What Soundcore does

Soundcore is the audio sub-brand of Anker Innovations, a Shenzhen-headquartered consumer electronics group founded in 2014 with US operations through Fantasia Trading LLC. The company designs and sells wireless earbuds, over-ear headphones, Bluetooth speakers, portable projectors (under the Nebula sub-brand), and an AI-enabled voice recorder. Soundcore reports more than 85 million cumulative units sold to approximately 52 million users globally and employs 1,001–5,000 staff. Its product portfolio spans entry-level earbuds at $19.99 through premium flagships such as the Liberty 5 Pro Max at $229.99, the Space 2 headphones at $129.99, the AeroFit 2 Pro open-ear earbuds, the Sleep A20/A30 sleep-focused line, and the Nebula X1 Pro projector at $4,999.

The product line is anchored by proprietary in-house technology. The THUS AI Chip is a custom neural-net Compute-in-Memory (CIM) silicon developed in Germany, claimed to deliver 150x the AI computing power of conventional DSPs, enabling on-device processing for noise cancellation, voice isolation, translation, and personalization. Other proprietary technology includes the ACAA coaxial acoustic architecture, HearID personalized sound profiles, LDAC codec support, Dolby Atmos integration, Adaptive ANC 4.0, Adaptive Snore Masking, and Binaural AI Brainwave Audio. Strategic software and channel partnerships include Calm app integration for sleep content, Flex for HSA/FSA payment eligibility, and a co-branding partnership with the Tomorrowland music festival.

Soundcore's revenue model is primarily transactional hardware sales through its own DTC site, Amazon, Best Buy, and 14+ international storefronts, with adjacent subscription-style services such as the Soundcore Work AI Recorder. The brand sits inside Anker Innovations alongside Anker (charging), Eufy (smart home), and Nebula (projection), benefiting from shared R&D, vertical integration, and supply-chain scale that enable aggressive pricing against premium incumbents such as Sony, Bose, and Apple.

Name

Soundcore

Legal name

Fantasia Trading LLC

Website

https://us.soundcore.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Soundcore is the audio sub-brand of Anker Innovations, designing wireless earbuds, headphones, speakers, projectors, and AI voice recorders for global consumers via online and retail channels, leveraging proprietary THUS AI silicon and acoustic technologies across a broad price range.

Ownership category

akta.pro rank

Product category

Consumer Audio Electronics

NAICS

Audio and Video Equipment Manufacturing (334310), Electronics and Appliance Retailers (4492)

SIC

Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

akta.pro secondary industries

Bluetooth & Portable Speakers (CRACANAE), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB)

Keywords

• Wireless audio products
• Consumer electronics
• Active noise cancellation
• Portable bluetooth speakers
• Smart projectors

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Hardware Product Sales: Primary revenue from selling audio hardware including wireless earbuds, headphones, speakers, projectors, and accessories. Products sold at various price points from budget ($19.99) to premium ($4,999 for Nebula X1 Pro). One-time purchase model with no ongoing subscription required for core functionality.
2. Soundcore Work AI Recorder: AI voice recorder device at $159 with optional subscription plans for enhanced AI features like transcription and summarization services powered by GPT processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Soundcore designs, manufactures, and sells consumer audio hardware including wireless earbuds, over-ear headphones, portable Bluetooth speakers, sleep-focused earbuds, and smart projectors under the Soundcore and Nebula sub-brands. Products span budget to premium price tiers ($19.99 to $4,999) and integrate proprietary audio technologies such as the THUS AI chip, ACAA acoustic architecture, HearID personalization, and adaptive noise cancellation. The company sells primarily through its own e-commerce storefront and Amazon, targeting individual consumers seeking premium audio at prices below Apple, Sony, and Bose.

Product overview

Soundcore is an audio brand under Anker Innovations offering a diverse portfolio of consumer audio products. The product lineup spans multiple categories: premium true wireless earbuds (Liberty 5 Pro series), over-ear headphones (Space 2, Space One Pro), open-ear earbuds (AeroFit 2 Pro), sleep-focused earbuds (Sleep A30 Special, Sleep A20), portable Bluetooth speakers (Boom 2 Plus, Select 4 Go, Space 2 Bluetooth Speaker, Rave Party 2), smart projectors (Nebula P1i, Nebula X1 Pro 4K), and AI-powered accessories (Soundcore Work voice recorder). Key differentiators include the proprietary THUS AI chip for advanced noise cancellation, adaptive audio technologies, and integration with services like Google TV and Calm app.

Differentiator

Problem solved

Functional benefit

Brands

• Nebula: Projector brand under Soundcore offering portable, home cinema, and outdoor projectors including Nebula P1i, Nebula X1 Pro, and Nebula Mars 3.
• soundcore Work

