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Knowledge to Practice

Full company profile

uuid0000qr6

Namestring
Knowledge to Practice
Websiteurl
k2p.com
Company typeenum
Private
Founded yearint
2014
Short descriptiontext

Knowledge to Practice is a Bethesda, Maryland-based EdTech company founded in 2014 that delivers personalized, just-in-time postgraduate medical education to practicing physicians via a digital platform, founded and led by CEO Mary Ellen Beliveau.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBethesda, United States
HQ citystring
Bethesda
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
medical education technology, personalized physician learning, postgraduate clinical training, just-in-time learning, medical knowledge platform
Industry2 codes
1Healthcare & Clinical Professional Development (CME/CE)
CodeEDAGANAJPrimaryYes
2Medical & Clinical Reference (Physicians, Nursing, Allied Health)
CodeEDAGAGAAPrimaryNo
NAICS code1 code
  • Professional and Management Development Training61143
SIC code1 code
  • Services-Educational Services8200
Product category
Medical Education Technology
Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Knowledge to Practice transforms postgraduate medical education by delivering personalized, just-in-time learning modules designed for time-constrained physicians. The company provides clinical specialty knowledge content and continuing medical education to practicing MDs and medical institutions seeking efficient learning delivery.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Personalized Just-in-Time Medical Learning Platform
CategoryMedical Education / eLearning
Description

A digital learning platform that delivers personalized, just-in-time educational modules on clinical specialty knowledge to time-constrained physicians and medical institutions. Designed for postgraduate medical education and continuing professional development.

No data
Peers10 records
1NEJM Knowledge+
TypeDirect peer
Description

NEJM Knowledge+ is the adaptive learning/self-assessment platform from the Massachusetts Medical Society/NEJM Group, targeting the same audience of practicing MDs seeking CME and board-relevant learning. Directly comparable as a digital CME platform addressing physician knowledge gaps with personalized, modular content.

2Hippo Education
TypeDirect peer
Description

Hippo Education provides podcast- and video-based CME and board review for practicing physicians across primary care, EM, pediatrics, and hospital medicine. Closely comparable as an audio/digital CME provider focused on personalized, on-demand learning for time-constrained MDs.

3BoardVitals (StatPearls / Elsevier)
TypeDirect peer
Description

BoardVitals, now part of StatPearls within Elsevier's healthcare portfolio, delivers board prep and CME question banks across medical specialties. Direct competitor in digital physician learning with similar audience of practicing clinicians earning CME/MOC credits.

4Pri-Med
TypeDirect peer
Description

Pri-Med is a long-standing provider of primary-care physician CME through live conferences and online programs. Comparable as a multi-channel CME provider targeting the same primary-care/postgraduate MD market with digital and in-person offerings.

5ReachMD
TypeDirect peer
Description

ReachMD is a digital medical education platform delivering CME-eligible audio, video, and live programming to healthcare professionals. Direct competitor in on-demand digital CME for time-constrained clinicians.

6AcademicCME
TypeDirect peer
Description

AcademicCME designs and accredits CME/CE activities for physicians, often in specialty niches, with a focus on certified digital and live content. Comparable as a specialty CME provider serving physician audiences through structured, accredited programming.

7MedBridge Education
TypeEmerging player
Description

MedBridge delivers online education and patient engagement tools primarily to physical therapists and allied health professionals, with some physician-facing content. Adjacent digital healthcare-education model with overlapping CME/CE accreditation mechanics and similar personalization/product DNA.

8Wolters Kluwer Health / Lippincott
TypeBroad incumbent
Description

Wolters Kluwer's Lippincott division is a global leader in medical publishing, journals, and digital CME/MOC solutions including Audio Digest and board-prep platforms. Broad incumbent with overlapping physician CME offerings at significantly greater scale and global footprint.

9Elsevier Clinical Solutions
TypeBroad incumbent
Description

Elsevier's Clinical Solutions group delivers clinical decision support, medical education, and CME content globally, including StatPearls and BoardVitals. Broad incumbent with massive content library, institutional relationships, and the resources to outcompete smaller specialized CME providers.

