Case Logic
Case Logic, founded in 1984 and owned by Thule Group, manufactures and distributes protective bags, sleeves, and cases for laptops, tablets, cameras, and electronics across global retail, e-commerce, and B2B reseller channels.
- Company typePrivate
- Founded1984
- HeadquartersLongmont, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Case Logic does
Case Logic is a bag and case manufacturer founded in 1984, currently operating as a wholly-owned brand within the Thule Group portfolio and managed in the United States through Thule Inc. The company designs, manufactures, and distributes protective carrying solutions for consumer electronics — primarily laptop backpacks, sleeves and attaché cases, plus camera bags, tablet cases, and small electronics organizers — at retail price points ranging from roughly $12 to $130. Product development is supported by a dedicated world-class test center staffed by 50 employees, and the company offers 25-year warranties on most product lines alongside a growing sustainable-materials portfolio (Invigo, Commence, Uplink) built around 100% recycled exterior fabrics and 86% recycled YKK zipper tape.
Case Logic sells through a multi-channel distribution model: a direct-to-consumer e-commerce storefront at caselogic.com; major US electronics and mass retailers including Best Buy, Target, Walmart, Staples, and Office Depot; online marketplaces such as Amazon and eBags; B2B technology resellers (CDW, SHI, Insight); and a corporate/group sales program offering volume pricing and logo customization for orders of 25-50+ units. Regional operations are anchored in Longmont, Colorado (US/Canada), Louvain-la-Neuve, Belgium (EMEA), and Hong Kong (APAC), supporting a global footprint across North America, EMEA, Latin America, and Asia-Pacific.
The company's revenue model is straightforward hardware sales: one-time purchase of physical carrying products with no subscription, software, or connected-device component. No AI, app, or software capabilities are present in the product portfolio, and competitive differentiation rests on brand heritage (40 years), physical product testing, warranty coverage, and recent sustainability positioning rather than digital or data-driven features.
Case Logic firmographics
Firmographics- Name
- Case Logic
- Legal name
- Thule Inc.
- Website
- https://caselogic.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Case Logic, founded in 1984 and owned by Thule Group, manufactures and distributes protective bags, sleeves, and cases for laptops, tablets, cameras, and electronics across global retail, e-commerce, and B2B reseller channels.
- Ownership category
- akta.pro rank
Case Logic industry classification
Industry- Product category
- Consumer Electronics Carrying Cases and Bags
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Big-Box Electronics Accessories & Consumables Retail (CRACAAAK)
Keywords
Where Case Logic is headquartered
LocationHeadquarters
- HQ city
- Longmont
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Case Logic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: Case Logic generates revenue through one-time sale of physical carrying products including laptop bags, backpacks, briefcases, sleeves, camera bags, tablet cases, and electronics cases. Products are sold at various price points from approximately $12 to $130 depending on product type and features. The company offers corporate and group sales with volume pricing for bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for laptop sleeves |
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for laptop backpacks |
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for laptop briefcases |
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for camera bags |
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for electronics cases |
| Unit Pricing | Multi-year contract | Corporate and Group Sales Volume Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Case Logic product offering
Product offeringCore offering
Case Logic manufactures and distributes physical carrying solutions and storage cases for technology products, including laptop backpacks, laptop briefcases/attachés, laptop and tablet sleeves, camera bags, electronics organizer cases, and portable hard drive cases. The company sells these branded products through its own e-commerce site, major retail chains, online marketplaces, technology resellers and a dedicated corporate/group sales program.
Product overview
Case Logic is a bag and case manufacturer founded in 1984, celebrating 40 years in 2024. The company offers a diverse portfolio of physical carrying products organized into distinct product lines: Laptop Backpacks (Jaunt, Era, Propel, Commence, Uplink, Query, Key, Notion, InTransit), Laptop Briefcases/Attachés (Advantage, Era, Notion, Propel, Huxton), Laptop Sleeves (Reflect with memory foam, Huxton, Invigo with recycled materials, LAPS, Quantic for Chromebooks, Ibira, MacBook-specific sleeves), Tablet Cases (iPad Attaché), Camera Bags (Viso, Bryker, Era, Compact Camera Cases, SLR Holsters), and Electronics Cases (Invigo electronics organizers, Lectro accessory cases, Portable Hard Drive cases). All products are physical carrying solutions without smart/connected features. The company emphasizes sustainability with recycled material options (Commence, Uplink, Invigo) and backs most products with a 25-year quality guarantee. Products are sold through major retail stores (Target, Walmart, Best Buy, Staples, Office Depot) and online partners (Amazon, eBags), with corporate/group sales options available.
Differentiator
Problem solved
Functional benefit
Products and services
- Case Logic Jaunt 15.6" Laptop Backpack 15.6-inch everyday-commute laptop backpack for professionals and students, available in Black, Deep Burgundy, Sky Blue, Dark Teal and Dim Gold. Priced at $39.99.
