BallotReady

What BallotReady does

BallotReady is a non-partisan civic technology company founded in 2015 that operates a voter information platform covering all 50 U.S. states. Its core product, BallotReady.org, is a consumer-facing web platform that delivers personalized election information based on user address — including down-ballot candidates, ballot measures, voter registration status, polling locations, and elected representatives. A representative Illinois page shows the platform tracks more than 1,412 positions for a single statewide election and maintains archival records of past elections dating back at least to 2021, indicating a continuously maintained, election-cycle-driven dataset.

The company operates two additional product surfaces: BallotReady for Organizations (organizations.ballotready.org), a B2B platform that markets the same civic data to enterprises and nonprofits, and a developer API documented at developers.civicengine.com, which lets partners programmatically embed voter registration and ballot research inside their own applications. The technology stack integrates Google Maps for location-based features. Co-founders Alex Niemczewski (CEO) and Aviva Rosman (COO) lead the company, with Michael Saunders as CTO; the company is incorporated in Delaware and lists its headquarters in Charlotte, NC, while operating with 1-10 employees.

BallotReady's revenue model is built on API and platform licensing to partner organizations — Snapchat, Rise, Spotify, Miami Heat, and the University of Chicago are identified as distribution and engagement partners, while the Knight Foundation and the National Science Foundation provide grant and philanthropic funding. The D2C voter site is offered free of charge and does not appear to be a direct revenue line. Pricing terms for organizational licensing are not publicly disclosed. Over its history the company has raised approximately $2.9 million across multiple small rounds, with the largest being a $1.5M round in April 2018 led by a syndicate including Hard Yaka, M25, InvestHER Ventures, New Media Ventures, and Wakestream Ventures.

Name

BallotReady

Legal name

BallotReady, Inc.

Website

https://ballotready.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

BallotReady is a non-partisan civic technology platform providing personalized, address-level voter information across all 50 U.S. states, serving individual voters free of charge and licensing its election-data API to partner organizations such as Snapchat and Rise.

Ownership category

akta.pro rank

Product category

Civic Technology / Voter Information Platform

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industry

City Clerk/Records, Elections & Civic Engagement (BPAIACAB)

Keywords

• Voter information platform
• Civic engagement technology
• Election data API
• Ballot research tools
• Voter registration services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. API/Platform Licensing to Organizations: BallotReady provides its platform and API to partner organizations who use it to engage their members and supporters. Organizations like Snapchat and Rise leverage BallotReady's platform and API to accomplish their political engagement goals. The specific licensing terms are not publicly disclosed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BallotReady is a civic election information platform that aggregates candidate data, ballot measures, voter registration details, and polling location data across all 50 U.S. states. It delivers personalized election information to individual voters via its consumer website based on user address, and provides an API and platform that partner organizations (such as Snapchat and Rise) license to embed voter engagement tools inside their own applications. The core consumer service is free to voters; revenue is generated through API and platform licensing to organizational partners.

Product overview

BallotReady is a civic engagement technology platform that provides voter information and election research tools. The core offering consists of the BallotReady.org voter-facing platform for individual voters to research ballots, check voter registration, and find polling places; combined with the BallotReady for Organizations platform and API that enables partners and organizations to embed these civic engagement capabilities into their own applications. The platform aggregates election data across all 50 U.S. states, covering federal, state, and local races, and provides candidate information, election dates, and voter registration guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• BallotReady.org (Voter Platform) A free, voter-facing web platform that allows individual U.S. voters to research every name and measure on their specific ballot, check and update voter registration status, find their polling place, view election dates and deadlines, and see who represents them at federal, state, and local levels. Personalized by user address and covers all 50 states.
• BallotReady for Organizations A platform offering that enables partner organizations such as Snapchat, Rise, Spotify, Knight Foundation, University of Chicago, Miami Heat, and others to integrate BallotReady's voter information and civic engagement tools into their own applications to inform and engage their members, supporters, and users.
• BallotReady API A developer API offering programmatic access to BallotReady's election data, voter information, and ballot research capabilities, allowing third-party applications and partner platforms (such as Snapchat and Rise) to embed civic engagement features directly within their own products.

Quantifiable outcome

• Millions of Americans voting informed through BallotReady partnerships

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Snap (Snapchat)coreGTM or Marketing PartnerSnapchat integrates BallotReady's election information into their platform, allowing millions of Snapchat users to access voter registration tools and ballot research. This partnership represents a major distribution channel for BallotReady's civic mission, embedding voter engagement tools within a popular social media platform used by young voters.
• RisecoreGTM or Marketing PartnerRise leverages BallotReady's platform and API to engage their members around political goals and civic participation. The partnership enables Rise to provide comprehensive voter information to their activist community.
• SpotifyminorGTM or Marketing PartnerSpotify has partnered with BallotReady to include civic engagement tools and voter information, expanding BallotReady's reach to Spotify's large user base as part of broader voter engagement initiatives.
• University of ChicagominorGTM or Marketing PartnerUniversity of Chicago has partnered with BallotReady to support civic education and voter engagement, connecting academic resources with BallotReady's election information platform.
• Miami HeatminorGTM or Marketing PartnerThe Miami Heat NBA team has partnered with BallotReady to promote civic engagement among fans and the broader community, leveraging sports platform visibility to encourage voter participation.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vote.org: Nonpartisan voter registration and election-information platform serving individual voters and partner organizations. Closely comparable to BallotReady's voter-facing product in mission, audience, and API/government-relations distribution model.
• Democracy Works: Builds nonpartisan civic infrastructure including TurboVote and election information tools for universities and partners. Overlaps BallotReady on voter registration, polling-place lookup, and partner-organization distribution.
• Ballotpedia: Comprehensive nonpartisan encyclopedia of U.S. politics including down-ballot candidate and ballot-measure information. Competes for the same informed-voter audience and overlaps BallotReady's deep local-election content positioning.
• Rock the Vote: Long-standing voter registration and civic engagement organization, particularly focused on young voters and partner-driven distribution. Comparable to BallotReady on voter info + partner-driven engagement with media and advocacy organizations.
• HeadCount: Voter registration organization that activates fans at concerts and through music/entertainment partners (similar to BallotReady's Spotify/Miami Heat partnerships). Direct comparison on consumer voter info and partner-embedded civic tools.
• VoteAmerica: Nonpartisan voter information, registration, and turnout platform offering tools for both voters and partner organizations. Comparable to BallotReady's consumer voter tools and organization-facing distribution.

Broad incumbents

• League of Women Voters / VOTE411: Established nonpartisan civic organization producing personalized voter guides (VOTE411) covering all 50 states. Comparable in nonpartisan voter guide mission and 50-state coverage, though delivered through a nonprofit model rather than API licensing.
• When We All Vote: High-profile nonpartisan voter turnout coalition that partners with media companies, universities, and corporations on civic engagement — overlapping BallotReady's partner-driven distribution strategy and target demographics.
• Google Civic Information API: Google's election information API providing polling locations, candidate data, and election officials. Comparable in API-first civic data delivery and the kind of partners (large consumer platforms) BallotReady serves.

Emerging players

• PolitiFact: Nonpartisan election and political information site providing candidate and ballot-measure context. Adjacent to BallotReady's voter-guide use case, with overlap on down-ballot research and consumer-facing civic information.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BallotReady
• Facebookfacebook.com/ballotready
• LinkedInlinkedin.com/company/7590871

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds10 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BallotReady