10Oakstone / CMEinfo
TypeDirect peer
Description

Oakstone (via CMEinfo) provides specialty-focused CME board review and clinical updates for practicing physicians across cardiology, oncology, internal medicine, and other specialties. Direct competitor in specialty physician CME/self-assessment content delivery.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors7 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Knowledge to Practice

Medical Education Technologyk2p.com

Knowledge to Practice is a Bethesda, Maryland-based EdTech company founded in 2014 that delivers personalized, just-in-time postgraduate medical education to practicing physicians via a digital platform, founded and led by CEO Mary Ellen Beliveau.

Knowledge to Practice firmographics

Firmographics
Name
Knowledge to Practice
Website
https://k2p.com
Company type
Private
Founded year
2014
Headcount range
11–50 employees
Short description
Knowledge to Practice is a Bethesda, Maryland-based EdTech company founded in 2014 that delivers personalized, just-in-time postgraduate medical education to practicing physicians via a digital platform, founded and led by CEO Mary Ellen Beliveau.
Ownership category
akta.pro rank

Knowledge to Practice industry classification

Industry
Product category
Medical Education Technology
NAICS
Professional and Management Development Training (61143)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)
akta.pro secondary industry
Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

  • Medical education technology
  • Personalized physician learning
  • Postgraduate clinical training
  • Just-in-time learning
  • Medical knowledge platform

Where Knowledge to Practice is headquartered

Location

Headquarters

HQ city
Bethesda
HQ country
United States
HQ region
North America

Markets served

Knowledge to Practice business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Knowledge to Practice product offering

Product offering

Core offering

Knowledge to Practice transforms postgraduate medical education by delivering personalized, just-in-time learning modules designed for time-constrained physicians. The company provides clinical specialty knowledge content and continuing medical education to practicing MDs and medical institutions seeking efficient learning delivery.

Differentiator

Problem solved

Functional benefit

Products and services

  • Personalized Just-in-Time Medical Learning Platform A digital learning platform that delivers personalized, just-in-time educational modules on clinical specialty knowledge to time-constrained physicians and medical institutions. Designed for postgraduate medical education and continuing professional development.

Companies that use Knowledge to Practice

Customer profile

Ideal customer profiles1 record

Knowledge to Practice technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Knowledge to Practice competitors and assessment

Company assessment

Direct peers

  • NEJM Knowledge+: NEJM Knowledge+ is the adaptive learning/self-assessment platform from the Massachusetts Medical Society/NEJM Group, targeting the same audience of practicing MDs seeking CME and board-relevant learning. Directly comparable as a digital CME platform addressing physician knowledge gaps with personalized, modular content.
  • Hippo Education: Hippo Education provides podcast- and video-based CME and board review for practicing physicians across primary care, EM, pediatrics, and hospital medicine. Closely comparable as an audio/digital CME provider focused on personalized, on-demand learning for time-constrained MDs.
  • BoardVitals (StatPearls / Elsevier): BoardVitals, now part of StatPearls within Elsevier's healthcare portfolio, delivers board prep and CME question banks across medical specialties. Direct competitor in digital physician learning with similar audience of practicing clinicians earning CME/MOC credits.
  • Pri-Med: Pri-Med is a long-standing provider of primary-care physician CME through live conferences and online programs. Comparable as a multi-channel CME provider targeting the same primary-care/postgraduate MD market with digital and in-person offerings.
  • ReachMD: ReachMD is a digital medical education platform delivering CME-eligible audio, video, and live programming to healthcare professionals. Direct competitor in on-demand digital CME for time-constrained clinicians.
  • AcademicCME: AcademicCME designs and accredits CME/CE activities for physicians, often in specialty niches, with a focus on certified digital and live content. Comparable as a specialty CME provider serving physician audiences through structured, accredited programming.
  • Oakstone / CMEinfo: Oakstone (via CMEinfo) provides specialty-focused CME board review and clinical updates for practicing physicians across cardiology, oncology, internal medicine, and other specialties. Direct competitor in specialty physician CME/self-assessment content delivery.