- Case Logic Era 16" Laptop Backpack Professional 16-inch laptop backpack with padded storage and organizational compartments in Obsidian Black, targeted at modern professionals. Priced at $64.99.
- Case Logic Propel Laptop Backpack Sleek laptop backpack with elevated padded laptop storage up to 16 inches, front organization pocket, dual expandable side pockets, and a luggage pass-through panel. Priced at $89.99.
- Case Logic Advantage 14" Laptop Attaché Streamlined 14-inch laptop attaché with padded laptop compartment, dedicated tablet pocket and front organization panel, designed for the modern professional. Priced at $42.99.
- Case Logic Reflect 14" Laptop Sleeve Memory-foam laptop sleeve offering first-class impact protection in a slim-line form factor, available in sizes up to 16 inches and multiple colors. Reflect 14" priced at $44.99.
- Case Logic Huxton Laptop Sleeve Slim laptop sleeve with textured polyester fabric and zippered accessory pocket, available in 13.3-inch, 14-inch and 15.6-inch sizes. 13.3" priced at $34.99.
- Case Logic LAPS Laptop Sleeve Polyester laptop sleeve available in 11", 13", 14", 16" and 17" sizes with optional pocket feature, in Black.
- Case Logic Invigo Recycled Laptop Sleeve Laptop sleeve made from 100% recycled materials — 600D recycled polyester exterior with water-repellent coating, recycled linings and mesh, and 86% recycled YKK zipper tape. Multiple sizes available.
- Case Logic Commence Recycled Laptop Backpack Sustainable-material laptop backpack, available in multiple colors including Hawthorne Green, Sugared Peach, Boulder Beige, Glowing Blue, Navy Blue and Black.
- Case Logic Uplink Recycled Laptop Backpack Recycled-material laptop backpack in Navy Blue, Boulder Beige, Raw Copper, Deep Teal and Black.
- Case Logic Quantic Chromebook Sleeve Sleeve designed specifically for Chromebooks and ultrabooks, available in 12-inch and 14-inch sizes in Black.
- Case Logic Ibira Laptop and Tablet Sleeve Laptop and tablet sleeve available in 11-inch, 14-inch and 15.6-inch sizes in Black.
- Case Logic 13.3" MacBook Laptop Sleeve Sleeve specifically designed for MacBooks in 13.3-inch size, available in Black, Graphite, Heather Rose and Ion.
- Case Logic Neoprene Laptop Sleeve with Power Pocket Neoprene laptop sleeve with suede interior and zippered Power Pocket for power adapter and accessories, available in 14-inch, 15-16-inch, 16-inch and 17-17.3-inch sizes.
- Case Logic 10-11.6" Chromebooks/Ultrabooks Sleeve Sleeve designed for smaller Chromebooks and ultrabooks in the 10-11.6-inch size range.
- Case Logic Query Recycled Laptop Backpack Recycled-material backpack for laptops in Black with sustainable construction.
- Case Logic Key Laptop Backpack Laptop backpack available in standard and plus sizing in Black.
- Case Logic Notion Laptop Bag and TSA Briefcase Professional laptop carrying line with 14-inch and 16-inch bags/backpacks plus a 15.6-inch TSA-friendly briefcase, designed for professionals in Black. 17.3" Notion priced at $114.99.
- Case Logic InTransit 14.1" Laptop Backpack Compact 14.1-inch commuter laptop backpack with organization panel, reflective touch points and comfortable carry features.
- Case Logic 17" Checkpoint-Friendly Laptop Backpack TSA Checkpoint-Friendly laptop backpack with Grab n Go feature enabling airport security pickup without rezipping; dedicated electronics compartment fits up to 15.6" laptops with die-cut EVA shoulder straps.
- Case Logic Laptop Briefcases Collection Top-loading and combination laptop briefcases in 16-inch and 17.3-inch formats in Black, for professional carrying of laptops and tablets.
- Case Logic iPad 10" Tablet Attaché Neoprene tablet attaché with screen protection panel and accessory pocket, designed for iPad, Samsung Galaxy Tab, Nexus 10, Microsoft Surface and other 10-inch tablets.
- Case Logic Viso DSLR/Mirrorless Camera Case DSLR and mirrorless camera case designed for photographers, available in Black.
- Case Logic Bryker Camera and Drone Backpack Large and medium camera backpack designed for photographers and drone enthusiasts. Bryker large priced at $129.99.
- Case Logic Compact Camera Case Compact camera case with storage features for hybrid cameras and compact system cameras in Black, priced from $12.99.
- Case Logic SLR Camera Holster Camera holster designed for SLR cameras in Black.
- Case Logic Era Camera Bags Collection Era camera bag collection in Obsidian Black including large, medium and small backpacks, DSLR shoulder bags, DSLR/Mirrorless camera bags and compact camera pouches.
- Case Logic Invigo Electronics Organizer Case Eco-conscious electronics organization case made from 100% recycled materials — 600D polyester exterior, 150D polyester lining and 86% recycled YKK zipper tape — available in small, medium and large sizes.