Products and services

• Liberty 5 Pro Flagship true wireless earbuds with THUS AI chip, adaptive noise cancellation, AI note-taking, live translation, LDAC hi-res codec, and up to 28 hours battery life. Targeted at consumers seeking premium call clarity and AI features at $169.99.
• Liberty 5 Pro Max Premium true wireless earbuds with THUS AI chip, touchscreen case, AI note-taker for meeting recording and transcription, audio recording, and live translation at $229.99.
• Space 2 Over-Ear Headphones Over-ear wireless ANC headphones with 4-stage adaptive noise cancellation, up to 70 hours battery life, 40mm drivers, LDAC support, and three AI noise-reduction microphones at $129.99 for travel and daily listening.
• AeroFit 2 Pro World-first dual-form open earbuds with adjustable ear hooks, switching between open-ear and ANC modes, 11mm drivers, IP55 water resistance, AI adaptive noise cancellation, and 7-hour (open) / 5-hour (ANC) battery life at $179.99.
• Sleep A30 Special Smart sleep earbuds with active noise cancellation, adaptive snore masking technology detecting snoring via case microphone and emitting masking audio to block up to 30dB, binaural AI brainwave audio, Calm app integration, and 8-10 hours battery life at $199.99.
• Sleep A20 Budget-friendly sleep earbuds with adaptive noise masking, ergonomic shape for side sleepers, 14 hours battery per charge, 80 hours total with case, sleep tracking, and audio streaming at $129.99-$179.99.
• Soundcore Work AI Voice Recorder AI-powered voice recorder device priced at $159 with optional subscription plans for enhanced AI features including transcription and summarization with GPT processing. Targets professionals and students needing meeting documentation.
• Nebula P1i Projector Portable smart projector with Google TV OS, 1080p resolution, 382-400 ANSI lumens, flip-out rotating 10W speakers, and up to 150-inch projection for portable home entertainment at $295-$369.
• Nebula X1 Pro 4K Projector Premium 4K party projector with 3,500 ANSI lumens, 200-inch display capability, and integrated 7.1.4 surround sound system with 160W output for immersive home theater at $4,999.
• Space One Pro Over-ear wireless ANC headphones featuring FlexiCurve folding structure for compact portability, hybrid ANC with 8 dedicated ANC microphones, and 40mm custom drivers at $199.99.
• Boom 2 Plus Portable Bluetooth speaker with 140W output, dual woofers and tweeters, BassUp 2.0 bass enhancement, 20-hour battery life, IPX7 waterproof rating, and customizable EQ at $169.99.
• P31i ANC Earbuds Budget noise-canceling true wireless earbuds with 52dB adaptive ANC, LDAC hi-res audio support, AI translation, and up to 50 hours battery life at $34.99.
• AeroClip Open Ear Earbuds Clip-on open earbuds with 12mm titanium-coated driver, directional sound technology, IP55 water resistance, and four-microphone AI noise reduction at $109.99.

Quantifiable outcome

• Guinness World Record for highest speech quality score for true wireless stereo headphones
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature11 records

Partnerships

Two partnerships are on record, tiered minor.

• TomorrowlandminorStrategic or Co-development Partner · 21 May 2026Multi-year partnership announced at Anker Day 2026, positioning Soundcore products for music festival and entertainment contexts.
• FlexminorGTM or Marketing Partner · 24 November 2025Partnership with Flex, an HSA/FSA infrastructure company, to make Soundcore Sleep A30 earbuds eligible for pre-tax health spending. Enables consumers to use HSA and FSA funds for sleep technology purchases, powered by Flex's checkout and eligibility verification technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JBL (Harman International / Samsung): JBL is a direct peer offering headphones, true wireless earbuds, and portable Bluetooth speakers across budget-to-mid-tier price points, competing head-to-head with Soundcore's Liberty, Space, and Boom lines for the same value-conscious consumer segment.
• Bose Corporation: Bose competes directly with Soundcore's premium earbuds and headphones (QuietComfort series vs Liberty/Space lines) on noise cancellation and call quality, and is one of the price-premium anchors against which Soundcore positions its value pricing.
• Sony (Headphones & Audio): Sony's WF and WH-series true wireless earbuds and over-ear headphones are core competitive alternatives to Soundcore's Liberty and Space lines, particularly on LDAC hi-res audio and adaptive ANC, which Soundcore explicitly matches in the Liberty 5 Pro.
• Beats by Dre (Apple): Beats is a direct competitor in true wireless earbuds and over-ear headphones, targeting lifestyle, fitness, and youth segments that overlap heavily with Soundcore's Liberty, AeroFit, and Space buyer profiles.
• Sennheiser (Sonova consumer division): Sennheiser's Momentum and Accentum true wireless earbuds compete in the premium audio tier alongside Soundcore's Liberty 5 Pro, with comparable emphasis on hi-res codecs, ANC, and audiophile positioning.
• Skullcandy: Skullcandy competes directly with Soundcore in the value-oriented true wireless earbud and headphones segment, particularly in North American retail channels, with overlapping budget-skewed customer demographics.
• JLab Audio: JLab is a direct budget-tier peer selling true wireless earbuds under $50 that compete head-to-head with Soundcore's P31i and entry-level Liberty and AeroFit models on Amazon and Best Buy.
• Jabra (GN Audio): Jabra's Elite true wireless earbuds compete with Soundcore's Liberty line on call quality, ANC, and multi-point connectivity, particularly for hybrid-work and commute use cases.

Emerging players

• Xiaomi (Xiaomi Audio / Redmi Buds): Xiaomi's Redmi Buds and Buds Pro lines are aggressive value-tier competitors in Asian and European markets, directly overlapping Soundcore's price points and feature positioning for budget TWS buyers.
• QCY: QCY is a Chinese budget TWS specialist competing in the sub-$30 segment with high unit volumes on Amazon and AliExpress, pressuring Soundcore's entry-level P-series and Liberty base SKUs at the very low end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soundcoreaudio
• Facebookfacebook.com/SoundcoreAudio
• LinkedInlinkedin.com/company/soundcore
• Instagraminstagram.com/soundcoreaudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundcore