Vote.org
Vote.org is a 501(c)(3) nonprofit operating the largest nonpartisan voter registration and GOTV technology platform in the US, serving individual voters and partner organizations across all 50 states with free embeddable tools and a paid Vote.org+ premium suite.
- Company typePrivate
- Founded2008
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Vote.org does
Vote.org is a 501(c)(3) nonprofit, nonpartisan digital voting organization that operates the largest voter registration and get-out-the-vote (GOTV) technology platform in the United States, serving both individual voters and partner organizations across all 50 states and Washington D.C. The platform consists of free, embeddable iframe-based tools — including Register to Vote, Absentee Ballot, Verify Voter Registration, Election Reminders (email/SMS), What's On Your Ballot, Pledge to Register, Ballot Tracker, Polling Place Locator, Drop Box Locator, and a WhatsApp bot — deployed via subdomain endpoints (register.vote.org, absentee.vote.org, etc.) that partners can add to their websites in under two minutes using iframeResizer. State-specific election centers provide tailored voter registration rules, deadlines, ID requirements, and absentee voting information for every state. The organization also offers Vote.org+, a paid premium suite supplying supporter acquisition, traffic measurement, custom GOTV program management, and advanced data collection for organizational customers.
The business model is hybrid. Primary funding comes from individual and organizational donations to the 501(c)(3) entity, supplemented by a growing subscription revenue stream from Vote.org+ premium subscriptions whose pricing is not publicly disclosed. Distribution is product-led: tools are free and self-serve for both individual voters (direct website access) and partners (iframe embed), while premium sales move through a direct-sales motion. The organization reaches voters through a multi-channel marketing approach spanning 8 social platforms, email newsletters, partner distribution, and earned media. In 2024, the platform registered 2.2 million voters against a stated 8 million target.
Vote.org is headquartered in Washington, D.C. (with an Oakland presence noted in firmographic data), employs 11-50 staff, and is led by CEO Andrea Hailey and COO Elizabeth Diagneau. The organization was founded in 2008 by Debra Cleaver, who departed acrimoniously in 2019 and subsequently founded competitor VoteAmerica. The organization is currently engaged in ongoing legal disputes with its founder — including a September 2025 lawsuit filed by Vote.org against Cleaver, and attorney general complaints filed by Cleaver in New York, California, Pennsylvania, and Georgia alleging donor fraud and financial mismanagement, which Vote.org denies.
Vote.org firmographics
Firmographics- Name
- Vote.org
- Legal name
- Vote.org
- Website
- https://vote.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vote.org is a 501(c)(3) nonprofit operating the largest nonpartisan voter registration and GOTV technology platform in the US, serving individual voters and partner organizations across all 50 states with free embeddable tools and a paid Vote.org+ premium suite.
- Ownership category
- akta.pro rank
Vote.org industry classification
Industry- Product category
- Civic Engagement Technology
- NAICS
- Political Organizations (813940), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industries
- Electoral Support & Election Observation (BPADAGAA), Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)
Keywords
Where Vote.org is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vote.org business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Donations and Charitable Contributions: Vote.org is a 501(c)(3) nonprofit organization funded primarily through donations from individuals and organizations. The organization provides free tools while soliciting donations to support operations and maintain voter tools.
- Vote.org+ Premium Suite: A paid premium suite of tools for organizations interested in supporter acquisition, measuring traffic, running their own GOTV programs, or additional data collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free embeddable civic engagement tools |
| Subscription | Monthly | Vote.org+ Premium tools |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vote.org product offering
Product offeringCore offering
Vote.org operates a nonpartisan digital voter engagement platform that provides free embeddable civic tools—including voter registration, absentee ballot requests, registration verification, election reminders, ballot lookup, and pledge-to-register—across all 50 states. The organization supplements these free tools with a premium suite (Vote.org+) sold to organizations for supporter acquisition, traffic measurement, and customized GOTV program management, and funds operations through donations.
