl Nolen serving as President and CEO.

Name

Wisconsin Brewing Co

Legal name

Wisconsin Brewing Company, LLC

Website

https://wisconsinbrewingcompany.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin Brewing Company is a craft brewery in Verona, Wisconsin that brews and sells flagship beer brands and the acquired Lake Louie Brewing line through its on-site taproom, contract production services, and a licensed Schlitz heritage product.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer production
• Contract brewing
• Taproom operations
• Beer manufacturing
• Historic beer revival

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Taproom Beer Sales: Direct sales of brewed beer to consumers at the taproom. Customers purchase pints on-site for immediate consumption.
2. Contract Production: Contract brewing services for other brands. Lake Louie Brewing products are produced at the Verona facility.
3. Licensed Beer Production: Recreation of historic Schlitz beer using 1948 recipes with Pabst's approval, creating limited batches for sale.
4. Exempt Securities Offering: SEC Form D filings for exempt securities offerings to raise capital for working capital and capital expenditures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wisconsin Brewing Company is a craft brewery that manufactures and sells multiple craft beer brands (Badger Club, Warped Speed, Kiss the Lips, Dank Beast) along with the acquired Lake Louie Brewing portfolio. The company operates a kid-friendly and dog-friendly taproom with a backyard bar in Verona, WI, and offers contract brewing services to produce beer for other brands at its Verona facility.

Product overview

Wisconsin Brewing Company is a craft brewery operating as a single-location production facility in Verona, WI, established in August 2013. The company produces multiple flagship beer brands (Badger Club, Warped Speed, Kiss the Lips, Dank Beast) and, since 2019, has incorporated Lake Louie Brewing products into its portfolio. The brewery offers contract production services for other brands and operates an on-site taproom. In 2026, the company partnered with Pabst to recreate historic Schlitz beer using 1948 recipes as a limited-edition offering.

Differentiator

Problem solved

Functional benefit

Brands

• Badger Club: Craft beer brand produced by Wisconsin Brewing Company.
• Warped Speed
• Kiss The Lips
• Dank Beast
• Lake Louie Brewing

Products and services

• Badger Club
• Warped Speed
• Kiss the Lips
• Dank Beast
• Lake Louie Brewing
• Schlitz Beer (Historic Recreation)
• Contract Production
• Taproom

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Lake Louie BrewingcoreStrategic or Co-development PartnerLake Louie Brewing joined forces with Wisconsin Brewing Company in 2019, becoming one with the Wisconsin Brewing family. Lake Louie beer is now produced at the Verona facility and all beers on tap in the taproom are Lake Louie products. This acquisition expanded Wisconsin Brewing's product portfolio and production capabilities.
• Pabst Brewing CompanyflagshipOEM/ Whitelabel/ Licensing PartnerPabst Brewing granted approval to Wisconsin Brewing Company to recreate historic Schlitz beer using 1948 recipes. This partnership followed Pabst's announcement to cease Schlitz production after over 175 years. Wisconsin Brewing created a limited batch available in July, with potential for a second batch due to high demand.
• W PartnersminorGTM or Marketing PartnerW Partners was hired by Lake Country DockHounds to help secure a new naming rights partner and corporate sponsors for the ballpark after the Wisconsin Brewing Company naming rights sponsorship ended. This is a partnership on the client side.
• Lake Country DockHoundsminorChannel Partner/ Reseller/ DistributorWisconsin Brewing Company and Lake Louie Brewing provided four-year stadium naming rights sponsorship to the Lake Country DockHounds independent baseball team. The partnership ended in 2026 following fan feedback requesting broader domestic beer offerings at games.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• New Glarus Brewing Company: Wisconsin-based craft brewer famous for Spotted Cow and other fruit/seasonal beers; sells only in Wisconsin, mirroring Wisconsin Brewing's regional confinement while operating at significantly larger scale. Most directly comparable Wisconsin craft competitor.
• Stevens Point Brewery: Wisconsin-based regional brewery with a multi-brand portfolio and broader Midwest distribution than Wisconsin Brewing. Comparable as a Wisconsin craft producer pursuing brand and contract production diversification.

Broad incumbents

• Jacob Leinenkugel Brewing Company: Historic Wisconsin brewery now part of Molson Coors, producing core lagers and seasonal craft lines with broad national distribution. Comparable as a Wisconsin-rooted brewer with both craft and heritage brand positioning.
• Bell's Brewery: Large Midwest craft brewer (now part of Lion/AB InBev ecosystem) with broad distribution across the U.S. and a taproom operation. Comparable as a craft brewer that has scaled from regional roots into a multi-state brand portfolio.

Direct peers

• Ale Asylum: Madison, WI-based craft brewery producing a flagship lineup with on-site taproom and Wisconsin distribution. Closely comparable to Wisconsin Brewing in scale, geography, taproom-led GTM, and SKU breadth.
• Karben4 Brewing: Madison-area craft brewery with a taproom and Wisconsin-focused distribution. Comparable as a similarly sized Wisconsin craft brewer competing for the same local taproom and on-premise accounts.
• Minhas Craft Brewery: Wisconsin-based brewery operating contract production, regional brands, and a taproom. Comparable to Wisconsin Brewing for combining private-label/contract brewing with its own brand portfolio.
• Capital Brewery: Madison, WI craft brewer with taproom and Wisconsin/regional distribution. Comparable as a similarly positioned Wisconsin craft brewery competing for the same local consumer base and on-premise accounts.
• 3 Sheeps Brewing Company: Sheboygan, WI craft brewery with taproom and broader regional distribution. Comparable as a Wisconsin craft peer of similar size pursuing taproom-anchored growth with expanding distribution.

Others

• Pabst Brewing Company: Historic American brewer and licensor of legacy brands including Schlitz. Comparable as the counterparty that granted Wisconsin Brewing rights to recreate the 1948 Schlitz recipe — sets the strategic context for the partnership and brand portfolio play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wisconsinbrewingcompany
• Instagraminstagram.com/wisconsinbrewingco
• Xx.com/WisBrewingCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Brewing Co