Emerging players

  • MedBridge Education: MedBridge delivers online education and patient engagement tools primarily to physical therapists and allied health professionals, with some physician-facing content. Adjacent digital healthcare-education model with overlapping CME/CE accreditation mechanics and similar personalization/product DNA.

Broad incumbents

  • Wolters Kluwer Health / Lippincott: Wolters Kluwer's Lippincott division is a global leader in medical publishing, journals, and digital CME/MOC solutions including Audio Digest and board-prep platforms. Broad incumbent with overlapping physician CME offerings at significantly greater scale and global footprint.
  • Elsevier Clinical Solutions: Elsevier's Clinical Solutions group delivers clinical decision support, medical education, and CME content globally, including StatPearls and BoardVitals. Broad incumbent with massive content library, institutional relationships, and the resources to outcompete smaller specialized CME providers.

Market position

Customer concentration

Knowledge to Practice social profiles

Digital presence

Knowledge to Practice financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Knowledge to Practice leadership team

Management profile

Number of profiles

Profiles1 record

Knowledge to Practice funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Knowledge to Practice M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knowledge to Practice

What does Knowledge to Practice do?

Knowledge to Practice transforms postgraduate medical education by delivering personalized, just-in-time learning modules designed for time-constrained physicians. The company provides clinical specialty knowledge content and continuing medical education to practicing MDs and medical institutions seeking efficient learning delivery.

When was Knowledge to Practice founded?

Knowledge to Practice was founded in 2014. It employs 11 to 50 people.

Where is Knowledge to Practice based?

Knowledge to Practice is headquartered in Bethesda, United States, in the North America region.

Who are Knowledge to Practice's main competitors?

Direct peers on record are NEJM Knowledge+, Hippo Education, BoardVitals (StatPearls / Elsevier), Pri-Med, ReachMD, AcademicCME and Oakstone / CMEinfo. MedBridge Education is listed as an emerging player. Broad incumbents are Wolters Kluwer Health / Lippincott and Elsevier Clinical Solutions.

Does Knowledge to Practice have an API?

No public API is recorded for Knowledge to Practice.

What industry is Knowledge to Practice in?

Knowledge to Practice's product category is Medical Education Technology. Its primary akta.pro industry code is EDAGANAJ, Healthcare & Clinical Professional Development (CME/CE), with a secondary code of EDAGAGAA, Medical & Clinical Reference (Physicians, Nursing, Allied Health). Its NAICS code is 61143 and its SIC code is 8200.

