ADPList
ADPList is a Singapore-based free global mentorship marketplace connecting 300K+ mentees with 38,000+ verified expert mentors across 140+ countries, now layering AI-powered session tools and a paid AI coding course.
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What ADPList does
ADPList, operated by ADPList Pte. Ltd., is a Singapore-headquartered mentorship marketplace founded in 2021 during the COVID-19 pandemic. The platform connects mentees with 38,197+ verified expert mentors for free 1:1 sessions across nine skill domains — UX Design, Product Management, Software Engineering, Data Science, Marketing, Leadership, AI, and Career Development — with mentors drawn from 20,000+ organizations including Google, Meta, Amazon, Microsoft, Apple, Netflix, Spotify, Stripe, Airbnb, and McKinsey. The product surface spans a free core marketplace, Group Sessions for cohort-based mentorship, the AI-powered Journal feature that records and transcribes sessions to generate summaries and action items (launched 2024), and supplementary resources including free guides (Design by Intelligence, Design Moonshot) and the external CrackedResume AI tool.
The underlying platform is a web-based marketplace using OAuth authentication via Google and LinkedIn, with integrations to Topmate and Cal.com for external scheduling and Skool for paid course delivery. The core matchmaking, browsing, calendar, and session-notes functionality is built in-house; no public API, SDK, or developer platform has been disclosed. The technology stack is standard SaaS rather than technically differentiated, with the most novel component being Journal's transcription-to-summary pipeline, which likely relies on third-party speech-to-text and LLM providers.
The business model is freemium with a thin monetization layer. The 1:1 mentorship marketplace is entirely free for mentees, with mentors volunteering their time, so the platform generates no direct take rate on the core service. Revenue is derived from (a) the paid "Vibe Coding for Designers" course launched in 2025 at $249 (with founder Felix Lee as instructor), (b) optional premium mentor services such as mock interviews, resume reviews, and consulting priced individually by mentors, and (c) a referral program offering Claude Pro subscriptions. The company has raised $1.3M in seed funding led by Sequoia Capital India's Surge in August 2021 and operates with 1-10 employees, relying on community-led, self-serve growth rather than enterprise sales.
ADPList firmographics
Firmographics- Name
- ADPList
- Legal name
- ADPList Pte. Ltd.
- Website
- https://adplist.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ADPList is a Singapore-based free global mentorship marketplace connecting 300K+ mentees with 38,000+ verified expert mentors across 140+ countries, now layering AI-powered session tools and a paid AI coding course.
- Ownership category
- akta.pro rank
ADPList industry classification
Industry- Product category
- Online Mentorship Marketplace
- NAICS
- Educational Services (611), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)
- akta.pro secondary industries
- Mentorship, Coaching & Office-Hours Platforms (MPACALAG), Instructor Marketplaces (Find-a-Teacher / Book-a-Class) (EDAFAIAD)
Keywords
Where ADPList is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
ADPList business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Free Mentorship Platform: Core platform provides free 1:1 mentorship sessions between verified mentors and mentees. Mentors volunteer their time; the platform does not charge mentees. Revenue is not generated directly from this service.
- AI Design Education Courses: Paid online courses including Vibe Coding for Designers ($249) and additional paid services like mock interviews, resume optimization, and career coaching. Course is delivered via Skool platform.
- Premium Mentorship Services: Some mentors offer paid premium services including mock interviews ($120/session), resume reviews ($50), product marketing consulting ($550), and career coaching ($300) through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Mentorship - Core platform access for mentees and mentors |
| One time/ perpetual license | Pay-as-you-go | Vibe Coding for Designers Course - 7-day AI coding curriculum |
| Unit Pricing | Pay-as-you-go | Premium Mentor Services - Optional paid sessions from select mentors |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
ADPList product offering
Product offeringCore offering
ADPList operates a free global online mentorship marketplace that connects mentees with verified professional mentors for 1:1 sessions across disciplines such as design, product management, engineering, data science, marketing, leadership, and AI. The platform also offers Group Sessions, an AI-powered Journal feature that records and transcribes sessions, paid educational courses (e.g., Vibe Coding for Designers), and optional premium services from individual mentors.
Product overview
ADPList operates a single unified platform — a free mentorship marketplace — augmented by several add-on learning resources and one paid educational product. The core platform connects mentees with 32,000+ verified expert mentors across 9 skill categories (UX Design, Product Management, Software Engineering, Data Science, Product Design, Marketing, Leadership, AI, Career Development) for free 1:1 sessions, supplemented by Group Sessions and an AI-powered Journal feature for session recording and transcription. The product portfolio also includes two free downloadable guides (Design by Intelligence, Design Moonshot ebook), one paid structured course (Vibe Coding for Designers at $249), an external free resume AI tool (CrackedResume), and community events (200+ in-person meets).
Differentiator
Problem solved
Functional benefit
Products and services
- ADPList Mentorship Platform A free global mentorship marketplace connecting individual mentees with verified expert mentors for 1:1 video sessions. Users browse mentors by expertise, company, or location and book sessions across design, product, engineering, data science, marketing, leadership, and AI disciplines.