- Case Logic Lectro Accessory Case Compact 840D-polyester travel electronics organizer case with secure pockets and elastic loops for cables, adapters, earbuds and small accessories, available in mini and other sizes.
- Case Logic Portable Hard Drive Case Ruggedly styled hard drive case with EVA molded ribbed exterior for impact protection, elastic band and mesh accessory pocket, priced from $11.99.
- Corporate and Group Sales Program B2B volume purchasing program providing competitive pricing across the entire Case Logic product line for organizations buying in minimums of 25-50 units, with logo customization available and discounts not eligible for resale.
Quantifiable outcome
- Products designed and developed over up to two years to meet quality standards
- +2 more outcomes
Companies that use Case Logic
Customer profileSegments7 records
Ideal customer profiles4 records
Case Logic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Case Logic partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Case Logic competitors and assessment
Company assessmentBroad incumbents
- Kensington: Kensington is a broad computer accessories brand with laptop carrying cases and sleeves in its portfolio, sold through enterprise B2B channels like CDW and Staples. It competes with Case Logic's corporate and group sales program for technology-driven buyers.
- Samsonite: Samsonite is a global luggage leader with a significant laptop bag and business backpack line sold through similar mass and department retail channels. While primarily a luggage company, Samsonite competes with Case Logic in the professional laptop and business travel bag segment.
- Belkin: Belkin is a broad consumer electronics accessories brand selling cables, chargers, and computer peripherals through major retailers including Best Buy. While not exclusively focused on bags, Belkin's laptop sleeves and tablet cases overlap with Case Logic's product portfolio at retail.
- Thule: Thule is the parent company of Case Logic and operates as a broader brand in outdoor and transport equipment including backpacks, luggage, and active lifestyle bags. While overlapping in backpack categories, Thule's portfolio extends well beyond Case Logic's electronics-focused niche.
Direct peers
- Mobile Edge: Mobile Edge is a laptop bag and accessories brand focused on professional, student, and gaming segments, sold through retailers like Best Buy and Amazon. It directly competes with Case Logic across laptop backpacks, briefcases, and sleeves.
- Brenthaven: Brenthaven specializes in protective laptop cases, sleeves, and bags with a focus on durability and education markets. It competes directly with Case Logic in laptop sleeves and backpacks, particularly in K-12 and higher education channels.
- Incase: Incase designs tech-focused carrying solutions including laptop sleeves, backpacks, and cases with a strong design-forward aesthetic. It competes directly with Case Logic's Reflect, Huxton, and Era lines, particularly in the Apple/MacBook user segment.
- STM Goods: STM Goods (formerly STM) designs laptop backpacks, sleeves, and tablet cases with a focus on student and professional segments. It directly competes with Case Logic in laptop backpacks and sleeves, with overlapping distribution through tech and education channels.
- Targus: Targus is the most direct competitor to Case Logic, specializing in laptop bags, sleeves, backpacks, and tablet cases sold through similar retail channels (Best Buy, Amazon, office supply stores) and B2B channels. Both brands compete head-to-head in the mid-range consumer and corporate laptop carrying market.
Emerging players
- Tomtoc: Tomtoc is a fast-growing direct-to-consumer brand specializing in laptop sleeves, cases, and tech accessories with strong Amazon and online marketplace presence. It represents an emerging threat to Case Logic in the mid-range sleeve and backpack categories with competitive pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Case Logic social profiles
Digital presenceCase Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Case Logic leadership team
Management profileNumber of profiles
Case Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Case Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Case Logic
What does Case Logic do?
Case Logic manufactures and distributes physical carrying solutions and storage cases for technology products, including laptop backpacks, laptop briefcases/attachés, laptop and tablet sleeves, camera bags, electronics organizer cases, and portable hard drive cases. The company sells these branded products through its own e-commerce site, major retail chains, online marketplaces, technology resellers and a dedicated corporate/group sales program.
Is Case Logic a public or private company?
Case Logic is a private company. It is classified as corporate owned and is currently operating.
When was Case Logic founded?
Case Logic was founded in 1984. It employs 1 to 10 people.
Where is Case Logic based?
Case Logic is headquartered in Longmont, United States, in the North America region.
How does Case Logic make money?
One revenue line is on record: product Sales.
Who are Case Logic's main competitors?
Broad incumbents on record are Kensington, Samsonite, Belkin and Thule. Direct peers are Mobile Edge, Brenthaven, Incase, STM Goods and Targus. Tomtoc is listed as an emerging player.
Does Case Logic have an API?
No public API is recorded for Case Logic.
What industry is Case Logic in?
Case Logic's product category is Consumer Electronics Carrying Cases and Bags. Its primary akta.pro industry code is CRACAAAK, Big-Box Electronics Accessories & Consumables Retail. Its NAICS code is 423430 and its SIC code is 5045.