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Live signals
PR NewswireNew CurrentMD COVID App Facilitates Just-in-Time Learning for Frontline PhysiciansKnowledge to Practice (K2P) has launched a new mobile app called CurrentMD COVID that delivers just-in-time COVID-19 learning modules and continuing medical education (CME) credits directly to frontline physicians. The app, updated on an expedited rolling basis with vetted clinical findings, addresses physician burnout by providing on-demand, personalized information in an accessible format. Over 40% of content has been updated since the platform's initial launch in July 2020, with the app currently available on iOS and Android support planned.PR NewswireKnowledge to Practice (K2P) Appoints David B. Nash, MD, MBA, as Chairman of Advisory BoardKnowledge to Practice (K2P), a provider of personalized, competency-based lifelong learning for physicians and healthcare systems, appointed David B. Nash, MD, MBA as Chairman of its Advisory Board. Dr. Nash, the Founding Dean Emeritus at Jefferson College of Population Health, previously advised on the development of K2P's CurrentMD COVID curriculum and will guide future curriculum development including a new Complex Diseases program launching in 2021. The appointment supports K2P's expansion into new content areas for hospitals focused on interdisciplinary care teams and improving patient outcomes.PR NewswireKnowledge to Practice Launches CurrentMD COVID, Aimed at Empowering Frontline Teams to Deliver the Best CareKnowledge to Practice (K2P) announced on August 4, 2020 the launch of CurrentMD COVID, a subscription-based microlearning platform providing frontline medical providers with up-to-date COVID-19 information through 5-to-20-minute modules. The platform was developed in two months and offers content across four learning tracks covering COVID-19 background, clinical presentation, diagnosis, and treatment. K2P has partnered with Blue Cross Blue Shield of South Carolina, the South Carolina Medical Association, and the South Carolina Hospital Association to deploy the program to 25,000 providers across the state.PR NewswireKnowledge To Practice Fuels Enterprise Growth through inaugural Capital Investment From Pearson VenturesKnowledge to Practice (K2P), a healthcare education SaaS company, raised $3.7 million in funding with Pearson Ventures as a major investor, along with participation from Avestria Ventures, Sofia Fund, and existing investors. The funding will be used to expand K2P's personalized competency-based medical education platform to health systems across the United States. Pearson Ventures, the corporate venture arm of Pearson Education launched in 2019, will have Vicky Guo join K2P's board of directors as part of the investment.PR NewswirePearson Ventures Announces Investments in Springboard and Knowledge to PracticePearson announced its first investments through Pearson Ventures, allocating $4.2 million to education technology startups Springboard and Knowledge to Practice (K2P). The funding supports Springboard's online boot camps for digital skills and K2P's healthcare education solutions aimed at improving patient care outcomes.PR NewswireKnowledge to Practice Appoints Successful Healthcare Entrepreneur to Its Board of Directors and Recruits Top Product Strategy ExecutiveKnowledge to Practice (K2P), a provider of competency-based continuing education for physicians, announced that Anthony Sanzo, CEO and Board Chairman of Net Health, has been elected to its board of directors. K2P also appointed Kara Sasse, a product strategist with experience at Blackboard, EverFi, and Gallup, as its new Chief Product Officer. The appointments are intended to support K2P's aggressive growth strategy in the enterprise healthcare learning market.PR NewswireKnowledge to Practice Appoints Medical Director to Accelerate Its Clinical Content ExpansionKnowledge to Practice (K2P), a provider of personalized medical education for physicians and healthcare systems, appointed Dr. Chimene Richa as Medical Director on July 18, 2018. In this role, Dr. Richa will lead curriculum design and clinical content strategies across specialty areas, managing a team of clinical writers, editors, and contributing faculty from academic medical centers. The appointment is intended to support K2P's next stage of growth and expansion of its clinical content offerings.PR NewswireKnowledge to Practice Completes Strategic Growth Phase In Anticipation of Product LaunchLaurie Cordova was appointed as Vice President of Product for Knowledge to Practice, an Ed-Tech firm specializing in online continuing medical education for physicians. Cordova joins Kerry Hudson, the newly announced VP of Strategic Partnerships, as two central executive hires key to preparing the company for its next phase of business and the launch of its upcoming product CurrentMD. The company operates in the $2.65 billion continuing medical education industry and claims its personalized curriculum delivers an average of 38% improvement in knowledge retention compared to 3-5% for traditional CME models.PR NewswireKnowledge to Practice Appoints A. Joseph Lemheney, Ed.D. to Key Position of Chief Learning OfficerKnowledge to Practice, an Ed-Tech company specializing in competency-based online continuing medical education for physicians, announced the appointment of Joseph Lemheney, Ed.D. as its Chief Learning Officer. Lemheney previously served as Vice President of Education and ACGME Designated Institutional Official at Lehigh Valley Health Network, a $2.4 billion health system, and will now lead the company's lifelong learning team and clinical content operations. The appointment supports Knowledge to Practice's strategy to expand into medical specialty areas and modernize postgraduate medical education for practicing physicians.PR NewswireEdTech Startup Knowledge to Practice Growing Leadership TeamKnowledge to Practice announced six new hires for its management and clinical teams. The additions include Euphia Hsu Smith as Managing Director of Strategic Initiatives and Jennifer Spear Smith as VP of Clinical Content. The company's personalized CME curriculum claims a 34% average improvement in information recall and retention.