Targus
Targus is a global technology accessories company founded in 1983 that designs and sells laptop bags, tablet cases, universal docking stations, and IT peripherals for mobile professionals, enterprises, and OEMs in over 100 countries.
- Company typePrivate
- Founded1983
- HeadquartersAnaheim, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Targus does
Targus is a global technology accessories company founded in 1983 in Anaheim, California, that pioneered the laptop bag category and has since built a portfolio spanning protective carrying solutions, universal docking stations, and IT peripherals. Its core products include laptop bags and backpacks (with patented SafePort Sling Protection and Checkpoint-Friendly designs), tablet cases for iPad and Samsung devices, universal USB-C and Thunderbolt docking stations that connect laptops to multiple monitors and peripherals, and a broad accessories line (privacy screens, cable locks, webcams, keyboards, mice, hubs). Technology differentiators include the DefenseGuard antimicrobial protection, EcoSmart recycled-material line, and the MiraLogic Workspace Intelligence System, an IoT-enabled smart dock platform recognized as a CES 2025 Innovation Award Honoree in Sustainability.
The company serves both consumer and enterprise markets through a multi-channel go-to-market model. Direct distribution covers more than 100 countries supported by 45 international offices, with strategic OEM alliance partnerships embedding Targus into the Dell, Lenovo, HP, Acer, and Samsung device ecosystems. Enterprise sales target IT procurement at scale, with documented deployments of 5,000-15,000+ docking stations to government, financial services, healthcare, and insurance customers, alongside direct-to-consumer e-commerce at Targus.com, authorized resellers such as iStore (Apple), and co-branded lines including Alienware Apparel and the acquired Hyper brand.
Revenue is generated primarily through one-time hardware product sales with unit pricing ranging from approximately $20 for accessories to over $400 for premium docking stations, supplemented by tiered promotional discounts. Targus operates as a privately held company with no disclosed revenue, roughly 501-1,000 employees, and historical funding rounds from Saratoga Partners and other investors totaling approximately $71M between 2017 and 2018.
Targus firmographics
Firmographics- Name
- Targus
- Legal name
- Targus
- Website
- https://targus.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Targus is a global technology accessories company founded in 1983 that designs and sells laptop bags, tablet cases, universal docking stations, and IT peripherals for mobile professionals, enterprises, and OEMs in over 100 countries.
- Ownership category
- akta.pro rank
Targus industry classification
Industry- Product category
- Computer & Mobile Computing Accessories
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Hardware Retailers (44414)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
- akta.pro secondary industry
- POS Terminals & All-in-One Retail Computers (HDACAKAA)
Keywords
Where Targus is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Targus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Hardware Product Sales: Primary revenue from selling laptop bags, tablet cases, docking stations, and tech accessories. One-time purchase model with products ranging from $20-$400+. Revenue generated through direct e-commerce, retail partners, and enterprise B2B sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for laptop bags, cases, and accessories |
| Unit Pricing | Pay-as-you-go | Tiered promotional discounts for seasonal sales |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Targus product offering
Product offeringCore offering
Targus designs and sells protective carrying solutions (laptop backpacks, sleeves, briefcases, tablet cases), universal docking stations (USB-C and Thunderbolt, single-cable multi-display connectivity), and a broad line of computer peripherals (privacy screens, keyboards, mice, webcams, audio, power, cables). It sells through its own e-commerce site, OEM alliances with Dell/Lenovo/HP/Acer/Samsung, and authorized reseller channels, targeting both individual mobile professionals and large enterprise IT buyers.
Product overview
Targus is a technology accessories company offering a comprehensive portfolio of protective carrying solutions and connectivity devices. The core product lineup includes laptop bags and cases (backpacks, sleeves, briefcases, totes, roller bags), tablet cases for iPad and Samsung devices, and universal docking stations with USB-C and Thunderbolt connectivity. The company also offers tech accessories (keyboards, mice, webcams, audio, power adapters) and maintains sub-brands including iStore (Apple accessories) and the acquired Hyper brand. Key technology differentiators include the SafePort Protection System, DefenseGuard antimicrobial technology, MiraLogic Workspace Intelligence System, and enterprise software utilities for docking stations. Targus serves both consumer and enterprise markets through direct distribution in over 100 countries, with OEM partnerships with Dell, Lenovo, HP, Acer, and Samsung.