Product overview
Vote.org is the largest 501(c)(3) nonprofit, nonpartisan voting registration and get-out-the-vote (GOTV) technology platform in America. The organization operates a unified platform offering two tiers of voter engagement tools: (1) Free embeddable tools including the Register to Vote Tool, Absentee Ballot Tool, Verify Voter Registration Status Tool, Ballot Information Tool, Election Reminders Tool, Pledge to Register Tool, Ballot Tracker Tool, Polling Place Locator, Drop Box Locator, and Vote.org WhatsApp Bot; and (2) Vote.org+ Premium Tools, a paid suite offering supporter acquisition, traffic measurement, advanced data collection, and custom GOTV program capabilities. All tools are available across all 50 states and Washington D.C., with state-specific election centers providing tailored voter registration rules, deadlines, ID requirements, early voting calendars, and absentee voting information. The platform is offered to partners, businesses, public figures, influencers, and media outlets via iframe embedding for free tools or premium subscriptions for advanced features.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Civic Engagement Tools
Companies that use Vote.org
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Vote.org technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Vote.org partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Organizations and Businesses (General)coreVote.org partners with organizations, businesses, public figures, and influencers who embed Vote.org tools on their websites to ensure voters receive timely, accurate election information from sources they already trust. This multi-tiered approach includes direct voter reach and partner distribution.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Vote.org competitors and assessment
Company assessmentOthers
- National Voter Registration Act partners (state DMVs, public libraries): Public agencies designated under the NVRA that offer voter registration at point-of-service. These institutional channels compete with Vote.org's tools by absorbing voter registration into existing high-trust state touchpoints, limiting marginal demand for third-party tools in some segments.
Direct peers
- HeadCount: Nonpartisan voter registration nonprofit that registers voters at concerts, festivals, and through music/entertainment partnerships. Competes for the same partner-embedded voter engagement mindshare, especially in the cultural/influencer distribution channel Vote.org cites.
- When We All Vote: Nonpartisan voting nonprofit co-founded by Michelle Obama focused on voter registration and turnout, with strong celebrity/influencer distribution. Competes with Vote.org for the same donor attention, partner ecosystem, and youth/registration engagement narrative.
- Rock the Vote: One of the longest-running nonpartisan voter registration and civic engagement nonprofits, operating embeddable voter registration tools and partner programs across the U.S. Directly competes with Vote.org for the same partner-organization distribution channel and donor base.
- Ballotpedia: Nonpartisan digital encyclopedia covering ballots, candidates, and election information across all 50 states. Directly comparable to Vote.org's ballot-information and state election center products, and competes for civic-information search traffic and partner integrations.
- VoteAmerica: Voter registration and election tools nonprofit founded by Debra Cleaver after her 2019 split from Vote.org. Offers comparable registration, lookup, and reminder tools and directly competes for the same donor and partner universe that Vote.org targets.
- TurboVote (Democracy Works): Democracy Works' TurboVote offers voter registration, ballot tracking, and election reminder tools embedded at partner colleges, universities, and employers. Closest direct functional competitor to Vote.org's core toolset, with comparable embed-based distribution and B2B partner sales motion.
Emerging players
- Mobilize: Volunteer and event management platform widely used by Democratic campaigns and progressive nonprofits for GOTV and civic organizing. Overlaps with Vote.org+'s premium GOTV program management use case and competes for the same organizational B2B buyer.
- Civic Alliance: Business-led coalition organizing companies around civic and voter engagement. Competes for the same employer/brand partner attention that Vote.org pursues for free embed distribution and Vote.org+ premium partnerships.
Broad incumbents
- League of Women Voters: Long-established 501(c)(3) civic engagement nonprofit providing voter information, registration support, and advocacy. Overlaps heavily with Vote.org's civic information mission and competes for the same grant and donor pools, though it leans more on volunteer chapters and less on digital embed distribution.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vote.org social profiles
Digital presenceVote.org financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vote.org leadership team
Management profileNumber of profiles
Profiles2 records
Vote.org funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vote.org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vote.org
What does Vote.org do?
Vote.org operates a nonpartisan digital voter engagement platform that provides free embeddable civic tools—including voter registration, absentee ballot requests, registration verification, election reminders, ballot lookup, and pledge-to-register—across all 50 states. The organization supplements these free tools with a premium suite (Vote.org+) sold to organizations for supporter acquisition, traffic measurement, and customized GOTV program management, and funds operations through donations.
Is Vote.org a public or private company?
Vote.org is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vote.org founded?
Vote.org was founded in 2008. It employs 11 to 50 people.
Where is Vote.org based?
Vote.org is headquartered in Oakland, United States, in the North America region.
How does Vote.org make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are vote.org+ Premium Suite.
Who are Vote.org's main competitors?
National Voter Registration Act partners (state DMVs, public libraries) is listed as an others. Direct peers are HeadCount, When We All Vote, Rock the Vote, Ballotpedia, VoteAmerica and TurboVote (Democracy Works). Emerging players are Mobilize and Civic Alliance. League of Women Voters is listed as a broad incumbent.
Does Vote.org have an API?
No public API is recorded for Vote.org.
What industry is Vote.org in?
Vote.org's product category is Civic Engagement Technology. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of BPADAGAA, Electoral Support & Election Observation. Its NAICS code is 813940 and its SIC code is 8600.