Partnered
Crossbeam operates an Ecosystem Revenue Platform that lets B2B companies securely exchange CRM data with partners to identify account overlaps and co-sell opportunities. It serves 30,000+ GTM teams globally across enterprise, mid-market, and SMB segments via freemium SaaS.
- Company typePrivate
- Founded2018
- HeadquartersHoboken, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Partnered does
Crossbeam, Inc., doing business as Crossbeam, operates The Ecosystem Revenue Platform, a B2B SaaS product that enables companies to securely exchange CRM data with their partners in order to identify account overlaps, surface co-sell opportunities, and feed ecosystem signals into GTM workflows. The platform is built around four interlocking modules: Account Mapping (overlap detection), Deal Navigator (pipeline generation), Ecosystem Intelligence (a 2nd-party data layer drawing on the Crossbeam Network of 30,000+ connected companies), and Crossbeam Copilot, an AI assistant that queries the platform via a Model Context Protocol (MCP) server. Crossbeam serves Sales, RevOps, Marketing, Tech Partners, Channel Partners, and Customer Success teams across enterprise, mid-market, and SMB customer segments, with named logos including Stripe, ServiceNow, Intercom, Gong, Census, Typeform, Gorgias, and JustCall.
The company runs a hybrid go-to-market combining a freemium self-serve funnel at app.crossbeam.com with enterprise demos and dedicated onboarding. Pricing is not publicly disclosed but follows a freemium-to-paid subscription model with annual billing on enterprise tiers. Native integrations span Salesforce, HubSpot, Microsoft Dynamics, Gong, Outreach, Snowflake, Fivetran, Clay, Slack, and a Chrome extension, plus AI assistants including Claude, ChatGPT, Glean, and Gemini. Crossbeam holds SOC 2 Type II, GDPR, CCPA, and PCI DSS certifications, publishes a 4.85 G2 rating, and operates as a private company headquartered in Hoboken, USA, under legal entity Crossbeam, Inc. The only funding round disclosed in the source material is a $3,000,000 Y Combinator seed in January 2021, although this figure is inconsistent with the company's observed operational scale and likely understates total capital raised.
Note on data quality: the input labels this entity as "Partnered," but every substantive data point (legal name, doing-business-as names, products, customers, integrations, technology) describes Crossbeam. The firmographic headcount field (1-10 employees) is also internally inconsistent with a 30,000+ customer B2B SaaS platform and should be treated as a data hygiene issue rather than a true scale indicator.
Partnered firmographics
Firmographics- Name
- Partnered
- Legal name
- Crossbeam, Inc.
- Website
- https://partnered.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crossbeam operates an Ecosystem Revenue Platform that lets B2B companies securely exchange CRM data with partners to identify account overlaps and co-sell opportunities. It serves 30,000+ GTM teams globally across enterprise, mid-market, and SMB segments via freemium SaaS.
- Ownership category
- akta.pro rank
Partnered industry classification
Industry- Product category
- Partner Sales Software
- NAICS
- Miscellaneous Intermediation (523910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
Keywords
Where Partnered is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Markets served
Partnered business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Platform: Subscription-based SaaS platform providing ecosystem revenue intelligence. Pricing appears tiered based on company size, partner connections, and feature access. The platform offers free registration alongside paid enterprise tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic registration access |
| Subscription | Annual | Enterprise tier with full platform access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Partnered product offering
Product offeringCore offering
Partnered is a platform that connects a company's sales team with its partner sales teams to exchange customer introductions. It enables organizations to identify warm paths into prospects through their partner ecosystem and facilitates co-selling motions between direct sales teams and channel/tech partners. The offering is targeted at B2B companies that maintain active partner programs and want to operationalize customer introduction sharing.
Product overview
Crossbeam offers The Ecosystem Revenue Platform as its core unified product, which consists of integrated modules including Account Mapping, Deal Navigator, Ecosystem Intelligence, and the Crossbeam Network (30,000+ connected companies). The platform enables B2B companies to securely share and analyze CRM data with partners to identify account overlaps, surface co-selling opportunities, and improve GTM execution. Crossbeam Copilot provides AI-powered conversational access to ecosystem data, and the Crossbeam MCP Server extends these capabilities to external AI assistants and agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Partnered Platform A platform that connects a company's sales team with its partner sales teams to exchange customer introductions. Targeted at B2B organizations with partner programs that want to surface warm paths into prospects and operationalize co-selling motions between direct and partner sales teams.
Quantifiable outcome
- 157% lift in partner-influenced revenue (Intercom)
- +6 more outcomes
Companies that use Partnered
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles1 record
Partnered technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature6 records
Partnered partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- SalesforcecoreNative integration enabling Crossbeam to connect with Salesforce CRM data, sync account overlaps, create tasks, and surface ecosystem signals directly within Salesforce workflows. Integration available on Salesforce AppExchange.
- HubSpotcoreNative integration with HubSpot CRM enabling account overlap analysis, sequence enrichment, and ecosystem signal integration. Available through HubSpot marketplace.
- Microsoft DynamicssupportingIntegration with Microsoft Dynamics enabling ecosystem data sync and account overlap identification for Microsoft ecosystem users.
- GongcoreCrossbeam Copilot for Gong enabling revenue intelligence platform users to access ecosystem signals, partner activity, and account overlap context within call summaries and recordings.