Differentiator
Problem solved
Functional benefit
Brands
- iStore: One of the leading Authorized Apple resellers in North America offering fashionable mobile solutions designed for iPad, iPhone, Apple Watch, Apple TV, and beyond. Part of Targus's luxury tech accessories portfolio.
- DefenseGuard
- EcoSmart
- MiraLogic Connect
Products and services
- Laptop Bags & Cases Protective carrying cases for laptops including backpacks, sleeves, messenger bags, briefcases, totes, roller bags, and checkpoint-friendly designs, featuring SafePort protection systems, eco-friendly materials, and compatibility with laptop sizes from 12 to 17 inches.
- Tablet Cases Protective cases for iPad and Samsung tablets featuring rotation capabilities (VersaVu), military-grade protection, keyboard cases, rugged and field-ready options, and antimicrobial DefenseGuard technology.
- Docking Stations Universal USB-C Alt Mode and Thunderbolt docking stations that connect laptops to multiple monitors, peripherals, and networks with power delivery up to 140W, dual/quad 4K and triple 8K display support, and enterprise software features including Wi-Fi Auto Switch and MAC Address Cloning.
- Tech Accessories Peripherals including webcams, audio accessories, keyboards, mice, USB hubs, power adapters, cooling pads, cables, stands, privacy screens (4Vu), cable locks, and screen protectors for laptops, tablets, and monitors.
- iStore Apple Accessories Collection Premium Apple accessory collection offered through a partnership with iStore, an authorized Apple reseller, including iPad cases, charging cables, power banks, and stylish accessories designed for Apple products with MFI certification compliance.
- EcoSmart Collection Eco-friendly laptop bags and accessories made from recycled PET polyester and recycled water bottles, including the Balance EcoSmart Backpack and Terra EcoSmart Backpack, targeting environmentally conscious consumers.
Quantifiable outcome
- 30% reduction in dock spending
- +3 more outcomes
Companies that use Targus
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Targus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Targus partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- Sanho Corporation (Hyper brand)coreTargus acquired Sanho Corporation and its Hyper brand on May 4, 2021. Hyper is a producer of IT and mobile accessories with focus on Apple products. Deal aims to expand product offerings, sales channels, and international presence. Hyper maintains separate headquarters and brand identity.
- DellcoreStrategic OEM alliance partnership providing laptop cases and accessories as part of Dell ecosystem. Long-standing relationship as one of the world's leading PC OEMs. Targus provides global design leadership, turnkey strategic support, and customized regionalized product and marketing programs.
- LenovocoreStrategic OEM alliance partnership with Lenovo as a leading global PC manufacturer. Targus provides complementary accessories designed to complete Lenovo device ecosystems with global distribution support.
- HPcoreStrategic OEM alliance partnership with HP Inc. Targus collaborated with HP on flex space solutions for enterprise clients. Provides turnkey strategic support and comprehensive accessory portfolio for HP device users.
- AcercoreOEM alliance partnership with Acer providing laptop cases and accessories designed to complement Acer's product ecosystem with regionalized product and marketing programs.
- SamsungcoreStrategic OEM alliance partnership with Samsung Business Solutions. Targus recognized as Samsung New Market Creator of the Year. Provides mobile accessory solutions for Samsung devices including tablets and mobile devices.
- Apple (via iStore)coreiStore is one of the leading Authorized Apple resellers in North America. Targus is an official iStore partner in the United States, offering fashionable mobile solutions for iPad, iPhone, Apple Watch, and Apple TV. Products are MFI certified and designed to meet or exceed Apple specifications.
- Alienware (Dell Technologies)strategicAlienware Apparel partnership with Targus offering branded apparel and accessories for gamers. Exclusive branded collection available through Targus.com and dedicated Alienware section.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Targus competitors and assessment
Company assessmentDirect peers
- Anker Innovations: Anker (and its sub-brands like AnkerWork, Soundcore) competes with Targus across USB-C hubs, docking-adjacent products, power adapters, cables, and webcams. Both target the hybrid-work prosumer and enterprise buyer with overlapping connectivity product lines.