- Group Sessions Live cohort-based or public mentorship sessions where a single mentor addresses multiple mentees simultaneously, enabling scalable delivery of mentorship on topics such as design, product, and AI.
- Premium Mentor Services Optional paid services offered by individual mentors through the platform, including 1:1 mock interviews (~$120/45 min), resume and cover letter optimization ($50/30 min), product marketing consulting ($550/55 min weekly x 4), product marketing coaching ($300/30 min fortnightly x 4), and pivot coaching ($250/50 min fortnightly x 2).
- Vibe Coding for Designers Course A paid 7-day structured online course that teaches designers how to build functional apps using AI tools (Claude Code and Cursor), covering AI-assisted coding, version control, deployment, authentication, and database integration. Priced at $249 (founding members) and hosted on Skool.
Quantifiable outcome
- 89% of members report being happy with their mentorship experience
- +2 more outcomes
Companies that use ADPList
Customer profileNamed customers31 records
Segments8 records
Ideal customer profiles2 records
ADPList technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature7 records
ADPList partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partnered OrganizationscorePartnered mentors join ADPList through organizations that refer them to the platform. Mentors with partner tags on their profiles are referred by partner organizations. Companies can partner to provide their employees with mentorship access.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
ADPList competitors and assessment
Company assessmentBroad incumbents
- MasterClass: Premium subscription platform for creator-led courses taught by world-class practitioners. Comparable as a creator-driven learning marketplace, though content is pre-recorded rather than 1:1 mentorship.
- LinkedIn Learning: Microsoft-owned professional learning subscription with massive distribution through LinkedIn's professional graph. Adjacent incumbent offering structured video courses and recently expanded into AI Coaching — a direct substitute for some ADPList personas.
- Coursera: Large online learning platform partnering with universities and companies to deliver courses, certificates, and guided projects. Adjacent incumbent in online professional learning, increasingly adding mentorship and coaching components.
Direct peers
- MentorCruise: Paid mentorship marketplace that matches mentees with vetted mentors across software engineering, data science, product, and design. Directly comparable to ADPList in target personas and category, but operates on a paid per-session/subscription model rather than free.
- Topmate: Marketplace platform enabling experts (product, design, engineering, growth) to monetize 1:1 sessions, calls, and digital products. Already integrated as a scheduling link on ADPList mentor profiles, indicating direct overlap in serving the same mentor/mentee personas.
- Clarity.fm: On-demand expert advice marketplace where entrepreneurs book paid short calls with vetted advisors. Comparable as a 1:1 expert-session marketplace, though focused more on startup/founder advice than career mentorship in tech disciplines.
- GrowthMentor: Subscription-based marketplace connecting marketers and growth professionals with senior mentors. Comparable in marketplace mechanics and target personas (growth, marketing, product), differing primarily in paid subscription monetization.
- Plato: Mentorship platform focused on engineering managers and tech leaders, pairing them with experienced mentors in cohort-based programs. Comparable in serving tech mentors/mentees with structured matching and learning journeys.
Others
- SCORE: Non-profit network providing free small-business mentorship, sponsored by the U.S. SBA. Operates a similar free-mentorship marketplace model but in the small-business vertical, useful as a benchmark for non-profit/free mentor network economics.
- Cal.com: Open-source scheduling infrastructure used by independent mentors and consultants (already referenced as an integration on ADPList mentor profiles). Comparable as enabling infrastructure for the same 1:1 expert-session use case.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ADPList social profiles
Digital presenceADPList financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADPList leadership team
Management profileNumber of profiles
Profiles2 records
ADPList funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADPList M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADPList
What does ADPList do?
ADPList operates a free global online mentorship marketplace that connects mentees with verified professional mentors for 1:1 sessions across disciplines such as design, product management, engineering, data science, marketing, leadership, and AI. The platform also offers Group Sessions, an AI-powered Journal feature that records and transcribes sessions, paid educational courses (e.g., Vibe Coding for Designers), and optional premium services from individual mentors.
Is ADPList a public or private company?
ADPList is a private company. It is classified as venture growth investor backed and is currently operating.
When was ADPList founded?
ADPList was founded in 2021. It employs 1 to 10 people.
Where is ADPList based?
ADPList is headquartered in Singapore, Singapore, in the Asia region.
How does ADPList make money?
Three revenue lines are on record. Free Mentorship Platform is the primary driver. The others are AI Design Education Courses and premium Mentorship Services.
Who are ADPList's main competitors?
Broad incumbents on record are MasterClass, LinkedIn Learning and Coursera. Direct peers are MentorCruise, Topmate, Clarity.fm, GrowthMentor and Plato. Others are SCORE and Cal.com.
Does ADPList have an API?
No public API is recorded for ADPList.
What industry is ADPList in?
ADPList's product category is Online Mentorship Marketplace. Its primary akta.pro industry code is EDAFAMAN, Mentoring, Coaching, Alumni Networking & Peer Support Platforms, with a secondary code of MPACALAG, Mentorship, Coaching & Office-Hours Platforms. Its NAICS code is 611 and its SIC code is 8200.