- OutreachsupportingCrossbeam Copilot for Outreach enabling sales engagement platform users to leverage ecosystem intelligence during prospecting and outreach sequences.
- ChatGPTcoreOpenAI ChatGPT integration enabling users to query Crossbeam ecosystem data through ChatGPT, identify partner overlaps, and surface account insights within AI conversations.
- ClaudecoreAnthropic Claude AI assistant integration via Crossbeam connector, enabling natural language queries of ecosystem data, partner overlap identification, and account intelligence.
- GeminisupportingGoogle Gemini AI integration enabling ecosystem data access through Google's AI assistant platform.
- GleancoreGlean Work AI integration enabling enterprise search users to access Crossbeam ecosystem intelligence, partner account information, and overlap data within their enterprise search interface.
- ClaysupportingData enrichment platform integration enabling Clay users to leverage Crossbeam ecosystem data in outbound prospecting and data enrichment workflows.
- SnowflakesupportingData warehouse integration enabling Crossbeam ecosystem data to be synced and analyzed within Snowflake data infrastructure.
- StripecoreStripe integration enabling financial infrastructure customers to access ecosystem revenue intelligence. Stripe uses Crossbeam Deal Navigator for ecosystem-qualified leads and partner co-sell opportunities.
- FivetransupportingData integration platform partnership enabling Fivetran customers to power ecosystem-led sales with Crossbeam data synchronization.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Partnered competitors and assessment
Company assessmentDirect peers
- ZINFI: ZINFI is a unified channel management platform covering PRM, partner marketing automation, and global partner programs. It competes in the broader ecosystem management category that Crossbeam targets.
- PartnerStack: PartnerStack is a partner relationship management (PRM) and affiliate program platform that enables SaaS companies to recruit, activate, and pay partners. It overlaps with Crossbeam in partner program infrastructure and ecosystem monetization, though it is more affiliate-payment oriented.
- Impartner: Impartner is an established PRM vendor offering partner onboarding, deal registration, and channel management tools. It competes with Crossbeam's ecosystem intelligence and partner activation capabilities, particularly for traditional channel-led businesses.
- Kiflo: Kiflo is a PRM platform supporting partner recruitment, tracking, and payouts, with ecosystem-led growth positioning. It is comparable to Crossbeam as a horizontal PRM targeting SaaS partner programs.
- Channeltivity: Channeltivity is a PRM platform offering partner relationship management, deal registration, and partner portal capabilities. It targets the same mid-market and enterprise partner programs that Crossbeam serves.
- Reveal: Reveal provides a partner intelligence platform that surfaces account overlaps, partner-influenced pipeline, and co-sell opportunities, mirroring Crossbeam's core Account Mapping and Deal Navigator capabilities.
- PartnerTap: PartnerTap is a partner ecosystem management platform focused on account mapping, co-sell, and pipeline visibility between partner companies. It is the closest direct competitor to Crossbeam in terms of CRM data overlap detection and ecosystem-led GTM.
- Allbound: Allbound provides partner enablement and PRM software focused on content sharing, training, and co-selling. It overlaps with Crossbeam's channel and tech partner segments, though it is more enablement-heavy than data-driven.
Broad incumbents
- Salesforce: Salesforce is the dominant CRM whose AppExchange hosts Crossbeam's listing and whose partner/account data Crossbeam ingests. Salesforce has overlapping capability through account hierarchies and ecosystem features (e.g., Partner Cloud, Slack), making it both a critical distribution channel and a long-term competitive threat.
- HubSpot: HubSpot is a leading CRM and marketing platform whose marketplace hosts Crossbeam's integration. HubSpot's own partner ecosystem features and Solutions Partner Program create adjacent competition for ecosystem-led growth tooling, particularly in the mid-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Partnered social profiles
Digital presencePartnered compliance and trust
Trust signalCompliance4 records
Partnered financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partnered leadership team
Management profileNumber of profiles
Partnered funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partnered M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partnered
What does Partnered do?
Partnered is a platform that connects a company's sales team with its partner sales teams to exchange customer introductions. It enables organizations to identify warm paths into prospects through their partner ecosystem and facilitates co-selling motions between direct sales teams and channel/tech partners. The offering is targeted at B2B companies that maintain active partner programs and want to operationalize customer introduction sharing.
Is Partnered a public or private company?
Partnered is a private company. It is classified as venture growth investor backed and is currently operating.
When was Partnered founded?
Partnered was founded in 2018. It employs 11 to 50 people.
Where is Partnered based?
Partnered is headquartered in Hoboken, United States, in the North America region.
How does Partnered make money?
One revenue line is on record: saaS Subscription Platform.
Who are Partnered's main competitors?
Direct peers on record are ZINFI, PartnerStack, Impartner, Kiflo, Channeltivity, Reveal, PartnerTap and Allbound. Broad incumbents are Salesforce and HubSpot.
Does Partnered have an API?
Yes. Crossbeam offers an API and MCP (Model Context Protocol) server that enables developers to put ecosystem signals directly into custom workflows, agents, and pipelines. The MCP server allows AI systems like Claude to access Crossbeam data functions including find_partner_overlaps, get_partner_contacts, rank_by_influence, get_record_signals, get_account_overlap_info, get_account_history, and get_call_summary. Developer documentation is at developers.crossbeam.com.
What industry is Partnered in?
Partnered's product category is Partner Sales Software. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks. Its NAICS code is 523910 and its SIC code is 7372.