- Kensington (ACCO Brands): Kensington is the closest direct competitor to Targus in docking stations, laptop locks, privacy screens, and rugged cases for enterprise and education markets. Both brands compete head-to-head on universal docking solutions for hybrid-work and hoteling deployments and target the same IT procurement buyer.
- Belkin International: Belkin competes directly with Targus in docking stations, USB-C hubs, laptop bags, tablet cases, and consumer tech accessories through retail and OEM channels. Both serve the same enterprise and prosumer buyer with overlapping connectivity and protection product lines.
- Case Logic: Case Logic is a long-standing direct competitor in laptop cases, backpacks, and tablet sleeves sold primarily through retail channels. Both brands compete for the same laptop-bag shelf space at Best Buy, Staples, and office-supply retailers.
- HyperDrive: HyperDrive (Hyper brand, acquired by Targus in 2021) remains a peer in USB-C hubs, GaN chargers, and Apple-focused accessories; its products overlap substantially with the broader Targus accessories range and serve the same Apple-ecosystem buyer.
Emerging players
- Tomtoc: Tomtoc is a fast-growing D2C challenger in protective laptop sleeves, backpacks, and tablet cases, competing with Targus's core bag business through Amazon and direct channels. It represents the lower-priced, digitally native threat to Targus's laptop-bag category.
- STM Goods: STM Goods designs protective laptop bags, tablet cases, and backpacks with a focus on student and prosumer segments, competing with Targus's case portfolio. It is a meaningful but smaller competitor in the consumer-carrying-case category.
- CalDigit: CalDigit is a specialist in Thunderbolt docking stations and storage, competing with Targus's higher-end docking lineup (e.g., the new DOCK230 Thunderbolt 5). Both brands target creative professionals and enterprise IT buyers requiring multi-display, high-power delivery.
Broad incumbents
- Logitech: Logitech is a broad incumbent in computer peripherals (mice, keyboards, webcams, headsets, presentation remotes) — categories where Targus also competes with its 'Tech Accessories' line. Logitech dwarfs Targus in scale and brand, but overlaps meaningfully in enterprise conferencing and productivity accessories.
- 3M (Privacy and Workspace): 3M is a broad incumbent in the privacy-screen category where Targus sells its 4Vu line to enterprise and healthcare (e.g., 10,000+ screens for HIPAA compliance). 3M brings significant scale and brand to the same regulated-buyer security accessory category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Targus social profiles
Digital presenceTargus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Targus leadership team
Management profileNumber of profiles
Profiles10 records
Targus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Targus funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Targus M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Targus
What does Targus do?
Targus designs and sells protective carrying solutions (laptop backpacks, sleeves, briefcases, tablet cases), universal docking stations (USB-C and Thunderbolt, single-cable multi-display connectivity), and a broad line of computer peripherals (privacy screens, keyboards, mice, webcams, audio, power, cables). It sells through its own e-commerce site, OEM alliances with Dell/Lenovo/HP/Acer/Samsung, and authorized reseller channels, targeting both individual mobile professionals and large enterprise IT buyers.
Is Targus a public or private company?
Targus is a private company. It is classified as unknown and is currently operating.
When was Targus founded?
Targus was founded in 1983. It employs 501 to 1,000 people.
Where is Targus based?
Targus is headquartered in Anaheim, United States, in the North America region.
How does Targus make money?
One revenue line is on record: hardware Product Sales.
Who are Targus's main competitors?
Direct peers on record are Anker Innovations, Kensington (ACCO Brands), Belkin International, Case Logic and HyperDrive. Emerging players are Tomtoc, STM Goods and CalDigit. Broad incumbents are Logitech and 3M (Privacy and Workspace).
Does Targus have an API?
No public API is recorded for Targus.
What industry is Targus in?
Targus's product category is Computer & Mobile Computing Accessories. Its primary akta.pro industry code is IMAOAHAE, Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels), with a secondary code of HDACAKAA, POS Terminals & All-in-One Retail Computers. Its NAICS code is 33411 and its SIC code is 5734.